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One of the great things about Google Analytics, other than the fact it's free, is how simple it is – easy to set up and easy to use. But if you want to get the most out of your website data, there is additional functionality you can enable that isn't turned on by default. Here's my checklist for running Google Analytics to its fullest potential – because better data means a ...
Tweet Buffer A look at how to use UTM tagging to better understand the return on digital marketing strategies. Last time I wrote about how underappreciated UTM tagging is, and why all digital marketers should be using it to enhance their digital marketing strategy. Whether you're a beginner or an expert, UTM tagging is useful on a number of levels.