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News Flash: things are about to get pretty crazy here in the U.S. Halloween is right around the corner (have you got your Reese’s Peanut Butter Pumpkin cups yet?) Thanksgiving is a little over a month away, and Christmas will be here before you know it. Consumers will be ready to shop and spend, with an expected 3.6% rise in holiday retail spending.
The Kissmetrics Funnel Report is our most popular report, and for good reason. Seeing where potential customers drop off and segmenting traffic to find the most valuable marketing channels are game changers for businesses. And today we’re announcing new features in our Funnel Report that will make it even more powerful. Let’s start with the new design. 1.
As a people-based analytics platform, Kissmetrics ties all behavior back each person’s email address. And today we’re announcing a big benefit that marketers will have when they choose Kissmetrics. In our People Search, you’ll now be able to export a list of email addresses to MailChimp. And better yet, you won’t have to download or upload any CSVs, the entire process is all ...
The Kissmetrics People Search is one of our most popular reports, and today we’re announcing some major improvements that make it even better. Here’s a quick rundown of the improvements: You can find people who took actions in a specific order You can set a date range for each condition You can tie properties to events You can search by marketing channel You can sea ...
If you’re in the SaaS or E-commerce industry, you’re probably getting hundreds or thousands of sales leads (for e-commerce, this might be people that have added a product to their cart but have not purchased) coming in every month. And as we know, not all leads or visitors are created equal. Some leads may be more ready to buy than others, some may have little interest in eve ...
Mobile devices are causing a huge upward trend. And advertisers are noticing. BIA/Kelsey predicts that the annual number of mobile phone calls to businesses will reach 162 billion by 2019. That’s great news for companies. Why? Because consumers spend more than $11 trillion on offline purchases. Customers normally conduct online research on their mobile devices, and then cal ...
At a small SaaS company, resources are constrained. Money is tight and everyone is wearing multiple hats while trying to find product/market fit. And most companies don’t have the money to hire the next David Ogilvy. It becomes the job of the founders and a few of the early employees to sell the product. If you’re new to SaaS selling and don’t have time to read SNA ...
If you’re building a SaaS product, getting constant feedback from customers is likely an integral part of your business. There are two types of feedback – qualitative and quantitative. Qualitative feedback is the reason people do what they do. You’ll get this through your customer development, user research, etc.
What is the purpose of a landing page? To acquire valuable information from prospects that will allow you to market to them effectively, right? It’s a simple transaction. You, the marketer, lay your offer on the table. If the prospect finds your offer valuable enough, they’ll give up some of their information to receive what you’re offering. Nothing else in marketing could be so simple.
It seems that each year that passes brings some new forms of advertising that marketers can add as another tool in their arsenal. These past few years have brought native advertising to the mainstream, which comedian John Oliver analyzed this past August: Native advertising has taken hold online.
As an online marketer, you probably know that smartphones and tablets are quickly becoming the devices of choice for many everyday tasks. Everything from checking sports scores to shopping is done on mobile. Undoubtedly, some of you are reading this post on a mobile device. With this surge in mobile usage, it has become imperative for marketers to ensure that their site render ...
Chances are your product or service is mentioned in various places throughout the web. Maybe a couple TechCrunch mentions, some press releases, guest posts, and all over social media. With all these links pointing back to your site, certainly some of the people visiting are signing up or buying your product, right? But if you’re not using an analytics tool like Kissmetrics, h ...
Sometimes it’s the craziest ideas that take off. A social network where users send and read 140 character messages to each other. An app where users send the message “Yo” to one another. And now we have Snapchat, an app that launched with a simple value proposition. Allow users to send pictures to each other that disappear after 10 seconds.
Email marketing is changing. Today, more and more people are viewing emails from their mobile devices. People are getting more email than ever. And products like Priority Inbox show users the most important emails first. So, how can your marketing email stand out in an already crowded inbox? The first step is with the subject line.
One of the best things about Kissmetrics is its ability to track multiple marketing campaigns at once, allowing marketers to see how each performs. In this post, I’ll outline how you can track the performance of every email marketing campaign. Quick Background on UTMs One of the easiest and most efficient ways to track online marketing campaigns is with UTMs.
Live chat. If you don’t already have it installed on your website, you’ve undoubtedly spent hours contemplating and debating with your colleagues. But does it actually work at increasing conversions? If you don’t have an analytics tool that provides this data, you’re left in the dark. Kissmetrics is here to help. Kissmetrics includes an integration with LiveChat.
Website redesigns are a scary thought for many marketers and executives. Propose a website redesign to your CEO and you may get a response like: “Why do we need a redesign? What we have now works great for prospects and customers. Best not to fool around with it.” “If it ain’t broke don’t fix it.” “Our conversions are through the roof right now.
Designing a blog can be like putting together a puzzle. You have all these CTAs and different pages you want visitors to see, now you just have to put all the pieces together into one cohesive unit. Challenges like figuring out the important elements to focus on, how many CTAs should be on a page, and the placement of everything is not easy.
Ever played the game Frogger? It’s a fun, time-wasting game where you try to get a frog across busy traffic. If you fail to get him across the street, the frog gets hit by a car, and you lose. The game was featured in an episode of Seinfeld, in which the bumbling character George Costanza tries to get his beloved arcade game across a busy New York City street.
The word “cohort” can be scary to those unfamiliar with the term. It may sound like something out of a medical journal or statistics class. But, I promise you, there’s nothing to be afraid of. And, if you’re a marketer, it’s pretty important to understand cohorts if you want to get into and benefit from marketing analytics.