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I’ve previously written about how to use Kissmetrics to find which backlinks drive signups. I wrote that article because we all know backlinks are great for SEO, which is great for traffic, but what really matters is the quality of traffic you’re getting. So, what that post explained was how you can use a Funnel Report to see who came to your site, and how many of them signed up.
Content is basically infinite. Run a Google search for a/b testing and you can spend the rest of your life reading about it. So in this proliferation of content, it’s retention, attention, and engagement that are key for content marketers. It’s our goal to get visitors to our content, ideally more than once, and eventually get them to convert in some way.
Human attention spans are embarrassingly bad. I’d have to be lucky to get just 5% of people to read this entire post. Most probably won’t get past the intro, so I’ll get to the point: In this age of infinite distraction, brands that can keep their customers engaged with the product are bound to be the winners. Fads come and go (by definition) and companies have short lifespans.
When you launch a new feature, you can put adoption (or lack thereof) in four categories: Users that haven’t heard of the new feature Users that have heard of the new feature but haven’t used it Users that have heard of the new feature, used it once or a few times and stopped Users that have heard of the new feature, used it once and are continually using it Each group of users need .
You know the stats by now. It costs 5-25x more to acquire a new customer than keep a current customer. Increasing customer retention rates by 5% increases profits by 25% to 95%. And increasing churn will eventually plateau any new customer growth. Sure, there are some basic things you can do that may help alleviate churn.
A few weeks ago, Kissmetrics CEO Brian Kelly announced the new phase of Kissmetrics – Customer Engagement Automation. Customer Engagement Automation (CEA) is a platform that allows marketers and product teams to fully understand and drive customer engagement. It combines person-based digital analytics with scalable, engagement messaging.
A few weeks ago we released Populations, a tool to help marketing & product teams track key groups of people across their growth cycle. And just last week, our CEO Brian Kelly announced the new phase of Kissmetrics – Customer Engagement Automation (CEA). CEA combines our powerful behavioral analytics with engagement tools to boost acquisition and user engagement in key areas of the funnel.
Forrester estimates that companies allocate about 30% of their marketing budget to online. It’s trending upwards, gaining roughly 1% per year. That’s means that offline marketing spend will continue to outspend online for the next couple decades. So if you’re like most companies spending the bulk of your marketing budgets on offline marketing campaigns, you’ll need to know h ...
The average social media manager gets paid roughly $47,190. They tweet, post, share, like, favorite, comment, and reply to make sure your company’s social media is covered. Some companies use social media differently. Slack, for instance, uses Twitter to communicate the brand and notify followers on product updates. Here at Kissmetrics, we’re tweeting links to our content.
So you converted 3.1% of your visitors last month? Awesome! How many of them spent more than $100 on their purchase? Or how many were on your Enterprise plan? And how many of the 3.1% added a coupon to their order? How many of them came from your Facebook ad campaign? Don’t know? That’s a problem.
There may be a lot of unanswered questions you have about some the big-picture questions with your website. Perhaps you’re asking: Do demo requests or signups lead to more paying customers? Does that product video lead to more signups? Does the self-service onboarding plan lead to more customers? Does offering a buy one, get one sale increase purchases? In cases like this ...
News Flash: things are about to get pretty crazy here in the U.S. Halloween is right around the corner (have you got your Reese’s Peanut Butter Pumpkin cups yet?) Thanksgiving is a little over a month away, and Christmas will be here before you know it. Consumers will be ready to shop and spend, with an expected 3.6% rise in holiday retail spending.
The Kissmetrics Funnel Report is our most popular report, and for good reason. Seeing where potential customers drop off and segmenting traffic to find the most valuable marketing channels are game changers for businesses. And today we’re announcing new features in our Funnel Report that will make it even more powerful. Let’s start with the new design. 1.
As a people-based analytics platform, Kissmetrics ties all behavior back each person’s email address. And today we’re announcing a big benefit that marketers will have when they choose Kissmetrics. In our People Search, you’ll now be able to export a list of email addresses to MailChimp. And better yet, you won’t have to download or upload any CSVs, the entire process is all ...
The Kissmetrics People Search is one of our most popular reports, and today we’re announcing some major improvements that make it even better. Here’s a quick rundown of the improvements: You can find people who took actions in a specific order You can set a date range for each condition You can tie properties to events You can search by marketing channel You can sea ...
If you’re in the SaaS or E-commerce industry, you’re probably getting hundreds or thousands of sales leads (for e-commerce, this might be people that have added a product to their cart but have not purchased) coming in every month. And as we know, not all leads or visitors are created equal. Some leads may be more ready to buy than others, some may have little interest in eve ...
Mobile devices are causing a huge upward trend. And advertisers are noticing. BIA/Kelsey predicts that the annual number of mobile phone calls to businesses will reach 162 billion by 2019. That’s great news for companies. Why? Because consumers spend more than $11 trillion on offline purchases. Customers normally conduct online research on their mobile devices, and then cal ...
At a small SaaS company, resources are constrained. Money is tight and everyone is wearing multiple hats while trying to find product/market fit. And most companies don’t have the money to hire the next David Ogilvy. It becomes the job of the founders and a few of the early employees to sell the product. If you’re new to SaaS selling and don’t have time to read SNA ...
If you’re building a SaaS product, getting constant feedback from customers is likely an integral part of your business. There are two types of feedback – qualitative and quantitative. Qualitative feedback is the reason people do what they do. You’ll get this through your customer development, user research, etc.
What is the purpose of a landing page? To acquire valuable information from prospects that will allow you to market to them effectively, right? It’s a simple transaction. You, the marketer, lay your offer on the table. If the prospect finds your offer valuable enough, they’ll give up some of their information to receive what you’re offering. Nothing else in marketing could be so simple.