zach watson

  • 5 Horrible Subject Lines and Why They Fail So Spectacularly

    This is a guest post from Zach Watson of TechnologyAdvice. When it comes to marketing emails, consumers actually don’t mind them much. Some 60% of consumers say they read marketing emails, but only 16% do so with any kind of regularity. Why the huge dropoff? Because in their haste to send off the next email blast, marketers too often employ terrible subject lines.

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