Zoe Lee Skelton

  • 5 Reasons Scoring & Recording Calls is a Must for Marketers

    Telephone calls to businesses are booming, which is largely due to growing smart phone usage. Consumers are using their smartphones to get in touch with companies straight from search results, paid ads, emails, and web pages. What’s more, studies have shown that inbound calls convert to revenue 10 to 15 times more than web leads – making telephone calls a highly sought after lead.

    Zoe Lee Skelton/ Search Engine Journal- 8 readers -
  • 5 Secrets to Make Your Programmatic Marketing Successful

    It’s all about the right product, the right place, and the right time, right? Wrong. Increased competition, media fragmentation and dwindling attention spans mean you need to identify and engage your audience in the quickest and most efficient way possible, in order to remain profitable. But if you’re under the illusion that Programmatic Marketing is the silver bullet, one ...

    Zoe Lee Skelton/ ReveNews- 21 readers -
  • 5 Metrics Healthcare Marketers Must Track

    Healthcare marketing is in a state of flux. Social media and content referrals now drive more enquiries than traditional advertising channels such as TV and magazines. How marketers use these channels to generate and track leads will mean the difference between successful and profitable marketing — or not being competitive enough in today’s changing landscape.

    Zoe Lee Skelton/ ReveNewsin Paid Search- 27 readers -
  • 4 Reasons Marketing Agencies Need Call Tracking

    What is your marketing agency’s number one selling point? Is it your cutting edge methods? Your versatility? Your creative skills? Or is it your brand’s personality that sets you apart from other agencies? There’s one thing that your clients won’t overlook: delivering great results. The best agencies stand out because not only do they deliver results, but because they’re ab ...

    Zoe Lee Skelton/ Search Engine Journalin Paid Search- 16 readers -
  • 3 Priceless Benefits of Integrating Your Telephone Call Data

    3 Priceless Benefits of Integrating Your Telephone Call Data As digital marketer’s we all want more data and the ability to dig even deeper into our analytics. We all avidly check Google Analytics and AdWords for clicks, conversion and goal completion data to get a better insight into how our website is performing and which content and keywords are driving sales.

    Zoe Lee Skelton/ ReveNewsin Paid Search- 22 readers -
  • 5 Crucial Call Handling Tips for Increased Sales & Conversions

    Generating leads is one of the most challenging activities a business can face, with managing conversions one of the difficult aspects of this practice. But despite the digital age, phone calls provide some of the highest quality leads and they play a crucial role in generating online sales and enquires too, as a group of online retailers discovered.

    Zoe Lee Skelton/ ReveNews- 20 readers -