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The holiday season is quickly approaching – presenting many opportunities for marketers to target omnichannel shoppers. Nearly half of shoppers choose not to purchase from the first website they visit and about two-thirds of online transactions made on or near Christmas day are done via smartphone. To succeed pre-, during, and post-holidays, brands have to fully understand shopper behaviors.
Welcome to the fifth installment of our employee spotlight series. We’d like to take some time and introduce you to Julia Cohan, SEO Analyst at ZOG Digital. Julia is a digital PR and SEO maven. A graduate of The University of Arizona, she quickly settled in at ZOG Digital. She thrives when it comes to SEO and its quick-paced environment.
The time to simply test the waters of Amazon’s capabilities is over, as more than 50 percent of product searches begin on the expanding eCommerce platform. Now is the time to embrace the growth and opportunities of Amazon, as they can greatly benefit your online retail business. At ZOG Digital, we’ve already seen that sponsored product campaigns have a direct influence on the ...
Join us for an Elite Digital Marketing Experience Our 2nd-annual Innovation Summit is an invitation-only, innovative experience tailored to give attendees access to emerging digital strategies and industry insights. Our two sessions take place across two days: one of working, one of play! Work Smart DISCOVER Learn the latest from forward-thinking industry leaders and network ...
How a food blog turned into Austin’s go-to restaurant recommendation Jane Ko, more commonly known as Koko, is the voice behind Austin top food and travel blog, A Taste of Koko. At age 24, she bought her first house and made the blog her full-time job. ZOG Digital spoke with Ko about her job as an influencer for all things food, lifestyle, and travel.
Today, Investis, one of the leading global companies in corporate communications and investor relations, announced the acquisition of ZOG Digital. With a firm footing, ZOG Digital and Investis are prepared to move forward together – swiftly. If you’re unaware of our story, ZOG Digital was founded in 2011 and provides key digital marketing services, including search engine opti ...
While it may be difficult to perceive, the internet is a vast communication vacuum for well over half of the world’s population. It connects the busiest cities to villages of only a few people. Considering the plethora of business transactions that take place, as well as social media interaction and general communication, it stands to reason that the internet as a whole would ...
Welcome to the fourth installment of our employee spotlight series! We’d like to take a moment and introduce you to Erin Bartynski (soon to be Erin Weitzel), Senior Content Strategist here at ZOG Digital. Erin’s a content and social media marketing expert. She has nearly a decade of experience connecting brands to their audiences, from fashion houses to food and beverage giants.
Amazon Search Optimizations and Paid Media Strategies Lead to Ecommerce Success PHOENIX (September 25, 2017) – ZOG Digital, a leading digital marketing agency, announced today, new services focused on content visibility through Amazon. Services include search engine optimization alongside paid media promotions.
From Vlogs to Photos, Brands get a Big Bold Beauty Boost From numerous techniques and products, bold personality, tips, and tutorials with her daughter, Miss Ellarie set her apart from the crowd in the realm of makeup. She’s been fortunate enough to work with worldwide favorite cosmetic brands, develop her own makeup products, and even been featured in Refinery29, Buzzfeed, and TeenVogue.
This year has been full of targeting and remarketing growth. Both Google and Bing released new features and updates to help marketers create custom audiences and the ability to speak to your brand’s exact needs. These new features, like in-market, look-alike, or custom audiences enable brands to define their ideal target market.
We all ship YouTube and SEO. They’re the perfect combo for successful video rankings, but with the wealth of information out there, what’s accurate and what’s simply a myth? It’s challenging to comprehend all the information floating around about YouTube SEO and apply it to your video channel, but to make matters worse, it’s not all correct.
New tech is taking over and reshaping the way we market. Leading the way of innovation is tech’s Frightful Five. Top of the list? Amazon, followed by Apple, Microsoft, Facebook, and Google. I’m dependent on Amazon for online purchases and entertainment. But, it seems like Amazon is striving to go further than that, and much more than many other tech companies among the Frightful Five.
Beating All of the Odds Through the Practice of Yoga From creating the Yoga Pro Wheel to teaching various workshops, Kerri Verna opened up about her stretch into yoga and reasons why she’s stuck with it. Verna maintains her own site, with online courses and workshops, is a host for OmStars, and co-founder and creator of the Yoga Pro Wheel.
B2B eCommerce may seem confusing to some, but in short, it’s essentially selling products or services between businesses through the internet on an online sales portal. It’s used to enhance efficiencies for companies, rather than having to process orders manually via phone or email. That’s right, B2B can go all-in digital! For many years, we’ve all depended on B2C to show us the best practices.
The second annual ZOG Digital Innovation Summit is almost here! Our Innovation Summit is an invitation-only marketing experience, tailored to give you access to the latest in emerging digital strategies and industry insights. Join the ZOG Digital team in our office in the Valley of the Sun for two days of fun, learning and networking with leading experts from the field of digital marketing.
Welcome to the third installment of our employee spotlight series. We’d love to take this opportunity to introduce you to James Singer, an SEO Manager here at ZOG Digital. James is one our SEO departments managers and is a true wizard when it comes to all things reporting, specifically in Excel. When he’s not assisting in day-to-day optimizations, suggestions, and reporting, h ...
Having an online presence is a crucial part of the business. However, transitioning online isn’t enough on its own. You also need to grab the attention of your target audiences. Putting aside all sorts of professionalism, your business’ website would be incomplete without advanced SEO techniques tactically implemented and up to best practice standards.
As a brand, you’re continuously revisiting your content strategy to keep things fresh and enjoyable. But, after you’ve revised your content strategy, where do you go from there? Visually pleasing and interactive content leads to an increase of conversion rates for your brand’s marketing campaigns, whether your end goals are clicks, purchases, or sign ups.
A couple weeks ago, judging for the first Drum Search Awards USA took place and now it’s time to find out who impressed the panel. The Drum Search Awards are brand new to the US market this year! Following the success of the awards in the UK over the past three years, the awards are now stateside.