zog digital

  • Toxic Content: Advertise at Your Own Risk

    I just saw a SeaWorld ad next to an article advocating for animal rights and the boycotting of animal enclosures. Who’s asleep at the wheel here? Brands are finding their ads popping up next to inappropriate, and oftentimes, appalling content (think offensive videos and fake news sites.) To combat “guilt” by association, companies are now limiting their display ads to pre-approved websites.

    ZOG Digital Blogin Content- 12 readers -
  • Getting the Most out of GA Part 2: Implementation Strategy

    Sharp marketers understand that using data is key to making smart decisions when developing and implementing a digital strategy. In the first post of our three-part series, we discussed the importance of taking inventory of your data. To move forward, it is important to understand your numbers before you develop and implement a strategy.

    ZOG Digital Blog- 15 readers -
  • Influencer Limelight: Making Makeup for Everyone with Spencer Claus

    There’s a New Boy in Town, Beauty Brands and he’s in High School From french class to make-up tips on social media, 17-year-old Spencer Claus talks about his rise into social media stardom and balancing being a digital influencer while in high school. He’s been featured in publications like Buzzfeed, Teen Vogue, and Cosmopolitan, while working with some the top cosmetic brands.

    ZOG Digital Blog- 14 readers -
  • Getting the Most out of GA Part 1: Data Inventory

    Data’s used to inform future plans, measure campaign and marketing performance, and shape strategies. For digital marketers, there are few tools as important as Google Analytics. Unfortunately, the sheer amount of data means that sometimes its usefulness gets lost. This topic’s pretty complex, so we’re breaking it up into a three-part series. Our first installment: taking inventory.

    ZOG Digital Blog- 13 readers -
  • Influencer Limelight: The Freshest Kicks with Yu-Ming Wu

    A Fanboy’s Obsession with Sneakers Built a Massive Following — and a Hugely Successful Business From founding SneakerNews, Jordans Daily, and Stadium Goods, to bringing SneakerCon to life, Yu-Ming Wu speaks about his start and ultimate geekery with sneakers. Wu maintains his own sites, which are havens for shoe passion and the industry’s latest releases.

    ZOG Digital Blog- 15 readers -
  • Snap Out of It: Social Media is Coming for Your TV

    Publishers face an interesting road ahead as Snapchat Discover enters the We Make Original Content, Too! Hunger Games. There’ve been vocal skeptics, but the platform is pushing forward. Discover launched in January 2015, and has since been a home for daily magazine editions from partners like CNN, Cosmopolitan, BuzzFeed, and ESPN. Now the company wants shows curated specifically for Discover.

    ZOG Digital Blogin Social- 17 readers -
  • Hyperlocal, Hyper-focused | Online Tips for Offline Traffic

    In the last two years, more searches were conducted on mobile devices than on desktop. This trend altered the traditional, linear consumer journey. It’s now broken into touch points where audiences hop around to different steps across devices. Hyperlocal targeting is the way to present products and services to customers in real time.

    ZOG Digital Blogin Paid Search- 17 readers -
  • Influencer Limelight: Flying Solo with Adventurous Kate

    She flies, brands thrive: How a travel blog creates engaged audiences in a crowded space Traveling the globe for half a decade, Kate McCulley shares her experiences, advice, and guidance across the world. She runs the top traveler blog, Adventurous Kate, that many look to for daily advice and solo travel tips. At age 26, McCulley quit her job to make travel blogging her full-time position.

    ZOG Digital Blog- 18 readers -
  • Audience Amplification: How Paid Media fits into the Connected Approach

    Our Connected Content™ series continues! Throughout this journey, we’ve recognized that working in silos is not effective without connectivity. Every moment of digital marketing must be tied back to content strategy, to complete the puzzle. We’ve heard how SEO and social media fit into the puzzle of Connected Content™, but we’re still missing one piece. Paid media.

    ZOG Digital Blogin Social- 15 readers -
  • Connecting Customers on Platforms they Love: Where Social Fits

    In continuation of our Connected Content™ series, we recognized that brands struggle to effectively connect with their audiences when their teams work in silos. In order to be successful, all digital marketing tactics must work together and be grounded in content strategy. We’ve written about how SEO fits into the Connected Content™ approach.

    ZOG Digital Blog- 15 readers -
  • Influencer Limelight: Increasing Conversions with Steve Chou

    Blogging and Podcasting Create a Key Influencer for Ecommerce Trying to start an online store, or uncover the best tools and plugins to make your existing site better? Steve Chou is your man. Chou runs the popular blog My Wife Quit Her Job and co-runs the online store BumbleBeeLinens. He’s also a full-time husband and father who manages to find time for all things ecommerce and entrepreneurial.

    ZOG Digital Blog- 14 readers -
  • Let’s Get Visible: How Search fits into the Connected Approach

    Throughout our Connected Content™ series, we’ve established that working in silos isn’t efficient —or effective. So great. You’re working together, and put content strategy at the center of your overall digital marketing efforts. Now you’re wondering, how do my SEO efforts fall into the mix? Cover your bases.

    ZOG Digital Blogin How To's- 14 readers -
  • Four Reasons Why B2B Marketers Should Use LinkedIn

    B2B social media isn’t the easiest of tasks. LinkedIn has become one of the most popularly used and important social networks to reach out to business buyers and build connections with other professionals. With its niche advantage and increase of content marketing, it’s increasingly becoming an outlet for B2B marketers with several advantages.

    ZOG Digital Blogin Social- 22 readers -
  • A Break Up Letter: It’s Over, Big Box

    Dear Big Box, I’m looking for something a little more consistent and promising for my future. And I don’t think it’s going to work out between you and I. Sorry, not sorry. While my mother absolutely adored you, I grew impatient with your lack of personalization. You didn’t make me feel special. You spoke to me as you would anyone else. It’s no wonder your ex Crowds left you.

    ZOG Digital Blog- 14 readers -
  • 5 Key Takeaways from #ZDSummit 2017

    Talk about information overload! After two days of innovation, learning, and networking at the ZOG Digital Innovation Summit, it’s easy to feel inspired to begin refining and connecting your digital marketing campaigns. When getting started, keep the following key takeaways for the summit in mind: One size does not fit all. Performance is dependent on the tactics, platforms, and data at hand.

    ZOG Digital Blog- 18 readers -
  • ZOG Digital Innovation Summit: Work Smart and Play Hard

    Paul Headley, Head of Analytics at ZOG Digital, summed up the marketing and brand challenges we face every day: digital marketing breeds competition. We’re not working against each other, we’re working together. With innovation, our summit’s theme, manifesting all over our industry, we need to reduce friction and build trust to work smarter.

    ZOG Digital Blog- 18 readers -
  • ZOG Digital Innovation Summit: Get to know the Speakers

    ZOG Digital kicked off its first digital marketing summit. We brought a mix of industry leaders from Google, Facebook, Moz, and more to speak along our executive team. Here’s a preview of the ZOG Digital Innovation Summit’s speakers and panelists. We’ll hear from them again on Thursday, February 2! Thomas Stern Chief Innovation Officer, ZOG Digital Thomas oversees the archit ...

    ZOG Digital Blog- 20 readers -
  • Influencer Limelight: Fashion Fever with Curvy Girl Chic

    Learn How Blogging and Social Media Created a Key Influencer for Plus Size Fashion Whether you’re going out with the girls or gearing up for yoga class, Allison Teng has your fashion, shopping and lifestyle tips ready to go. Allison runs the popular blog, Curvy Girl Chic, which she started from her true passion for fashion and need for a plus size voice in the industry.

    ZOG Digital Blog- 20 readers -
  • A Connected Approach Begins with Content Strategy

    As noted in the first part of our Connected Content™ series, breaking down silos is integral to building a strong, consistent brand presence. So … great. You’ve agreed to work across teams. How do you actually start? Build a framework. “Make sure everyone knows the plan so it’s easy to change.” When subject matter experts, strategists, account managers, and your client all know ...

    ZOG Digital Blogin Content- 13 readers -