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She flies, brands thrive: How a travel blog creates engaged audiences in a crowded space Traveling the globe for half a decade, Kate McCulley shares her experiences, advice, and guidance across the world. She runs the top traveler blog, Adventurous Kate, that many look to for daily advice and solo travel tips. At age 26, McCulley quit her job to make travel blogging her full-time position.
Our Connected Content™ series continues! Throughout this journey, we’ve recognized that working in silos is not effective without connectivity. Every moment of digital marketing must be tied back to content strategy, to complete the puzzle. We’ve heard how SEO and social media fit into the puzzle of Connected Content™, but we’re still missing one piece. Paid media.
In continuation of our Connected Content™ series, we recognized that brands struggle to effectively connect with their audiences when their teams work in silos. In order to be successful, all digital marketing tactics must work together and be grounded in content strategy. We’ve written about how SEO fits into the Connected Content™ approach.
Blogging and Podcasting Create a Key Influencer for Ecommerce Trying to start an online store, or uncover the best tools and plugins to make your existing site better? Steve Chou is your man. Chou runs the popular blog My Wife Quit Her Job and co-runs the online store BumbleBeeLinens. He’s also a full-time husband and father who manages to find time for all things ecommerce and entrepreneurial.
Throughout our Connected Content™ series, we’ve established that working in silos isn’t efficient —or effective. So great. You’re working together, and put content strategy at the center of your overall digital marketing efforts. Now you’re wondering, how do my SEO efforts fall into the mix? Cover your bases.
B2B social media isn’t the easiest of tasks. LinkedIn has become one of the most popularly used and important social networks to reach out to business buyers and build connections with other professionals. With its niche advantage and increase of content marketing, it’s increasingly becoming an outlet for B2B marketers with several advantages.
Valentine’s Day is just around the corner. Whether you’re in a hot-and-steamy relationship or just had a break up, it’s key to remember that love ain’t cheap. While some people are dreading the upcoming (possibly consumerist) holiday, others are gearing up for shopping. Very. Last. Minute. Shopping. Valentine’s Day is used as an excuse —or a guilt trip? — to shower your loved ones with gifts.
Dear Big Box, I’m looking for something a little more consistent and promising for my future. And I don’t think it’s going to work out between you and I. Sorry, not sorry. While my mother absolutely adored you, I grew impatient with your lack of personalization. You didn’t make me feel special. You spoke to me as you would anyone else. It’s no wonder your ex Crowds left you.
Talk about information overload! After two days of innovation, learning, and networking at the ZOG Digital Innovation Summit, it’s easy to feel inspired to begin refining and connecting your digital marketing campaigns. When getting started, keep the following key takeaways for the summit in mind: One size does not fit all. Performance is dependent on the tactics, platforms, and data at hand.
Paul Headley, Head of Analytics at ZOG Digital, summed up the marketing and brand challenges we face every day: digital marketing breeds competition. We’re not working against each other, we’re working together. With innovation, our summit’s theme, manifesting all over our industry, we need to reduce friction and build trust to work smarter.
ZOG Digital kicked off its first digital marketing summit. We brought a mix of industry leaders from Google, Facebook, Moz, and more to speak along our executive team. Here’s a preview of the ZOG Digital Innovation Summit’s speakers and panelists. We’ll hear from them again on Thursday, February 2! Thomas Stern Chief Innovation Officer, ZOG Digital Thomas oversees the archit ...
Learn How Blogging and Social Media Created a Key Influencer for Plus Size Fashion Whether you’re going out with the girls or gearing up for yoga class, Allison Teng has your fashion, shopping and lifestyle tips ready to go. Allison runs the popular blog, Curvy Girl Chic, which she started from her true passion for fashion and need for a plus size voice in the industry.
As noted in the first part of our Connected Content™ series, breaking down silos is integral to building a strong, consistent brand presence. So … great. You’ve agreed to work across teams. How do you actually start? Build a framework. “Make sure everyone knows the plan so it’s easy to change.” When subject matter experts, strategists, account managers, and your client all know ...
Legacy retailers are shuttering their doors in record numbers, while Amazon plans to open its first brick-and-mortar. What. Is. Happening. Digital has upended many industries, but none more visibly than commerce. Here’s our take on what companies will need to do to stay relevant and open. The evolution of big-box stores The suburbs served the Baby Boomers well. Millennials, not so much.
PHOENIX, Jan. 11, 2017 — ZOG Digital, a leading independent digital marketing agency, announces its first ever Innovation Summit, a two-day, invitation-only event scheduled to coincide with the Waste Management Phoenix Open. It was created for executives and brands interested in emerging digital strategies and industry innovation.
Ah, the ever-shifting landscape that is social media. What pray tell will happen this year? Our take on what’s sure to be an interesting 2017… Pinterest makes moves Pinterest is no longer the passive platform for food porn, hairstyles, and wedding plans. 2016 saw experimentation with new ad units, including Cinematic Pins, video, and greater targeting capabilities.
It’s that time of year, when brands reexamine their marketing campaigns and try to determine what’s working, what’s changing, and what’s next. According to a recent study released by Search Marketing Daily, 80 percent of marketers will increase their focus on digital advertising, SEO, and content marketing in 2017. Digital advertising. Search engine optimization. Content marketing.
ZOG Digital announced the launch of Connected Content™, the trademarked name for the innovative approach that’s reshaping how companies market online. “We’ve been helping clients with digital solutions for close to twenty years,” says CEO Jeff Herzog. “As the landscape grows more complex, brands find themselves in marketing silos, and miss numerous gains that can be realize ...
Engagement as a performance metric is most closely tied to Facebook advertising. And with the roll out of Page Engagement Custom Audiences, it’s role in the consumer journey is more tangible than ever. While counting up reactions, comments, shares, and other interactions is useful in assessing brand awareness and favorability, marketers can now leverage that engagement to more ...
This Could Change Everything Google’s been experimenting with rewarding mobile-friendly content for some time, but their new methodology will soon be out of the lab and into your lap. They’re rolling out the mobile-first index. Google has a new way to crawl your site, too. Historically they approached it as a desktop user, but now they’re adding the mobile user experience, too.