- Our Blog
One of the greatest challenges in running a blog well is making sure that it reaches the right audience and elicits the desired response from them. How do we create content that resonates with our intended audience? In this month’s Blog Rescue, we take a look at It’s Just Lunch, from blog from a dating service for busy executives.
It’s something that comes up again and again: Your business has a blog, and a team of people responsible for the strategy, content creation, execution, and overall success of that blog. A team of people. The team of people is actually one or two people partially allocated to the blog. The blog is one in a series of projects that the team of people are responsible for managing ...
You already know that a blog can be a powerful tool for building authority and thought-leadership, sharing benefits of your company/product, and addressing your audience’s needs and concerns. But what happens when your goals are specifically around selling ideas and not products or services? In last month’s Blog Rescue column, we took a look at how a company might traditional ...