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Do you struggle to write effective headlines for your blog posts, articles, or ads? You’ve invested time and money in its creation and without an effective headline your content won’t get read or shared by others. headline formulas The headline is the most important element of an ad, blog post, or piece of content you’ve created – it’s what draws the reader in and its so ...
One of the biggest challenges with print media is that there’s so much waste in your spend. This waste is evident in the fact that the cost per lead from print campaigns can be 10x higher or more compared to leads coming from digital marketing tactics. This fact alone is part of the reason so many magazines and newspapers went bankrupt during The Great Recession that began in 2007.
You just published some great content on your website or blog but without a promotional strategy almost nobody will see it. Google may or may not send you organic traffic. And the build it and they will come theory, or, in this case, write about it and they will come, is not going to get it done. Ah, but you posted it to your Facebook page, that should good exposure, right? N ...
You’ve heard it for a while now I’m sure – you need to start a blog. What has been taking you so long? Your business needs it. The pundits all say that content is important for lead generation, and if you’re going to acquire new customers at a lower cost, blogging can be one of the most effective ways.
An article in Inc magazine quoted a study that found that more than half of all small businesses do not have a website – wow, that’s a scary statistic. Unless you don’t care about growing your business, or providing better customer service then I suppose you don’t need one. But who falls into that category? And building an effective website is not that expensive, so there’s just no excuse.
There’s nothing quite like the feeling you have the day you quit your job to start your own company. It’s nothing short of exhilarating and sheer terror all wrapped up in one giant ball of nervous anticipation to get going. Your emotions run high the day you leave the comfort of a normal job. You’re excited for the dream and potential of being on your own and the successes that could bring.
Consider these two statistics from Google’s 2013 Mobile Path to Purchase report: 93% of people that use mobile to research go on to complete a purchase of a product or service, and over half of consumers want to make a purchase within an hour of conducting research on their smartphone. We’re all aware that mobile and smartphone visitors to our websites has taken off in the last few years.
There is so much hype this time of year around holiday marketing that it is challenging as a small or medium business to stand out from the giant retailers or larger competitors. Fortune 500 companies dump millions of advertising dollars into traditional media promoting offers, great deals, and deep discounts. You as a small or medium business owner (SMB) don’t have those marketing resources.
One of the biggest problems with conversion for large national multi-location business websites (e.g. franchises) has to do with consumer usability and global menus that lead customers away from local contact information. Site usability is poor as a result and consumers get lost easily once on the website and it becomes difficult for the customer to find local contact informat ...
Fewer than 10% of your website visitors convert to a lead on a first visit to your website. Watch this short video below to learn more about why remarketing on Google and Facebook is the secret marketing weapon that costs you very little money, and is easy to implement. Remarketing, sometimes also referred to as retargeting, is one of the most effective online marketing tac ...
For multi-unit businesses, and franchises, producing quality local content is very important to ranking locally (related post here on SEO for franchises). It’s common that multi-unit or national franchises will have only a single page for each location, and complicating matters is the fact that this content is usually duplicated on all location pages.
Five ways to get your website’s pages crawled and found by Google quickly, and into its index so you get more search traffic sooner. Five steps to get your website on Google and get your pages crawled and indexed faster. Step one, verify and register both the www and non-www versions of your website inside Google Wemaster Tools.
If you’ve been reading anything about online marketing you’ve probably read about the importance of content marketing, blogging, and search engine optimization (SEO). Your customers search for information online using keywords and if you’re not writing content about what they are searching for then you will never capture that traffic.
Little Known Ways To Gain More Real Estate Clients With Facebook Marketing While I’m not a real estate agent, I have bought and sold homes and I know how many real estate agents market their services: referrals, word of mouth, glossy postcards and flyers blanketing target neighborhoods, even grocery separators used to separate your food from the person in front of you in the check-out line, and.
SEO (search engine optimization) as a tactic is becoming ever more important to the lead generation efforts of national franchises, regional franchise ad coops, and multi-unit businesses. However, it’s important that if you’re seeking franchise SEO services from an agency that you understand the two general areas those services can fall under and the differences between them: ...