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New SERPs make these 10 RLSA techniques critical Posted: 03.17.2016 Given Google’s re-jiggered SERPs and the new emphasis on top-of-the-page ads, it’s high time to revisit some RLSA techniques that can put your ads (affordably) in the penthouse. (I just presented these at SearchFest, so I wrote this while I still have Portland coffee running through my veins.
Use RLSA and Remarketing to Seal the Deal Posted: 03.30.2016 Advertisers invest a lot of money to drive users to their sites, and those users can be at different stages of the funnel. Many are eager to make their decision and purchase the product/service they are looking for immediately; others may be in research mode, trying to figure out what might be best suited for their ...
Focus on Re-Engagement to Drive up ROI Posted: 03.29.2016 Many companies tend to focus on acquiring new customers but often forget to re-engage their current customers. It’s important to focus a portion of your budget on re-engaging these users as they can be an excellent stream of revenue (and they’re already familiar with your brand).
Round 2 of Our Tournament Starts Today at Noon! Posted: 03.02.2016 There’s still time to influence the first round of voting in our contest! Do you think your favorite influential marketer hasn’t gotten enough love? Sign up and vote now. Round two of the contest starts today at noon, so be sure to check the new match-ups (and who bested their opponents in round 1).
3Q Digital Download Episode 20: Pairing SEM and Social Posted: 03.24.2016 http://3qdigital.com/wp-content/uploads/2016/03/20-Episode-20-SEM-and-Social-for-SMBs.mp3 On this week’s episode of the 3Q Digital download: Joe Kersch ...
Round 3 of our Most Influential Marketer Tournament Starts Now! Posted: 03.04.2016 Round 2 of our 2016 Most Influential Marketer Tournament is over, and we’re on to Round 3. Be sure to vote! Round 2 saw some great match-ups like the Battle of the Googlers: Eric Schmidt vs. Jerry Dischler, Larry Kim vs. Larry Page, and the match-up of platform founders: Jack Dorsey vs. Evan Spiegel.
Get to Know Conor McElhaney, Account Manager at 3Q Digital Posted: 03.24.2016 Get to know Conor McElhaney, Account Manager at 3Q Digital, working out of our San Diego office. What’s the first metric you check when you start the day? Cost and CPL: how much did we spend and how many leads did we receive? Comparing that to the day before, week-to-date compared to the same t ...
Get to Know Joe Hall, Account Lead at 3Q Digital Posted: 03.10.2016 Take some time to get to know Joe Hall, Account Lead at 3Q Digital working out of our San Mateo office. What one quality do you think is most important in successful digital marketers today? The drive to continue to learn. If you can’t see yourself reading blogs or learning new strategies or platforms ev ...
Get to Know Blair Matsuura, Account Director at 3Q Digital Posted: 03.31.2016 Get to know Blair Matsuura, Account Director at 3Q Digital, working out of our San Francisco office. What are the first metrics you check when you start the day? I check 2 metrics: conversions and CPA. Volume and efficiency are the pillars of performance marketing.
Introducing 3Q View: A New 3Q Events Series Posted: 03.03.2016 3Qers may have spotted a series of 3Q View events in your inbox, and the outside world might have noticed 3Q View events popping up on our site and on social media. What’s 3Q View? Allow us to explain. 3Q View is a new series of cross-country talks from compelling, inspirational people outside of the marketing industry.
The Project Manager’s Motivational Sundae Posted: 03.18.2016 I’m not going to tell you that food is the best motivator…but food definitely is one of the best team motivators here at 3Q Digital. Effective motivation from the project manager will boost morale and lead to a more productive workplace with greater overall project success.
Bellwether Brains Revisited Posted: 03.15.2016 Occasionally I like to revisit themes shared in old posts. In this particular past effort, I shared one of my core beliefs, which is that even in casual discourse, people unconsciously broadcast very revealing aspects of their persona that, if properly perceived, can act as very reliable guides for: whether one should engage wit ...
Announcing the Winner of our Most Influential Marketer Tournament Posted: 03.16.2016 It’s been a long stretch for our tournament contestants, but the wait is finally over! Rand Fishkin triumphed over Evan Spiegal by a whopping 34% of the vote. Congratulations to our winner! Be sure to check back later in the year, we’ll be having another contest to announce! Jonathan Svi ...
WRITTEN BY Jonathan Svilar Digital Marketing Tournament: The Final Four Posted: 03.10.2016 We’re officially at the semi-finals in our Most Influential Digital Marketer Tournament! If your favorite marketers are still in the mix, be sure to show them some love by voting for them! Remember: the finals start next Monday and run through Wednesday, so check back to see who ...
WRITTEN BY Jonathan Svilar Round 4 of the Most Influential Digital Marketer Tournament Starts Now! Posted: 03.08.2016 It’s 12PM EST, and that means that Round 4 of our tournament is live! I’m excited to see who’s still in the running for Most Influential Digital Marketer for 2016. Will one of our previous winners take the crown again? Only you can decide with your votes.
The journey down the mobile funnel – 5 critical user touchpoints Posted: 03.03.2016 Performance-based marketing has been around for less than a decade. We’re barely three years into having experience with tools that effectively measure mobile campaign performance. In such a new industry, it is only natural that pieces are still missing and user data is siloed and broken.
Dynamic Search Ads – Tips for Flawless Incorporation Posted: 03.01.2016 It seems these days that more and more advertisers are moving towards a keyword structure siloed by match type (think Alpha Beta). It’s the right move on many levels: it limits query hopping; accounts respond better to bid changes; and it lays the foundation for organization and growth, just to name a few positives.
Landing page destinations: how to make them work Posted: 03.11.2016 While your ad’s copy and creative are imperative to the success of your campaign, where you lead the user on your website is just as important. Changing your landing page can make a huge difference in determining if the user will convert.
Five Metrics for Tracking Display Video Ads Posted: 03.21.2016 When launching a campaign, determining KPIs and metrics should be easy, right? I need to drive more revenue, or we have a new product and I need to get customers to sign up. Wrong! Although this may appear to be a simple goal, getting to this point could be a bit challenging.
How do you get sensitive content OFF of the internet? Posted: 03.31.2016 Hey, why aren’t we showing up in Google? I mean, some of our pages are, but not all of them. I searched on these seven obscure terms that are mentioned once on pages buried deep in the site, and we weren’t ranking for any of them. Obviously there’s an issue. We should be showing up. You need to fix that right away.
Making the Jump to Manager Posted: 03.25.2016 When I was hired at 3Q Digital, I took a hit in terms of title. Sure, there isn’t a whole lot of difference between an “associate” and a “coordinator,” but at 3Q the hierarchy is associate -> coordinator -> manager. I left a position as a coordinator, and came in as an associate.
Initial Impact from Google’s Top-4 Desktop Change on AdWords Performance Posted: 03.07.2016 There’s been a lot of talk about potential impact from Google’s recent change to Desktop SERPs. Now that over a week has passed since the full roll-out on February 24th, we’ve been able to review the impact of the recent changes over 100 client accounts, and I’d say they’re rather surprising.
How-To: Organize Your Google Shopping Campaigns Posted: 03.07.2016 Creating Google Shopping campaigns is a great way to feature products, especially for ecommerce businesses. The ads, also known as Product Listing Ads (PLAs), are very compelling and tend to have more traffic, more qualified leads, and a broader presence on the SERP.
WRITTEN BY Jonathan Svilar The Final Round of Our Most Influential Digital Marketer Tournament! Posted: 03.14.2016 Here we are, the final stretch. Two competitors are left, and there can only be one victor! Be sure to vote your choice for Most Influential Digital Marketer and check back Wednesday when we crown the winner! Jonathan Svilar joined 3Q Digita ...
The 5 Most Useful Reports in AdWords Posted: 03.22.2016 Reports are your bread and butter in digital marketing, but where to start? These AdWords reports will get you underway (we’ll cover Facebook and Google Analytics in later posts). 1. Search Terms If you’re not already using this report, that’s a serious issue.
Learn Your eCommerce Acquisition Funnel and the Website Insights Therein Posted: 03.23.2016 A customer acquisition funnel allows business owners to understand how users click through the site, leading to a conversion (or not). The funnel can be extremely helpful in learning more about a site and how the customers interact with it.
Lookalike Audiences – a Quick-Start Guide Posted: 03.28.2016 One of the most efficient types of targeting in Facebook (2nd to retargeting, of course!) is lookalike audience targeting. Lookalike targeting is basically a targeting type in Facebook that allows you to use 1st-party data (e.g. customer lists, remarketing lists, etc.
Get to Know Adrienne Abrams, Sr. Director of Creative Services Posted: 03.17.2016 Take some time today to get to know Adrienne Abrams, Sr. Director of Creative Services at 3Q Digital, working out of our San Francisco office. What is your favorite advertising campaign? I love the Gap TV ads featuring famous musicians – Alexa Ray Joel singing “Piano Man” is pretty great.
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