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Duplicate Content & SEO: a Practical Guide for Everyone Posted: 05.04.2016 Robots Need Our Help! Even if you’re not an SEO professional, it’s likely you’ve heard about the problem called “duplicate content”. You may have even heard it called “The Duplicate Content Penalty” (it’s not a penalty; we’ll get to that shortly).
Google Performance Summit 2016: Full List of Highlights and Takeaways Posted: 05.26.2016 Not every Google Performance Summit has unleashed game-changing updates for advertisers, but the 2016 summit brought advertisers a bevy of gifts (some of which we’ve been requesting for years – device bid adjustments, anyone?).
Reactions to the Demise of FBX Posted: 05.26.2016 Facebook confirmed yesterday that it will be shutting down its ad exchange, FBX, which, since 2012, has allowed third-party ad technology companies to purchase ads on the social network. A few quick takeaways for Facebook advertisers who now won’t have access to the retargeting functionality of the exchange: It won’t affect mobile.
3 Things to Watch For When Your Facebook Ads Start To Decline Posted: 05.06.2016 You might have a new Facebook ad that gets out of the gate fast. Great! But it’s not a set-it-and-forget-it enterprise. That ad, left alone for a while, may start to show diminishing returns. If that happens, there are three trends you’ll want to watch out for. Let’s break them down.
Humans of 3Q: Dan Kern Posted: 05.05.2016 Get to know Dan Kern, Account Lead at 3Q Digital If you had $10M to personally invest, which marketing platform or technology would you invest in, and why? My $10M would go straight to an attribution platform like Convertro, 100%. Given the current marketing landscape, every brand has the same million-dollar question: “What is the ...
Get to know: Ashley Aptt, Account Lead at 3Q Digital Posted: 05.26.2016 Get to know Account Lead Ashley Aptt, a 3Qer from Raleigh, NC. What’s the first metric you check when you start the day? You never know when something unexpected might happen with an account, so when I start off the day I like to check on high-level metrics and make sure nothing went awry the previous day.
Get to know Charlotte Haab, Account Manager at 3Q Digital Posted: 05.19.2016 Take some time today to get to know Charlotte Haab, Account Manager at 3Q Digital, working out of our Burlington Vermont office. What’s the first metric you check when you start the day? CPA. For my main client, a ton of spend comes from a handful of keywords.
PLAs: 5 Feed Management Tips Posted: 05.18.2016 Product Listing Ads (Google Shopping, Bing Shopping, etc.) are taking up more and more SERP real estate. But we constantly see issues with ads that haven’t been optimized to make the most use of their space – or even to show up at all. Below are five tips to ensure better PLA performance. 1.
Structured Snippets: a Quick Guide Posted: 05.11.2016 If you build it, they will come. This is true not only of baseball fields in rural Iowa, but also of ad extensions for digital marketing. Utilizing the many features of ad extensions and building out the most comprehensive and robust account you can is a great way to boost metrics and achieve performance goals.
Humans of 3Q: Becca Soderholm Posted: 05.12.2016 Take some time to get to know Becca Soderholm, Social Account Manager from 3Q Digital. What’s the first metric you check when you start the day? – I first check CPA and then go from there. What’s one metric you rarely bother to check? – CPM. What is your favorite advertising campaign? – I think I may be the biggest fan of ...
The Importance of Transparency Posted: 05.13.2016 Transparency. Whether we are discussing transparency in the world of digital marketing or in the realm of project management, transparency should be the base for all of our interactions and work. At 3Q Digital, transparency is a foundation upon which we have built a thriving agency.
How to Create a Mobile Ad Test Posted: 05.05.2016 Smartphones and tablets have recently surpassed desktop computers in terms of total search volume for the first time in history. Optimizing the mobile ad experience for consumers can no longer be an afterthought. Creating your own mobile ad test does not need to be painful or expensive, and it’s an important part of optimizi ...
When Affiliate Marketing Goes Bad: Potential SEM Effects Posted: 05.23.2016 Affiliate marketing is alive and well – and, done right, it’s potentially a good, legitimate source of marketing income. But there’s a reason there’s a bit of a stigma to it: lots of low-value, loosely affiliate ads are out there, junking up the SERPs and inflating CPCs.
Get Started with Bulk Location Targeting in AdWords and Bing Posted: 05.17.2016 Search marketers love getting our hands on as many targeting options as possible. Location targeting is a favorite among SEM pros because you can select exactly where you want your ads to show. The good news is that customers like it, too.
5 Tips for Efficient Daily AdWords Account Maintenance Posted: 05.25.2016 Most teams here at 3Q Digital are juggling multiple client accounts. Because of that, our days, and daily routines more specifically, need to be as efficient and effective as possible. We’ve all been there – there are those moments where it seems everything is going wrong and the e-mails just won’t stop trickling in.
Get your presentation started on the right foot Posted: 05.19.2016 Your first time presenting during a large meeting or QBR can be a bit daunting. One of the most important, and sometimes undervalued, aspects of nailing those presentations is to put energy into preparing a great introduction. This post will cover some of the most commonly overlooked best practices for ensuri ...
The Agents of Change: How to Manage Disruptions to the Status Quo Posted: 05.27.2016 When you’re with a company for 6+ years, you witness a lot of change – some good and some not so good. When one of your main responsibilities is supporting and nurturing the company culture, you feel the highs and lows of change more acutely than most – especially at a company like 3Q, wher ...
AdWords Campaign Drafts: the Best Thing since Sliced Bread Posted: 05.10.2016 Sliced bread is pretty great, but increased flexibility in ad testing and a simpler way to conduct experiments is arguably much better (and more ROI-friendly). That’s exactly why we at 3Q are so excited about Campaign Drafts.
Quick, ROI-Friendly Guide for Duplicate Keyword Cleanup Posted: 05.02.2016 Most accounts have duplicate keywords, especially larger accounts where your client is constantly wanting to expand. An oft-overlooked factor in account performance is that using Broad or Broad Match Modified keywords means that you could be creating duplicates.
A Guide to Remarketing with Google Analytics Posted: 05.12.2016 In today’s digital marketing world, the audience has grown in importance, and with it, the importance of remarketing and the use of advanced strategies to target more relevant users has grown. While traditional pixel-based remarketing still reigns supreme, and lookalike targeting based on first-party data contin ...
Amazon Sponsored Products: A Quick Case Study Posted: 05.03.2016 Amazon is the largest internet-based retailer in the United States – most of us have probably used Amazon in some way, shape, or form. Because of its popularity, there’s potential for a large market that remains untapped by advertisers.
WRITTEN BY Jonathan Svilar Happy Memorial Day! Posted: 05.30.2016 We’re taking a break from the blog today, but we’ll be back tomorrow morning with Digital Marketing tips! Have a great holiday! Jonathan Svilar joined 3Q Digital in August of 2013 with a background of sales and marketing in ...
SEM Account Audits: A Can’t-Miss Checklist Posted: 05.24.2016 When taking on a preexisting account, you will first want to conduct an account audit. It is also helpful to have someone unfamiliar with an account conduct occasional audits of accounts, since a fresh set of eyes can often uncover opportunities that team members steeped in the day-to-day of account management may ...
Google Shopping: How and Why to Segment Brand vs. Non-Brand Posted: 05.09.2016 Have you ever thought, “I wish I could segment my Google Shopping campaigns by brand and non-brand?” Well, guess what? You can! We often recommend our Alpha/Beta structure for Google Shopping to achieve this when it makes sense to separate your Google Shopping into isolated brand and non-brand campaigns.
Facebook Video Ads: Catch the Wave Posted: 05.16.2016 Facebook has been pushing video for some time now. You can now use video in almost any type of ad unit that Facebook offers. Videos are engaging and help you tell your story, and Facebook provides a large platform and incredible layers of targeting. Video on Facebook is especially helpful for a company planning on running video on TV.
From blah to bam! 7 ways to make a “boring” brand interesting Posted: 05.31.2016 Do you think hailing a cab is particularly cool or exciting? How about searching for a doctor who accepts your insurance? Chances are, you probably don’t. But, what’s your overall perception about companies like Uber or ZocDoc? Do you think they’re cool? Innovative? Perhaps even game-changing? ...
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