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5 Tips for Efficient Daily AdWords Account Maintenance Posted: 05.25.2016 Most teams here at 3Q Digital are juggling multiple client accounts. Because of that, our days, and daily routines more specifically, need to be as efficient and effective as possible. We’ve all been there – there are those moments where it seems everything is going wrong and the e-mails just won’t stop trickling in.
Humans of 3Q: Dan Kern Posted: 05.05.2016 Get to know Dan Kern, Account Lead at 3Q Digital If you had $10M to personally invest, which marketing platform or technology would you invest in, and why? My $10M would go straight to an attribution platform like Convertro, 100%. Given the current marketing landscape, every brand has the same million-dollar question: “What is the ...
Get to Know: Kate Pellegrini, Account Director at 3Q Digital Posted: 04.14.2016 Take some time today to get to know Kate Pellegrini, Account Director at 3Q Digital working out of our San Diego office. What’s the first metric you check when you start the day? CPA. It can either ruin your day or make your day.
Google Performance Summit 2016: Full List of Highlights and Takeaways Posted: 05.26.2016 Not every Google Performance Summit has unleashed game-changing updates for advertisers, but the 2016 summit brought advertisers a bevy of gifts (some of which we’ve been requesting for years – device bid adjustments, anyone?).
Limited budget? No problem! Explore these six crucial ways to maximize the effectiveness of your budget and optimize your ROI. 1. Keyword Campaigns (Google & Bing) Folks who already have enough familiarity with your brand, product, or service to look for keywords related to it should be at the top of your list of users to capture.
Video is hot right now; as web browsing continues to shift to mobile, the demand for YouTube video traffic is ever-increasing. To supplement this growth, Google has made it easy for ...
Get to know Charlotte Haab, Account Manager at 3Q Digital Posted: 05.19.2016 Take some time today to get to know Charlotte Haab, Account Manager at 3Q Digital, working out of our Burlington Vermont office. What’s the first metric you check when you start the day? CPA. For my main client, a ton of spend comes from a handful of keywords.
Part 1: With Q4 just around the corner, how can online retailers maximize their efforts? They could just pump up spend, but without optimization they’re likely to see an expensive lag between increased spend and inc ...
SEM Account Audits: A Can’t-Miss Checklist Posted: 05.24.2016 When taking on a preexisting account, you will first want to conduct an account audit. It is also helpful to have someone unfamiliar with an account conduct occasional audits of accounts, since a fresh set of eyes can often uncover opportunities that team members steeped in the day-to-day of account management may ...
5 Critical Reports to Pull from Facebook’s Ads Manager Posted: 04.14.2016 There are a handful of key reports that we can pull from Facebook’s Ads Manager for in-depth analysis of campaigns and ad sets in order to keep track of performance for our clients. We will lay out 5 useful reports to pull below, and the process involved in building them out on Ads Manager. 1.
New SERPs make these 10 RLSA techniques critical Posted: 03.17.2016 Given Google’s re-jiggered SERPs and the new emphasis on top-of-the-page ads, it’s high time to revisit some RLSA techniques that can put your ads (affordably) in the penthouse. (I just presented these at SearchFest, so I wrote this while I still have Portland coffee running through my veins.
5 Strategies for Optimizing Native Advertising Campaigns Posted: 04.11.2016 All successful native advertising starts with great content. Regardless of the objectives you’re working to accomplish – sales, signups, app installs, or simply brand awareness – the content you promote must be engaging, relevant to your audience, and true to your brand.
Late in April of this year, LinkedIn rolled out their new Matched Audiences targeting feature. With Matched Audiences, you’re able to not only retarget your website visitors, but upload and match your own firs ...
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