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Get your DVR ready because there’s an upcoming Dr. Oz episode airing tomorrow that you won’t want to miss. Our very own Robert Glazer, founder and managing director of Acceleration Partners, will be a featured expert on the show. As we’ve written about recently, fake news and ad fraud is a hot topic– so hot, in fact, that it’s burning many unsuspecting people, including Shark ...
A brand new year is upon us so we reached out to 5 individuals who we consider to be giants in the affiliate marketing space and asked them what their predictions are for affiliate marketing in 2017. Here are their responses: Prediction 1: Rewarding affiliates based on customer journey attribution Mainly thanks to the available technology, in 2017 affiliate marketing should f ...
We are thrilled to announce that Acceleration Partners has been named #4 in Fortune Magazine’s list of 10 Best Workplaces in Advertising & Marketing. Fortune partnered with consulting firm Great Place to Work® to conduct an anonymous employee survey that included more than 50 questions about how frequently they experience the behaviors that create a strong workplace.
Affiliate marketing began in the late 1990s. Amazon is generally credited as the first company to launch an affiliate program. This program still exists in the form of Amazon Associates, which is probably the largest in the world. Associates linked their websites to Amazon books and received commissions when those people made purchases.
If you’re curious about what the affiliate network model looked like in the early days of affiliate marketing, or if you’re simply interested in learning key differences between affiliate networks and software as a service (SaaS) platforms, then our newest Outperform podcast episode is for you. On our most recent episode, we invited Todd Crawford, Vice President of Strategic ...
I’m excited to announce Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing officially launches today! Performance Partnerships is first in-depth, behind-the-scenes look at the affiliate (performance) marketing industry. For anyone who wants to know where the industry got its roots and where it’s headed, this book is a must-read.
Spring is one of my favorite seasons. The days grow longer, the weather gets warmer, and my to-do list seems to get shorter as I suddenly find myself more motivated than ever to get things done. I think most of us do some sort of “spring cleaning” around this time – whether that’s cleaning out the garage, going through our kids’ clothes, or sorting photos from the past decade.
The countdown is on! Next week, Bob Glazer’s book, Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing will officially launch. This means that, on Tuesday, May 9th, you’ll be able to get your hands on a book that will give the world the first in-depth look at the affiliate (performance) marketing industry.
Is your workplace transparent? Should it be? Does it matter? On our most recent Outperform podcast, AP’s Director of Talent and Culture, Emily Tetto, talks transparency in the workplace. She not only shares what it means for a workplace ...
In an industry full of small-, mid-, and enterprise-sized companies launching their own affiliate programs, affiliates are usually viewed as small mom-and-pop websites, “couponers,” and bloggers as opposed to “business partners.” This, however, is short-sighted. For your affiliate partnerships to be truly successful, you should consider them not only as an extension of your co ...
When the AP program management team initially pulled projections of what they thought they’d be able to save Client X after strategic changes were implemented, the amount was approximately $185,000. After doing so, the actual amount that the AP team was able to save Client X was $560,000 – in under a year. By the beginning of 2017, Client X’s program was already seeing incremental YoY growth.
The NBA Playoffs are upon us. For the third year in a row, the Cleveland Cavaliers and Golden State Warriors are favored to meet in the NBA Finals. This got me thinking about other teams who’ve played in and won multiple championships. Turns out, in the past two decades, only four NBA teams have done so: The Chicago Bulls, Los Angeles Lakers, Miami Heat, and San Antonio Spurs.
For most brands to cost-effectively promote their products and services in a scalable way, one affiliate program is enough. However, there are a few companies whose business model requires two. This is the situation one of our clients faced. They had an established affiliate program for one side of their business (the side that they leveraged to promote their products), but n ...
I’ve been lucky enough to travel internationally for work several times in my life, and each time I do, I learn invaluable lessons in and outside of business. I’ve worked in the Caribbean, the Mediterranean, and most recently, Southeast Asia. Over the past month, I’ve been based out of Singapore as we help one of our clients expand their affiliate program globally.
Boomerangs – former employees who return to your company as employees, partners, and advocates – are an important engine for a positive work culture that delivers a positive bottom-line. In fact, Boomerangs will become more important to business in the future, as Millennials and GenZers continue re-shape what a career trajectory looks like in today’s world.
“If you’re a Visionary and you’re always getting along with your Integrator, something is wrong in the dynamic.” – Robert Glazer As a part of our Outperform podcast series, we’re opening up the AP kimono a bit with special episodes that we’re calling “Truth, Transparency, and ‘Tails”. On these “Truth, Transparency, and ‘Tails” episodes, Bob Glazer (AP’s founder and managing ...
This article was originally published on Success.com. When people see what looks like sudden success from the outside, they don’t often think about the vision and persistence required to get there. Instead, they might attribute that success to luck or timing. These misguided assumptions have prevailed in the age of the startup.
Most people want to live and work in a world of partnerships. Partnership means that everyone is on the same team, working together towards a common goal. Everyone contributes in different ways, but all have an equal vested interest. This is no different when the relationship is between an agency and affiliates, or, as we prefer to call them at AP, marketing partners.