• Robert Glazer on The Dr. Oz Show!

      Get your DVR ready because there’s an upcoming Dr. Oz episode airing tomorrow that you won’t want to miss. Our very own Robert Glazer, founder and managing director of Acceleration Partners, will be a featured expert on the show. As we’ve written about recently, fake news and ad fraud is a hot topic– so hot, in fact, that it’s burning many unsuspecting people, including Shark ...

      Acceleration Partnersin Affiliate- 35 readers -
    • Acceleration Partners Recognized as One of Fortune’s 50 Best Workplaces for Flexibility

      We are proud to announce that Acceleration Partners has been named to Fortune and Great Place to Work’s first-ever 50 Best Workplaces for Flexibility list, ranking near the top at number eight. To be recognized and included on this list is a real honor. Since our inception, we’ve worked hard to change the work/life paradigm for our team members and align flexibility with accountability.

      Acceleration Partners- 25 readers -
    • 2017 Predictions from Giants in Affiliate Marketing

      A brand new year is upon us so we reached out to 5 individuals who we consider to be giants in the affiliate marketing space and asked them what their predictions are for affiliate marketing in 2017. Here are their responses: Prediction 1: Rewarding affiliates based on customer journey attribution Mainly thanks to the available technology, in 2017 affiliate marketing should f ...

      Acceleration Partnersin Affiliate- 19 readers -
  • An Insider’s Look at What Content Affiliates Want

    Content and influencer marketing is now at the forefront of most of the conversations we’re having with clients regarding the growth and expansion for their affiliate program in 2017. Historically, it was difficult for brands to find content partners who were interested in working with them through the affiliate model.

    Acceleration Partnersin Affiliate Content- 9 readers -
  • 5 Mistakes New Affiliate Marketers Make

    As a new affiliate marketer, performance marketing can seem daunting. It’s an industry that is ever evolving, which can make it challenging for any brand marketer to know the best way to start and scale an affiliate program. To make things a little easier, we asked five affiliate managers at Acceleration Partners to share the top mistakes they see new affiliate managers make.

    Acceleration Partnersin Affiliate- 12 readers -
  • New Case Study! How We Helped Client Grow Revenue by 206%

    We’re so proud of how our AP team was able to help one of our affiliate clients grow their overall revenue by 206% (YoY) that we just had to share it in a case study. Not to toot our horn too much, but we were also able to help them grow their revenue while: Maintaining their return on ad spend goal of $9 and Recruiting over 800 quality affiliates into program You can ...

    Acceleration Partnersin How To's- 12 readers -
  • New AP Case Study Featuring Stella & Dot!

    We recently helped one of our fabulous, fashion-forward clients, Stella & Dot, run an influencer marketing campaign through their affiliate program. The campaign aimed to increase brand awareness and customer engagement with content generated from a select group of fashion influencers. Read the full case study t ...

    Acceleration Partners- 13 readers -
  • New Podcast Episode! Get the Inside Scoop On Performance Partnerships

    Performance Partnerships™ has been a hot topic in our neck of the woods. But what the heck are they? And why do we think they’re so important – so important, in fact, that AP’s founder and managing director, Bob Glazer, has a book coming out of the same name in a few months? We’ve answered these questions and ...

    Acceleration Partners- 12 readers -
  • How I’ve Seen Affiliate Marketing Change Over the Years

    The year was 2003. After working in publishing for nearly five years, I decided it was time for a change. As “digital marketing” was just becoming a thing, I went looking for a job in that realm and was lucky enough to find a position as an Assistant Affiliate Manager. Up until I was hired, I had never even heard of affiliate marketing.

    Acceleration Partnersin Affiliate How To's- 20 readers -
  • 5 Affiliate Agency Sins

    Concerned about possible misdeeds in your affiliate program management? Innocent or not, they could have dire consequences for you’re the growth, health and vitality of your program. Here are five affiliate agency sins to be aware of. Focusing On Short-Term Gains – Affiliate agencies that focus more on pitching their offerings and less on learning the needs, concerns and ch ...

    Acceleration Partnersin Affiliate- 11 readers -
  • 5 Smart Strategies for Working with Coupon Sites

    With online shopping increasing year-over-year and budget-savvy consumers on the rise, it’s not surprising that around 85 percent of US shoppers look for coupons prior to shopping. To help keep your brand in front of these consumers while also maintaining your marketing strategy; staying true to your brand; and ensuring incremental revenue, we’ve outlined five strategies to co ...

    Acceleration Partnersin Affiliate- 16 readers -
  • [Podcast] Why We Hire for Day 1 and Promote When Ready

    At AP, we hire for day one and then promote when ready. But what does that really mean? That’s what we discuss on this brief episode of our Outperform podcast. With a run time of a mere 8 minutes and 45 seconds, you’ll be able to quickly glean helpful insights into this AP philosophy from our Director of Talent and Culture, Emily Tetto.

    Acceleration Partnersin Affiliate- 13 readers -
  • Ebates Acquires ShopStyle

    Last Thursday, Ebates, a leading loyalty marketplace and a subsidiary of Rakuten, announced that they have acquired ShopStyle, a leading fashion discovery site and search engine that was acquired by PopSugar Inc. in 2007. Similar to their acquisition of Cartera in January, Ebates’ acquisition of ShopStyle will enhance their position and expertise in another fast-growing verti ...

    Acceleration Partners- 15 readers -
  • Welcome, Kevin Osborne! AP’s New VP of Sales

    We are excited and delighted to welcome Kevin Osborne to the Acceleration Partners team as our new VP of Sales. Kevin has served in a variety of sales roles at renowned companies, including AOL, Openbay and IAC. He has received numerous accolades for his leadership, sales training, and mentorship along with his digital industry expertise.

    Acceleration Partnersin Affiliate- 11 readers -
  • Distinguishing Correlation From Causation in Marketing

    Causation and correlation may sound alike but are very different. The former means the root of subsequent events, while the latter refers to an actual or apparent relationship between trends in which neither is the direct cause of the other. This distinction is critical to effective marketing, as confusing these ideas can lead to costly mistakes.

    Acceleration Partnersin Paid Search- 12 readers -
  • Acceleration Partners Launches Affiliate Program Grader

    Today Acceleration Partners, the leading performance marketing agency, launched the industry’s first Affiliate Grader, a free digital tool that uncovers affiliate program strengths as well as areas of improvement. From program management and compliance to affiliate recruitment and campaign optimization, Affiliate Grader measures program effectiveness and grades performance on a 1-100 scale.

    Acceleration Partnersin Affiliate- 18 readers -
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