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Get your DVR ready because there’s an upcoming Dr. Oz episode airing tomorrow that you won’t want to miss. Our very own Robert Glazer, founder and managing director of Acceleration Partners, will be a featured expert on the show. As we’ve written about recently, fake news and ad fraud is a hot topic– so hot, in fact, that it’s burning many unsuspecting people, including Shark ...
“Customers will never love a company until the employees love it first.” – Simon Sinek, Start With Why For most AP employees, our annual “Summit,” where we gather everyone together in the Boston area for a few days of intense collaboration, communication and celebration, is an eye-opening experience.
Ask anyone at Acceleration Partners and they’ll tell you it’s definitely one of the best places they’ve worked. What’s more is that our team members regularly report a very high satisfaction score via our quarterly TINYpulse surveys (which are anonymous). While it’s important for an organization to know that their team members are happy and appreciate the work culture, it’s a ...
I’m an extreme extrovert. A huge part of why I stayed with my last company for ten and a half years was because I loved the people and social environment. So naturally, when I told people that I had accepted a job where I’d be working from home full-time, it raised a lot of eyebrows. Before I even decided to go through the interview process I asked myself a few key questions: ...
This article was originally published on cision.com Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. The numbers seemingly tell us what does and doesn’t work, but these metrics only answer a yes or no question: Are people engaging? What’s missing is the why behind consumers interacting with a piece of content.
So many affiliate marketing conferences, so little time! To help make your affiliate-related conference selection decision a little easier, we’ve put together a comprehensive list of top upcoming industry events. Also, be sure to check out our Events page to keep track of which events the AP team will be attending/speaking at around the globe in 2018.
Commission rate adjustments in an affiliate program can be a tricky business. It’s important to ensure they’re set to maximize profitability, but also competitive enough to attract high-value, brand-aligned publishing partners. This was the objective the Acceleration Partners affiliate program management team was tasked with when a client came to them with new internal goals ...
The end of 2017 is nearly here. At Acceleration Partners, this means we’re knee deep in our final 2017 review process of our clients’ affiliate programs and 2018 planning. End of year program performance evaluation is a critical part of identifying where improvements can be made and what new strategies can be applied to keep our clients’ programs on a growth path in 2018 and beyond.
Whoa. We just got some AMAZING news that’s making us laugh-cry with joy. The wonderfully fabulous Glassdoor team just gave us an early holiday gift by informing us that we made their winners list. Yes, THE list. The “2018 Employees’ Choice Awards honoring the Best Places to Work for U.S. small and medium size businesses” list! This is huge news and we could not be more delighted.
A few months back, our founder and Managing Director, Bob Glazer, gave a keynote presentation to CEOs at The Tugboat Institute on creating a healthy, high-performance culture. Two slides in particular garnered a lot of interest, so much so that Bob decided to name the concept around those slides and create a short video explaining it in more detail.
Tell us a few tidbits about yourself? I live in Santa Barbara with my husband and two kids, Gianna (6) and Emilia (3). I am a California girl with a passion for traveling, adventures and experiencing new things. I will go anywhere! Something you may not know about me is that I have a creative side. I love photography and event planning.
If you haven’t heard of Naveen Jain, allow us to remedy that. Naveen is a problem solver. A BIG problem solver. His audacious vision, generosity and ability to think outside the box has led him to found multiple companies, including Viome, Moon Express, World Innovation Institute, iNome, TalentWise, Intelius, and Infospace.
The holiday shopping season is off to an impressive start! Even with the data still flowing in, Black Friday and Cyber Monday are shattering online sales records. With $6.59 billion in sales, Cyber Monday 2017 was the largest online sales day in history, an increase of 16.8% year-over-year (YOY), according to Adobe. Black Friday was up 16.9% from last year with $5.03 billion in sales.
I recently had the honor of volunteering for the Great American Teach-In at my kids’ elementary school. Now, I am not a doctor, a nurse, a police officer or a mailman; I’m a marketing professional specializing in affiliate program management and strategy. So, one may ask, why did I choose to volunteer to talk to young children about my profession? The answer is simple: childr ...
Founded 10 years ago by Robert Glazer, Acceleration Partners (AP) was established as a remote company. At a time when working from home was considered somewhat peculiar, perhaps even dubious, AP understood its potential to give employees the ability to be truly present in work and in life outside work.
Investments are growing across a range of digital strategies, including website channels (61% of CMOs expect to increase investment) and mobile platforms (59% expect to increase spending), according to a recent Gartner’s 2017-2018 CMO Spend Survey. That’s good news for the affiliate marketing world as the model supports, monetizes and optimizes both strategies.
Ask many thriving, fast-growing companies the secret to their success, and many will respond with, “EOS.” What’s EOS®, you ask? It stands for the Entrepreneurial Operating System On this Outperform podcast episode, Bob Glazer, founder and Managing Director of Acceleration Partners, explains what the Entrepreneurial Operating System is.