• Robert Glazer on The Dr. Oz Show!

      Get your DVR ready because there’s an upcoming Dr. Oz episode airing tomorrow that you won’t want to miss. Our very own Robert Glazer, founder and managing director of Acceleration Partners, will be a featured expert on the show. As we’ve written about recently, fake news and ad fraud is a hot topic– so hot, in fact, that it’s burning many unsuspecting people, including Shark ...

      Acceleration Partnersin Affiliate- 43 readers -
    • 2017 Predictions from Giants in Affiliate Marketing

      A brand new year is upon us so we reached out to 5 individuals who we consider to be giants in the affiliate marketing space and asked them what their predictions are for affiliate marketing in 2017. Here are their responses: Prediction 1: Rewarding affiliates based on customer journey attribution Mainly thanks to the available technology, in 2017 affiliate marketing should f ...

      Acceleration Partnersin Affiliate- 29 readers -
  • AP Celebrates Take Your Pet to Work Day!

    Okay, so technically, today is Take Your Dog to Work Day. And while many of our team members here at AP have dogs, many also have cats, birds, fish, and other cherished creatures that brighten their day – and we sure as heck didn’t want to leave them out of this unofficial holiday. This is why we decided to do our own spin on this delightful observance by celebrating “Take Yo ...

    Acceleration Partnersin Affiliate EMail- 9 readers -
  • New Affiliate Marketing Benchmark Report!

    If you love data – especially the story the data tells – as much as we do, then our newest benchmark report is for you. Between Q1 2016 and Q1 2017, we were able to gather some pretty interesting data from our clients’ affiliate programs. And since we value transparency and genuine partnership, we thought it best to compile the most interesting points, provide some insight in ...

    Acceleration Partnersin Affiliate- 11 readers -
  • Industry Schmindustry: 5 Ways Any Company Can Win With Affiliate

    Affiliate marketing is often considered to be one of the best online marketing channels for companies to get low-cost brand awareness and gain new customers. However, there is a common misconception that certain industry verticals may not cater well to the affiliate channel. Although retail is one of the most common verticals in the affiliate space, all merchants in all indus ...

    Acceleration Partnersin Affiliate- 13 readers -
  • The Dangerous Spread Of Fake Ads

    This article was originally published on huffingtonpost.com Cowritten with Robert Glazer, Founder and Managing Director of Acceleration Partners and Mehmet Oz, M.D. Cardiac Surgeon and Host of the Emmy-Award Winning ‘The Dr. Oz Show’. Did Fake News Sneak up on America? A recent Pew Research Center study reports that two-thirds of American adults get their news on Faceb ...

    Acceleration Partnersin Affiliate Paid Search Mobile- 13 readers -
  • 7 Simple Tips for Nailing Your Next Video Interview

    At Acceleration Partners, we virtually talk to our teams and our clients on a daily basis, which is why a big part of our interview process mimics our virtual communications. From our perspective, it doesn’t matter how good a candidate’s resume is; if they aren’t prepared for their video interview, it could hurt their chances of getting the job.

    Acceleration Partners- 10 readers -
  • New Podcast Episode! Reflecting On Our Business Mistakes

    Our newest Outperform podcast topic reflects one of AP’s Operating Principles being lived in real life: Keep Moving Forward: We avoid the roller-coaster ride of highs and lows. We celebrate our wins, remain humble and move on to the next challenge. Likewise, we reflect on our failures, adjust, and move forward without wondering what might have been.

    Acceleration Partners- 12 readers -
  • Finding Work/Life Harmony with the Power of One

    “Harmony makes small things grow, lack of it makes great things decay.” – Sallust My life is made up of many different moving parts. Home. Work. Wife. Mother. Woman. Full-Time Working Professional. Finding harmony between each of these is something I strive for every day. While certainly not easy, I’ve found three effective strategies that help keep me sane most days.

    Acceleration Partners- 10 readers -
  • Acceleration Partners Makes Inc. Magazine’s 2017 Best Workplaces List!

    We are doing our happy dance! For the first time, Acceleration Partners has been named one of Inc. Magazine’s Best Workplaces. This is the publication’s second annual ranking in the fast-growing private company sector. To compile their list, Inc. conducts wide-ranging and comprehensive measurement of private American companies who have 10 employees or more and have created ex ...

    Acceleration Partners- 15 readers -
  • 5 Ways to Ensure your Marketing Partners Comply with FTC Disclosures

    When it comes to affiliate marketing, influencer marketing, and online content that’s promoting a brands products or services, the term “FTC disclosures” is something brands should pay close attention to. The Federal Trade Commission (FTC) has pretty clear cut guidelines that require anyone to disclose if they have been paid to advertise a specific product.

    Acceleration Partnersin Affiliate- 14 readers -
  • New Case Study! How a B2B Company Uses Affiliate for Lead Gen

    It’s not uncommon for us to meet prospective B2B-focused clients who are hesitant about taking a chance on affiliate marketing. They often think of affiliate as primarily being an effective way for B2C companies to drive sales. While affiliate marketing certainly does that in spades, it’s also an incredibly powerful model for driving leads and new customers.

    Acceleration Partnersin Affiliate How To's- 9 readers -
  • A Personal Perspective of AP’s Mindful Transition Program

    In our blog posts, industry articles, podcasts, and internal trainings, we’ve spoken a great deal about our Mindful Transition program – what it is, the philosophy behind it, and why we encourage our team members to take advantage of it if/when they are ready. I am one such team member. I’ve proudly worked at AP for over two years serving the paid marketing and digital strate ...

    Acceleration Partners- 14 readers -
  • New eBook! The Ultimate Guide to the Affiliate Marketing Model

    We are on a mission to help make affiliate marketing easier for marketing and business professionals to understand. Why? Because this model offers such incredible value to brands and the relationships they cultivate to grow their business. We also believe that the affiliate model is what will allow companies to experience unprecedented success over the next five to ten years.

    Acceleration Partnersin Affiliate- 14 readers -
  • An Insider’s Look at Generation One of Affiliate Marketing

    Affiliate marketing began in the late 1990s. Amazon is generally credited as the first company to launch an affiliate program. This program still exists in the form of Amazon Associates, which is probably the largest in the world. Associates linked their websites to Amazon books and received commissions when those people made purchases.

    Acceleration Partnersin Affiliate- 13 readers -
  • New Podcast Episode! Affiliate Networks vs SaaS Platforms

    If you’re curious about what the affiliate network model looked like in the early days of affiliate marketing, or if you’re simply interested in learning key differences between affiliate networks and software as a service (SaaS) platforms, then our newest Outperform podcast episode is for you. On our most recent episode, we invited Todd Crawford, Vice President of Strategic ...

    Acceleration Partnersin Affiliate- 15 readers -
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