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Get your DVR ready because there’s an upcoming Dr. Oz episode airing tomorrow that you won’t want to miss. Our very own Robert Glazer, founder and managing director of Acceleration Partners, will be a featured expert on the show. As we’ve written about recently, fake news and ad fraud is a hot topic– so hot, in fact, that it’s burning many unsuspecting people, including Shark ...
A brand new year is upon us so we reached out to 5 individuals who we consider to be giants in the affiliate marketing space and asked them what their predictions are for affiliate marketing in 2017. Here are their responses: Prediction 1: Rewarding affiliates based on customer journey attribution Mainly thanks to the available technology, in 2017 affiliate marketing should f ...
We are thrilled to announce that Acceleration Partners has been named #4 in Fortune Magazine’s list of 10 Best Workplaces in Advertising & Marketing. Fortune partnered with consulting firm Great Place to Work® to conduct an anonymous employee survey that included more than 50 questions about how frequently they experience the behaviors that create a strong workplace.
This article was originally published on entrepreneur.com Once a business reaches $5 million in revenue and/or a staff of 30 or 40, it’s too complex for a visionary to handle. Tension: The word often carries negative connotations; for example, it’s the term most often used these days to describe the declining trade relationship between the United States and China.
This article was originally published on smartinsights.com Your influencers need to be able to effectively represent your brand Influencer marketing is more than a passing craze for brands. According to a recent eMarketer survey, 84 percent of marketers said they have an influencer campaign in the works that would launch within a year.
Profile of a Growth Marketer is an ongoing series where we feature leaders in the performance marketing industry. There’s a Costa Rican philosophy that encourages the appreciation of life’s simple treasures. Slowing down, celebrating good fortune, refusing to take anything for granted and living life to the fullest. In Spanish, that word is “pura vida” (“pure life”).
This article was originally published on Medium.com Today I’m starting a new chapter, and my latest venture. I’ve been preparing for the last 3 years and I’m as ready as I can be. When I stepped down from the last business I started, I knew immediately that I wanted to do it again. Despite the ups and downs, sleepless nights, intense mental and physical stress, financial str ...
Find Your Trainer is a great new service that connects you to certified personal trainers in a brand new way. You can train with a personal trainer in the comfort of your own home, at your building’s gym, outdoors, or at a top gym or studio (even if you don’t have a membership). Login to FindYourTrainer.
This article was originally published on mytotalretail.com Cyber Monday 2016 was the largest online shopping day in history, grossing just shy of $3.5 billion — up more than 12 percent from the year before. Although digital marketing costs often climb during the holiday season due to increased demand — as they did on Thanksgiving and Black Friday — affiliate commissions actua ...
Our partner, Button, is inviting brands to apply for a partnership with Ibotta, a mobile coupon and cash back shopping app for iPhones and Android phones. Button, Ibotta’s mobile commerce platform, is offering a new, express onboarding path for merchants – providing them with the opportunity to gain access to one of the fastest growing mobile shopping platforms.
We are excited to announce the launch of Houzz’ affiliate program! Houzz is a place to browse and save beautiful home photos, find the right design and construction professionals and connect with others who have been there too. Houzz started as a side project but has become a community of more than 40 million homeowners, home design enthusiasts and home improvement profession ...
Brilliant news! Acceleration Partners has officially launched in the UK with the addition of Helen Southgate, former Managing Director of affilinet. Southgate will head Acceleration Partners’ operations in the UK and Europe, serving as Managing Director. We are beyond thrilled that Helen will be joining Acceleration Partners and overseeing our expansion in Europe.
If you’ve found that leveraging the affiliate model for lead generation initiatives can be rather tricky, rest assured that you are not alone. Establishing and managing a successful lead generation campaign is quite nuanced. However, there are steps you can take to ensure your campaign gets off to a successful start and delivers a steady stream of quality leads.
This article was originally published on entrepreneur.com Look out for these three red flags indicating that you’ve made a mediocre hire. Every leader knows that bad employees are bad for business, but average employees can be even worse. A recent McKinsey & Company paper suggested a reason why, saying that average employees’ performance ratings do not indicate future performance.
For most students, the dog days of summer are in full swing. For many online marketers, however, it’s prep-time for those back-to-school campaigns. To help you ace your campaign planning, we’ve provided you with a few helpful, tips, tricks and trends to add to your list: Average back-to-school start dates vary by state.
This article was originally published on entrepreneur.com Don’t get caught in an old-fashioned marketing model. Take advantage of the freedom and flexibility the gig economy offers. The gig economy and corporate worlds are merging, and gig jobs like driving for Uber are leading the way. As evidence, Deloitte’s 2016 Global Human Capital Trends analysis revealed that 51 percen ...
By now, most marketers know what Influencer Marketing is. What they don’t know – or struggle to figure out – is how to cost-effectively track and measuring results—especially bottom on funnel metrics such as engagement, click through rate and impressions. In addition, most brands struggle with identifying the right influencers for their brand, engaging them, and eff ...
This article was originally published on hubspot.com. The lack of transparency that often occurs between advertisers and their marketing partners has reached a tipping point. Advertisers have spoken loud and clear: They are tired of paying more and more for their digital advertising and seeing less and less return on investment from these efforts.