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We are proud to announce that Acceleration Partners has been named to Fortune and Great Place to Work’s first-ever 50 Best Workplaces for Flexibility list, ranking near the top at number eight. To be recognized and included on this list is a real honor. Since our inception, we’ve worked hard to change the work/life paradigm for our team members and align flexibility with accountability.
A brand new year is upon us so we reached out to 5 individuals who we consider to be giants in the affiliate marketing space and asked them what their predictions are for affiliate marketing in 2017. Here are their responses: Prediction 1: Rewarding affiliates based on customer journey attribution Mainly thanks to the available technology, in 2017 affiliate marketing should f ...
We are thrilled to announce that Acceleration Partners has been named #4 in Fortune Magazine’s list of 10 Best Workplaces in Advertising & Marketing. Fortune partnered with consulting firm Great Place to Work® to conduct an anonymous employee survey that included more than 50 questions about how frequently they experience the behaviors that create a strong workplace.
Today Acceleration Partners, the leading performance marketing agency, launched the industry’s first Affiliate Grader, a free digital tool that uncovers affiliate program strengths as well as areas of improvement. From program management and compliance to affiliate recruitment and campaign optimization, Affiliate Grader measures program effectiveness and grades performance on a 1-100 scale.
Many companies have an in-house team (often one person) overseeing their affiliate program and then they partner with an affiliate management agency to manage the day-to-day needs of the program. Like any relationship, this can either be a collaborative, productive, rewarding partnership or one fraught with frustration and despair.
This may be the happiest season of the year, but for many managers and employees, things aren’t all that merry and bright. Many are stressing about whether they’ve put in enough face time with the boss or clocked enough hours at the office. Why the trepidation? Because they’re about to have their dreaded year-end performance review. Things maybe different this year, however.
Whenever we hear a company express hesitation about launching an affiliate program or influencer marketing initiative, it’s often due to their concern about not being able to control how the affiliate is representing their brand. While there are many practical ways to alleviate this concern, the reality is that, in the era of fake news, it’s definitely a valid concern.
We’ve been talking a lot over the past few months—both internally and externally—about some of the changes facing the affiliate (performance) marketing industry. While there are many moving parts driving these changes, we think four in particular will have the most impact and take the industry to new heights in 2017 and beyond.
It’s a fact of life: Staying happy and engaged at work over the long haul can be a big challenge. While a large part of your job satisfaction depends on the people and environment, you can do some things to improve your own outlook and strengthen your workplace culture. If your company has communicated its core values to everyone in the organization, it’s your job to do your ...
Last Friday, Ebates, a leading loyalty marketplace and a subsidiary of Rakuten, announced that they have acquired Cartera Commerce, a leading provider of loyalty marketing solutions and rewards programs. The acquisition will further strengthen Ebates’ portfolio of loyalty marketing offerings and will provide customers with new programs through Cartera’s established loyalty marketing platform.
This article was originally published on Forbes.com. Offering below-market base salaries while paying out aggressive, above-market 20% quarterly bonuses based on personal and professional goals makes sense for a performance-based company, right? We certainly thought so, and we invested a lot of time in selling this method of compensation internally as a key differentiator in our early days.
It’s Finally Here! After much navel-gazing, head-scratching, pondering and planning, our Outperform podcast is finally ready for your listening pleasure. If you’re familiar with our site, you know we have produced a lot of written content over the years. From blog posts and industry articles to e-books, quick guides and infographics.
More than 6,000 marketing professionals attended Affiliate Summit West (ASW) 2017 this past weekend in Las Vegas. ASW is held twice a year and is one of the performance marketing industry’s largest conferences. The event features tradeshow areas, educational sessions by industry experts, and networking events.
Culture exists in every company, either by default or by design. In many cases, founders inadvertently allow norms and behaviors that worked at the startup level to continue for too long. As the company grows, these behaviors often stop working and need to be rooted out of the culture before they begin to slow growth, stifle innovation, and increase turnover.
Last Tuesday it was announced that ShareASale was acquired by Axel Springer, parent company of both Zanox and Affiliate Window, two organizations that are also in the process of merging their operations and brand. While announcement of the acquisition seemed to take many by surprise, those who have been paying close attention to the changes in the industry see this union as h ...
One of the best descriptions I’ve heard of leaders is that they focus on vision and strategy, guiding and removing obstacles for their teams, similar to a coach in sports. By contrast, managers typically focus more on execution, working in the business. Real leadership is about providing a compelling vision and clear direction.
Predictions abound for what 2017 will bring. From who will get an Oscar to what technology will rock our world, there are a lot of people who have a lot to say about the year ahead. Including us. While we may not have much of an opinion to offer in terms of who will sing the hit song of the summer or who will win the World Series, our super smart team of marketing mavens have ...
As we ring in the New Year, we wanted to take some time to reflect on what has been a rewarding year for Acceleration Partners and for our clients. We’re excited by our growth this past year and all that we have planned for 2017. Here’s a quick look back of some of our favorite moments from 2016: We Welcomed 50 New Clients! We brought on 50 new clients in 2016, many of which w ...