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If you want an affiliate program that’s full of active and engaged content affiliates, the process is pretty simple: Support your content affiliates and they will support you. While there are an unlimited number of brands that affiliates can work with, there’s a limited amount of time that affiliates have to actually promote them – not to mention limited space on their site.
This article was originally published on InternetRetailer.com. It’s not just coupon sites, and there are ways to control your brand and gain incremental sales when working with affiliates. Many retailers with business models that would fit perfectly with affiliate marketing do not have programs.
Internet Retailer just released their “Top 500” guide for 2016, a list of America’s biggest and best e-commerce players. Included in this list are 13 companies that Acceleration Partners is proud to call our clients. These companies rely on AP to manage their Affiliate Programs and their Digital Marketing campaigns, including SEO (search engine optimization), PPC (pay-per-cli ...
Attribution. A word that that many equate with another noun: confusion. The growing bewilderment around attribution is due, in large part, to the increasingly complex and overgrown marketing landscape. To help bring some clarity and consistency to the topic, we’ve written a new e-book titled, Marketing Attribution in a Multi-Touch World.
We are excited to announce that we have launched Smart Destinations as part of our extensive list of affiliate programs! Smart Destinations is the company behind America’s best multi-attraction passes: Go City Cards. These multi-attraction passes maximize the fun, savings and convenience of sightseeing.
There are many important factors to consider when creating a Facebook Advertising campaign. From ad creative and targeting, to testing and optimization, it is a multifaceted process that can seem daunting to many marketers. Having a comprehensive checklist will help ease your mind and guide you through the process, ensuring your campaign is set ...
This article was originally published on SteemFeed.com. Did you know native ads have a 53 percent higher view rate than banner ads? Perhaps even more impressive: The same study shows that consumer purchase intent is 53 percent higher for native ads. That means a native ad is more than twice as likely to actually convert a consumer into a customer than even the best traditional advertisement.
You’ve done it, I’ve done it, heck I think it’s fair to say that anyone who’s ever shopped online has done it. At one time or another, we’ve all abandoned what us marketers like to call the “sales funnel.” Perhaps we didn’t have our credit card handy. Maybe we were just browsing. Or maybe we were only comparison shopping.
The concept of “Influencer Marketing” has been a hot topic as of late – for reasons both good and not so good. Before we get into those reasons, let’s first define what Influencer Marketing is. Influencer marketing refers to the process of identifying key individuals who have a strong online presence and leveraging them to “influence” their followers or subscribers to purcha ...
This article was originally published on ChiefMarketer.com. As a marketing professional, you’re constantly looking for ways to get your brand in front of more customers without breaking the bank. Affiliate marketing strategies can serve as that extra edge that helps grow your customer base. If managed properly, an affiliate marketing program can account for 5 to 15 percent o ...
AP hit the Bay Area this week and we brought our newest event with us: AP Connect! AP Connect allows attendees to enjoy a casual cocktail party with the most innovative marketing professionals in the space – the types of people AP is proud to call our friends. Founder and Managing Director Robert Glazer and General Manager Matt Wool were excited to host the following two AP ...
In this day and age, it’s rare for someone to work at one company for ten years or more, but the almost two-decades that Laurie DeSimone spent at Reebok gave her the experience and unique insights into brand marketing that makes her the ideal Key Account Director for our Acceleration Partners team. While at Reebok, Laurie served in a variety of positions.
This article was originally posted on Entrepreneur.com. If you’ve seen even one episode of Shark Tank, you’ve probably experienced empathetic sweaty palms and baited breath. Just as the weekly ABC show illustrates, having a panel of hard-hitting, self-made billionaires judging which fledgling startups deserve their investment means no one’s feelings are spared.
If you work with publishers, influencers or affiliates and you give them free product (or service, etc.) in exchange for a post, you need to know that their site could get hit with a Google penalty if they are not “nofollow”-ing their links to your product/service. Sites with free product reviews use outbound links to link to the product page/brand site/etc. that they are reviewing.
The Opportunity Lovepop is a fast-growing company disrupting the greeting card industry. It’s hand-crafted pop-up cards are intricate pieces of art, deliver a lasting impression. Two weeks before the Christmas holiday, the biggest card-sending holiday in the U.S., the company’s founders made an appearance on ABC’s Shark Tank.