Acceleration Partners - Posts from June 2016

  • 3 Affiliate Marketing Myths that Will Cost You Money (If You Believe Them) – Part 1

    On occasion, we encounter retailers whose business model, for all intents and purposes, would fit perfectly with affiliate marketing. Yet, not only do they not have a program, they actually express disinterest in establishing one. This situation always gives us pause because it’s as if there is only one way to run an affiliate program, when nothing could be further from the truth.

    Acceleration Partners- 13 readers -
  • Key Marketing Trends from IRCE 2016

    Every year, thousands of e-commerce professionals gather together in Chicago for Internet Retailer Conference & Exhibition (IRCE) to discover some of the industry’s latest trends, technologies and best practices. With over 130 sessions by 200+ of the industry’s leading speakers (including AP’s Founder & Managing Director, Robert Glazer), there was an abundance of valua ...

    Acceleration Partnersin SEO- 16 readers -
  • 5 Ways to Overcome the Challenges of a Virtual Work Environment

    Fostering a productive virtual work environment isn’t easy, but it is necessary. Remote work is the wave of the future, with about 3.7 million workers in the U.S. now telecommuting at least half the time. At Acceleration Partners, we are part of this trend. One hundred percent of our employees take advantage of our flexible work environment and work remotely from home or in ...

    Acceleration Partners- 16 readers -
  • 7 Vital Agency Traits for an Effective Campaign

    This article was originally published on Getting your message in front of consumers does wonders to make them aware of your brand. But why pay just to build brand awareness when you could pay for conversion? This is why an increasing number of companies are turning to performance marketing.

    Acceleration Partnersin SEO- 16 readers -
  • Affiliate Update: All Merchants to Be Added to Ebates Button

    Ebates, the coupon and cash back membership site, just announced that they will be adding all of their merchants to their “button” (i.e. toolbar) by the end of this quarter. Historically, Ebates has worked with merchants on either (or both) their cash back site as well as their toolbar/button and this news has many merchants unsure where Ebates will fall into their overall affiliate strategy.

    Acceleration Partnersin Affiliate Paid Search- 16 readers -
  • Key Questions About Video Ads on Facebook and Instagram From Our Recent Webinar

    Last week we hosted a webinar with ELEMENT Productions that discussed how to make the most of video advertising on Facebook and Instagram. Attendees learned: Best practices for high-performing video ad creative Strategies for boosting engagement and conversions Video ad examples and why they work We received quite a few thought-provoking questions from our audience s ...

    Acceleration Partners- 12 readers -
  • Infographic: Affiliate Marketing by the Numbers

    Affiliate marketing has become one of the most effective online marketing tools for e-commerce companies across the US and abroad. In fact, over 80% of brands utilize affiliate marketing as part of their marketing mix. With a performance-oriented focus, affiliate marketing can deliver the ...

    Acceleration Partnersin Affiliate- 21 readers -
  • Why Online Marketplaces + Affiliate Marketing = Huge Opportunity

    Back in the 2005-era, affiliate was the wild wild west of marketing. Think Las Vegas before the Bellagio and the Blue Man Group. Or Palm Springs before Coachella. It was new, different, and misunderstood. Plus, there was little-to-no policing or oversight. Understandably, that led to a lot of skepticism about its value and hesitancy to implement it.

    Acceleration Partners- 12 readers -
  • Why You Should Reevaluate Your Customer Survey Approach

    This article was originally published on As company decisions increasingly become data- and customer-driven, it’s tempting to go into feedback overdrive and attempt to collect as much data as you can get your hands on. But asking for too much feedback can actually have harmful effects, such as a decline in response rates or lower-quality feedback.

    Acceleration Partners- 11 readers -
  • Pouncing on Instagram’s ‘See Now, Buy Now’ Audience

    This article was originally published on Facebook acquired Instagram in 2012, and since then, membership on the site has soared. It now has 400 million active users, with an average of 80 million photos posted every day. The level of engagement between brands and Instagram users has also exploded.

    Acceleration Partners- 16 readers -