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We are thrilled to announce that Acceleration Partners has been named #4 in Fortune Magazine’s list of 10 Best Workplaces in Advertising & Marketing. Fortune partnered with consulting firm Great Place to Work® to conduct an anonymous employee survey that included more than 50 questions about how frequently they experience the behaviors that create a strong workplace.
Within the affiliate marketing universe, the Affiliate Summit’s count among the major conferences of the year. Last week at Affiliate Summit East 2016 in New York, there was a whirlwind of activity. The event brought together merchants, publishers, networks and SaaS companies for three days of speaking, meetings and networking events.
Affiliate marketing has proven to be an effective channel for creating brand awareness and gaining new, incremental customers. These attributes are just a few reasons why savvy advertisers want to leverage their affiliate program when they expand internationally into new markets. In addition to its proven track record, here are five reasons why more companies are putting time ...
We are excited to announce that the largest affiliate network in the world, Pepperjam, has appointed Acceleration Partners as a Pepperjam Preferred Agency. As a “preferred agency,” Acceleration Partners will be able to give our clients access to Pepperjam’s extensive performance marketing solutions, including analytics and insights, industry-leading technology and exclusive pu ...
As part of our extensive list of affiliate programs, we are thrilled to announce the launch of Pura Vida Bracelets’ affiliate program! Pura Vida, meaning “pure life” in Spanish, embodies a lifestyle that is committed to living a full life without regrets and never taking anything for granted. Pura Vida Bracelets feature unique color combinations making each one distinctive to its owner.
While email is the closest thing to direct communication in the digital age, few people would gripe about a drought hitting their inbox. The average person can expect a spate of 90 new emails today, and by 2019, that number will rise to an estimated 96. Still, cultivating a healthy email list and reaching out to consumers is an essential aspect of growing a business—even thou ...
Google recently announced a new ad format for Google Shopping, which they are calling Showcase Shopping ads. This new ad format will showcase one large main product image, along with two smaller side images (related to the initial product search). At the bottom of the ad is space for a promotional message or location distance information for Local Inventory advertisers.
“Seek first to understand and then to be understood.” ~ Stephen Covey Throughout the centuries, brave explorers have travelled by land and by sea to see what lies beyond. Leaving the familiar to discover new information and resources can be thrilling. But it can also be fraught with dangerous twists and turns, especially for those who are unprepared.
What exactly is affiliate marketing? What’s a “cookie”? How do I get compensated for promoting a brand? Whether you’re thinking about signing up with a brand as an affiliate or have already done so, chances are, you have a lot of questions. To help you better understand this marketing model and how to be successful with it, we’ve compiled a list of some of the commonly asked q ...
Today, content and SEO form a united front. No longer separate marketing concepts, they rely on each other like apple pie and ice cream. Without good search optimization, your great content might never be found. And without great content, your SEO will suffer in searches — and could even reflect badly on your brand.
“How can I keep my dog from opening up cabinets and closets?” This was a question I recently asked Google using my smartphone’s voice search feature. I could have typed it in to the actual search bar, but at the time, I was busy collecting all the items that Mellie, my adorable and oh-so-curious pitbull/boxer mix, drug out from most of the cabinets and closets in my apartment.
You never know where inspiration is going to come from. For me, it was while watching the movie, East Side Sushi (highly recommend). In the movie, an earnest, hard-working Latina woman named, Juana discovers that she has passion for making sushi while working in a Japanese restaurant – and she’s determined to become a sushi chef. I’m sure you can guess the spoiler alert.
On a balmy summer evening last week, AP clients, partners, friends and team members braved the Back Bay traffic to meet up at Towne Stove & Spirits – a fantastic venue on Boylston Street. While the delicious hors d’oeuvres and drinks were definitely a draw, it was the opportunity to relax, unwind and connect with smart, innovative business owners and digital marketing pro ...
Thursday, September 1st at 1pm EDT There’s no doubt about it – training employees to deliver great customer experiences is critical. The real secret to standing out though? Empowering your employees to feel motivated and committed on a daily basis through great work culture. Companies that embrace the relationship between employee engagement and customer engagement as a strateg ...
Influencer marketing is all the rage right now. But the closer you look, the more it seems many companies don’t understand how to use it effectively, nor do they truly grasp what it means. Too many marketers are just throwing the term around and scrambling to partner with high-profile bloggers, social media stars, and celebrities.