• Former Sprint CEO Dan Hesse Joins Adknowledge Board of Directors

    KANSAS CITY, Mo –January 28, 2016– Dan Hesse, former Sprint CEO, has joined the Adknowledge board of directors, where he arrives with more than three decades of industry experience. Each of the products in the Adknowledge portfolio—including digital video, social media advertising, apps and mobile email—leverages the unique abilities to connect with consumers through mobile.

    Paul Herdtner/ Adknowledge Blog- 33 readers -
  • Adknowledge CEO Discusses the Rise of APAC Digital Marketing on Bloomberg TV in Malaysia

    KUALA LUMPUR, Malaysia –September 8, 2015– Adknowledge CEO Ben Legg was a live guest on Bloomberg TV’s Moving Malaysia show in Kuala Lumpur today. He chatted with host Sophie Kamaruddin about the increasing importance of digital marketing—especially on social media—in the APAC region. While there’s a general increase in spending, Legg said there’s still a lot of room to grow.

    Adknowledge Blog- 51 readers -
  • Adknowledge CEO Appears Live on CNBC’s “Squawk Box” Morning Show

    NEW YORK—JULY 28, 2015—In his first appearance on CNBC, Adknowledge CEO Ben Legg spoke with the hosts of “Squawk Box” about the many social media platforms available to advertisers, their respective strengths, and where the ecosystem goes from here. Andrew Ross Sorkin started the segment by asking Legg about eMarketer’s recent revenue projections for Instagram, estimated to be more than $2.

    Adknowledge Blog- 38 readers -
  • Conversions Aren’t Enough: 5 Best Metrics for Measuring Branded Video

    One of the hardest things about creating branded video is figuring out whether it’s actually working. While most brands and agencies typically measure their online advertising by conversions and click-through rates, these metrics are flawed when it comes to branded content and native video, which is frequently more about building a long-term relationship with consumers than ...

    Adknowledge Blog- 38 readers -
  • 5 Reasons to Become a YouTube Advertiser

    Thinking of becoming a YouTube advertiser? This insights roundup will help get you off the fence. If there’s one thing that online audiences love, it’s engaging, inspiring, and thoughtful content — which is why YouTube has grown to become the third-most popular website on the Internet. Potential YouTube advertisers will be happy to hear that the platform’s engagement stats ...

    Ritika Puri/ Adknowledge Blogin Social YouTube- 42 readers -
  • 4 Brands Killing It with Digital Video

    For all of the changes the Internet has brought to advertising these past two decades, the industry’s future looks a lot like its recent past in one crucial way: there’s going to be lots and lots of video. Just as the latter half of the 20th century was dominated by TV advertising, brands will continue to employ video’s powerful combination of sight, sound, and motion in the new millennium.

    Adknowledge Blog- 32 readers -
  • Every Media Buyer Needs to Know these 5 Digital Video Trends

    Digital video is one of the biggest opportunities in advertising—the decision to launch a campaign will be a great one. Platforms like YouTube give a new twist to the mass-market value of television: in addition to generating reach, you’ll be able to drive conversions and direct ROI for your client or brand. To achieve the best results possible, you’ll need a strong sense of the landscape.

    Ritika Puri/ Adknowledge Blogin YouTube- 43 readers -
  • If You’re Not Doing Mobile Like These Brands, You’re Doing it Wrong

    In the early days of mobile marketing, many wondered whether it would be possible to create experiences people actually enjoyed on such a small screen. Back in 2010, even Steve Jobs, godfather of the iPhone, famously went out of his way to declare, “Mobile advertising really sucks.” Fortunately, in the years that have followed, we’ve seen the screens get bigger and the adver ...

    Adknowledge Blog- 31 readers -
  • Are You Using the Wrong Content for Your Social Channels?

    Being a great social marketer is sort of like being a great DJ. You need to have excellent taste and a catalogue of great content people will love, but you also need to understand your audience. For instance, you wouldn’t spin classical music at the club on Saturday night, and you wouldn’t blast “Turn Down for What” at someone’s 50th wedding anniversary reception.

    Adknowledge Blogin Social Content Facebook Twitter- 33 readers -
  • New Rules for Social Media Advertising in 2016 and Beyond

    With 2016 right around the corner (yes, seriously), the social media advertising landscape is very different from what it was just five short years ago. For one, Facebook’s ad strategy, back then, was in its infancy. Today, it provides one of the most powerful cross-device ad platforms on the market, with audience targeting features and ad carousel capabilities that allow ma ...

    Adknowledge Blogin Social Facebook- 33 readers -
  • Want to Be a World-Class Marketer? Learn from Gaming Companies.

    When people consider the world’s most successful online marketers, they often think of companies like Netflix, Amazon—eCommerce giants who used affordable pricing and smart marketing tactics to build themselves into globally famous brands. But while what these companies have done is certainly very impressive, those looking for a glimpse into the future of online advertising ...

    Adknowledge Blog- 35 readers -
  • The Video View: the Bastard Metric

    I have been spending some time lately catching up on Game of Thrones, and the constant references to “bastards” has inspired me. Video views are the bastard metric because a video “view” is not simply a view anymore. And as a result, views are becoming empty metrics. I want to be clear that I am not saying a view is a worthless metric.

    Adknowledge Blog- 26 readers -
  • 3 Steps to Optimizing Your Email Campaigns

    Most golfers have never used the word "optimize" when referring to the continuous improvement of their swings. But that’s what they’re doing: small changes, implemented one at a time, which (hopefully) deliver better results over time. Lead generation via digital advertising often includes an email campaign; and like a golf swing, it’s also all about optimization.

    Adknowledge Blogin EMail- 27 readers -
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