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Now that the busy holiday season is officially underway, it’s more important than ever to remember to practice gratitude – even when it comes to the little things, like free SEO tools that make the workday a bit easier. On a day when all of America is reflecting on its good fortune, it only seems appropriate to give thanks to the plethora of free resources available online to ...
Although the primary purpose of content marketing is not to sell products or services, it can certainly boost conversions and drive sales if done well. Businesses should create content that targets consumers at every stage of the sales funnel, including those who are almost ready to make a purchase.
With more than half of all Google searches taking place on mobile devices, it’s necessary for businesses to ensure their websites are easy to access and navigate on smartphones and tablets. Mobile-friendly websites load quickly, display properly for mobile visitors, and often use responsive design, thereby allowing businesses to maintain a consistent brand image, improve custo ...
When it comes to creating effective Google display ads, there are quite a few formats to choose from. Whether intended for mobile or desktop display, designing ads that meet the correct file specifications is the first step to getting your message out to your audience. That’s why we’ve provided this quick summary and accompanying cheat sheet on everything you need to know about ...
Some businesses are still hesitant to invest time and energy into establishing a presence on Snapchat – especially since the ephemeral nature of the app means content disappears after just 24 hours. But learning how to market on this social video network allows brands to connect with a younger demographic on a highly engaging platform.
When it comes to maintaining a professional social media presence on Instagram, image is literally everything. Now that Instagram allows users to upload photos, videos, and daily stories, more and more businesses are taking advantage of the platform’s versatile features and growing audience of 500 million.
My First Professional Website Launch On November 1, 1996, 20 years ago today, Bob Whitset and I launched the Cyrix Corporation website. As a team we convinced Cyrix that they could not sell fast processors (chips) when they had such a slow website. The previous design literally took 90 seconds to load (on what was at the time a super-fast modem 14.4k baud).
One of the easiest ways to optimize a business’s Twitter presence is to update the profile and header photos with customized images. Ensure your company’s Twitter profile accurately represents your brand by uploading high-quality visuals that satisfy Twitter’s requirements for profile photos, header photos, and tweeted images.
Last week, Twitter told CNBC that the company was considering a sale. The potential suitors include Salesforce.com Inc. (NYSE: CRM), The Walt Disney Company (NYSE: DIS) and Alphabet Inc. (Nasdaq: GOOGL), among others. Shares of Twitter started high, but never quite kept up with expectations, so the news of the sale was not surprising to say the least.
Twitter Moments are collections of curated tweets that tell a story or commemorate an event. The social platform recently made Moments available to all users after rolling it out to select brands and partners over the past year. Now that anyone with a Twitter account can create and share Moments, many influencers, brands, and businesses are already taking advantage of this new ...
Google announces Penguin 4.0 today on the Webmaster Central Blog. Read the full post here. Penguin joins Panda as part of the core Google algorithm. Gone are the days of site owners having to wait on Penguin refreshes to recover from penalties. It is now real-time, so sites negatively impacted by Penguin can recover much faster.
Instagram dramatically stepped up its game this week with the launch of Instagram Stories, a new feature within the app that allows users to upload photos and videos that disappear after 24 hours. Sound familiar? Many agree that the new feature is a lot like Snapchat Stories, only for a whole new demographic.
Starting a new business in Dallas is the first out of many great decisions you will make. Now comes the hard part, making your business known in the competitive (but lucrative) market that Dallas offers. Thankfully, you have the help from the experts in online marketing to take your business from “Who?” to “WOO!” A strong online presence is the key to long-term success in any industry.
Over the past year, we’ve been evangelizing – sharing the good news about businesses taking control of online data. And we dedicated lots of resources to educating businesses and brands, teaching them how to take control of their data. We even created a music video “I’m All About That Data” to teach awareness on the importance of the issue, in a fun way.
Have you heard yet that we’re making some changes? One of our brands, Local Site Submit, is rebranding to Advice Local. Preparations for the transition are almost complete and our new, expanded offerings will be rolling out over the coming months. Up until now, many thought of Local Site Submit solely as a directory listings management company.
As we discussed in yesterday’s announcement, the days of considering a business’s local presence and digital presence as separate matters are behind us. With the increased usage of mobile devices and local search moving forward at an accelerated rate, businesses need to understand how to effectively manage and monitor, both their local and digital presence.