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How did you spend your Friday night? Snapchat spent it changing its company name to Snap Inc. and introducing its Spectacles sunglasses with integrated video cameras. Why the late-Friday-night announcement? A leaked video of Spectacles posted by Business Insider likely accelerated the process. CEO Evan Spiegel broke the news to Seth Stevenson of The Wall Street Journal bef ...
Despite many insiders feeling that Google Plus’ time has come and gone, the search giant is doubling down. Google announced recently a relaunch of its Google+ social network. While the look of your Google+ timeline might not look drastically different, Google is rebuilding Google+ around two popular features — Communities and Collections. Google claims that Communities averages 1.
Facebook Reactions are finally here. This means people can express emotions beyond simply ‘liking’ things that pass through their feed. The uses of Facebook Reactions for stuff your friends share are straightforward. You see the latest post of your best friend’s new baby or a viral video of an unidentified sea creature washed ashore, you react accordingly, and everyone moves on.
Businesses today have more ways than ever to connect with their customers. Traditional methods like radio and television are still effective, but now, they can reach out to potential customers in their own homes through channels including social media, email, video and SMS messaging. And if you can do all these things, so can your competition.
Twitter’s MoPub mobile ad exchange announced the general availability of its rewarded video solution. MoPub originally introduced support for rewarded video ads in September 2015, and at launch, publishers could use MoPub to manage their rewarded video ads from Unity Ads, AdColony, Vungle and Chartboost.
As we approach another holiday shopping season, marketers everywhere are gearing up for their annual social media marketing strategy. Given the growth and evolution of social media–and in particular, the accelerating role of social influencers in driving brand perception and purchasing decisions–there is a growing awareness of the need to find new ways of reaching skeptical ...
The Dallas Cowboys are known as America’s Team, and according to social marketing firm Unmetric, they were Facebook’s team, as well, during weeks four through six of the National Football League season. Unmetric analyzed all of the NFL teams on Facebook, Twitter and Instagram from Sept. 27 through Oct.
Personalization provides marketers with the opportunity to engage customers more fully. However, many marketers still struggle to leverage personalization data effectively and miss important opportunities as a result. An infographic from Bazaarvoice illustrates what consumers want from personalization and lists the steps brands should take to meet expectations.
Facebook announced a multiplatform ad campaign Friday aimed at promoting awareness of and driving usage of its Facebook Live livestreaming feature. News of the campaign broke late last month in a report by Deepa Seetharaman of The Wall Street Journal. The campaign will launch Sunday in the U.S. and U.K.
Facebook page administrators: If the figures for Reactions, shares and comments on your pages seemed a bit off between Oct. 4 and 14, here’s why. The social network announced in a Facebook for Business post that a bug affected Page Insights during that time period, and that bug has since been corrected: We wanted to let page owners know of a bug that affected all pages from Oct.
Blizzard Entertainment launched a new campaign for Hearthstone: Heroes of Warcraft, which gives users the opportunity to win at least one free card pack by choosing a champion in the 2016 Hearthstone World Championship tournament. To participate in this event, a user can log in to their Battle.
There’s a sub-genre of videos in which children react to technology relics like rotary phones, Walkmans and typewriters and reveal how foreign such concepts are. When hearing an old-style busy signal, for instance, one kid guesses that it means the phone is “loading or searching.” A good candidate for that list is linear TV.
Publishers using Facebook’s Instant Articles can now include 360-degree videos and 360-degree photos to their content. Product manager Josh Roberts announced the new options in a Facebook Media blog post, saying that publishers can begin adding 360 videos and 360 photos as of Thursday, and they will be viewable via the latest versions of Facebook’s flagship Android and iOS applications.
Google released Wallpapers, an Android application that allows users to browse a variety of device wallpapers taken from Google Earth, Google+ and “other partners.” As reported by Android Central, the Wallpapers app allows users to browse wallpapers in a variety of categories, including Earth, Landscape, Cityscapes, Life and Textures. While the app works on devices running Android 4.
Mobile entertainment company Seriously announced the release of Best Fiends Forever, the second game in the Best Fiends franchise. The clicker or idle game allows users to help the Fiends defeat the Slugs while traveling through the land of Minutia. In Best Fiends Forever, players can tap to attack enemies. The faster players tap, the faster they will defeat enemies and earn coins.
In recent weeks, Google and Facebook–both undeniable juggernauts in digital advertising–have gotten serious about the latest craze in technology. It has nothing to do with Pokemon Go or custom photo filters, nor does it rely on a new console or platform. During New York’s Advertising Week, both companies announced new offerings in the realm of cross-device, with Google focus ...
YouTube announced two campaigns taking place in the YouTube Kids application during October. The YouTube Kids app contains family-friendly channels and videos from YouTube. First, October is National Bullying Prevention Month, and to mark the occasion, YouTube Kids now offers playlists of videos that are aimed at helping children understand the importance of being kind and s ...
Instagram took a cue from parent company Facebook with its launch of suicide-prevention tools. The new tools will allow Instagram users to anonymously report when they see posts from friends that hint at self-harm, and those friends will receive messages that read: Someone saw one of your posts and thinks you might be going through a difficult time. If you need support, we’d like to help.
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