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The social media landscape continues to evolve in sometimes predictable, oftentimes surprising ways, as new technologies, platforms and methods of content delivery arise to grab hold of our imagination and continually alter how we communicate. Savvy brands that stay ahead of these trends hold a huge strategic advantage by being well prepared as these shifts occur.
Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. Most will look at LinkedIn first because it operates the world’s largest professiona ...
After a decade of attempting to connect with customers and prove return on investment, brands are still struggling to achieve success with social media marketing and engagement. What does success look like? For most marketers, success includes anything from raising brand awareness and thought leadership to lead generation.
Pinterest created something to do with the 8 million football party ideas and 58 million football ideas users have saved prior to Super Bowl LI Feb. 5. The social network developed the Pinterest MVPP: Most Valuable Party Planner microsite, sponsored by Sargento, which enables users to create custom boards with Super Sunday recipes, tips and fashion suggestions, just by answe ...
Regardless of the size of your brand or your business, there are many methods to capture social media views. There is a lot of advice out there for marketers, much of which relates to shifting focus rather than getting started. A report from search-engine-optimization firm Higher Visibility explores some of the SEO-based fundamentals your brand can employ to create a cohesive brand presence.
In a surprising move that reflects modern viewing habits, the National Basketball Association recently announced that it is considering shortening the length of games due to the diminishing attention span of millennials. If this sounds like a problem isolated to basketball, it isn’t. Think about how exactly you watch the Super Bowl–maybe at a large party with family, friends, pizza and beer.
How do brands decide when to ban someone from their social media accounts? What are the criteria? There’s a need for brands to have social media guidelines in place to discourage harassment and trolling, and then take action against those in violation of those guidelines. Recently, Twitter banned high-profile users over harassment (or incitement to harass).
Facebook issued an update to its Privacy Basics portal in advance of Data Privacy Day Jan. 28. The social network introduced Privacy Basics in November 2014, saying at the time that it offered interactive guides to answer the most frequently asked questions by users about how they could control their information on Facebook.
Facebook announced support for physical security keys with certain web browsers and mobile devices. Security engineer Brad Hill said in a Facebook Security note that the option is an alternative to the two-factor authentication solution it currently offers, whereby users receive security codes for login approvals via text messages.
Facebook has a new lead for all of its virtual reality efforts: vice president of virtual reality Hugo Barra. Barra had been vp of international with Chinese electronics company Xiaomi since September 2013. Prior to Xiaomi, he served as a product management director at Google, working mostly on its Android team.
Visual content has become the core of the social media marketing package. However, any marketer starting out or trying to modify their previous strategy may have trouble adjusting to the new fundamentals. A new e-book from visual media creation platform Venngage provides a road map for creating engaging visuals, no matter the platform.
Let the Snapchat flattery continue, as Facebook began testing its imitation of Stories with select iOS and Android users in Ireland. Alex Heath of Business Insider reported that Facebook Stories is a virtually identical feature to Instagram Stories, also a “direct descendant” of Snapchat Stories.
Facebook said 60 million users generated 208 million likes, posts, comments and shares related to the inauguration of President Donald Trump last Friday. The social network added that the nationwide Women’s March events last Saturday spurred its biggest day ever for 360 photos. Product manager Chetan Gupta, ...
Is there a Snapbot in the middle of Madison Avenue? Not quite, but Snap Inc. is apparently spending a lot of time with ad agencies there. Suzanne Vranica, Maureen Farrell and Steven Perlberg of The Wall Street Journal reported that the messaging application has engaged in discussions with the media-buying units of agencies including WPP, Omnicom Group, Publicis Groupe and I ...
By David Cohen on Jan. 25, 2017 - 11:05 AM The most recent update to WhatsApp’s iOS application brings with it the ability to queue messages for sending while offline. Version 2.17.1 of WhatsApp for iOS also includes a revamped storage usage screen that allows users to clear storage space on their devices by removing certain types of messages, such as videos, as well as ...
Walt Disney World has always been a popular destination for kids, families and even adults who still feel a special connection with the “magic” that the destination seems to provide its guests. More recently, it’s become a holiday-season attraction, and you can chalk it all up to organic advertising. Organic advertising with a touch of magic The Disney brand is sort of an anomaly.
By David Cohen on Jan. 24, 2017 - 2:55 PM LinkedIn senior vice president of Infrastructure Kevin Scott was promoted to chief technology officer at parent company Microsoft. Microsoft announced its acquisition of the professional network last June, and the transaction officially closed last December.
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