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How did you spend your Friday night? Snapchat spent it changing its company name to Snap Inc. and introducing its Spectacles sunglasses with integrated video cameras. Why the late-Friday-night announcement? A leaked video of Spectacles posted by Business Insider likely accelerated the process. CEO Evan Spiegel broke the news to Seth Stevenson of The Wall Street Journal bef ...
Facebook Reactions are finally here. This means people can express emotions beyond simply ‘liking’ things that pass through their feed. The uses of Facebook Reactions for stuff your friends share are straightforward. You see the latest post of your best friend’s new baby or a viral video of an unidentified sea creature washed ashore, you react accordingly, and everyone moves on.
The inevitable has happened. Instagram announced Tuesday afternoon that image feeds will be sorted to bring the most interesting or relevant posts first. Instagram blogged about this new development, which they say will take place in the coming months: To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.
By David Cohen on Dec. 9, 2016 - 2:30 PM The final frontier? NASA shared a plethora of images and videos on its Pinterest and Giphy accounts. NASA said in a release that pinboards on its Pinterest page contain content related to topics including aeronautics, astrophysics, Earth science and huma ...
Facebook announced more metrics updates Friday, this time affecting estimated reach, Reactions counts on posts and a discrepancy involving its like and share buttons. The social network said it is changing the methodology it uses to calculate the estimated reach of their ad campaigns, and advertisers should see changes of less than 10 percent either way in the audience sizes ...
You’ve probably seen Red Bull’s recent video showing people swinging between hot-air balloons in the “Mega Swing.” As a content creator myself, I think it’s great. It’s almost uninformative at this point to say that Red Bull is doing sharable content right. The company has been mastering it since before it famously helped Felix Baumgartner skydive from the edge of space.
Digital entertainment company The Other Guys announced the launch of Linda Brown Interactive Story on iOS. The interactive story of romance and mystery follows an up-and-coming singer named Linda Brown on her trip to Rio de Janeiro to attend her friend’s wedding. The app’s story was written by Jorge Edelstein, creator of Disney Channel show Violetta.
Facebook Thursday announced the launch of dynamic ads for mobile application installs. The social network pointed out research from Gartner showing that smartphone sales were at least 10 percent higher in the fourth quarter of 2015 than in any other quarter that year, adding that purchases of smartphones lead to app downloads.
Ad spending and media buying is a complex and confusing system. While spending is up, there are more options than ever before, particularly when it comes to social marketing. An infographic from market research firm Forrester Research and cloud-based marketing and advertising platform SteelHouse examines the challenges in the media buying process.
When it comes to Snapchat, media giant Turner is all-in. Turner and Snapchat announced an expansion of their existing partnership, which will bring original series from Turner properties including TBS, Adult Swim, truTV, Great Big Story and Super Deluxe to the messaging application, along with a Snapchat Discover channel for Bleacher Report to join the already-existing CNN channel.
A proven tenet of online publishing, it’s been shown time and time again that long-form content drives more value than short-form content. Search-engine-optimization results are better. Conversion rates can be better, as can social engagement rates. Interestingly, one channel where the length of content hasn’t seemed to matter is Facebook–specifically, the effect that the a ...
Pinterest users: Have you ever looked at an idea Pin and wondered if anyone has actually tried what it is suggesting? Now you will know: The social network introduced tried and true ideas Tuesday, in which a green smile icon indicated how many users have tried the ideas in Pins, as well as individual users, so the curious can see if any of their friends have already tested the waters.
By David Cohen on Dec. 6, 2016 - 12:45 PM The 2016 Summer Olympic Games was the most-discussed topic on Twitter during 2016. Chief marketing officer Leslie Berland delivered the social network’s wrap-up of 2016 in a blog post, saying that the top 10 global trends on Twitter for 2016 were: 2016 Summer Olympic Games U.S.
Google released an update for its Android application, which separates the app’s cards into two sections: feed and upcoming. Google’s cards present users with information such as sports scores, flight details, weather information and more. With this update, the feed will present users with cards related to their interests, such as sports, news and entertainment information, ...
Instagram revealed three new safety tools Tuesday: the ability to turn off commenting, to remove followers from private accounts and to anonymously report posts that hint at the intention of self-injury. Co-founder and CEO Kevin Systrom detailed the new options in a blog post, adding that Tuesday’s announcement marks the first steps of an ongoing commitment to user safety.
Facebook, Microsoft, Twitter and YouTube are teaming up to take on online terrorist content. The online giants announced via a Facebook Newsroom post that they will create a shared industry database of what they described as “hashes,” or unique digital fingerprints of content they have removed from their respective services, in the hopes that the information sharing will he ...
Social media platforms serve various users, from the everyday account holder to company investors and now talented content creators whose influential posts turn fad into phenomenon. Keeping these invaluable influencers top of mind—for example, Instagram’s latest advertising update–is crucial for social platforms as their support and engagement can arguably become a make-or-break situation.
NBC reality competition show The Voice topped the Nielsen Social Content Ratings for TV series and specials for the week of Nov. 28. Meanwhile, three college football games (two of them conference championships) and one classic soccer rivalry match cut into the National Football League’s dominance of the sports category. The Voice led the week with 1.
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