AllFacebook - Posts from February 2016

  • 13 Ways to Generate Revenue on Twitter

    Twitter is a fantastic tool that can help your business achieve a variety of objectives, from brand awareness to networking to increasing website traffic. But, as with all marketing efforts, if you dig deep enough the main objective is usually tied to the bottom line. After all, why are you excited that your brand awareness has increased? Because the more people who are awa ...

    Lauren Dugan/ AllFacebookin Social Twitter- 23 readers -
  • Deleting the Facebook App Could Save 15% of Your iPhone’s Battery

    If you’re an iPhone-owning Facebook user who never seems to have enough battery life, there’s now more reason to believe the Facebook app could be part of the problem. The Guardian recently tested an iPhone 6s Plus for one week without the main Facebook app installed, and instead accessed Facebook using the mobile site through Safari. The phone’s battery life was recorded at 10:30 p.m.

    AllFacebookin Social Facebook- 16 readers -
  • EA Mobile Launches Valenbrainz Event in Plants vs. Zombies 2

    EA Mobile has announced the release of a Valentine’s Day content update in Plants vs. Zombies 2. The Valenbrainz event will last 13 days, and includes a new premium plant, as well as Valentine’s Day-themed zombies, levels and collectible costumes. The Valenbrainz event features 11 themed levels, as well as a new premium plant, the Blooming Heart.

    AllFacebook- 17 readers -
  • Instagram Tops 200,000 Advertisers

    Instagram announced Wednesday that it now has more than 200,000 advertisers in more than 200 countries, with three-quarters of them from outside of the U.S. The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that 60 percent of its users learn about products and services on Instagram and 75 percent will take actions after viewing ...

    David Cohen/ AllFacebookin Social Facebook- 26 readers -
  • Facebook’s Bug Bounty Program Pays Out $936K in 2015

    Facebook received fewer bug submissions in 2015 than in 2014, but the social network was alerted to more high-impact bugs. Security engineer Reginaldo Silva—himself a former awardee of the social network’s bug bounty program—released the program’s 2015 statistics in a note. Silva wrote that since the creation of Facebook’s bug bounty program in 2011, more than 2,400 valid ...

    David Cohen/ AllFacebookin Social Facebook- 18 readers -
  • Facebook’s Latest News Feed Tweak Boosts Reach, Hurts Engagement (Report)

    By David Cohen on Feb. 18, 2016 - 1:00 PM The most recent change to Facebook’s News Feed algorithm actually provided a boost to pages’ reach, according to the latest data from social analytics and reporting firm Locowise. Locowise saw surges in organic page like growth and organic post reach in January, as well as a drop in percentage of total reach acquired by pages via ...

    David Cohen/ AllFacebookin Facebook- 49 readers -
  • Grammy Awards: Lady Gaga’s David Bowie Tribute Topped Facebook

    Lady Gaga’s tribute to the late David Bowie was the most-talked-about moment on Facebook during the 58th Annual Grammy Awards Monday night. Facebook said in an email to SocialTimes that the five most-talked-about moments on Facebook during the telecast were: Lady Gaga pays tribute to the late David Bowie. Kendrick Lamar performs. Lionel Richie tribute and performance.

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
  • Here’s How Social Media Will Impact the 2016 Presidential Election

    So far, the run up to the 2016 elections has been, at various times, amusing or weird, but mostly interesting, thanks to social media. If not for this ever flexible, we wouldn’t have seen this hilarious Snap of Hillary chillin’, the world wouldn’t be same without those odd Trump-isms on Twitter, or worse, we wouldn’t have known what Scott Walker is eating! If we are to beli ...

    AllFacebookin Social How To's- 24 readers -
  • Facebook Live Suits Up for 2016 NBA All-Star Weekend

    Facebook Live was everywhere during 2016 NBA All-Star Weekend in Toronto. The social network’s live-video-streaming platform brought press conferences, interviews with players, practice sessions and question-and-answer sessions to National Basketball Association fans throughout the weekend. As previously reported, more than 30 NBA players participating in the festivities v ...

    David Cohen/ AllFacebookin Social Facebook- 22 readers -
  • 2016: The Year of Customer Experience

    If you’re anything like me, you grabbed your coffee, strolled into the office, and sat at your desk on Monday after New Year’s feeling somewhat perplexed by the sudden realization that another year is already upon us. So, before letting too much time pass, I figured I’d have a think about what the year ahead has in store for the world of marketing.

    AllFacebook- 25 readers -
  • F8 2016 Registration Is Open

    Registration is now open for Facebook’s global developer conference, F8 2016, which will be held at Fort Mason Center in San Francisco April 12 and 13. F8 will feature new product introductions, as well as more than 40 sessions geared toward developers and publishers. Facebook offered an overview of what to expect from this year’s F8 in a blog post by director of platform ...

    David Cohen/ AllFacebookin Social Facebook- 34 readers -
  • Here’s What You Can Learn From The Top 25 S&P 500 Brands on Social

    When it comes to branded content, social media is a difficult place to master. A new social scorecard from Shareablee details the top 25 brands in the S&P 500, and offers best practices for capturing social actions. By far the most popular brand on the list is The Walt Disney Company. During the month of January there were 294.

    AllFacebookin Social- 20 readers -
  • 3 Tips for Using Pinterest to Drive Sales

    Pinterest has become a powerful marketing platform. While social has long considered an awareness raising activity, marketers are more committed this year to making a clearer connection from those endeavors to increased sales. This is one area in which Pinterest shines, driving both traffic and commerce online.

    AllFacebookin Social- 16 readers -
  • 3 Tips From Twitter on Monetizing Your Mobile App

    Twitter has released new tips for mobile developers looking to make money with their apps. Once developers have determined they’re allowed to monetize their app (they may not be allowed to, depending on the content APIs their app utilizes), Twitter suggested they ask themselves three questions about their app to determine the best monetization strategy: Can you just charge ...

    AllFacebookin Social Twitter- 27 readers -
  • 3 Ways to Socialize Experiential Advertising

    As marketers, we’re always looking for ways to extend the conversation between brand and consumer. That’s what we’re paid to do. Too often though, we think in narrow terms about how to generate brand advocacy online. Capitalizing on a current event with a clever tweet may get you included in a “best of” roundup or two, but it’s not necessarily a sustainable practice when it ...

    AllFacebookin Social- 15 readers -
  • 5 Factors That Are Brewing the Perfect Storm for Social Shopping

    We (marketers) have all been waiting for this moment for the last decade: The moment social media goes from being an engagement platform to a revenue generation tool. Yes, for years now, businesses large and small have had to struggle to defend their social media spends. After all these years, just 36 percent of all CMOs claim that they see clear quantifiable results from s ...

    AllFacebookin Social Facebook Twitter- 17 readers -
  • 6 Ways to Win Big With Paid Social During the Super Bowl

    In 2015, 114.4 million people watched the Super Bowl, making it the most watched event in US television history. Many joined conversations about the game on social media, the new proverbial “water cooler.” There were 28 million tweets and 65 million users generated 265 million posts, comments, and likes on Facebook. In a recent study, 79 percent of U.S.

    AllFacebookin Social Facebook Twitter- 15 readers -
  • Most Annoying Facebook Posts, By State

    Facebook users in California don’t want to hear about your personal problems, Floridians are tired at looking at pictures of your food, and your selfies are not welcome in the Louisiana Bayou. Social marketing and public-relations firm Rantic Marketing surveyed more than 10,000 Facebook use ...

    David Cohen/ AllFacebookin Social Facebook- 8 readers -
  • Lonely Planet Launches ‘Guides’ Travel App on iOS, Android

    Travel media company Lonely Planet has announced the release of Guides on iOS and Android. The city guide app was designed to help users plan trips and learn about worldwide destinations, and has launched with content covering 38 cities, including London, New York, Paris and Rome. The Guides app includes an average of 1,000 points of interest for each city, and allows users ...

    AllFacebook- 17 readers -
  • Facebook, Instagram Ban Private Sales of Guns Via Their Networks

    E-commerce via Facebook and Instagram has been soaring of late, but the social network and its photo- and video-sharing network are aiming to disarm private sales of guns via their services. The New York Times reported that the social networks added private, person-to-person sales of guns to a list of prohibited sale items that already included marijuana, pharmaceuticals an ...

    David Cohen/ AllFacebookin Social Facebook- 12 readers -
  • Jukely Launches Concert Subscription Platform on Android

    Following its release on iOS, Jukely has launched its concert subscription platform on Android. Jukely allows music fans in supported cities to attend a variety of concerts, music festivals and more for one monthly price. Jukely is available in 15 cities in the U.S., as well as Toronto and London.

    AllFacebook- 13 readers -
  • Global Creative Trends in Digital Media (Infographic)

    The digital world has grown increasingly visual and consumer video is expected to surpass 80 percent of internet traffic by 2019. The growth rise in visual media is a boon for both brands and digital creatives who enrich our world with stunning images, smart design, and compelling stories. Shutterstock, a marketplace for stock photography, video footage and music analyzed t ...

    AllFacebookin Social- 31 readers -
  • All Facebook Pages Can Reply to Comments With Private Messages

    Facebook introduced the ability for page administrators to reply to comments with private messages in August, and the feature was made available to all pages Wednesday. The social network said when it first announced the feature: Until now, page admins could only respond to customers in the same way that the person reached out to the page, either through a comment or private message.

    David Cohen/ AllFacebookin Social Facebook- 22 readers -
  • Glu Mobile Partners With Taylor Swift for Upcoming Mobile Game

    Glu Mobile has announced it has partnered with music superstar Taylor Swift to create a new game for mobile devices. Swift joins a number of celebrities who have previously partnered with Glu for the creation of their own mobile games. For instance, Kim Kardashian: Hollywood released on mobile in 2014, while Katy Perry Pop and Sniper X With Jason Statham launched in 2015.

    AllFacebook- 17 readers -
  • Omni-Channel Shoppers’ Pros and Cons of Mobile Commerce (Study)

    Why do people shop via their mobile devices and, conversely, why don’t people shop using their mobile devices? A recent study by GfK on behalf of Facebook IQ drilled into the habits of more than 2,400 adult “omni-channel shoppers,” defining omni-channel shoppers as those who researched and bought online via a variety of channels—mobile phones, tablets, desktops or laptops and in-store.

    David Cohen/ AllFacebookin Social- 23 readers -
  • Multiplayer Dungeons Come to Puzzle & Dragons on Mobile

    GungHo Online Entertainment has announced the addition of cooperative multiplayer dungeons to its match-three puzzle battle game Puzzle & Dragons. The dungeons allow two players to battle enemies together and share the rewards. With this update, Puzzle & Dragons now offers 22 cooperative dungeons.

    AllFacebook- 20 readers -
  • 7 Easy and Free Ways to Boost Your Reach on Twitter

    Writing a great tweet is, well, great, but it doesn’t mean that tweet will be read. Even if you have thousands (or hundreds of thousands) of followers, your tweets might fall on deaf ears. Why is this? For one thing, Twitter doesn’t use an algorithm to determine who sees what tweet. Everything is piled into users’ timelines in real time.

    Lauren Dugan/ AllFacebookin Social Twitter- 18 readers -
  • New Net Neutrality Rules in India Strike Down Internet.org’s Free Basics

    Facebook co-founder and CEO Mark Zuckerberg’s goal of connecting the world just hit a serious setback in India. Reuters reported that the country put net neutrality rules into effect Monday that would seem to spell the end for the Free Basics offerings from Internet.org in India. According to Reuters, Internet-service providers in India are now prohibited from charging dif ...

    David Cohen/ AllFacebookin Facebook- 23 readers -
  • SelfieMark Launches Photo-Sharing, Polling App on iOS. Android

    SelfieMark has announced the release of its photo-sharing app on iOS and Android, which allows users to poll their peers in side-by-side image comparisons. The app was designed to allow users to receive feedback from their followers before making decisions. With SelfieMark, users can take selfies and other photos with the app, or import images from their camera roll.

    AllFacebook- 11 readers -
  • Valentine’s Day: Does Facebook Ad Spend Mirror Gift Purchases?

    Valentine’s Day falls on Feb. 14, but Feb. 11 is the key day for advertisers on Facebook, according to a new study from Nanigans. The digital advertising automation software provider and Facebook Marketing Partner found that the number of daily Valentine’s Day purchases begins to rise significantly early in the week before the holiday, but ad spend doesn’t follow suit until Feb. 11.

    David Cohen/ AllFacebookin Social Facebook- 21 readers -
  • The Social Marketing Dating Game: They’re Not That Into You

    We’ve all sat by the phone, waiting for the next text to come in. Your last statement just hanging out there. It’s been three minutes, why aren’t they responding? Was the joke you made a turnoff? This scenario—and the anxiety that comes with it—is common for the average dater but also for the average social media manager. Putting something out there, only to hear crickets from your audience.

    AllFacebookin Social- 9 readers -
  • How Did Facebook Create and Deploy its Friends Day Videos?

    How did Facebook pull off its Friends Day videos that sparked so much conversation last week? Software engineer Peter Lai and technical program manager Nancy Lu explained the process of creating and deploying Facebook’s Friends Day videos in a blog post, saying that the three challenges they faced were curating photos for each user, rendering them into videos and making sure those videos app.

    David Cohen/ AllFacebookin Social Facebook How To's- 11 readers -
  • Hasbro, Backflip Studios Reveal Transformers: Earth Wars for Mobile

    Hasbro, Backflip Studios and Space Ape Games have announced Transformers: Earth Wars for iOS and Android. The base-building combat game will allow players to join forces with Optimus Prime and the Autobots or with Megatron and the Decepticons in the battle for Earth. In Transformers: Earth Wars, players will build a base and defend it with things like missile launchers, sho ...

    AllFacebook- 21 readers -
  • Forget Valentine’s Day, Dating Apps Peak in the Spring

    With Valentine’s Day quickly approaching, you may think single mobile users would increasingly turn to dating apps to find a sweetheart of their own in time for the big day. However, new data from Liftoff showed dating apps become most popular in the spring, rather than in February. To be specific, Liftoff analyzed over three billion mobile ad impressions and one million po ...

    AllFacebook- 23 readers -
  • _Prism Puzzle Game Launches on iOS

    By Brandy Shaul on Feb. 11, 2016 - 6:30 PM Puzzle game _Prism has officially launched on iOS. The game is the first to come out of the Stugan games accelerator, and was created by artist Clint Siu. Siu came up with the idea for _Prism with the goal of entering the Stugan program and learning more about game development.

    AllFacebook- 29 readers -
  • Mobile Game Roundup: Final Fantasy IX, Splash and More

    If you’re looking for a new game to play during this Valentine’s Day weekend, you have quite a few new options to try, like _Prism, a puzzle game from Clint Siu. The game is the first to come out of the Stugan games accelerator, and challenges players to manipulate shapes to reveal the powerful cores within.

    AllFacebook- 25 readers -
  • Here Are the Alternatives to Push Notifications via Parse

    Developers who relied on Parse for their applications’ push notifications won’t be left in the cold. Facebook may be pulling the plug on Parse Jan. 28, 2017, but Parse announced in a blog post that its recently announced open-source back end, Parse Server, now supports iOS and Android push notifications.

    David Cohen/ AllFacebookin Facebook- 18 readers -
  • Report: Mobile Games Suffer Fastest Drop in User Engagement

    Digital market intelligence company SimilarWeb released its latest report, which revealed that mobile games experience a faster drop in user engagement within three months of their installation than other applications. Specifically, according to the report, the average app sees its daily user engagement drop to 9 percent within three months of being installed, while games dr ...

    AllFacebook- 14 readers -
  • Glu Launches Kendall & Kylie Lifestyle Simulation Game on Mobile

    Glu Mobile has announced the release of Kendall & Kylie, its latest celebrity mobile game on iOS and Android. Starring Kendall and Kylie Jenner, the lifestyle simulation game allows players to create and customize their character, who will become a social media star with the help of Kendall and Kylie.

    AllFacebook- 15 readers -
  • Barack Obama: Ruler of the Free (Instagram) World

    U.S. President Barack Obama has this whole Instagram thing down, according to a new study from public-relations and communications giant Burson-Marsteller. Burson-Marsteller analyzed the presence of governments on Instagram, finding that more than 70 percent of countries’ governments across the globe have official presences on the Facebook-owned photo- and video-sharing net ...

    David Cohen/ AllFacebookin Social- 14 readers -
  • PayPal Launches Redesigned App on iOS, Android

    PayPal has redesigned its app on iOS and Android, with the goal of making it easier for users to move and manage their money on their mobile device. The app features a new home screen, which includes a user’s account balance, access to their transaction details, buttons for sending and requesting money and buttons for ordering ahead, making in-store payments or accessing st ...

    AllFacebook- 26 readers -
  • Facebook for Nonprofits Site Debuts

    Facebook launched a new website Thursday, Facebook for Nonprofits, aimed at assisting nonprofits and non-governmental organizations with achieving their goals on the social network. Facebook marketing manager, social good Joanne Sprague said in a Facebook Media blog post that Facebook for Nonprofits will provide information on how nonprofits and NGOs can: Strengthen their F ...

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
  • Mobile Game Roundup: RYB, A Tiny Game of Pong and More

    As we head into another weekend, there are plenty of new mobile games to try, including Kendall & Kylie, the latest celebrity mobile game from Glu Mobile. The lifestyle simulation game allows players to customize their character, who will become a social media star while interacting with Kendall and Kylie Jenner.

    AllFacebook- 23 readers -
  • Being iOS App Lets You Experience Instagram as Another User

    New York-based startup Pressto, Inc. has launched its newest app, Being, on iOS. The app allows users to browse Instagram from the perspective of another user, like a celebrity. With Being, users can browse trending Instagram accounts, can search for specific Instagram users and can browse users in lists like ‘presidential candidates,’ ‘pop stars’ and ‘techies,’ as examples.

    AllFacebookin Social- 12 readers -
  • Starbucks Tops Facebook in Micro-Influencer Engagement (Report)

    By David Cohen on Feb. 23, 2016 - 10:00 AM Starbucks is the brand with the highest influence rate on Facebook, based on its engagement with micro-influencers, according to the latest data from Mavrck. The coffee powerhouse was followed by Coca-Cola and MTV on the Average Influencer Index from the micro-influencer marketing platform, which also introduced a free tool, Fan ...

    David Cohen/ AllFacebookin Social Facebook- 26 readers -
  • Report: TV Ads Boost Twitter, Earned Media Engagement for Brands

    It may seem that the influence of TV is diminishing in the face of the Internet, but television still manages to have big impact. Users engage with their favorite shows more because of the presence of social media and a report from Nielsen demonstrates how impactful a TV ad campaign can be on earned media for brands.

    AllFacebookin Social Twitter- 15 readers -
  • BuzzFeed Launches BuzzFeed Video App on iOS, Android

    BuzzFeed has launched its BuzzFeed Video app on iOS and Android, allowing users to view its video content in one place. The app features BuzzFeed’s trending videos in a feed, and also allows users to browse content from individual shows, including Violet, Broke, Tasty and more. Videos play automatically as users scroll through the trending feed, or view a show’s individual page.

    AllFacebookin Social- 28 readers -
  • WhatsApp Launches Android Beta-Testing Program via Google Play

    WhatsApp is inviting Android users to beta-test an unreleased version of its application, directly via the Google Play store. Android Police was the first to spot the WhatsApp beta-testing program, noting that WhatsApp has been providing updates of its app via its own site, but users had to agree to allow their devices to permit installations “from untrusted sources,” becau ...

    David Cohen/ AllFacebookin Google Facebook- 9 readers -
  • Bandai Namco Introduces Exalted Cards in Outcast Odyssey (Exclusive)

    Bandai Namco Entertainment America gave SocialTimes an exclusive first look at the next content update for Outcast Odyssey, its collectible card game on iOS and Android. The update introduces new ‘Exalted cards’ to the game, as well as a resource management system allowing players to make these Exalted Cards more powerful.

    AllFacebook- 10 readers -
  • Which Instagram Photo Filters Are the Most Popular? (Study)

    Clarendon is, by far, the most-used Instagram photo filter, both in the U.S. and worldwide, according to a new study by graphic-design program Canva. Canva examined more than 1 million recent photos on Instagram, and its findings included: Gingham, Juno and Lark were the second-most favorite photo filters in the most states, and they were joined by Valencia on the list of t ...

    David Cohen/ AllFacebookin Social- 14 readers -
  • Prettygreat Releases Slide the Shakes on iOS

    Land Sliders developer Prettygreat has launched its second title on iOS: Slide the Shakes. The game challenges players to slide milkshakes across a bar top so they land in a target zone. Slide the Shakes is a level-based experience, with each level comprised of multiple ‘slides’ to complete. To play, users drag their finger on the screen to set the power of their slide (rep ...

    AllFacebook- 12 readers -
  • LinkedIn’s First TV Ad to Debut During Oscars

    The 88th Annual Academy Awards Sunday night will welcome an interesting first-time television advertiser: LinkedIn. The ad (embedded below), voiced over by LinkedIn CEO Jeff Weiner, states that 3 million LinkedIn members were qualified to be NASA astronauts, and LinkedIn said in an email to SocialTimes that it arrived at that figure by analyzing its membership last year, wh ...

    David Cohen/ AllFacebook- 15 readers -
  • Search Intent Makes Waves in Social Marketing

    With plans to increase digital marketing budgets in 2016, marketers are under the gun to get worthwhile returns on their investments – which explains the increasing popularity of marketing tools like Facebook Custom Audiences and Google Shopping Campaigns. But when marketers utilize paid search or social in silos, they miss out on the significant benefits — according to Ken ...

    AllFacebookin Affiliate Social Paid Search Facebook- 21 readers -
  • Mobile Game Roundup: Faily Brakes, Retro Shot and More

    If you’re looking for a new mobile game to try, plenty of new options were released this week, including Slide the Shakes from Prettygreat. The game asks players to slide milkshakes across a bar top so they land in a target zone. In addition, Wooga released its newest game this week: Futurama: Game of Drones.

    AllFacebook- 29 readers -
  • Seeking Conversation: Social Media for the Finance Industry, the Right Way

    Over the course of my career I’ve worked in a number of industries and have loved and learned much from all of them. But given the choice of one industry, I would choose one: finance. Having provided clients like global banks, wealth management firms, asset managers and funds with a variety social media services, I have gained a unique understanding of multiple facets of the ...

    AllFacebookin Social Twitter- 13 readers -
  • #Oscars: Tearing Down Social Media’s Velvet Rope

    When Sally Field took the stage to accept her Oscar for “Places in the Heart,” she notoriously gushed, “I can’t deny the fact that you like me—right now—you like me!” It appears to be 1985 all over again, for more reasons than one. To start, entertainers are treating their social communications more like an acceptance speech than a press junket.

    AllFacebookin Social- 17 readers -
  • Black Lives Matter to Mark Zuckerberg

    Certain activities on the wall of the MPK building in Facebook’s campus in Menlo Park, Calif., have drawn the ire of co-founder and CEO Mark Zuckerberg. According to a post by Zuckerberg for Facebook employees only, which was obtained by Gizmodo (screenshot below), he was forced to address the issue of employees crossing out “black lives matter” and replacing it with “all l ...

    David Cohen/ AllFacebookin Social Facebook- 14 readers -
  • Facebook AI Research Partnership Program Launches

    Facebook AI Research announced the launch of an initiative to further its efforts by donating 25 state-of-the-art graphics-processing-unit-based servers to research institutions in the European Union. FAIR announced in a blog post by director of engineering Serkan Piantino and research lead Florent Perronnin that the first donation in its Facebook AI Research Partnership Pr ...

    David Cohen/ AllFacebookin Social Facebook- 12 readers -
  • Biggest #Oscars Moments on Social: Leo, Chris Rock and Spotlight

    Hollywood award season is in full swing and for the 88th Annual Academy Awards, the social chatter started in mid January with questions about diversity. As promised, host Chris Rock addressed the diversity controversy in his monologue, while Leonardo DiCaprio generated buzz for his Best Actor win.

    AllFacebookin Social- 18 readers -

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