AllFacebook - Posts from July 2016

  • Pac-12 Networks Is the Latest to Ink Twitter Live-Streaming Pact

    Another day, another live-streaming deal for Twitter, this time with Pac-12 Networks, the broadcast arm of college sports’ Pac-12 Conference. The conference announced that Twitter will be the “premier streaming partner” for its Pac-12 Plus broadband network, which will feature more than 150 live games throughout the 2016-17 academic year in sports including soccer, volleyba ...

    David Cohen/ AllFacebookin Twitter- 21 readers -
  • Instagram Primes Advertisers for Rio 2016

    According to a study by market research firm GfK, 80 percent of Instagram users plan to follow the 2016 Summer Olympic Games from Rio de Janeiro, with more than one-half planning to do so every day. This presents opportunities for advertisers, as an Instagram for Business blog post also pointed out that 52 percent of Instagram users use mobile devices while watching sports ...

    David Cohen/ AllFacebookin Social Facebook- 25 readers -
  • 3 Ways to Use Context From Twitter Profiles

    Demographic data is an essential element in social media strategy. After identifying a core audience, marketers can select a platform and start tailoring their campaigns. The problem is that demographic targeting is often too broad and not the most effective way to connect with audiences on social media.

    AllFacebookin Twitter- 20 readers -
  • Facebook Open-Sources Surround 360 3-D 360-Degree Camera System

    Facebook introduced its Surround 360 3-D 360-degree camera system at its F8 global developers conference in April, and this week, the social network open-sourced its specifications. When Surround 360 debuted at F8, Facebook said it had no plans to brand or sell the system, adding that it would post the specifications to GitHub. That day has come.

    David Cohen/ AllFacebookin Facebook- 20 readers -
  • Facebook Employees Gain Access to Microsoft Office 365

    Facebook reached a deal with Microsoft under which the social network’s more than 13,000 employees will use elements of web-based workplace productivity suite Office 365. Jay Greene of The Wall Street Journal reported on the pact, saying that Office 365 elements including email and calendar functions will be available to Facebook employees, but workplace social network Yamm ...

    David Cohen/ AllFacebookin Social Facebook- 22 readers -
  • Pokémon GO Surpasses 7.5 Million Downloads in Five Days

    To say Pokémon GO is a success would be an understatement. Application store optimization company Sensor Tower said the game surpassed an estimated 7.5 million downloads on iOS and Android in the U.S. since its launch July 7. Furthermore, as of July 11, estimates from Sensor Tower showed that Pokémon GO is generating approximately $1.6 million in daily revenue on iOS in the U.S.

    AllFacebook- 42 readers -
  • AppsFlyer: Average Global Paying User Spends $9.60 Per Month, Per App

    Mobile attribution and marketing analytics platform AppsFlyer released its latest State of In-App Spending report, which measured the in-app purchase activity of over 100 million users across over 1,000 apps (that have in-app purchase activity) from April to May 2016. For this report, in-app purchases were defined as any transactions performed within apps.

    AllFacebook- 31 readers -
  • A Complete Guide to Influencer Marketing

    Virtually every other week, another “influencer marketing platform” hits the market. From managed campaigns, companies, marketplaces, analytics tools, influencer customer-relationship management and more, influencer marketing is growing exponentially. There is good reason to believe that influencer marketing is the fastest-growing marketing channel this year.

    AllFacebookin Social Google SaaS- 48 readers -
  • Is Your App Idea a Million-Dollar Uber or a Zero-Dollar Dud?

    If you’re planning to launch a business application, you have a lot of questions to answer. Why you should really isn’t one of them. At this point, it’s a no-brainer. Within the next few years, 5.3 billion users will own smartphones. Google conducts more than 100 billion searches every month, and more than one-half of those searches are mobile.

    AllFacebookin Google Facebook- 32 readers -
  • 10 Brands That Are Widely Dominated by Generation C

    Putting labels on a group of consumers is convenient. It allows brands to easily identify target markets, beautifully placing individuals inside labeled boxes. If you’re a keen observer, you’d notice that brands create the boxes first—labeling each with attributes—and allow consumers choose the box they think/feel they belong in.

    AllFacebookin Content YouTube- 28 readers -
  • In One Minute … (Infographic)

    By David Cohen on Jul. 7, 2016 - 12:00 PM One minute doesn’t seem like a long time, but when it comes to Internet data, it may as well be an eternity. Data visualization company Domo shared the infographic below, displaying just now much information passes through the Internet in one minut ...

    David Cohen/ AllFacebookin Social Twitter YouTube- 9 readers -
  • Getting Customers to Buy Using Social

    Brands and businesses are eager to find new ways to make social the point of purchase. But consumers aren’t quite as gung-ho. Why? Due.com offers one possibility: “Now that anyone can place an order using nothing more than a string of numbers read over the phone or entered on a website form, security for all payments is weaker and more susceptible to abuse than ever before.

    Mary C. Long/ AllFacebookin Twitter- 27 readers -
  • Disney LOL Offers Disney’s Social Content in 1 Place on Mobile

    Disney launched Disney LOL, an app which allows users to access Disney’s “short-form social content” in a single place. This content includes Disney-themed GIFs, images, Vines and short videos. Once users download the app, they’re presented with one piece of content at a time in a default feed. Users can also browse content based on themes, such as Fun, Food or Weird.

    AllFacebook- 20 readers -
  • EA Launches NBA Live Mobile on iOS, Android

    Electronic Arts announced the launch of NBA Live Mobile on iOS and Android. The basketball game allows users to become the managers of their favorite teams and compete in multiple game modes. Players begin NBA Live Mobile by selecting an NBA team to represent. From there, they can take their teams into a season mode, live events and asynchronous multiplayer matches.

    AllFacebook- 23 readers -
  • What Does Facebook’s Latest Algorithm Change Mean for Publishers?

    Facebook’s position as the world’s biggest social hub seems to be a delicate balance, and it’s constantly pivoting to satisfy both users and customers. Case in point: despite a drive toward biasing news content, Facebook users may not care all that much about news, showing a preference instead for updates from family and friends.

    AllFacebookin Facebook- 26 readers -
  • The Rise of Ad Blocking Is Changing Digital Marketing (Report)

    The marketing industry often works toward incremental change in search of greater profits. For example, spending millions fighting for a slightly higher percentage of engagement or increased ROI. However, there’s a challenge to marketers that is costing marketers billions: ad blocking. New data from eMarketer predicts that ad blocking will only become an ever larger obstacle for marketers.

    AllFacebook- 26 readers -
  • Are You Guilty of Mobile App Overindulgence? (Infographic)

    Mobile devices and apps have driven the increased use of the internet all over the world and some might find the amount of time people spend on mobile devices surprising. A new infographic from Delvv examines current app use, and concludes that there is an obesity epidemic when it comes to mobile device use. Apps make up the majority of the time spent on mobile devices. In the U.S.

    AllFacebook- 17 readers -
  • Facebook Messenger Adds Support for Multiple Accounts on iOS

    Facebook Messenger now supports multiple accounts on iOS, The Next Web reports. This feature allows users to switch between different Messenger accounts without signing in and out. While many users may not have a use for this feature, a GlobalWebIndex report from earlier this year revealed 31 percent of Facebook Messenger users ‘share their mobile devices with ...

    AllFacebookin Facebook- 17 readers -
  • Storyo Photo Stories App Officially Launches in U.S.

    Storyo officially launched its photo stories application in the U.S. The app allows users to create short videos from their pictures. With Storyo, users can create videos by selecting groups of photos from their camera rolls, or by selecting photos one by one. From there, the app creates short videos using the best photos from users’ selections.

    AllFacebook- 9 readers -
  • Does Size Always Matter?

    “The bigger, the better” mentality has traditionally been indicative of a successful advertising or marketing campaign. This had led to the long-held belief that only the brands that shell out for celebrity endorsements or the most popular YouTube sensations are the ones that get remembered and drive the best results.

    AllFacebookin Social YouTube- 17 readers -
  • Polaroid Swing Turns One-Second Moments Into Moving Photos

    Tech startup Swing partnered with Polaroid to launch Polaroid Swing on iOS. The photo-sharing application allows users to create and share moving photos, which animate as users swipe on them or swing their devices. With Polaroid Swing, users can capture one-second moments that are turned into moving pictures.

    AllFacebook- 11 readers -
  • Twitter, Bloomberg TV Ink Live-Streaming Pact

    Twitter’s flurry of live-video-streaming deals continued, with Bloomberg TV the latest to climb aboard. The social network and the business channel announced Tuesday that three Bloomberg TV shows will be live-streamed via Twitter, along with its markets coverage. The announcement of the partnership with Bloomberg TV follows Twitter’s agreement with CBS News to live-stream ...

    David Cohen/ AllFacebookin Social Twitter- 15 readers -
  • Outfit7 Limited Launches Talking Tom Gold Run on Mobile

    Outfit7 Limited announced the launch of Talking Tom Gold Run, the latest application in the popular Talking Tom and Friends franchise. The endless runner challenges players to survive as long as possible in each run by swiping to avoid obstacles. Players begin the game with access to a single character, Talking Tom, and they can unlock additional characters over time.

    AllFacebook- 18 readers -
  • Twitter: Gnip’s Audience API Now Generally Available

    Twitter has been beta-testing Gnip’s Audience API since last October, and the social network announced Tuesday that the application-programming interface is now available to all advertisers. Data product manager John Heywood wrote in a blog post that Twitter spent the nine months since Gnip’s Audience API was introduced at its Flight Developer Conference ensuring that its a ...

    David Cohen/ AllFacebookin Twitter- 18 readers -
  • The Rising Cost of Influencer Marketing: How Much Is Too Much?

    Influencer marketing has come a long way. Big-name influencers are demanding big dollars, and if a recent “confessions” article in Digiday is anything to go by, not everyone is happy about it. From getting paid too much to being chosen simply based on the recommendation of the CEO’s child, it raised some interesting questions.

    AllFacebookin Social How To's- 19 readers -
  • How Twitter Users Feel About Their Jobs (Report)

    According to the most recent Gallup data, 70 percent of American workers are disengaged at work. There are lots of compounding factors that play into how people feel about their jobs, including location, industry and even whether or not they’re part of the emerging gig economy. Last year, Monster and Brandwatch launched their first annual job report, looking at how people di ...

    AllFacebookin Twitter- 20 readers -
  • Topps, WWE Launch WWE Slam Trading Card App

    Topps and World Wrestling Entertainment announced the launch of WWE Slam on iOS and Android. The trading card app allows users to collect and trade digital cards featuring WWE Superstars. In WWE Slam, users can collect “thousands” of cards featuring WWE Superstars from the past and present, including John Cena, The Rock, The Undertaker, Sasha Banks and others.

    AllFacebook- 27 readers -
  • Instant Articles Come to Facebook Messenger

    Facebook’s Instant Articles were rolled out on Messenger for Android Thursday, with the iOS version of the application to follow “in a couple of weeks.” Vice president of messaging products David Marcus announced the launch in a Facebook post, writing: Over 900 million people share and read news stories privately on Messenger. From now on, this experience will be mea ...

    David Cohen/ AllFacebookin Facebook- 15 readers -
  • Twitter Kit Adds Support for Vine Videos

    By David Cohen on Jul. 15, 2016 - 2:00 PM Developers using Twitter Kit can now seamlessly incorporate Vine videos into their applications. Twitter Kit product manager Ben Ward announced in a blog post that once developers upgrade to v2.3 for iOS or v1.14.1 for Android, their apps will automatically expand Vine videos in their timelines and play loops just as they appear within Vine.

    David Cohen/ AllFacebookin Twitter- 15 readers -
  • Periscope Adds Editors’ Picks Channel for Viewing Curated Streams

    By Brandy Shaul on Jul. 15, 2016 - 7:00 PM Periscope announced the release of an Editors’ Picks channel within its live streaming application, which allows users to browse curated streams they may have missed. The streams are selected by Periscope’s editorial team. Users can find the Editors’ Picks channel by tapping the search button and looking under the Broadcasts tab.

    AllFacebook- 19 readers -
  • Lima Sky, Skillz Partner to Create Doodle Jump eSports League

    By Brandy Shaul on Jul. 18, 2016 - 3:00 PM Doodle Jump creator Lima Sky partnered with mobile eSports company Skillz to launch a competitive eSports league, allowing its players to compete in Doodle Jump tournaments. Doodle Jump was released more than seven years ago. The endless jumper challenges players to jump as high into the sky as possible by tilting their devices ...

    AllFacebook- 9 readers -
  • Storm8: Players Are Most Engaged With Mobile Games on Mondays (Infographic)

    Mobile game company Storm8 released an infographic detailing some of the mobile gaming habits exhibited by its players around the world. Storm8 analyzed data from 75 million players on its network from the second half of 2015 through the first quarter of 2016, and it found that globally, players are most engaged with mobile games on Mondays, while they take a break on Sundays.

    AllFacebook- 19 readers -
  • Zoosk Launches Lively Social Dating App on iOS

    Zoosk announced the launch of Lively, a dating application that allows users to learn more about potential matches through moving “story” collages of users’ photos and videos. Currently available for users in San Francisco, the Lively app is the first release from Zoosk Labs, Zoosk’s in-house incubator.

    AllFacebook- 14 readers -
  • Grabr Marketplace App Connects Shoppers With Travelers

    Grabr announced the official launch of its iOS marketplace application, which allows users to shop for items from different countries or cities that may be hard to find online. Specifically, users can post requests for items such as food and clothing, which may be available in other areas. The app will then match shoppers with travelers from those areas who are already trave ...

    AllFacebook- 17 readers -
  • World Emoji Day: Instagram Users Pump Iron

    Do you even lift, bro? A good chunk of Instagram users can answer, “Yes,” according to a study Instagram conducted for Sunday’s World Emoji Day of the most popular sports emojis during the past year. The emoji for muscles and weightlifting was by far the most popular sports-related emoji on Instagram from July 2015 thr ...

    David Cohen/ AllFacebook- 9 readers -
  • Twitter to Live-Stream Two New NBA Shows

    Twitter’s live-video-streaming pond added a big fish: the National Basketball Association. The social network and the league announced an expanded content partnership Tuesday that will bring a new weekly pregame show to Twitter, along with a second show, for which the details have not yet been worked out.

    David Cohen/ AllFacebookin Twitter- 19 readers -
  • Dispelling Common Influencer Marketing Misconceptions (Report)

    From measuring impact to managing costs, marketers have indicated over and over that they don’t understand influencer marketing. A new report from TapInfluence provides a road map and addresses some misconceptions for businesses that want to take advantage of the full potential. The first step is to realize that influencer marketing is the way forward for revenue generation ...

    AllFacebookin Social- 14 readers -
  • Twitter Begins Application Process for Verified Accounts

    Twitter Tuesday rolled out an online application process for verified accounts, giving individuals and organizations the chance to join the social network’s nearly 187,000 accounts with the blue badge icon. Verified accounts launched on Twitter in 2009, but there was previously no way for account holders to request verification.

    David Cohen/ AllFacebookin Twitter- 17 readers -
  • Facebook Android Users Can Now Save Videos

    Facebook quietly added the ability to save videos for later viewing to its flagship Android application. Michael Crider of Android Police reported on the feature Sunday, following a tip from a reader, and Mix of The Next Web added that the feature was slated to roll out in India with the goal of helping users with poor in ...

    David Cohen/ AllFacebookin Facebook- 14 readers -
  • Teens and ‘Secret’ Apps (Infographic)

    By David Cohen on Jul. 19, 2016 - 6:00 PM Why are teens flocking to applications that allow messages to disappear after a set time or that allow them to send content anonymously? Rawhide, a nonprofit organization that assists at ...

    David Cohen/ AllFacebook- 9 readers -
  • Twitter Tests New Location for Tweet Composer in iOS App

    Twitter is testing a tweak in its iOS application in which the tweet composer appears atop users’ timelines. A spokesperson for Twitter confirmed the test to Karissa Bell of Mashable, saying: We want to make it easy for anyone to tweet. To that end, we’re experimenting with ways to make the tweet compose bar easier to access on Twitter for iOS, similar to the experience o ...

    David Cohen/ AllFacebookin Social Twitter- 17 readers -
  • Candid Anonymous Messaging App Launches on Mobile

    Candid announced the launch of its anonymous personalized news and content sharing application on mobile. The app was designed to give users a place to chat about potentially controversial issues while remaining anonymous. Candid asks users to identify their interests by selecting topics such as politics, food, entertainment and more.

    AllFacebookin Facebook Twitter- 32 readers -
  • Dots Launches Dots & Co Puzzle Game on Mobile

    Game developer Dots announced the release of its latest puzzle game: Dots & Co. The game challenges players to complete levels by drawling lines to connect dots of the same colors. In each level of Dots & Co, players have a different goal to complete before running out of moves. For instance, one stage may ask players to collect the required numbers of dots of specif ...

    AllFacebook- 9 readers -
  • Online Retailers: Go Where the Customers Are (Report)

    E-commerce and social media are deeply intertwined parts of the digital economy. Still, there is a lot for social marketers to learn a lot from online shoppers by paying attention to changing consumer behaviors. A report from digital commerce consultancy Sumo Heavy examines how e-commerce is changing and offers insights for both advertisers and e-commerce providers.

    AllFacebook- 17 readers -
  • Rovio Updates Original Angry Birds With The Mighty League

    Rovio announced the release of The Mighty League update in the original Angry Birds. The update introduces challenge levels to players, which ask them to compete against average level scores by other players. With this update, players can complete three different Mighty League levels each day, with these levels being drawn from the game’s existing episodes.

    AllFacebook- 27 readers -
  • Google Introduces Bubble Zoom to Improve the Experience of Reading Digital Comics

    By Brandy Shaul on Jul. 22, 2016 - 11:00 AM At Comic-Con International 2016 in San Diego, Google announced Bubble Zoom, a new way for users to read digital comic books on their phones and tablets. The Bubble Zoom feature will zoom into speech bubbles in comic books as users tap. The feature allows users to read comics one-handed, as speech bubbles are automatically identi ...

    AllFacebookin Google- 13 readers -
  • Why Social Data Are Transformational

    To gain competitive advantage, successful marketers must use all of their data to learn faster and act smarter than ever before. However, not all data are created equal. Where should marketers invest to yield high-quality data that they can translate into accurate insights? Among the most important sources are social advertising platforms.

    AllFacebookin Social Display- 25 readers -
  • North American Media VP Kirstine Stewart Leaves Twitter

    The revolving door keeps spinning at Twitter, and vice president of media for North American media partnerships Kirstine Stewart is the latest to depart. Kurt Wagner of Re/code reported that Stewart had left the company, and a Twitter spokesperson confirmed her departure to Wagner without further comment. Wagner p ...

    David Cohen/ AllFacebookin Twitter- 11 readers -
  • YouTube Names Oona King Global Director of Diversity Marketing

    Oona King is leaving the U.K. House of Lords to become global director of diversity marketing at YouTube. King announced her move in a tweet (embedded below): So excited to join @YouTube as Global director diversity marketing. Anyone in broadcasting knows what a great opportunity it is #dreamjob So excited to join @YouTube as Global director diversity marketing.

    David Cohen/ AllFacebookin YouTube- 17 readers -
  • Snapchat’s Memories and the Rise of the Visual-First Internet

    Earlier this month, Snapchat introduced its new Memories feature, which allows users to save snaps and stories for future review and use. For a social platform that became popular for spontaneous, non-curated experiences, this move is surprising, with critics going so far as to claim that the change has now “ruined” Snapchat.

    AllFacebookin Google Facebook- 23 readers -
  • 3-D Image-Sharing App No Longer on Seene After Snapchat Acqui-Hire

    3-D image-sharing application Seene is no longer on the scene, as parent company Obvious Engineering pulled the plug on the app following its reported acquisition by Snapchat. Romain Dillet and Natasha Lomas of TechCrunch reported in early June that Snapchat had acquired Obvious Engineering “a couple of months” earlier, saying at the time that Snapchat was more interested i ...

    David Cohen/ AllFacebook- 13 readers -
  • LinkedIn Acquires PointDrive

    LinkedIn announced its acquisition of business-to-business sales application provider PointDrive. Vice president of product David Thacker announced the acquisition in a blog post, saying that PointDrive fits LinkedIn’s mission to “connect the world’s professionals.” Thacker wrote: PointDrive’s talented team has built an easy-to-use app that allows sales professionals to pa ...

    David Cohen/ AllFacebook- 28 readers -
  • A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

    While email is the closest thing to direct communication in the digital age, few people would gripe about a drought hitting their inbox. The average person can expect a spate of 90 new emails today, and by 2019, that number will rise to an estimated 96. Still, cultivating a healthy email list and reaching out to consumers is an essential aspect of growing a business—even th ...

    AllFacebookin Facebook Twitter- 27 readers -
  • How to Deliver High-Quality Social Customer Service (Report)

    Earlier this week, we examined how consumer attitudes have changed when it comes to social customer service. However, businesses face significant challenges developing strategies for delivering the quality of service consumers expect. According to a report from Conversocial, customer-service requests have more than doubled on Twitter over the past two years.

    AllFacebookin Social Twitter How To's- 13 readers -
  • Tumblr to Allow Users to Run Ads on Their Blogs

    Ads are coming to Tumblr, but put the protests on hold: Users can easily opt out. Tumblr said in a blog post that starting Thursday, its users will have the chance to monetize their blogs, stressing that users who are not interested can simply turn off blog advertising in their settings menu. The blogging network wrote: Tumblr is a place where brilliant, creative, funny, im ...

    David Cohen/ AllFacebookin Social- 17 readers -
  • The Evolution of Snapchat Interactions (and Where They’re Headed Next)

    All of the kids are using Snapchat these days, and marketers are about to follow suit in a big way. Snapchat’s new application-programming interface will allow key partners to develop more complex capabilities for advertisers such as direct-response, programmatic user targeting and analytics. Now is the time for marketers to incorporate Snapchat into their digital strategies.

    AllFacebookin Facebook Twitter- 35 readers -
  • How to Use Offline Media to Drive Social Media Engagement

    From Deadpool to Donald Trump, multichannel media is dominating 2016, and it’s about time. E-commerce, mobile applications and social media have all been huge for years now, leaving some of us wondering if offline media was dead. Despite the ascendancy of digital channels, more than 50 percent of online ad impressions aren’t actually seen by people.

    AllFacebookin Social Facebook How To's YouTube- 39 readers -

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