• Updated Checklist for Social Media Managers (Infographic)

      Sprout Social digital marketing specialist Michael Patterson shared a checklist for social media managers last July from his colleague, social media manager Darryl Villacorta, but changes in the industry come at lightning speed, so Patterson shared an updated list with SocialTimes: Whether you’re looking at social media as an organic way to expose your brand to new audiences, a way to drive .

      AllTwitterin Social EMail Facebook Twitter- 49 readers -
    • LinkedIn Allows Influencers to Create 30-Second Videos

      LinkedIn is finally dipping its toes in the video waters, announcing Tuesday that more than 500 invited influencers can now create and post 30-second videos. Jonathan (Jasper) Sherman-Presser, who works on media technology and product strategy for the professional network, said in a blog post that those influencers will discuss topics including diversity, workplace culture, ...

      David Cohen/ AllTwitter- 25 readers -
    • Blizzard Entertainment Facebook Live API Integration Goes Live

      By David Cohen on Aug. 26, 2016 - 5:20 PM Players of Blizzard Entertainment games can now livestream their gameplay directly to Facebook. The social network and the game developer announced in June that Blizzard would integrate Facebook Login and the Facebook Live application-programming interface into its games, with the Facebook Live API allowing Blizzard’s players to ...

      David Cohen/ AllTwitterin Social Facebook- 29 readers -
  • Snapchat Offers Advertisers ‘Sequenced Messaging’ of Multiple Video Ads

    Snapchat is encouraging its advertisers to bundle their video ads. Sources told Lauren Johnson of SocialTimes parent Adweek that the messaging application is pitching the new ad packages as “sequenced messaging,” allowing advertisers to run consecutive video ads with different creative within its Discover section, in order to tell one story.

    David Cohen/ AllTwitter- 6 readers -
  • Snapchat Snaps Up Ex-Timehop CEO Jonathan Wegener

    By David Cohen on Jan. 18, 2017 - 4:55 PM Jonathan Wegener, who left the CEO post at social photo application Timehop last week, hopped over to a product position at Snapchat. Snap Inc. and Wegener confirmed the move to Peter Kafka of Recode. Wegener addressed his departure from Timehop in a Facebook post (embedded b ...

    David Cohen/ AllTwitterin Facebook- 9 readers -
  • Twitter Phasing Out Buy Button?

    Twitter appears to be waving bye-bye to its buy button. E-commerce platform Shopify was one of several sites to launch the feature in October 2015, and Ingrid Lunden of TechCrunch reported that merchants using Shopify are being notified that Twitter is “pivoting away” from its e-commerce focus. TechCrunch reader Brody Berson shared the message from Shopify with Lunden: Starting Feb.

    David Cohen/ AllTwitterin Social Facebook Twitter- 7 readers -
  • Facebook for Desktop Removes Messages, Adds Messenger Interface?

    Facebook appears to have replaced the messaging interface for desktop with its Messenger interface. The social network rolled out a web version of Messenger in April 2015, via Messenger.com, saying at the time that it had no plans to remove messaging functions from its website. Its flagship mobile applications were a different story, as reports first surfaced in April 2014 ...

    David Cohen/ AllTwitterin Social Facebook- 7 readers -
  • Pinterest Adds Ad Groups to Campaign Structure

    Pinterest announced the addition of ad groups to its campaign structure. Dan Marantz, who works on product management for the social network, introduced the change in a blog post: Starting this month, we’re rolling out an update to the way your Pinterest ad campaigns are structured. Previously, Pinterest ad campaigns had two elements: the campaign itself and the Promoted Pins within it.

    David Cohen/ AllTwitterin Social- 16 readers -
  • Parse Reminds Developers About Jan. 30 Shutdown

    Parse co-founder Kevin Lacker issued a reminder that the cloud application platform is shuttering Jan. 30. Facebook announced last January that it was pulling the plug on Parse—which it acquired in April 2013—to focus more resources on “high-impact products and services in areas like analytics, monetization, discovery and authentication.

    David Cohen/ AllTwitterin Facebook- 8 readers -
  • Facebook Takes Fake News Fight to Germany

    Facebook is extending its efforts to combat fake news to Germany. The social network announced in December that it was turning to third-party fact-checking organizations to help combat fake news and hoaxes, as well as making it easier for users to report fake news and flag questionable posts. Speculation that fake news on Facebook affected the recent U.S.

    David Cohen/ AllTwitterin Social Facebook- 11 readers -
  • What Can You Do With Video?

    I was recently asked to speak at Columbia University to a class of graduate students in sports management who were looking for advice on breaking into the industry. I have been lucky enough to work with Whistle Sports for the past three years, currently as our vice president of social media. When answering their questions, the main one I threw back at them was: What can you ...

    AllTwitterin Facebook Twitter YouTube- 9 readers -
  • How Social Media Usage Could Affect Your Startup Funding Opportunities

    Getting funding for your startup could pose one of the most difficult hurdles of your entrepreneurial career. While many startups usually receive poor attention from investors for reasons such as having a “me-too” product in an already oversaturated market or a founder delivering a poor pitch, many have not actually considered other outside-the-box factors that could affect ...

    AllTwitterin Social Facebook How To's- 14 readers -
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