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2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing and technology experts about their predicti ...
As we wind down the year and look back on 2016, we find that social media is on everyone’s lips–but perhaps for different reasons than we social media marketers would imagine or prefer. The discussion happening around social media at the end of the year is about responsibility and control. The outcomes of the EU Referendum in Great Britain and the American presidential elec ...
According to data from The CMO Survey, overall marketing budget devoted to social media is expected to more than double over the next five years, from 11 percent now to 24 percent by 2020. Unfortunately, 53 percent of businesses do not know whether social media is working for them. Also, recent statistics show that social media is now the No.
Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn. The professional network teamed up with Column Five on an infographic containing information from new e-book The Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, including: LinkedIn A/B tested a sponsored con ...
With one game left in the National Football League season—or two, if you’re one of the die-hards who actually watches the Pro Bowl–Instagram detailed the league’s growth on its network. The Facebook-owned photo- and video-sharing network said in an email to SocialTimes that the NFL account now has 8.4 million followers, up from 5.
In the old days of search marketing, it was about tricking the dumb robots–buy links, cloak, spin content, or whatever trick you could pull. And then came the old days of Facebook marketing (up through 2014), which was also about tricking the dumb robots–arb out placements available only via Power Editor, run weighted average fan acquisition campaigns internationally, pollu ...
Facebook announced another change to its News Feed algorithm, this time giving more weight to what percentage of a video is watched by users. Product manager Abhishek Bapna and research scientist Seyoung Park detailed the tweak in a Newsroom post, saying that one of the reasons for the move was to avoid penalizing longer videos.
Some Android users are starting to see the Slideshow feature Facebook introduced for its flagship iOS application last June (pictured to the right). Slideshow was actually born as part of Facebook’s stand-alone Moments app. As its name suggests, Slideshow enables users to combine multiple photos and videos into a slideshow, complete with music and a customized title Phil ...
Have you noticed improvements in speed when accessing Facebook via Google Chrome or Firefox? If you have, here’s why: Infrastructure engineer Ben Maurer and software engineer Nathan Schloss penned a detailed blog post about how Facebook worked with Google and Firefox parent Mozilla on performance improvements, specifically in the areas of browser caches and revalidation.
How do “superfans” of television show behave on Twitter, and what should marketers do to tap them? Twitter teamed up with Vizeum and Dentsu Aegis Network to find out. Superfans were defined as those who rated their fandom of specific TV shows as a nine or 10 out of 10, and Twitter senior research analyst Katherine Karp said in a blog post that those superfans are more likely ...
Facebook issued yet another update to its Trending feature, with three major changes rolling out to users in the U.S. starting Wednesday. Vice president of product management Will Cathcart introduced the revamp in a Newsroom post, saying that the three changes that should be rolled out to all U.S.
The Pokemon Company International launched Pokemon Duel on iOS and Android. The strategy game allows users to compete in Pokemon Figure Game matches with other players. In each match, players are challenged to move one of their figures to the goal on the opponent’s side of the board. Users can take six Pokemon figures into each match, and they can collect additional figures outside of matches.
Featured Jobs Audience Development Analyst WNET New York Public Media 10019, New York City SEO/Editorial Freelancer New Hope Media LLC New York City, New Yor ...
By David Cohen on Jan. 24, 2017 - 3:40 PM Twitter said Tuesday that its livestream of the inauguration of President Donald Trump with PBS NewsHour drew 6.824 million unique viewers. The social network added that the six-hour livestream peaked at 12:15 p.m. ET on inauguration day, last Friday, at 377,000 viewers.
Stickers and filters are coming to Tumblr, starting Tuesday. The blogging network announced that more than 100 stickers, as well as color filters, began rolling out at 11 a.m. ET to iOS and Android users, and the rollout will continue through Wednesday. Tumblr added that new stickers will be introduced every month, citing as examples Valentine’s Day and Black History Month in February.
Google launched an update for Google Voice on iOS, Android and the web. The update changed the application’s interface and also introduced new features. With this update, the app’s inbox is now split into separate tabs for text messages, calls and voicemails. In the Messages tab, conversations are organized into separate threads for each contact or group.
The National Football League’s two conference championship games Sunday dominated the Nielsen Social Content Ratings for the week of Jan. 16. The Atlanta Falcons’ rout of the visiting Green Bay Packers in the National Football Conference title game drew 26.431 million interactions across Facebook and Twitter, closely followed by 24.
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