AllTwitter - Posts from May 2016

  • Top 10 Media Publishers, April 2016: The Dodo Soars

    In April, U.S. media publishers accounted for 1.4 billion total social actions (likes, comments, shares, retweets, dislikes), with 670 million actions from Instagram, 655 million from Facebook, 58 million from Twitter and 15 million from YouTube (excluding views). The media publishing industry represented 22 percent of all actions taken on content published by U.S. brands in April.

    AllTwitterin Social Facebook Twitter YouTube- 23 readers -
  • Plants vs. Zombies 2 Receives Birthdayz Mega Event

    The Plants vs. Zombies franchise turns seven Thursday (May 5), and to celebrate, EA Mobile launched a 10-day birthday-themed Mega Event in Plants vs. Zombies 2 on mobile. The tower defense game challenges players to defeat zombies using an army of plants. The Birthdayz event will run until May 12, and it will allow players to complete Birthdayz-themed party levels filled wi ...

    AllTwitter- 23 readers -
  • Zynga Reveals Q1 2016 Earnings, Announces Ice Age Mobile Game

    Zynga has revealed its earnings for Q1 2016, which saw the social and mobile game company generate $187 million in revenue in the quarter. This is a one percent increase from Q4 2015, and a two percent increase year-over-year. Zynga’s bookings were $182 million for Q1 2016, which is an eight percent increase year-over-year.

    AllTwitter- 22 readers -
  • Video Ads Continue Surge on Instagram in Q1 (Report)

    Video ads were dominant on Instagram during the first quarter of 2016, according to a study of more than 2 billion Instagram ad impressions by Brand Networks. Brand Networks, an early member of the Instagram Partner Program, said 58 percent of the Instagram impressions it served during the first quarter were video ads, adding that the percentage grew throughout the quarter, ...

    David Cohen/ AllTwitterin Social- 18 readers -
  • Chat Bots Have Marketers Talking, and It’s Not Why You Think

    Over the past few months, there has been a media swarm around chat bots. Some wonder if the simulated computer software programs (most recently popularized within messaging applications like Facebook Messenger) will replace humans in a variety of jobs, while others speculate about just how helpful the technology really is to businesses.

    AllTwitter- 25 readers -
  • Survey: 25% of Users Have at Least One Restaurant App on Their Phone

    Digital savings platform RetailMeNot released a new report, which analyzed how mobile devices have impacted the dining habits of more than 1,000 U.S. adults. The report analyzed data from two separate surveys (one about digital and mobile coupon use at restaurants, and one about general dining out habits), and it showed that 32 percent of respondents have used a deal they fo ...

    AllTwitterin Mobile- 31 readers -
  • Facebook Creates First 3-D/360 Film, ‘Here and Now’

    The Facebook Surround 360 3-D 360-degree camera system the social network introduced at its F8 global developers’ conference in April is the star of its first 3-D/360 film, Here and Now. Creative director Larry Corwin and executive producer Margaret McLaughlin introduced Here and Now in a Facebook Media blog post, describing the film as follows: After the Facebook Surround ...

    David Cohen/ AllTwitterin Social Facebook- 21 readers -
  • Poll: 57% of Americans Feel Trump Supporters Have ‘Very Aggressive’ Online Behavior

    A new poll commissioned by social media consultancy RAD Campaign and Craig Newmark, founder of craigslist and craigconnects, examined users’ feelings about the ‘hostile social media environment’ surrounding the 2016 presidential election in the U.S. The poll surveyed 1,017 Americans over the age of 18, and found 15 percent of respondents have unfriended someone on a social ...

    AllTwitterin Social- 27 readers -
  • 6 Simple Steps to Lower Your Cost Per Facebook Fan

    You probably know some people that endlessly brag about acquiring Facebook fans for pennies. Don’t listen to them. Sure, having a lot of fans is great, but how do you drive down the cost per fan while increasing the quality of fans? We had a chat with Sarah Sal, a Facebook ads expert, and she gave us some key insights: A friend of Sal’s asked for help lowering her cost per fan from $2.70.

    Dennis Yu/ AllTwitterin Facebook Twitter- 36 readers -
  • Instagram Sets ‘Water in Motion’ Contest for Cannes Lions

    The contest Instagram is running for this year’s Cannes Lions International Festival of Creativity is all wet. The Water in Motion contest, announced in an Instagram for Business blog post, is seeking videos of three to 60 seconds in length focused on water. Instagram said 10 finalists will have their videos featured at the Instagram Water Exhibit at Cannes Lions, and the ...

    David Cohen/ AllTwitterin Social- 24 readers -
  • Medium’s Evan Hansen Joins Periscope as Editor-in-Chief

    By David Cohen on May. 3, 2016 - 12:00 PM Twitter’s Periscope live-streaming application has a new editor-in-chief: Medium head of content labs Evan Hansen. Prior to joining Medium in March 2013, Hansen served as editor-in-chief at Wired.com. Hansen wrote in a Medium post: Medium keeps evolving and growing, and I’ve been privileged to be here from close to the start.

    David Cohen/ AllTwitterin Twitter- 15 readers -
  • The Sims FreePlay Receives SimTown Health Spa Update

    EA Mobile launched the latest content update for The Sims FreePlay on mobile. The update includes the SimTown Health Spa community event, which allows players to complete quests to earn items they can use to pamper their Sims. The SimTown Health Spa event allows players to construct a variety of Gem deposits, which can each be used to collect a different Gem currency in this event.

    AllTwitter- 27 readers -
  • Report: Marijuana Is the Most Discussed Drug on Reddit

    Reddit has faced some challenges in its efforts to go mainstream and generate more advertising revenue. There is no question that the self-proclaimed “front page of the internet” is home to many distinct topic and interest-based communities. Until relatively recently, Reddit took a very hands-off approach to the user-generated content on the site, leaving the moderation res ...

    AllTwitterin Google- 25 readers -
  • Instagram Adding Video to Carousel Ads

    Instagram is beta-testing the addition of video to its carousel ads. The Facebook-owned photo- and video-sharing network said in an email to SocialTimes that Taco Bell, ASOS, Macy’s and Airbnb are among the advertisers involved in the beta-test, and the feature will be made more widely available “in the coming weeks.

    David Cohen/ AllTwitterin Social Facebook- 44 readers -
  • Facebook Opens Malaysia Office

    Just days after opening its first office in the Philippines, Facebook did the same in Malaysia. Facebook vice president, Asia-Pacific Dan Neary announced the opening of the new office in a Facebook post (embedded below), saying that the social network has 18 million monthly active users in the country, or 81 percent of its total Internet users.

    David Cohen/ AllTwitterin Social Facebook- 18 readers -
  • How to Optimize Pinterest for Business

    Pinterest recently opened its Promoted Pins platform to small businesses, meaning that they can now target and segment their ads at a much deeper level. They can also now collect data and audience insights that were previous off-limits. This capacity to realize and analyze return on investment makes Pinterest a serious marketing tool that should not be overlooked, even by t ...

    AllTwitterin Social How To's- 23 readers -
  • Plarium Adds Actress Megan Fox to Stormfall: Rise of Balur

    Mobile and social game developer Plarium partnered with actress Megan Fox to bring Fox’s likeness and persona to Stormfall: Rise of Balur on mobile. The kingdom-building game allows players to collect resources to grow their kingdom, as well as to build an army that can attack bases on the world map.

    AllTwitter- 20 readers -
  • When, Where Does Road Rage Take Over Instagram? (Infographics)

    If you are driving at 6 p.m. on a Friday in August in Los Angeles or Hawaii, there’s a good chance you will post to Instagram with the hashtag #RoadRage. Auto Insurance Center released the results of a study of more than 65,000 Instagram posts with the #RoadRage hashtag, and its findings included: August was the month when people felt the most road rage, followed by October and March.

    David Cohen/ AllTwitterin Social- 28 readers -
  • PlayStation Mobile Launches Uncharted: Fortune Hunter

    PlayStation Mobile has launched Uncharted: Fortune Hunter on iOS and Android. The puzzle game allows users to earn rewards in Uncharted 4: A Thief’s End on PlayStation 4. In Uncharted: Fortune Hunter, players complete level-based puzzles by moving Nathan Drake around a game board to reach the exit tile.

    AllTwitter- 19 readers -
  • Earny iOS App Gets You Money Back When Prices Drop on Past Purchases

    Earny has announced the official launch of its app on iOS. The app was designed to help shoppers get their money back when a store drops the price on an item they’ve recently purchased online. Earny allows users to take advantage of store policies which pay back the difference when a price drop occurs on a recently purchased item.

    AllTwitter- 10 readers -
  • Mary Lou Jepsen Leaving Facebook, Oculus VR

    Facebook and its Oculus VR virtual-reality unit will take a major hit in August when Mary Lou Jepsen, the social network’s executive director of engineering and leader of Oculus’ display group, leaves the company. Jepsen announced at the Anita Borg Women of Vision Awards event in Santa Clara, Calif.

    David Cohen/ AllTwitterin Social Facebook- 9 readers -
  • Flo Music Launches Social Music Playlist App on iOS

    Flo Music officially launched its iOS application, allowing users to create a social music playlist by syncing up to 10 nearby phones to form one master playlist. The Flo Music app allows users to connect to their Spotify or SoundCloud accounts and stream music for the group, or play songs they have on their own devices.

    AllTwitter- 9 readers -
  • Facebook to Sponsor Democratic, Republican National Conventions

    Facebook announced last week that it will be a sponsor of both the Democratic National Convention and Republican National Convention, Politico reported. The social network told Politico it plans to provide “financial and other support” to both parties for their gatherings, as well as setting up its Facebook Lounge at both events, where convention-goers can monitor election- ...

    David Cohen/ AllTwitterin Social Facebook- 7 readers -
  • Report: Which Casinos Are Most Popular on Instagram?

    A new report released by Casino Room revealed the most popular casinos on Instagram and the peak times when casino-related posts are shared on the photo- and video-sharing application. The report analyzed Instagram posts related to casinos in four gambling hot spots: Las Vegas; Atlantic City, N.J.; Monte Carlo, Monaco; and Macau, China.

    AllTwitterin Social- 18 readers -
  • Twitter Brings Augmented Reality to ‘The Voice’

    By David Cohen on May. 10, 2016 - 3:00 PM Twitter teamed up with NBC reality competition series The Voice on an augmented reality experience for Monday night’s installment. The episode featured a custom augmented reality booth backstage, where coaches and contestants tweeted six-second videos from The Voice’s account.

    David Cohen/ AllTwitterin Social Twitter- 9 readers -
  • Is It Time to Try a New Social Platform?

    The old saying, “If it ain’t broke, don’t fix it,” works great if you’re talking about nostalgic holiday traditions or how much you love a car that would be better off in the junkyard. But when you’re thinking about staying active–and ahead–on social media platforms for your marketing strategies, you need to throw tradition and affinities for just one thing out the window.

    Mary C. Long/ AllTwitterin Social Facebook Twitter- 29 readers -
  • More Mobile Users Getting News Via Social Networks (Report)

    Consumption of news via mobile devices continues to increase, but so does the percentage of that consumption occurring via social networks, according to a new report by Nielsen for the John S. and James L. Knight Foundation. Nielsen found that 89 percent of people in the U.S. with mobile devices use them to access news, with 27 percent spending their time using social media ...

    David Cohen/ AllTwitterin Social Facebook Twitter- 25 readers -
  • WhatsApp Launches Desktop App

    By David Cohen on May. 11, 2016 - 11:00 AM WhatsApp launched a desktop application for Windows 8 and up and Mac OS 10.9 and up. The Facebook-owned messaging app launched on the web in January 2015. WhatsApp said in a blog post introducing the new desktop app: Today we’re introducing a desktop app so you have a new way to stay in touch anytime and anywhere–whether on you ...

    David Cohen/ AllTwitterin Facebook- 13 readers -
  • Report: Subway Surfers Most Downloaded Google Play Game Ever

    A new report from analytics platform App Annie revealed the top Google Play games and applications of all time in terms of downloads and revenue. The report showed that games was the No. 1 overall category for both downloads and revenue, accounting for approximately 40 percent of total all-time downloads and approximately 90 percent of total all-time revenue.

    AllTwitterin Google Facebook- 30 readers -
  • Report: How Twitter Users Discuss Mental Health Issues

    People are becoming more vocal about mental health issues on social media, and this year, Twitter users posted 65 percent more mental-health-related resolutions than in 2015. According to the National Institute for Mental Health, 18 percent of the American population suffers from some form of mental illness. May is Mental Health Awareness Month, and PsychGuides.

    AllTwitterin Social Twitter How To's- 15 readers -
  • Engage Employees for Social Recruiting

    Employees can be some of the greatest advocates for your company. However, it can also be a tricky field to navigate, as employees are unsure if and what they should be posting and companies are wary of ceding too much control to individuals. A report from Bambu by Sprout Social examines what companies are missing when they fail to engage employees.

    AllTwitterin Social- 12 readers -
  • Former Amazon Exec Michelle Wilson Joins Pinterest Board

    Former Amazon executive Michelle Wilson was added to the board of directors at Pinterest. Wilson was with Amazon for 13 years, until September 2012, serving in roles including general counsel, head of human resources and senior vice president. Prior to Amazon, she was a partner at law firm Perkins Coie. She is Pinterest’s first female board member, joining co-founder and ...

    David Cohen/ AllTwitterin Social- 10 readers -
  • Topps, AMC Launch The Walking Dead: Card Trader on Mobile

    Topps partnered with AMC to release The Walking Dead: Card Trader on iOS and Android. The trading card application allows users to collect digital cards relating to television series The Walking Dead, as well as spinoff series Fear the Walking Dead. In The Walking Dead: Card Trader, users begin with a free pack of five cards and a starting allotment of coins.

    AllTwitter- 13 readers -
  • Think Your Audience Is Too Small? Why That’s Great for Business

    In today’s crowded retail space, many retailers have developed a niche audience. While that may seem like a hard way to scale and grow their businesses, their initial core audiences have become dedicated and genuine customers. Once you find your niche, you can begin to scale to reach similar audiences, as opposed to dedicating all of your marketing resources to reach the bi ...

    AllTwitterin Social YouTube- 29 readers -
  • Breaking News App Updated With User-Submitted Tips

    Breaking News updated its iOS and Android applications with a new tips feature, allowing users to leave anonymous tips for nearby users when they witness a “breaking story.” These stories include things like police activity, car accidents, power outages, protests, “lots of sirens” and more. Users can submit a tip by tapping on the new tip button on the top-right corner of t ...

    AllTwitter- 10 readers -
  • Google Launches Spaces App for Small Group Sharing

    Google introduced its newest application, Spaces, which allows users to share content with others in small groups. The app includes access to Google Search, YouTube and Chrome, so users can share content such as news articles, videos and images with their friends without switching between multiple apps.

    AllTwitterin Google YouTube- 16 readers -
  • Instagram Nabs Yahoo Product Exec Robby Stein

    By David Cohen on May. 16, 2016 - 1:00 PM Yahoo senior director of product management Robby Stein is leaving the company for a role on the product leadership team at Instagram. Stein broke the news in an Instagram post (embedded below), saying that he was one of the first users of the initial beta version of Instagram.

    David Cohen/ AllTwitterin Social Twitter- 17 readers -
  • Pinterest Planning Calendar for Holidays, Seasonal Events

    Pinterest users like to plan ahead for holidays and other seasonal events—way ahead—and the social network provided a planning calendar for brands and users looking to keep up. Pinterest said in an email to SocialTimes that 45 percent of its users begin planning for holidays at least 60 days in advance, 21 percent higher than the general population, with some starting the p ...

    David Cohen/ AllTwitterin Social- 12 readers -
  • The Biggest Problem With Micro-Influencers (and How to Solve It)

    By now, you’ve probably heard the phrase, “the rise of the micro-influencers.” Although they may not have the reach of the massive mega-stars, when it comes to audience engagement, these micro-influencers are niche celebrities who are giving the big guns a run for their money. As reach alone is becoming a far less important metric, the proposition of these engagement-drivin ...

    AllTwitterin Social- 14 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    “Most people do not listen with the intent to understand; they listen with the intent to reply.” Stephen R. Covey, the brains behind The Seven Habits of Highly Effective People, was spot-on. Many marketing leaders and teams make this mistake when approaching social programs. As both a chief marketing officer and a leader at a social software technology company, I see this everyday.

    AllTwitterin Social- 39 readers -
  • Vine Adds Timed Vine Challenges Based on Specific Themes

    Vine recently launched the first in a series of timed Vine Challenges, which encourage users to create videos related to specific themes. The first challenge asked users to create Vines related to the hashtag #PartyRehearsals, or those moments when users prepare for social interactions at a party.

    AllTwitterin Twitter- 12 readers -
  • People Prefer Silent, End-Roll, Non-Auto-Play Video Ads (Report)

    By David Cohen on May. 18, 2016 - 9:30 AM Silence is golden when it comes to video ads, according to a survey of more than 1,100 U.S. Internet users between the ages of 18 and 65 by text-to-video creation platform Wibbitz. Wibbitz—which counts publishers including USA Today Sports, AOL, Popular Science and Reuters among its clients—also found that: 97 percent of responde ...

    David Cohen/ AllTwitterin Social- 27 readers -
  • Glu Mobile Launches Britney Spears: American Dream on Mobile

    Glu Mobile officially launched Britney Spears: American Dream on iOS and Android. The lifestyle simulation game allows players to become a pop star as they rise through the ranks of fame with Britney Spears as their mentor. The base gameplay in Britney Spears: American Dream follows the formula found in Glu’s other celebrity mobile games, such as Katy Perry Pop and Kendall & Kylie.

    AllTwitter- 24 readers -
  • Twitter Takes Stand vs. Use of Dataminr for Surveillance Purposes

    Dataminr, a company dedicated to identifying breaking news on Twitter, made headlines recently for shutting down a pilot program to share Twitter data with U.S. intelligence agencies. Officially, Twitter’s policy of not selling data to the government was the reason for not renewing the program, but could this be Twitter doubling down on resisting data sharing with government ...

    AllTwitterin Social Twitter- 19 readers -
  • How the Convergence of Marketing, Ad Tech Led to Richer Data Insights

    Marketers spend most of their time on marketing strategy, budgeting and planning–processes that require collaboration across business groups to analyze consumer data and insights. Traditionally, this cycle of moving from strategy to execution took weeks and possibly months of refinements, all based on limited data points. This practice is still commonplace today, but it doesn’t have to be.

    AllTwitterin Social Facebook Twitter How To's- 25 readers -
  • Is Snapchat the Next Buzzy Platform for Alcohol Brands?

    Snapchat has started to build serious buzz among brands over the past several months. Many different brands, from Gatorade to Starbucks to Taco Bell, have launched Snapchat campaigns. But despite its growing popularity, the platform may not be right for all brands. Alcohol brands, including Jim Beam, have dipped their toes into the platform.

    AllTwitterin Facebook YouTube- 14 readers -
  • GroupClip Collaborative Video Creation App Launches on iOS

    GroupClip launched its collaborative video creation application on iOS, which allows users to record the same event on multiple devices and combine clips into final video projects. The GroupClip app allows users to invite up to four friends into recording sessions, even if they aren’t in the same location.

    AllTwitter- 21 readers -
  • Facebook Now Has Two Big Ears

    Facebook’s latest acquisition is a sound one, literally, as the social network scooped up virtual-reality audio company Two Big Ears. In conjunction with the acquisition, the social network also announced the launch of Facebook 360 Spatial Workstation, where developers can access its authoring tools, encoder and rendering engine for cinematic VR and 360-degree video free-of-charge.

    David Cohen/ AllTwitterin Social Facebook- 18 readers -
  • Facebook Adds Continuous Facebook Live Video API

    Facebook introduced a continuous live video application-programming interface that will allow Facebook Live videos to run as long as creators want, but there’s a catch: Those videos can’t be archived. Josh Constine of TechCrunch reported on the new API, saying that previously, Facebook Live videos were limited to 90 minutes in order to save storage space, which is not an is ...

    David Cohen/ AllTwitterin Social Facebook- 21 readers -
  • Shutterstock Adds Reverse Image Search to iOS App

    Stock photo company Shutterstock updated its iOS application, introducing reverse image search to users. The feature originally launched on the web in March. With reverse image search, users can upload their own pictures to the Shutterstock app to search Shutterstock’s database of more than 80 million images for photos that are similar in terms of content and style.

    AllTwitter- 30 readers -
  • Disney Crossy Road Adds Alice Through the Looking Glass

    Disney released the latest content update for Disney Crossy Road on mobile, which adds content from Alice Through the Looking Glass to the game. This update includes a new world, Time’s Castle, based on the film Alice Through the Looking Glass. The world features 18 characters, including Alice, the Mad Hatter and the March Hare.

    AllTwitter- 19 readers -
  • Who Has the Most Influence Online? (Report)

    Influence has become a primary currency in social media marketing. Users trust influencers more than brands, and they remain loyal to those influencers. Additionally, users want trustworthy content from their brands and influencers. A report from Kissmetrics examines influence and trust, and how to use them to increase conversion rates.

    AllTwitter- 31 readers -
  • With His Disclosure Fail, Scott Disick Finally (Accidentally) Did Something Right

    Scott Disick is getting some heat these days. Last week, the reality star posted a sponsored Instagram post for Bootea, a weight loss supplement, and accidentally copied and pasted his instructions for posting within the comment box. #Oops. Anyone who has seen at least 30 minutes of Keeping Up With the Kardashians–and admit it, most of us have–will say that the man had this ...

    AllTwitterin Social- 22 readers -
  • WhatsApp Is the Top Android Messaging App in 109 Countries (Study)

    Which Android messaging application is the most popular in 109 of the 187 countries analyzed by digital market intelligence firm SimilarWeb? If you guessed Facebook Messenger, guess again. WhatsApp was No. 1 in 109 countries, based on percentage of installs and daily use, with those countries including Brazil, India, Mexico, the U.K.

    David Cohen/ AllTwitter- 26 readers -
  • Deep Silver Fishlabs Launches Puzzle Game Warp Shift on iOS

    Deep Silver Fishlabs and developer ISBIT Games released Warp Shift on iOS. The level-based puzzle game challenges players to help a girl named Pi escape a magical prison by moving squares to create a path for her to reach the exit in each level. In each stage, players swipe to move squares and tap to move Pi between squares.

    AllTwitter- 24 readers -
  • LiveRail Derailed: Facebook Shutting Down Video Ad Exchange

    Facebook announced in January that it would no longer accept ad-serving customers for LiveRail and that it would transition existing ones to other products, and now it appears to be the end of the line for the programmatic video ad exchange. The Wall Street Journal reported that LiveRail will be shut down, although the LiveRail brand may still be used on new ad tech products for video ads.

    David Cohen/ AllTwitterin Social Facebook- 19 readers -
  • Will Facebook Messenger Chat Bots Replace Humans?

    As a natural response to Facebook’s push to get more pages to use Messenger as a platform, brands are developing chat bots to handle customer service. How well is this working? At the Socialbakers Engage conference in Prague earlier this month, experts talked about the future of chat bots. The chat bots companies are starting to develop are more like the first step of a cu ...

    Justin Lafferty/ AllTwitterin Social Facebook- 38 readers -
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