AllTwitter - Posts from July 2016

  • Smaato: Mobile Video Ads Outperform Other Ad Formats, Deliver 11x Higher eCPMs

    Mobile advertising platform Smaato released its Q1 2016 Global Trends in Mobile Advertising report, which highlighted the growth of mobile ad spending from Q1 2015 to Q1 2016. Specifically, Smaato said global ad spend on its platform increased 89 percent from Q1 2015 to Q1 2016. Breaking this growth down by region, Smaato’s report showed the Americas had the highest ad spend ...

    AllTwitterin Mobile- 25 readers -
  • 12 Social Media Advertising Mistakes Even the Big Brands Make

    Social media advertising done badly is like throwing money down the rabbit hole. Here are some prime examples of what not to do with your advertising. Fear not if you’ve made these mistakes in the past: The majority of us have made the same mistakes. Just learn from them and move on. Targeting too narrow of an audience First off, this does not mean that you shouldn’t retarg ...

    AllTwitterin Social Facebook Twitter Retargeting- 29 readers -
  • Facebook, Instagram Head to Rio 2016 With NBC Olympics

    Facebook and Instagram will be part of the NBC Olympics team for the 2016 Summer Olympic Games from Rio de Janeiro. The partnership will kick in prior to the Aug. 5 Opening Ceremony, with Facebook and Instagram helping NBC Olympics “engage with new audiences around the spectacle and pageantry that occurs when the world comes together for the Games in Rio.

    David Cohen/ AllTwitterin Facebook- 44 readers -
  • 2016 Tour de France Sprints to More Than 3.7 Million Tweets

    The 2016 Tour de France was the topic of more than 3.7 million tweets during the course of the race, July 2 through 24, seen on Twitter some 4.1 billion times. Barthelemy Collin, who works on sports partnerships for Twitter, said in a blog post that the top five tweeted-about moments during the race were: Eventual winner Chris Froome starts running while his bicycle is bein ...

    David Cohen/ AllTwitterin Twitter- 15 readers -
  • 72% of Businesses Plan to Kill Passwords By 2025 (Infographic)

    In an increasingly sophisticated infrastructure, username/password combinations are a standard but persistently weak link in digital security. Not even Facebook co-founder and CEO Mark Zuckerberg is immune to poor password practices and sensitive user information leaks. A report from Telesign examines the future of the password and of online security.

    AllTwitterin Facebook- 23 readers -
  • Facebook Messenger Adds 3D Touch Support on iOS

    Facebook added 3D Touch support to Facebook Messenger on iOS, allowing users on the iPhone 6s and iPhone 6s Plus to preview contacts, conversations, photos, videos, stickers, links and locations while using the app. As part of this update, users can access 3D Touch shortcuts by pressing on the app’s icon on the home screen.

    AllTwitterin Facebook- 21 readers -
  • Facebook IQ: 47% of Smartphone Gamers are Women (Infographic)

    Facebook IQ released the results of a survey that analyzed the mobile gaming habits of adults from 12 countries representing multiple geographic regions: North America, Latin America, Europe, the Middle East and Asia. The survey found that on average, smartphones are the No. 1 gaming device for users, at 71 percent.

    AllTwitter- 25 readers -
  • AHA Likes Facebook Ads for List Marketing

    AHA, the luxury boutique marketplace, recently cut the ribbon on its first physical showroom in the trés chic DUMBO section of Brooklyn. If you visit the under-the-bridge, oh-so-cool store, you can find a curated selection of its online curated selection. If you’re looking for that perfect silver-hammered flask, pair of rounded retro sunglasses or Sha aroma diffuser, you’ve ...

    AllTwitterin Facebook- 26 readers -
  • Putting Online Video Advertising In Context

    By 2018, eMarketer projects that cord-cutters and “cord-nevers” will represent around 20 percent of the U.S. population, while more than 53 percent of all television viewers will also access programming online. Digital video viewers, more broadly defined as those consuming any form of online video content, will be near 70 percent of the total U.S.

    AllTwitter- 19 readers -
  • Why Social Media Strategists and Media Buyers Need to Be Partners

    The evolution of social media has moved at lightning speed. In the early days of social platforms like Twitter and Facebook, attracting followers and building mindshare required less effort (and money) than today. After all, there was far less noise, and everyone involved was trying and testing new models that took advantage of organic reach.

    AllTwitterin Social Facebook Twitter- 23 readers -
  • Bandai Namco Launches Tap My Katamari on Mobile

    Bandai Namco Entertainment Europe launched Tap My Katamari on iOS and Android. The clicker or idle game challenges players to grow their katamari by rapidly tapping to help the Prince roll the katamari across the screen. In Tap My Katamari, the faster players tap, the faster the Prince moves across the screen and collects objects.

    AllTwitter- 17 readers -
  • Facebook’s Ad-Targeting Options (Infographic)

    By David Cohen on Jul. 5, 2016 - 12:00 PM Facebook’s ever-expanding array of ad-targeting options give advertisers valuable tools, but they can also be overwhelming. Digital agency WordStream prepared the infographic below, which provides details on all of the social network’s ad-targeting options in one place.

    David Cohen/ AllTwitterin Facebook- 25 readers -
  • How Online Video Can Help Brands Battle for Consumer Attention

    A smartphone, a Snapchat account and a penchant for solid storytelling is all it took for the “Damn Daniel” meme to dominate the Internet in a matter of days. One moment, Daniel Lara and Jason Holz are average teenagers capturing video of their friends in the halls of their high school, and the next, they’re on Ellen collecting a lifetime supply of Vans sneakers.

    AllTwitter- 21 readers -
  • Glu Mobile Brings PopSugar Content to Kendall & Kylie Lifestyle Simulation Game

    Glu Mobile partnered with PopSugar to bring new content to its Kendall & Kylie lifestyle simulation game. Kendall & Kylie allows users to create their own characters, who will become social media stars with the help of Kendall and Kylie Jenner. This update will allow players who have reached at least level eight to complete four PopSugar quests, with three linking th ...

    AllTwitter- 21 readers -
  • Clash Royale Update Includes Tournaments, New Arena, More

    Supercell released the latest update for its multiplayer strategy game Clash Royale. The update adds tournaments to the game, which allow users to battle nearby players for a chance to win tournament chests. In Clash Royale, players compete in head-to-head multiplayer matches with the goal of destroying the enemy’s towers before their own towers can be destroyed.

    AllTwitter- 18 readers -
  • SGN Acquires TinyCo, Maker of Marvel Avengers Academy

    Mobile game company SGN announced it has acquired TinyCo, the developer behind the Marvel Avengers Academy and Family Guy: The Quest for Stuff mobile games. SGN said the acquisition will ‘diversify’ its game lineup. Created in 2010 by MySpace co-founder and former CEO Chris DeWolfe, SGN is the maker of Cookie Jam and Panda Pop, among others.

    AllTwitter- 18 readers -
  • The Pokémon Company, Niantic Launch Pokémon GO on iOS, Android

    The Pokémon Company and Niantic announced the launch of Pokémon GO on mobile. The game combines location technology with augmented reality, allowing players to collect Pokémon by exploring the world around them. In Pokémon GO, players begin by creating and customizing Pokémon trainers to represent them on their journeys.

    AllTwitter- 27 readers -
  • Mobile Game Roundup: Ball Tower, Auto Warriors and More

    If you’re looking for a new mobile game to play this weekend, there are lots of new options for you to try, including NBA Live Mobile from Electronic Arts. The game allows users to become the managers of their favorite basketball teams, and compete in matches in multiple gameplay modes. Elsewhere, Storm8 released Dream City: Metropolis this week.

    AllTwitter- 30 readers -
  • Square Enix Launches Hitman Companion App on Mobile

    By Brandy Shaul on Jul. 8, 2016 - 8:00 AM Square Enix launched the Hitman Companion app on iOS and Android, allowing players of the Hitman console and PC video game to keep track of the game’s Elusive Targets and learn about in-game updates on their mobile devices. The app allows users to browse recent announcements about the game, related to things like in-game content updates.

    AllTwitter- 18 readers -
  • Pew: 72% of U.S. Adults Access News on Mobile Devices

    Pew Research Center released the results of its two-part study, which analyzed the news consumption habits of U.S. adults. The findings showed TV remains the dominate source of news information for U.S. adults, as 57 percent of respondents said they ‘often’ get TV-based news. In addition, 38 percent of respondents said they ‘often’ get news from online sources, including soci ...

    AllTwitterin Social- 19 readers -
  • Rovio Partners With De La Soul for Angry Birds Action Update

    Rovio partnered with hip hop group De La Soul to release the Big Pig Update in Angry Birds Action on mobile. The update allows players to listen to a new song by De La Soul called Action, which the group created specially for the game. In Angry Birds Action, players complete levels by flinging birds around the playing field.

    AllTwitter- 11 readers -
  • Disney Emoji Blitz Match-Three Game Launches on Mobile

    Disney announced the release of Disney Emoji Blitz on iOS and Android. The app combines an emoji keyboard with a match-three puzzle game. In each game of Disney Emoji Blitz, users have 60 seconds to earn as many points as possible by creating lines of three or more matching emoji. As users play games, they can complete missions and collect coins, which can be spent on new character emoji.

    AllTwitter- 26 readers -
  • Mobile Game Roundup: Combo Critters, Tiny Archers and More

    Are you looking for a new mobile game to play this weekend? There are lots of new options for you to try, including Talking Tom Gold Run, an endless runner from Outfit7 Limited. The latest game in the Talking Tom and Friends franchise challenges players to survive as long as they can in each run by swiping to avoid obstacles. Next, Netmarble Games released Soul King this week.

    AllTwitterin Twitter- 24 readers -
  • What’s New in Facebook Graph API v2.7?

    Continuous Facebook Live videos and audience restrictions on Facebook Live videos, which were added to the Facebook Live application-programming interface in May, will be added to the social network’s Graph API. Software engineer Steven Elia introduced Graph API v2.7, which will be released this fall, in a blog post, saying that in addition to the Facebook Live features, th ...

    David Cohen/ AllTwitterin Facebook- 22 readers -
  • This One Time, Pinterest Acqui-Hired Math Camp …

    Math Camp, creator of iOS photo-sharing applications Roll and Shorts (pictured respectively below), was acqui-hired by Pinterest this week, and the two apps will shut down in the next few weeks, Matthew Lynley of TechCrunch reported. The company also developed Highlight, an app that launched with much buzz at South ...

    David Cohen/ AllTwitterin Social- 9 readers -
  • How Social Channels Teach Businesses the New Rules of Video

    When you ask anyone under the age of 25 where they interact with their friends and get their news, a common answer today will be Snapchat. When asked where they like to follow brands for inspiration, perhaps they’ll answer Instagram. It’s social media platforms like these that make it easy for anyone to share their content, from an up- and-coming social media star to major ...

    AllTwitterin Facebook How To's- 26 readers -
  • Facebook Debuts App Event Optimization, Extends Dynamic Ads, Canvas to Apps

    Facebook announced Monday that it will extend its dynamic ads and Canvas ad product to applications, along with launching a new product, App Event Optimization. App Event Optimization, available globally, allows developers to focus on the users of their apps who are most likely to take valuable actions within those apps, helping developers maximize long-term value and look beyond the install.

    David Cohen/ AllTwitterin Facebook- 23 readers -
  • Facebook, Instagram and Users’ ‘Behavior and Emotions’ (Study)

    What are the similarities and differences between how users of Facebook and Instagram feel about both social networks? Facebook IQ released a new study in which more than 5,500 users of Facebook and Instagram in six countries—Australia, Brazil, France, Japan, U.K. and U.S.—were polled on their “behavior and emotions across the two platforms.” Its findings included: Respondents were 1.

    David Cohen/ AllTwitterin Facebook- 24 readers -
  • Can Social Logins Help Online Retailers Fight Fraud? (Report)

    Fraud is a massive drain on resources for many online companies. E-commerce sites, social networks and advertisers are all worried about bot fraud, ad fraud and payment fraud, as these issues continue to undermine online efforts. However, social and e-commerce sites could work together to curtail fraud by making more use of social logins and social data in general.

    AllTwitterin Facebook- 11 readers -
  • dubdub Video Editing, Sharing App Launches on iOS

    Video editing application dubdub is now available on iOS, allowing users to create and share up to 90-second videos with others. With dubdub, users can add one or more video clips or images to each video project, or dub. Users can capture new videos within the app, or they can import content from their camera rolls.

    AllTwitter- 21 readers -
  • Duolingo Launches Tinycards Flashcard Learning App

    Duolingo announced the release of Tinycards on iOS. The flashcard learning application was designed to help users memorize content through short quizzes. With TinyCards, users begin by following at least three flashcard categories, with options related to learning different languages, studying geography, history and more.

    AllTwitter- 12 readers -
  • Snapchat Sneaks In Suggest Feature

    When Snapchat launched its Memories feature earlier this month, it quietly sneaked in another new feature: Suggest. Snapchat confirmed the launch of Suggest to Josh Constine of TechCrunch, and, as the name suggests, the feature allows users to suggest that their friends follow other users. Constine reported that Snapchat users can access the Suggest feature by tapping ...

    David Cohen/ AllTwitter- 12 readers -
  • Does Your Social Media Strategy Address Customer Security Concerns?

    The majority of adults today use some form of social media to keep in touch with friends, find dates and chat about their interests, but in the aftermath of last year’s Ashley Madison hack, many users across platforms are feeling a little too vulnerable. When a Facebook ad pops up for a product that we looked for a few days before, we wonder about these small incursions and ...

    AllTwitterin Social Facebook- 19 readers -
  • Digital Marketers: It’s Time for Mobile-First Measurement (Report)

    What you choose to measure in your digital activities can determine how you allocate your resources and provide important insights into consumer behavior. Yet with the increased adoption of mobile devices, user behavior changes rapidly. A report from Think With Google details why businesses need to shift toward mobile-first thinking.

    AllTwitter- 12 readers -
  • Facebook Tests Snapchat Stories-Like Quick Updates; Won’t Roll It Out

    Not every new feature Facebook tests makes it to launch. Take Quick Updates, the social network’s take on Snapchat Stories. Tiffany Zhong of Binary Capital was part of Facebook’s test group for Quick Updates, and she shared the screenshots below with Josh Constine of TechCrunch. Facebook later told Constine it was testing Quick Updates with some mobile users in an effort to ...

    David Cohen/ AllTwitterin Facebook- 27 readers -
  • Zynga Launches Words With Friends EDU on Mobile

    Zynga announced the launch of Words With Friends EDU, an educational title based on the gameplay of Words With Friends. The game was designed for children in grades four through eight, and it combines word games with educational features. In Words With Friends EDU, players have access to new gameplay features, such as Power Words.

    AllTwitter- 26 readers -
  • Consumers Expect More From Social Customer Service (Report)

    Despite the evidence that social is not the best way to get customer service, consumers still turn to social channels to communicate with brands. However, the time of dismissing their concerns and directing them to a phone number has passed. According to a new report, from Conversocial, it’s time for businesses to be proactive and meet customers where they are.

    AllTwitterin Social- 18 readers -
  • Twitter, Sky Sports Reach Deal for Premier League Highlights, Goals

    Live video streaming was a key point of discussion during Twitter’s second-quarter-2016 earnings call Tuesday, and it didn’t take the social network long to ink another pact. Sky News reported that Twitter reached an agreement with Sky Sports to live-stream soccer highlights and goals from the Premier League. Twitter users in the U.K.

    David Cohen/ AllTwitterin Twitter- 14 readers -
  • Revamped Yahoo Messenger Released for Windows, Mac

    A redesigned Yahoo Messenger launched for mobile last December, and it is now available for Windows and Mac. The new Windows and Mac versions of Yahoo Messenger boast the same features as the mobile application, including photo and GIF sharing, as well as the ability to unsend messages. Senior director of product management Austin Shoemaker said in a blog post that the leg ...

    David Cohen/ AllTwitter- 9 readers -
  • Twitter Stickers Now Available to All Users

    By David Cohen on Jul. 28, 2016 - 4:40 PM The stickers feature for photos that Twitter announced in late June is now available to all users. Twitter’s stickers act as “visual hashtags,” meaning that users can tap on stickers to see a timeline of public photos where those stickers w ...

    David Cohen/ AllTwitterin Twitter- 5 readers -
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