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Google Analytics has offered users some kind of dashboarding option since its inception. You can get to them by navigating to the Customization section in the left navigation bar, and choosing Dashboards. To get started, click the red Create button in the upper-left corner of the screen. You can access a number of dashboards from the Google Analytics Solutions Gallery by choo ...
I wrote a ridiculously thorough campaign tagging guide, followed by a companion channels guide. Why? Because campaign tagging and broken (or under-optimized) channels are a couple of the biggest culprits in the glut of really bad data I see when I do analytics audits. So in this post I’m going to dive deeper into how to customize your Google Analytics channels — and why it’s so important.
If you’ve spent more than a NY minute on my site you’ll know I love data. Data I DON’T love so much is my own financial data. It’s scary in there. But last month I put on my big girl pants and decided I was going to get on a budget. After doing an excessive amount of research I decided I would use Mint.
What’s not to love about learning from others’ mistakes in life? That’s what I aim to help you do in this post. I know I hit on campaign tagging and channels A LOT. Here are my resources to date: Campaign tagging guide Channels guide Post with guidance on how to tag social ads Post on customizing channel groups So you may be asking yourself, “Why can’t she let thi ...
Google seems to be of two minds when it comes to social and referral data in Google Analytics. Up until the Channels report came out in 2013 (one of my fave milestones), social and non-social referrals were lumped together in one stew of data. Since the introduction of the Channels report we now have some reports that separate out social and non-social referrals but others tha ...
Too many times I see other users try to view social traffic using the Source or Source/Medium dimension. For most social networks this wouldn’t be horrible, just perhaps a bit inelegant. But Facebook is a drama queen. The Many Faces of Facebook This diva network can show up as as a cornucopia of sources in any report that uses the Source dimension: facebook.com m.facebook.com l.facebook.
One of the biggest mistakes sites make is send visitors away to do the most important thing(s) you want them to do. For example, sending a visitor off your site to purchase something, fill out a form, apply for a job, reserve a hotel room, book a flight … You get the idea. Why, you ask? Simple. When they leave, they take their data with them.
A common issue I see in analytics audits is confusion over what the Referral Exclusion List is supposed to be used for. I hope to clear up some of that confusion in this post. What Is the Referral Exclusion List? When Google released the Universal version of Google Analytics, one of the upgrades that came with it was the Referral Exclusion List.
Thank you for everyone who attended the October Annielytics Live Hangout! The Hangout This month was full of great questions, which covered topics like: campaign tagging views filters sampling custom channels cross-domain tracking We always cover the Google Analytics questions that were submitted beforehand via our question form.
Note: Bad news — All the cool API Excel extensions are PC swim only. Backstory When the Annielytics’ Dashboard Course was first released, Excellent Analytics was the best option for a free Google Analytics API tool. But now Excellent Analytics is no longer available, so we’re providing training on a new-and-improved option: Analytics Edge.
Thank you for everyone who attended the forth Annielytics Live Hangout! The Hangout This month was full of great questions! Some of which are below: event tracking campaign tagging filters bounce rate exit/entrance pages importing GA data to Google Sheet We always cover the Google Analytics questions that were submitted beforehand via our question form.
Right. Find out which SERP features a keyword triggers. Or die. I can do this. As marketers we work with a lot of tools. It’s really hard to keep them all straight and remember which tool does what. I work closely with marketing tools and use them regularly, and I still fire them up and spin my tires as I try to remember how to find what I need.
Thank you for everyone who attended the third Annielytics Live hangout! Always a pleasure to hangout with you all. The Hangout This week was full of great questions about events, advanced segments, social reporting, GA debuggers and more! We always cover the Google Analytics questions that were submitted beforehand via our handy-dandy question form.
One of Google Analytics’ greatest charms is its ability to be highly customized. However, sometimes the ability to tinker with its infrastructure comes with risks. One of those risks is the unassuming but potentially deadly Default Page setting. The Default Page Setting Hates Kittens That’s just raw, Google! For people who might be confused about what the Default Page setting ...
There are great (and free!) tools for testing your Google Analytics implementation, such as the Google Analytics Debugger Chrome extension and Google’s Tag Assistant Chrome extension. But another great tool you can use is Google Analytics’ Real-Time reports. Isolating Yourself The key to using them is being able to isolate yourself in the Real-Time reports.
Google Analytics includes quite a few social reports, but they can be difficult to find and interpret. There are quite a few gotchas that you might not be aware of when using social reports in Google Analytics. I share those in the video, as well as why not all reports are created equal. I share which ones I like and use most and why.
Histogram charts are great tools for marketers, but unfortunately Excel doesn’t make the process of creating them terribly intuitive. But I’ll try to simplify it for you a bit. Why A Histogram? Histograms are good for summarizing data into groups. Think about a teacher who has given a test and wants to know how many A’s, B’s, C’s, D’s, and F’s there were in her class.
Intro One question I get asked quite a bit is how to track paid social media campaigns — e.g., Facebook ads, promoted posts, etc. — in Google Analytics. In the video below I use a combination of campaign tagging and a custom channel to track them. Spoiler alert: Don’t set your medium to cpc. If you’re not familiar with campaign tagging, you’ll want to check out my campaign tagging guide.