• Ad Copy Testing: The Basics

      A lot of Digital Marketers are continually talking about split testing, and the importance of it to the success of a paid campaign. This blog outlines what all the fuss is about and how to conduct an ad copy test effectively. You may think you know what works creatively with consumers, but you never really know what works until you test it! On Adwords this is easy to do with a ...

      Attacat of Edinburghin Paid Search- 30 readers -
    • To Bing or Not to Bing?

      Do you focused all of your marketing budget on Google AdWords? You would be in the same boat as most. It’s easy to get traffic, it’s well known to be the biggest name in search and your customers are all there, just wanting to find you at the top of that glorious search page. But what about Bing? how often we hear the words, ach no one uses Bing, I don’t use it, there’s no poin ...

      Attacat of Edinburgh- 24 readers -
  • June Month In Numbers

    15,000 The number of skills Amazon has learned now, Amazon is leading the way in voice powered devices. 50 Million No not the current market value of a half decent centre back from Portsmouth, but the number of people who have left Facebook, although this is expected to be a slight blip and they are on track to surpass the 2Billion ma ...

    Attacat of Edinburgh- 18 readers -
  • May Month In Numbers

    It’s that time again when we take a look back at all the interesting numbers that effected the past month. $13.7 billion Amazon are set to continue to dominate the retail sector with a move to buy wholefoods for a whopping $13.7 Billion. 40% This is the percentage of consumers that abandoned a brand because of a lack of a connection between that brand’s values and their own.

    Attacat of Edinburghin Display- 13 readers -
  • March Month In Numbers

    We are now into March so Spring has finally sprung. And here in Edinburgh we are all preparing for a bright year ahead. 1 Million 360 degree Videos have been posted to Facebook thus far. Confirming that video will be the main driver of everything this year. As a result budding directors now need to get into their chairs and start shooting the action, ‘if you’re not filming it, ...

    Attacat of Edinburghin Display- 19 readers -
  • Charity begins at Google, generous paid search grants.

    Google Grants So you’re running a charity and thinking of dipping your toes into a bit of paid advertising? Then your first stop should the the universal centre of search. Why? Because the kindly people over at Google are in the very good habit of dishing out some lovely free advertising grants. This is where you need to be, getting your name out there.

    Attacat of Edinburghin Paid Search Google- 22 readers -
  • Use PPC to increase revenue this Black Friday & Cyber Monday

    PPC or ‘pay per click’ advertising can be greatly effective this time of year and is a quick way to increase your business’ revenue and drive quality leads. With seasonal events such as Black Friday, Cyber Monday and Christmas quickly approaching, internet users are in prime buying mode. Why you should be doing PPC advertising this Black Friday & Cyber Monday • Your compet ...

    Attacat of Edinburghin Paid Search Display- 20 readers -
  • Month In Numbers – October 2016

    October’s Month In Numbers is getting off to an early start! Hailing from the rise of m-commerce to the falls of Samsung’s shares, we’ve got a whole range of digital marketing numbers and stats for you this month! Enjoy, and remember to share or add a comment below! Going out on a low note Leading up to, and shortly after it’s release, the Galaxy Note 7 from electronics giant, Samsung, was rega.

    Attacat of Edinburgh- 15 readers -
  • Attacat Reading List #1

    In order to stay ahead in the digital world, it is important that we are always learning and moving forward. This is a mantra that the Attacats hold dear and we try to regularly take a few minutes out of our day to read the latest digital marketing news. This sharing of information, even just within the office, is what keeps us going and on top of things.

    Attacat of Edinburghin Paid Search SEO EMail Google- 18 readers -
  • Attacat Shortlisted for Google Premier Partner Awards

    We have to say, there’s nothing like arriving to work early on a Monday morning to find the agency has been shortlisted for no less than 4 of the 8 awards at this year’s Google Premier Partner Awards 2016! via GIPHY This comes after a record year for our agency and we couldn’t be more excited. First selected as a Google Premier Partner back in July, this honour proves our ha ...

    Attacat of Edinburghin Google- 19 readers -
  • Big News On Small Devices

    This year Google has been generously handing out gifts to us lucky digital marketers. With extended ads now giving so much more space for creative copy, Google has now introduced price extensions on mobile as the newest member of the ad extension family. These nifty little extensions run prices for products and services in search ads, with options for price qualifiers “from” ...

    Attacat of Edinburgh- 16 readers -
  • Month In Numbers – September

    A bit behind this month with your numbers, but luckily for us, stats never sleep! Due to the tardiness, I’ve thrown a few extras in for you including some interesting numbers from September from various sectors including digital marketing, blogging, transportation and banking! Impulse buying is in 92 percent of people who researched a product on a mobile device made a purchase within a day.

    Attacat of Edinburghin Google- 23 readers -
  • #nmbrek Attacat’s 2016 Presentations

    Great news! This month you get not one but TWO Attacat New Media Breakfast presentations. We’ve had the pleasure of presenting two topics at 4 breakfasts over the course of 2016 and have got them both in this wonderful wee package of a post. Sadly, you won’t get the additional script and chat that comes along with the events but hope you’ll still find at least one nugget of int ...

    Attacat of Edinburgh- 19 readers -
  • Was there a Google algorithm update in September?

    There have been reports of a huge amount of volatility in search results over the weekend of 3 September, and while it’s ‘early days’ we’re starting to see impacts of what is likely a core update to the Google ranking algorithm. Both Mozcast and Algaroo have shown a big spike in movement in the Google search results pages: What’s been affected? It looks as though there has b ...

    Attacat Joel/ Attacat of Edinburghin SEO Google- 30 readers -
  • Take advantage of Google’s NEW Expanded Text Ads

    Google has recently launched what they call the biggest change to AdWords since it launched in 2000 – the long awaited expanded ad! But what exactly is changing? Here are all the things you need to know about expanded ads and how to make the most out of all that extra space. Ad Components Original Expanded Headlines One 25-character headline Two 30-character headlines Descri ...

    Attacat of Edinburgh- 17 readers -
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