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Google Grants So you’re running a charity and thinking of dipping your toes into a bit of paid advertising? Then your first stop should the the universal centre of search. Why? Because the kindly people over at Google are in the very good habit of dishing out some lovely free advertising grants. This is where you need to be, getting your name out there.
We are now into March so Spring has finally sprung. And here in Edinburgh we are all preparing for a bright year ahead. 1 Million 360 degree Videos have been posted to Facebook thus far. Confirming that video will be the main driver of everything this year. As a result budding directors now need to get into their chairs and start shooting the action, ‘if you’re not filming it, ...
15,000 The number of skills Amazon has learned now, Amazon is leading the way in voice powered devices. 50 Million No not the current market value of a half decent centre back from Portsmouth, but the number of people who have left Facebook, although this is expected to be a slight blip and they are on track to surpass the 2Billion ma ...
This month we are breaking down the things that peaked our attention and made us take notice in January. From changing Chinese consumerism, to free demographics data and the rise of live video. Read on for our January insights. 16th The 16 February 2018 sees the celebration of Chinese new year. While we may be entering a new era in the Chinese zodiac, we are also witnessing a s ...
5 Highlighted in a recent article by BBC Newsbeat, YouTuber Evan Edinger recently shared the 5 main ways he monetises his vlog: AdSense, Patreon, affiliate links, merchandise and brand ads. The latter, brand ads, can certainly prove the most lucrative. However with increasingly educated audiences and the rise of micro-influencers, we question how long big brand deals will prove effective.
In this blog post we take a look at the new Ad Variations feature from AdWords and explain how it is going to make your life a whole lot easier. We all know the importance of testing ad copy, but due to the amount of effort involved it is easy to neglect, especially during busier periods. Well not anymore! What Are Ad Variations? Testing ad copy used to be a slow and manual process.
2.7 Million The number of UK households actively using an Amazon Echo or a Google Home device at present. Kantar found that 22.2% of UK consumers also use a Virtual Assistant (such as Siri) on their smartphones. The latest Google development in voice search? Personalised local search results, rolling out before 2018.
What Is Traditional Marketing? Overwhelming choice and a burst of colour is what greets us in most supermarkets today. It’s hard to believe that until the 1950s, plain packaging claimed the shelves of our local greengrocers. Door-to-door salesmen made their way around our neighbourhoods. Subliminal messaging sneaked passed our senses. We teetered on the brink of modern advertising.
We recently attended the fantastic PPC Hero conference in London, and there were some fantastic insights to take away, and one of our own, head of Paid Search, Andrew Morgan gave a fantastic talk. This is the first in a series of posts on the main talking points. Using Automation In Marketing We all know how important data is within the realms of digital marketing.
This month tech innovation and social change take centre stage in our October round up. We talk voice control, AI and ask – what impact are they really having IRL? We also review Twitter’s new character limit, the Western adoption of WeChat and LinkedIn’s little secret. Here’s all you need to know.
Digital marketers are unique, precious, (obviously modest) human beings. Some days we are developers or designers, other days we are writers and data geniuses. With such a broad skillset and depth of knowledge, we really should wear capes and fly (we aren’t that biased – honest). However flying around the digital marketing scene all day makes for hard work.
Video marketing has long been moving to the fore. According to Inc. video marketing is projected to account for more than 80% of all web traffic by 2019. Digital marketing trends saw a distinct focus on the small screen in September, and the impact it can have upon traditional digital content. Here we break down the latest stats.
It’s that time again when we take a look back at all the interesting numbers that effected the past month. $13.7 billion Amazon are set to continue to dominate the retail sector with a move to buy wholefoods for a whopping $13.7 Billion. 40% This is the percentage of consumers that abandoned a brand because of a lack of a connection between that brand’s values and their own.
A lot of Digital Marketers are continually talking about split testing, and the importance of it to the success of a paid campaign. This blog outlines what all the fuss is about and how to conduct an ad copy test effectively. You may think you know what works creatively with consumers, but you never really know what works until you test it! On Adwords this is easy to do with a ...
Do you focused all of your marketing budget on Google AdWords? You would be in the same boat as most. It’s easy to get traffic, it’s well known to be the biggest name in search and your customers are all there, just wanting to find you at the top of that glorious search page. But what about Bing? how often we hear the words, ach no one uses Bing, I don’t use it, there’s no poin ...
Now that 2016 has come to an end and marketing plans are being finalised for 2017, let’s check out a few year end stats on everything from content marketing, to video, to the most valuable retail brand in the world! 86% As content marketing has grown leaps and bounds in 2016 social media marketing is now considered to be part of a normal digital strategy with 86% of B2B companies making use of .
Whether or not you’ve started your holiday shopping, the end of November tends to be the biggest push in consumer purchasing for this quarter. With Black Friday and Cyber Monday just passed, the amount of money spent was absolutely staggering. How does this balance between desktop and mobile? Will we see further argument for the necessity of mobile-first? Read on to find out..
PPC or ‘pay per click’ advertising can be greatly effective this time of year and is a quick way to increase your business’ revenue and drive quality leads. With seasonal events such as Black Friday, Cyber Monday and Christmas quickly approaching, internet users are in prime buying mode. Why you should be doing PPC advertising this Black Friday & Cyber Monday • Your compet ...
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