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A lot of Digital Marketers are continually talking about split testing, and the importance of it to the success of a paid campaign. This blog outlines what all the fuss is about and how to conduct an ad copy test effectively. You may think you know what works creatively with consumers, but you never really know what works until you test it! On Adwords this is easy to do with a ...
Now that 2016 has come to an end and marketing plans are being finalised for 2017, let’s check out a few year end stats on everything from content marketing, to video, to the most valuable retail brand in the world! 86% As content marketing has grown leaps and bounds in 2016 social media marketing is now considered to be part of a normal digital strategy with 86% of B2B companies making use of .
Do you focused all of your marketing budget on Google AdWords? You would be in the same boat as most. It’s easy to get traffic, it’s well known to be the biggest name in search and your customers are all there, just wanting to find you at the top of that glorious search page. But what about Bing? how often we hear the words, ach no one uses Bing, I don’t use it, there’s no poin ...
This month tech innovation and social change take centre stage in our October round up. We talk voice control, AI and ask – what impact are they really having IRL? We also review Twitter’s new character limit, the Western adoption of WeChat and LinkedIn’s little secret. Here’s all you need to know.
Digital marketers are unique, precious, (obviously modest) human beings. Some days we are developers or designers, other days we are writers and data geniuses. With such a broad skillset and depth of knowledge, we really should wear capes and fly (we aren’t that biased – honest). However flying around the digital marketing scene all day makes for hard work.
Video marketing has long been moving to the fore. According to Inc. video marketing is projected to account for more than 80% of all web traffic by 2019. Digital marketing trends saw a distinct focus on the small screen in September, and the impact it can have upon traditional digital content. Here we break down the latest stats.
15,000 The number of skills Amazon has learned now, Amazon is leading the way in voice powered devices. 50 Million No not the current market value of a half decent centre back from Portsmouth, but the number of people who have left Facebook, although this is expected to be a slight blip and they are on track to surpass the 2Billion ma ...
It’s that time again when we take a look back at all the interesting numbers that effected the past month. $13.7 billion Amazon are set to continue to dominate the retail sector with a move to buy wholefoods for a whopping $13.7 Billion. 40% This is the percentage of consumers that abandoned a brand because of a lack of a connection between that brand’s values and their own.
We are now into March so Spring has finally sprung. And here in Edinburgh we are all preparing for a bright year ahead. 1 Million 360 degree Videos have been posted to Facebook thus far. Confirming that video will be the main driver of everything this year. As a result budding directors now need to get into their chairs and start shooting the action, ‘if you’re not filming it, ...
Google Grants So you’re running a charity and thinking of dipping your toes into a bit of paid advertising? Then your first stop should the the universal centre of search. Why? Because the kindly people over at Google are in the very good habit of dishing out some lovely free advertising grants. This is where you need to be, getting your name out there.
Whether or not you’ve started your holiday shopping, the end of November tends to be the biggest push in consumer purchasing for this quarter. With Black Friday and Cyber Monday just passed, the amount of money spent was absolutely staggering. How does this balance between desktop and mobile? Will we see further argument for the necessity of mobile-first? Read on to find out..
PPC or ‘pay per click’ advertising can be greatly effective this time of year and is a quick way to increase your business’ revenue and drive quality leads. With seasonal events such as Black Friday, Cyber Monday and Christmas quickly approaching, internet users are in prime buying mode. Why you should be doing PPC advertising this Black Friday & Cyber Monday • Your compet ...
Get a website For the best long-term investment we would recommend getting yourself: A domain name that meets your long-term needs. You can buy from a number of domain registrars like GoDaddy or 123-reg, or even directly through Google domains. A self-hosted WordPress.org website to put on that domain.
October’s Month In Numbers is getting off to an early start! Hailing from the rise of m-commerce to the falls of Samsung’s shares, we’ve got a whole range of digital marketing numbers and stats for you this month! Enjoy, and remember to share or add a comment below! Going out on a low note Leading up to, and shortly after it’s release, the Galaxy Note 7 from electronics giant, Samsung, was rega.
In order to stay ahead in the digital world, it is important that we are always learning and moving forward. This is a mantra that the Attacats hold dear and we try to regularly take a few minutes out of our day to read the latest digital marketing news. This sharing of information, even just within the office, is what keeps us going and on top of things.
We have to say, there’s nothing like arriving to work early on a Monday morning to find the agency has been shortlisted for no less than 4 of the 8 awards at this year’s Google Premier Partner Awards 2016! via GIPHY This comes after a record year for our agency and we couldn’t be more excited. First selected as a Google Premier Partner back in July, this honour proves our ha ...
This year Google has been generously handing out gifts to us lucky digital marketers. With extended ads now giving so much more space for creative copy, Google has now introduced price extensions on mobile as the newest member of the ad extension family. These nifty little extensions run prices for products and services in search ads, with options for price qualifiers “from” ...
A bit behind this month with your numbers, but luckily for us, stats never sleep! Due to the tardiness, I’ve thrown a few extras in for you including some interesting numbers from September from various sectors including digital marketing, blogging, transportation and banking! Impulse buying is in 92 percent of people who researched a product on a mobile device made a purchase within a day.
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