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Welcome to 2015, can you believe the first month of the year has been and gone already? That’s one less month to better your online presence and blow your competitors out of water! This month we’re looking at what’s to come in 2015, the future of content marketing and British shopaholics, among other things. Let’s get down to business.
Image courtesy of www.creativebloq.com[/caption] Here is my simple guide for account managers on how to communicate with your graphic designer. Your job as a client account manager is to ensure that your designer has a clear understanding of what you want from them. This includes what your expectations are when it comes to delivering work, this is key so that you are on the same page.
In mid-January I attended a Creative Edinburgh/IPA event on the subject of games and gamification in marketing. The most insightful question of the evening in my opinion came from Andrew Burnett and was along the lines of: Are we putting too much emphasis on games, and not enough on gamification? Are we therefore risking getting too far away from the business objectives? ...
Back in January Gordon White (from fatBuzz) and I presented a New Media Breakfast on the topic of “2015: The Year of Integration”. Our presentation made the case for removing the distinction between off and online marketing and focusing on joining up your data; content, relationships, search, social, advertising, seminars, networking, poor golf skills and so on.
Here are some quick-fire tips for improving the appeal of your content and online presence through effective headline copywriting. Immediate transparency When an uninformed user visits any page on your site is it immediately obvious to them what the business does? You work there so you know what you do, and this can really cloud your judgement on headlines and what really has clarity.
Recently we’ve been shopping for a more comprehensive heat mapping tool. Historically we’ve used CrazyEgg which has done the job quite nicely but following a few issues over the past few months we’ve started looking elsewhere. Don’t get me wrong, Crazy Egg is great is you’re looking for a simple heat mapping tool but that’s (just) about as far as it goes.
Search Engine and Internet Marketing