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A new year is always a great time to reflect on how to improve yourself. One of the best ways to self improve is through furthering education. Podcasts offer a convenient way to allow us marketers to learn new tricks of the trade, as well as hear from some of the industry’s best. The problem comes down to time, though. We are all very busy.
Writing advertisements is challenging. We’re essentially trying to craft copy that asks someone we’ve never met to make an action, and we’re willing to pay for them to make that action. The action is usually something simple, like clicking through from an ad and landing on a web page or calling a business directly from an ad.
Some things never change when it comes to marketing, despite the year. We all have our goals to meet and ultimately money to make. In order to maintain ROI, we need to adapt to the constant change of digital marketing and embrace each year’s newest trends in some way shape or form. Marketing is evolving even further with technology as we move into 2017.
It’s a click-bait world, and we’re all just living it. We’re sure you’ve fallen prey to a misleading headline like we have. It’s no fun to land on a page that doesn’t come close to offering what you were promised. We see click-bait every day on search engine results and social media posts, but we also see a ton of great headlines everywhere. You know the ones.
SEO is incredibly powerful, but it’s not always easy to get right. Making all your website stand out and rank higher than your competition takes a lot of careful thought and effort, plus a million different techniques. If you want to be found, you need the boost only well-done SEO can give your site. Just throwing keywords into your content and code isn’t going to get the job done.
Blogs are one of the best traffic driving sources there is for websites. Posts show up in search results left and right, helping introduce new websites to users all of the time. They’re simple traffic drivers, low cost, and easy to maintain. You just simply need to write a handful of paragraphs, publish them in a blog post, share the post across social media, throw a few ad do ...
Focusing on optimizing your website and blog content for SEO means getting caught up in all of the details. You think about everything on the front-end and back-end of your site, from keywords to meta data, how a piece of content reads and more. What you need to think about more than anything else is what everyone will actually see, the front-end work: quality content.
Staying on top of ever-evolving digital marketing strategies means following the latest SEO updates and trying out different tools to improve your site’s rankings. If you’re like us, you’re constantly reading articles and blogs, following lots of experts in the field, and regularly scoping out your competition for new techniques and ideas.
There are dozens upon dozens of things that businesses and brands need to be successful. A great product, an even better story, top of the line customer service, the list goes on and on. Two things that have become a requirement now a days is a search engine optimization strategy and a sales team.
As a digital marketer, you know that the right keywords lift up any business strategy to create genuine leads. Leads translate into conversions, and that’s what you and your website need most. Frankly, that’s what your business needs most. So, you’re probably spending a lot of your time drumming up search term ideas and analyzing keyword sets that will “crush the competition”.
What in the world would we do without Google?! Can you imagine such a place without the search engine giant? I sure can’t and that’s why I’m extra thankful to be able to wish Google a very happy 19th birthday today. HAPPY BIRTHDAY, GOOGLE! To celebrate their own birthday, Google created a few different fun surprises for users.
We all know that doing keyword research makes a huge impact on SEO for our websites. Sometimes life happens and you don’t have the bandwidth, resources, or quite simply, the stamina to do really thorough research that needs to be done for keywords. Plus, when you’re tied up with a million other projects, you still need to stay on top of SEO updates and changes, not just keyword research.
One incredibly common misconception about SEO is that SEO is just about keywords and content strategy on a website. What’s important to keep in mind is that search engine optimization isn’t there for just human eyes, but mainly for the eyes of a search engine. Those engines aren’t looking at just the content – they’re looking at what other pages are saying about the content an ...
It’s never too early to start preparing for the holidays! Although I haven’t begun my Christmas shopping yet, I have started strategizing holiday campaigns and expectations, as you should be too. Retailers big and small have already begun hinting at the holiday season and are excitingly awaiting the launch of their holiday campaigns.
The topic of artificial intelligence is one that has been growing in popularity recently. Both businesses and consumers are loving the advancements and engaging with AI on a regular basis. 32% of executives say voice recognition is the most-widely used AI technology in their business. The reality of AI shows how far and fast our technology is advancing.
These days having an eCommerce website can be more competitive than a storefront. With outlets like SquareSpace and the range of eCommerce WordPress themes available, building an online website can be done by just about anyone, web developer experience or not. Which means just about everyone is building an online store and competing for your customers.
When I began my career I was a journalist. A proud, I’m-going-to-save-the-world type of journalist. Then, the digital marketing age hit, and it hit journalism hard. Print wasn’t nearly as exciting as the web was and us journalists needed to adapt. Instead of publishing in print, we needed to publish online and create online-friendly content. The type of writing also changed.
Have you heard the hype about Podcasts? Or maybe you’re just curious if it is a fit for you or your business? This guide isn’t going to help you succeed and have 50, 100, or 1000’s of listeners, but it will help you walk through some initial validation steps. By the end of this guide you will have some ways to determine if you should have a podcast and hopefully zero in a bit ...