- Our Blog
Half of all potential sales are lost simply because consumers are unable to find the information they’re looking for, especially on mobile devices. This could be your business information, such as the phone number, address, or name, that customers are having trouble locating on their mobile devices. This type of local SEO mistake can cost a business countless missed opportunities.
Let’s be honest. We all use tools to make our jobs easier, and there’s nothing wrong with that. Tools are handy and allow us to work more efficiently, gain deeper analytics, and makes reporting a whole heck of a lot easier. For agencies, tools can be a lifeline. Agency life means managing a normal work load x 5, or however many clients you have at a time.
Google is finally ready to address the excessive amounts of false and offensive content appearing in their search results. Removing false and offensive content from populating in their giant search engine isn’t going to be a quick process, though. It will take Google a long time to filter through and remove all of the inaccurate and hateful content, as well as develop a strateg ...
Keywords live in every aspect of digital marketing; websites, ads, social media, blog posts. Your keywords are an extension of your business and your brand and you’ve probably poured over the research of which keywords suit you best. But competitor analysis is key to truly find the best keywords to target. What your competition is doing matters.
Creating blog posts to market your company or brand aids you in a few different ways: Establishes your company as a thought-leader and expert Lets you create keyword rich content to help with SEO Creates brand awareness A key part of marketing articles for a blog is “evergreen content.” It’s a phrase that is thrown around a lot, but why is it so important? Let’s take a look..
Content is at the heart of successful digital marketing. It comes in many different shapes, sizes and formats: blogs, videos, surveys, polls, infographics – you name it. Which makes it even harder to find companies that don’t have some sort of content strategy in place, whether it’s complete or not.
SEO is gearing up to have its own ‘Year of the Mobile’ thanks to Google’s mobile-first indexing. This is the next step in Google’s dynamic efforts to improve search. Google’s shift to mobile-first indexing is in response to their understanding that the majority of search queries are taking place on mobile devices.
Unfortunately, many digital marketers and SEO experts miss the mark when it comes time to showcasing the effectiveness of their SEO campaigns. This disconnect is commonly caused because we, as SEO and digital marketing people, live and breathe SEO. Your clients, on the other hand, do not and, we sometimes fail to take that into account when reporting SEO.
Big data analytics has permanently altered the marketing landscape – making things a bit more complicated. The data that companies have access to today is like a treasure trove of actionable insights which can be leveraged to improve the way business is done. Digital marketing thrives in the world of data-born dashboards.
Once upon a time, you had a seed of an idea that grew into something more. You established a vision, set actions in motion and ultimately actualized that idea in the form of a business. This, and everything that has happened since you brought your dream of starting a business to reality, is your company story. This story is an often overlooked and underutilized gold mine of content value.
It’s hard to believe 2017 is already coming to a close, but here we are. A new year is just a few days away, and we’re looking ahead at one of this year’s biggest trends and rapidly evolving platforms: mobile. Mobile searches have been picking up steam for a while now, and they show no signs of stopping in 2018. We all know by now that 60% of searches are happening on mobile devices.
With the holidays getting near, everyone is getting ready to ring in the New Year. Before we all put on our party pants for New Year’s Eve and shout a countdown to midnight, let’s start with another countdown of what 2018 will bring for SEO. So much went down throughout 2017 that evolved our SEO strategies, and if you’re following what’s been trending, then some of our 2018 pr ...
In the famous words of the esteemed Ferris Bueller, “SEO moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Okay, he might not have been talking about SEO, but the idiom still works. With 2017 rolling to a close, it’s the perfect time to look ahead at what is to come in the new year because SEO does move fast and keeping up with the bes ...
The holiday season is now upon us, and there’s no better time to unlock your latest and greatest content and engage your audiences. As always, from about mid-November until the end of the calendar year marks an incredibly sales-pitch-heavy time for your customers. Across every digital medium they use, they are completely inundated with marketing and promotional content, from f ...
With Thanksgiving around the corner, there are so many reasons to feel grateful. From gathering with our family and friends to enjoying a truly scrumptious meal, we’re so very thankful all season long. When it comes to digital and SEO, we’re counting all of our blessings for the best strategies and fruitful tools that have meant the most to us, and really helped businesses bum ...
It’s a click-bait world, and we’re all just living it. We’re sure you’ve fallen prey to a misleading headline like we have. It’s no fun to land on a page that doesn’t come close to offering what you were promised. We see click-bait every day on search engine results and social media posts, but we also see a ton of great headlines everywhere. You know the ones.
SEO is incredibly powerful, but it’s not always easy to get right. Making all your website stand out and rank higher than your competition takes a lot of careful thought and effort, plus a million different techniques. If you want to be found, you need the boost only well-done SEO can give your site. Just throwing keywords into your content and code isn’t going to get the job done.
Blogs are one of the best traffic driving sources there is for websites. Posts show up in search results left and right, helping introduce new websites to users all of the time. They’re simple traffic drivers, low cost, and easy to maintain. You just simply need to write a handful of paragraphs, publish them in a blog post, share the post across social media, throw a few ad do ...