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  • Why You Need to Start Thinking Local

    Location, location, location. Some of your best customers are right outside your door, down the street, and around the corner. And instead of focusing on who’s directly in front of you, you’re spending countless marketing dollars and efforts trying to target the whole country, or the world. It’s an overwhelming task trying to market your product or brand to the entire world all at once.

    AuthorityLabs- 20 readers -
  • 9 Reasons SEO’s Should Be Thankful This Holiday

    Tis the season to reflect and be thankful! Luckily, there’s a lot to be thankful for in the world of SEO this year. As always change happened, updates were made, and panic buttons were hit. Regardless of the added stress and pressure SEO’s get from year to year, there is still plenty of reason to have gratitude. I’m talking about for more than just your job.

    AuthorityLabs -
  • How to Create an Annual Marketing Budget That Doesn’t Go Overboard

    Marketing budgets help us stay on track. They allow us to analyze and determine ROI, as well as give us marketers oversight on what we have to work with and what areas we can improve on financially. Even though budgets are never as high as we’d like them to be, planning a budget for the upcoming year helps to allocate costs appropriately, and find areas where the budget may have some wiggle room.

    AuthorityLabsin Affiliate EMail How To's- 29 readers -
  • Win at Holiday Marketing With These Tips From the Pros

    It’s officially November and before we know it, the holidays will be among us. Although it’s my favorite time of the year, for many others, it’s their most stressful time of the year. As we all scram together to plan accordingly and launch as many new holiday campaigns as we can before 2017 hits, here’s a few holiday tips from digital marketing pros.

    AuthorityLabsin Paid Search- 33 readers -
  • Understanding Google’s AMP, a Year Later

    Google released AMP, Accelerated Mobile Pages, in 2015 to help speed up websites for mobile users and create a faster and improved overall mobile search experience. A year later and several businesses still have no idea what AMP is and why they need it for their mobile websites. The big boys like Ebay, Reddit, and Buzzfeed have all jumped on the AMP train optimizing millions o ...

    AuthorityLabsin Mobile- 25 readers -
  • Pubcon 2016: The Digital Marketing Conference Recap

    Pubcon Las Vegas 2016 was one for the books! Tons and tons of digital marketers from all realms of the industry gathered together the second week of October to share and learn digital marketing best practices and gather with new and familiar faces. As always, there was plenty of great times had in the “family-like” atmosphere that Pubcon provides it’s attendees and speakers.

    AuthorityLabsin Mobile EMail- 36 readers -
  • Overcoming Your Fear: How to Write Your First Company Blog Post

    The idea of launching a blog for your website sounds innocent enough. But why do you find yourself crippled with fear and anxiety every time you try to actually launch one and write a few words? How to Push Past Your Blogging Anxiety You aren’t the only one who has blogging anxiety. Thousands upon thousands of people are intimidated by the thought of stringing together sentence ...

    AuthorityLabsin Content How To's- 26 readers -
  • How to Monetize Using Facebook’s Instant Articles

    Facebook released Instant Articles to publishers as a way to showcase interactive articles within the social network. The intent was to improve how articles are read from Facebook by placing fast loading articles within the app, and not redirecting users to an external website. And, as Facebook does, they found a way to not only improve user experience but also to make money.

    AuthorityLabsin Social- 24 readers -
  • Working With Freelancers: A Guide to Hiring Freelancers in the Digital Marketing World

    Own your own business? Ready to take some of the workload off of you and start outsourcing? Hiring a digital marketing freelancer may be the solution for your social media, content, advertising, and SEO tasks. The benefits to hiring a freelancer is not only freeing up your schedule to allow you to work on other tasks, but when you hire someone who specializes in a specific fie ...

    AuthorityLabs- 17 readers -
  • You’re Invited to Our Pubcon Get-Together

    Dear Pubcon Attendees, You’re invited! On Wednesday night, October 12, the AuthorityLabs team will be buying your drinks from 5pm-6pm. Have an open schedule after a full day of digital marketing sessions on Wednesday? Planning on going to the US Search Awards Wednesday night? Perfect! Stop by the official Pubcon hotel lounge, The Breeze Bar, and get to know the AuthorityLabs ...

    AuthorityLabs- 30 readers -
  • 7 Secrets of Modern Link Building You Didn’t Know

    Link building is the subject of much debate, tons of myths and misconceptions, and an impressive host of marketers (like me) who think that link building is one of the best strategies out there. Link building has gone through a number of changes over the years, to be sure. It’s almost unrecognizable from the days where spamming links to your domain on any forum you came across ...

    AuthorityLabs- 23 readers -
  • An SEO’s Guide to Pubcon: The Perfect SEO Session Schedule

    Pubcon is full of all types of digital marketers. Some attendees specialize in multiple aspects in the industry, whereas others are solely addicted to link building, are mass content producers, or are keyword researchers. That’s one of the many beauties of Pubcon; is it’s array of attendees all supporting the same industry with different skill sets.

    AuthorityLabsin Paid Search SEO- 43 readers -
  • 7 Experiments to Try With Your Content Strategy

    Some content marketers treat their content strategy as a blueprint—something unchanging and stagnant, as a series of rules and instructions to follow indefinitely as you build your campaign. Admittedly, this is an advantageous way to start; it helps you build a solid foundation and gives you a basis for comparison if and when you make changes in the future.

    AuthorityLabs- 17 readers -
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