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Writing advertisements is challenging. We’re essentially trying to craft copy that asks someone we’ve never met to make an action, and we’re willing to pay for them to make that action. The action is usually something simple, like clicking through from an ad and landing on a web page or calling a business directly from an ad.
A new year is always a great time to reflect on how to improve yourself. One of the best ways to self improve is through furthering education. Podcasts offer a convenient way to allow us marketers to learn new tricks of the trade, as well as hear from some of the industry’s best. The problem comes down to time, though. We are all very busy.
Facebook is making an update to their Dynamic Ads that will better display relevant ads to users. The technology behind this update is similar to how pay-per-click ads are shown to users based on search results and keywords. Advertisers will be able to remarket even more effectively to users based on actual purchase intent.
Some things never change when it comes to marketing, despite the year. We all have our goals to meet and ultimately money to make. In order to maintain ROI, we need to adapt to the constant change of digital marketing and embrace each year’s newest trends in some way shape or form. Marketing is evolving even further with technology as we move into 2017.
Have you noticed the words “intrusive” and “interstitial” thrown around a lot lately in the digital world? You’re not alone – and there’s good reason to notice. Last August, Google announced in their Webmaster’s Blog how they were going to simplify mobile search results using two updates. The first was to remove the mobile-friendly label that search results with mobile-friendl ...
Last year was all about AMP and AI. Updates happened across platforms from month to month, as they usually do, but the biggest focus was AMPing up websites and preparing ourselves for marketing to the AI generation. We’re a little more than halfway through 2017 and updates have been happening left and right in the digital marketing world.
What makes a customer want to buy a product? What makes them become loyal to a brand? Consumer behavior is incredibly interesting, and sometimes the answers are a lot simpler than us marketers make them out to be. A lot of a consumer’s purchase decisions can be explained by their psychological habits and behaviors – why and how they think.
Google is finally ready to address the excessive amounts of false and offensive content appearing in their search results. Removing false and offensive content from populating in their giant search engine isn’t going to be a quick process, though. It will take Google a long time to filter through and remove all of the inaccurate and hateful content, as well as develop a strateg ...
Perhaps the most common misnomer about SEO is that it’s static. It’s not. In fact, the best way to approach SEO is to constantly mold the process that you’re using. SEO is a living and breathing art form. Some would argue it’s a tedious art form, but nonetheless there is still a rhythm to it’s success. It requires consistent updating and supervision in order to bring results.
Small businesses can now work on email marketing campaigns in the same place as their Facebook Ad campaigns thanks to Mailchimp’s newest feature. Mailchimp’s newest addition makes it possible for users to quickly and simply create Facebook Advertisements and retargeting campaigns all within their platform.
Let’s be honest. We all use tools to make our jobs easier, and there’s nothing wrong with that. Tools are handy and allow us to work more efficiently, gain deeper analytics, and makes reporting a whole heck of a lot easier. For agencies, tools can be a lifeline. Agency life means managing a normal work load x 5, or however many clients you have at a time.
Businesses need stock photos way more than you think they do. Each time a new blog post is published it needs a featured image, as well as a few images throughout the post. Every new website needs header images, vectors, and stock photos throughout the pages. Flyers, email newsletters, landing pages, videos, and social media posts all use stock photos.
Hi, I’m Ashley and I’m classified as a “millennial”. I’m also one of the hardest generations to market to digitally. I come equipped with a digital and marketing-focused mindset. I’m tech-heavy, can type faster than most, and can see spam from a mile away. Marketers are having to compete for my attention among all of the other digital activity I partake in on a daily basis.
Does your website load painfully slow? There’s a few reasons why. Before we get into why, let’s look at the damage a slow loading website can do to a business. How fast should a website load? Well, 47% of consumers expect a web page to load in 2 seconds or less. If your site surpasses that 2 second mark, you’ll start losing 40% of consumers on the third second.
The topic of artificial intelligence is one that has been growing in popularity recently. Both businesses and consumers are loving the advancements and engaging with AI on a regular basis. 32% of executives say voice recognition is the most-widely used AI technology in their business. The reality of AI shows how far and fast our technology is advancing.