• Write Better Text Ads: Improve Your CTR With These Text Ad Tips

    Writing advertisements is challenging. We’re essentially trying to craft copy that asks someone we’ve never met to make an action, and we’re willing to pay for them to make that action. The action is usually something simple, like clicking through from an ad and landing on a web page or calling a business directly from an ad.

    AuthorityLabs- 40 readers -
  • Tune In: 16 Podcasts Made For Digital Marketers

    A new year is always a great time to reflect on how to improve yourself. One of the best ways to self improve is through furthering education. Podcasts offer a convenient way to allow us marketers to learn new tricks of the trade, as well as hear from some of the industry’s best. The problem comes down to time, though. We are all very busy.

    AuthorityLabsin EMail- 39 readers -
  • Facebook’s New Dynamic Ads Update Steps Up the Remarketing Game

    Facebook is making an update to their Dynamic Ads that will better display relevant ads to users. The technology behind this update is similar to how pay-per-click ads are shown to users based on search results and keywords. Advertisers will be able to remarket even more effectively to users based on actual purchase intent.

    AuthorityLabs- 37 readers -
  • Market Your Business in 2017 with These Tactics

    Some things never change when it comes to marketing, despite the year. We all have our goals to meet and ultimately money to make. In order to maintain ROI, we need to adapt to the constant change of digital marketing and embrace each year’s newest trends in some way shape or form. Marketing is evolving even further with technology as we move into 2017.

    AuthorityLabsin Social Paid Search EMail- 35 readers -
  • Google’s Newest Penalty Rolls Out: Intrusive Interstitial

    Have you noticed the words “intrusive” and “interstitial” thrown around a lot lately in the digital world? You’re not alone – and there’s good reason to notice. Last August, Google announced in their Webmaster’s Blog how they were going to simplify mobile search results using two updates. The first was to remove the mobile-friendly label that search results with mobile-friendl ...

    AuthorityLabs- 33 readers -
  • Google Updates: What Has Happened in 2017 So Far

    Last year was all about AMP and AI. Updates happened across platforms from month to month, as they usually do, but the biggest focus was AMPing up websites and preparing ourselves for marketing to the AI generation. We’re a little more than halfway through 2017 and updates have been happening left and right in the digital marketing world.

    AuthorityLabsin Affiliate Google- 33 readers -
  • Psychological Marketing Strategies That Work

    What makes a customer want to buy a product? What makes them become loyal to a brand? Consumer behavior is incredibly interesting, and sometimes the answers are a lot simpler than us marketers make them out to be. A lot of a consumer’s purchase decisions can be explained by their psychological habits and behaviors – why and how they think.

    AuthorityLabs- 32 readers -
  • 3 Daily SEO Tactics You Should Start Today

    Perhaps the most common misnomer about SEO is that it’s static. It’s not. In fact, the best way to approach SEO is to constantly mold the process that you’re using. SEO is a living and breathing art form. Some would argue it’s a tedious art form, but nonetheless there is still a rhythm to it’s success. It requires consistent updating and supervision in order to bring results.

    AuthorityLabsin SEO- 31 readers -
  • Must Have Tools For Digital Marketing Agencies

    Let’s be honest. We all use tools to make our jobs easier, and there’s nothing wrong with that. Tools are handy and allow us to work more efficiently, gain deeper analytics, and makes reporting a whole heck of a lot easier. For agencies, tools can be a lifeline. Agency life means managing a normal work load x 5, or however many clients you have at a time.

    AuthorityLabsin Paid Search- 29 readers -
  • Find Your Photos: Best Stock Photo Websites

    Businesses need stock photos way more than you think they do. Each time a new blog post is published it needs a featured image, as well as a few images throughout the post. Every new website needs header images, vectors, and stock photos throughout the pages. Flyers, email newsletters, landing pages, videos, and social media posts all use stock photos.

    AuthorityLabs- 28 readers -
  • Learn How to Market to Millennials From a Millenial

    Hi, I’m Ashley and I’m classified as a “millennial”. I’m also one of the hardest generations to market to digitally. I come equipped with a digital and marketing-focused mindset. I’m tech-heavy, can type faster than most, and can see spam from a mile away. Marketers are having to compete for my attention among all of the other digital activity I partake in on a daily basis.

    AuthorityLabsin Paid Search How To's- 27 readers -
  • Ask the Experts: Will Artificial Intelligence Affect SEO?

    The topic of artificial intelligence is one that has been growing in popularity recently. Both businesses and consumers are loving the advancements and engaging with AI on a regular basis. 32% of executives say voice recognition is the most-widely used AI technology in their business. The reality of AI shows how far and fast our technology is advancing.

    AuthorityLabsin SEO- 27 readers -
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