• How To Track Leads From Marketing To Sales

    Do you have trouble measuring the ROI of your marketing efforts? If you answered “yes,” don’t worry – you’re not alone. 75% of surveyed marketers say they struggle with calculating marketing ROI because they don’t actually know how much revenue their programs are generating. For many CMOs and marketers, unqualified inquiries are just handed off to sales, and there is no repo ...

    Michael Brenner/ B2B Marketing Insiderin Content How To's- 34 readers -
  • Anatomy Of The Perfect Blog Post

    If you’ve ever written a blog post before, you know that blogging isn’t as easy as it seems. It takes a lot of time and effort to create a post that people will want to read and share. But blogging has many business benefits and plays a big role in the success of your content marketing plan. Blogs help to inform and provide your target customers potential solutions to a toug ...

    Michael Brenner/ B2B Marketing Insiderin Content- 34 readers -
  • Inside Out: Why Sadness Is The Key to Happy Shareable Content

    Are you a content marketer but you haven’t watched Inside Out yet? Shame on you. It’s all about five core emotions – Joy, Sadness, Anger, Fear, and Disgust – and their attempts to control the mind of an 11-year-old girl. And if you think it has nothing to do with content marketing in general and content creation in particular, I have a bad news for you: You are mistaken.

    B2B Marketing Insiderin Content- 29 readers -
  • 7 Steps To Globalizing Your Content Marketing Program

    For some brands, creating a content marketing program from the ground up is just one piece of the puzzle. Many international organizations must tackle an entirely different beast of localizing their content marketing programs for their global audiences. Reaching these audiences in a locally relevant way is critical for their businesses.

    B2B Marketing Insiderin Content- 26 readers -
  • Startups Speak Up: The Importance of Finding Your Voice

    When you’re a little kid, you’re constantly trying to fit in, to find your voice. And it takes years, some might argue well into your late teens or early twenties to know it, craft it, and make it, well, your own. Startups are no different. You’ve got your product or you’ve got your service, but qualifying your voice is difficult.

    B2B Marketing Insiderin Content- 25 readers -
  • The Lost Art Of Marketing? 25 Ways To Retain Your Customers

    What does it take to retain your customers month after month? Is it as simple as offering a cutting-edge, market-leading product? Some people still seem to believe that “if you build it, they will come” (or, in this case, stay). But that’s not enough. Often, the market-leading products aren’t the “best” products – they’re just the products that have more money, greater distr ...

    Michael Brenner/ B2B Marketing Insider- 46 readers -
  • How To Be Seen Online

    How to Be Seen Online July 13 2015 You’re sharing silly memes and scratching your head wondering how to drive profitable, targeted traffic to your brand. You want to be seen online – but not for the sake of being seen. You want to show that you’re making a huge impact. Here’s how to get there (no side eye required): 1.

    B2B Marketing Insiderin Content How To's- 26 readers -
  • B2B Marketing Insider Is Now Marketing Insider Group

    Almost exactly five and a half years ago, I launched the B2B Marketing Insider blog with an introduction on Why Am I In Marketing? I talked about how I thought Marketers were too focused on selling stuff and how we often forget to simply focus on helping customers. I also talked about how I was starting the blog to help fill a gap I saw in the market: To help Marketers unde ...

    Michael Brenner/ B2B Marketing Insiderin Content- 22 readers -
  • 5 Ways Nonprofits Can Improve Their Content Marketing

    While many brands use content marketing to drive conversions, nonprofits have different goals in mind.Nonprofits use content marketing to educate and inspire their audiences with the hopes of fundraising and gathering donations. Although the end game is a different result, content marketing can be just as effective for this purpose, if done properly. Classy.

    B2B Marketing Insiderin Content- 27 readers -
  • Are CMO Ambitions Too Low?

    Ambitious CMOs focus on building credibility for their team. Is that enough? Some wonder if CMOs have what it takes to become the next CEO. Are we setting our sight too high? Actually, I read a report this week that points out that even these ambitions are too low. The Report – When and How Does Board-Level Marketing Experience Impact Firm Performance? –released by the Ma ...

    B2B Marketing Insider- 27 readers -
  • My Favorite Tool For Content Ideas

    Great content is a must for any successful content strategy. Effective content helps your buyers, drives awareness for your brand as well as your service or product, and helps to convert your readers into leads and ultimately increase sales. One of the best ways to measure content effectiveness is by looking at the number of social shares your content receives.

    Michael Brenner/ B2B Marketing Insiderin Social Content- 35 readers -

B2B Marketing Insider

Michael Brenner on Content Marketing, Strategy and Social

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