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Backlinks are still the major indicator Google uses to determine the authority of a blog. The better your backlinks, the better you’ll rank in search results. But they sure aren’t easy to get. Building backlinks is a tricky business because many of the “easy” ways go against Google’s terms of service.
If you give away your best blogging content then what’s left to sell? It’s a very interesting question that a lot of bloggers worry about when it comes to deciding how they are going to make money from their blog in the short and long term. Many people worry that if they post all of their best stuff there will be nothing left to say when it comes time to creating a paid product.