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Do you ever wish that certain parts of the blogging process could be easier? Maybe it’s writing, crafting headlines, managing social media, lead generation or something else. The good news is that all of this can be easier – with the right tools. And in this post, I’ll show you the blogging tools that every marketer should know about.
As a marketer, you know that the first step in your marketing strategy is to attract business with your content. But, while up to 94% of small businesses are using a content marketing strategy, the majority of marketers are failing. Just because you have a plan, it doesn’t mean it’s working. To understand content marketing, you need to look at the definition.
Have you ever put everything you had into writing guest posts, only for them to fall flat? You look at your analytics and wait for the hordes of visitors to arrive. Weeks later, and your guest blogging efforts have failed to gain any traction. Does this sound familiar? The problem with guest blogging is that it isn’t a magic bullet for blog growth.
Let me ask you this: When you first started blogging, did making money from your blog ever cross your mind? Maybe not. Many new bloggers view blogging as only a hobby. It’s not until they generate a decent amount of traffic and develop a loyal following do they even consider monetizing their blog.
Picture this: you own several businesses or several blogs. You do well in the beginning to consistently post, but as your businesses boom and marketing takes more of your time, you realize you can’t do this alone. You need someone to help you create consistent content that’s quality-driven and appeals to your readers. Maybe you’re interested in running a multi-author blog.
As a blogger, you know the importance of goals. It’s a basic requirement for any business and a necessity for anyone who wants to move forward in life. Without goals, we are just wandering around with dreams and good intentions. While having goals is good, making them great is what leads you to extraordinary results.
You feel the itch. For months you’ve been churning out post after post, promoting it all over social media and slowly building your email list. Now it’s time to take your blog to the next level and turn it into a business by launching your first product or course. If you’re thinking about launching a course based on your experience, this is a great time to create one.
So you finally decided to take this whole social media thing seriously for your business. Nobody wants to be left behind, and there’s no doubt – your business needs to be on social media. You’re probably already on Facebook and Twitter – and maybe Pinterest and LinkedIn – but what about some of those other networks you keep hearing about, specifically Instagram? Isn’t it just ...
Raise your hand if you’re a new blogger and you recently signed up for more free webinars than you can count on one hand? That’s me and I’m not even a new blogger! It seems that entrepreneurs, marketers, influencers and new bloggers are using webinars to help them grow not only their traffic, but also their email list. So, it’s no wonder that webinars have exploded this year.
As a blogger, you put your heart and soul into creating perfectly crafted posts, eye-catching images, and attractive leads. It’s a lot of hard work! Your website represents your ideas and ambitions, you want it to attract and entertain a steady flow of followers. With the average human having the attention span of 8 seconds (just under that of a goldfish), why would present y ...
Have you ever seen those Google search listings with the fancy stars or pictures? You know, the ones that really grab your attention when you’re scrolling through the search results? They can look like this: Or sometimes they look like this: The websites with those juicy eye-magnets aren’t exploiting some loophole in Google.
Did you know that you have complete control over who crawls and indexes your site, down to individual pages? The way this is done is through a file called Robots.txt. Robots.txt is a simple text file that sites in the root directory of your site. It tells “robots” (such as search engine spiders) which pages to crawl on your site, which pages to ignore. While not essential, the Robots.
If you’re reading Blogging Wizard, I think it’s a safe bet that you’re a fan of blogging. But as fun as blogging is, do you know what’s even more fun? Earning money from your blog. No matter how much you love writing, I’m guessing you probably wouldn’t complain at the chance to at least earn a little bit of side income, right? If so, one of the best ways to monetize your blo ...
As a marketer, you know the importance of strong search engine rankings. This is how you get highly targeted organic traffic for months and even years on autopilot. While rankings are important, you also need more people to click on your sites in search engine results. One way to increase your CTR is with Google Sitelinks.
Let’s not beat around the bush: You need a quick-loading website. Speeding up your website makes your visitors happier, improves the chances they buy from you, and even gets you more of those visitors in the first place! But even if you know you need a faster website, when terms like caching, minification, and content delivery get thrown into the mix, it can start to feel a ...
You’ve heard it countless times. If you want to grow your email list faster, you need to offer your readers an incentive to join your email list. In the marketing world, we call these incentives “lead magnets.” But the process of creating a lead magnet that converts, and delivering it to your readers isn’t that easy.
How much do you know about what happens on your website? Do you know which of your posts are the most popular? Do you know which posts get people interested in reading your other content? Do you know which authors get read the most? Those, and more, are all insights you can get from website analytics. And they’re all insights that will actually make your blog better.
Why are people so focused on getting email subscribers? If you listen to conventional wisdom they’ll tell you the money is in the list. It is. 66% of online consumers made a purchase as a result of an email marketing message. More than half of all people who buy something online will make a purchase because of that perfectly timed email you send out. Selling services? Use your list.
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