- Our Blog
A troubling thought, isn’t it? You’re slaving away at your blog, but you can’t help wondering if you have a shot in hell of getting anyone to read it. What makes you any different from the millions of other bloggers hoping for attention? You’re all doing the same stuff. Cranking out posts, messing around on Twitter and Facebook, leaving comments on popular blogs — you know, the usual.
Blogging is a battle. A war to get your ideas the attention they deserve. Your enemy? The dizzying array of online distractions that devour your readers. This battle is not for the faint of heart. There are so many learning curves. Plugins you’ll need to install. Social networks you’ll need to employ. Marketing techniques you’ll need to try.
You want people to read your content, right? That’s why you wrote it in the first place. But getting people to read your content in today’s world of speedy news, food, and pleasure is a challenge. You’re not just competing with other writers, but with everything online — cat videos, Kardashian gossip, Game of Thrones, etc.
Imagine if one day your blog just disappeared. It’s a terrifying thought, right? You put all that work into writing amazing content and developing an audience. The last thing you want is for it all to go up in a puff of smoke because of some technical issue or hacker. But if you don’t back up your website regularly, that’s exactly what would happen if something ever went wrong.
When Jon Morrow launched his new personal development blog, Unstoppable.me, at the end of 2016 he reached out to a few successful bloggers to share his first post. Jon credits Steven Aitchison’s Facebook fans for the massive amount of clicks and shares that put that first post over the viral edge — 16,000 in three days. “Without question, Steven is a Facebook master,” Jon said.
I get it. You don’t want to be one of the millions of bloggers stuck in the land of sameness — indistinguishable as you parrot the same old advice everybody else does. You want your voice to be heard, and you want it to feel vibrant, fresh and new. But your blog topic feels threadbare, and you’ve got no bloody idea how to make it exciting again.
You feel misguided. When you started your blog, you thought you could just follow in the footsteps of your favorite blogger, right? Just publish great content and maybe spend some time on social media and you thought the readers would come. But in reality, you find yourself grinding. You stay up late after your 9-5 to write articles. You hustle for every single visitor.
You’ve seen their posts on social media … Bloggers boasting about their multiple six-figure coaching businesses, telling you how much they love their work, their clients, and their lives. They tell the tales of their premium coaching packages and the waiting list of clients eager to whip out their credit card.
You want to know whether your blog is doing well, right? Whether those posts you work so hard on are attracting traffic, and where that traffic is actually coming from? Whether your last marketing campaign was a smashing success or an unfortunate bomb? Because if you don’t know whether what you’re doing is working, you’re basically running around blind.
You want to make money as a writer, right? You’ve told everyone on Facebook (including your weird aunt) that you’re available to write. You’ve been writing guest post after guest post to showcase your talent and get your name out there. Maybe you’ve even landed a few jobs already. (Good for you!) But then a potential client emails you with the question, “Do you offer ghostwr ...
It’s scary, isn’t it? Having to tell a truth to someone who may not want to hear it. Whether you have to tell a friend they’ve been betrayed, inform a client that their ideas suck, or write a blog post to burst your reader’s bubble, hard truths can feel almost as painful to deliver as they are to receive. Because just the thought of hurting someone is scary. You don’t want that.
Let me guess … Every success in your writing career has been a fluke. When people praise your work, they don’t know what they’re talking about. You’ll never measure up. You’re not a real writer. And any day now, everyone will see you for the fraud that you are. That’s how you feel, anyway. You read other blogs and feel crushed at how little you know and how little you have to offer.
Can I ask you a question? What do you do after you hit the “Publish” button? If your blog isn’t getting any traction, you probably aren’t doing the right things. Let’s be real. You can’t just post to social media a few times and move on to the next post. That’s not going to cut it. You can’t spend all your time writing new posts and then neglect those posts once they’re published.
Running a blog requires an insane amount of time. In fact, there’s not enough time in your day to do everything (especially if you have a full-time job, too). From learning new ways to get traffic and scheduling social media posts to building your email list and managing comments, you feel stretched to your limit.
Will it all be worth it? You can’t help wondering sometimes. Every spare minute, you’re glued to your computer, reading, writing, doing all you can to grow your blog and build your audience — all on the shaky promise that someday your efforts will pay off. But sometimes, that someday feels far out of reach.
You’d love to learn how to write a bestselling book, right? Problem is, it’s scary. You’re not even sure what goes into writing a book, let alone a bestselling one. The good news? Below you’ll find 31 fantastic resources to help you write a bestselling book. (If you’re feeling a little overwhelmed by how many there are, just commit to reading one each day for a month!) ...
Come on, fess up! You’ve done the unthinkable. You’ve let your beloved blog wither in the shadows of neglect. Once a thriving haven of ideas and wisdom for your adoring readers, your blog is now just a wasteland of stale posts. You’re bugged by the numbing guilt that you’ve let yourself down, and even worse, that you’ve let your readers down.
Hands up if you’ve ever seen headlines like these: “Why I Quit My Job to Travel the World” “Man Who Quit 9-to-5 Job Makes $1 Million While Traveling the World” “3 Ways to Quit Your Job and Travel the World Without Going Broke” My guess is that you have, because I see these headlines around everywhere. I’ve even written a few of them (hint: the last one).
Getting You the Traffic You Deserve