- Our Blog
You know everyone thinks we’re fools, right? To most of the world, blogging is a joke. It isn’t a career. It isn’t a way to make money. It isn’t a tool for changing the world. It’s a hobby, a diversion, a fad that’ll come and go. Sure, you can start a blog, but don’t count on it to make you any money. That’s just silly.
Have you ever wished you could peer inside the mind of one of the greatest writers in the world and find out exactly what makes them tick? Well… here’s your chance. Stephen King has published 57 novels, all of them bestsellers. He has sold more than 350 million copies of his works. According to Forbes, he earns approximately $40 million per year, making him one of the riches ...
How the heck do they do it? How do your favorite bloggers attract so many gung-ho, drum-thumping followers? Be honest – you’d love to inspire that much loyalty. You try your darndest to emulate them, but nothing seems to work. Your visitors are like water pouring through a strainer. They may come to check out an intriguing headline, but they hardly ever seem to stick around.
Editor’s note: You’ll certainly have heard the following advice, commonly given to bloggers — “write for your ideal reader.” But the truth is, your most valuable readers won’t have identical needs. And if you ignore one important group, your blog growth could stall. Pamela Wilson’s new book is not just a must-read for content marketers; it’s invaluable for bloggers too.
You want it so bad that it dominates your waking thoughts. You’re even afraid to say it out loud, in case you sound plain crazy: “I want to make a living as a writer.” (You can imagine the snorts and smirks from family and friends.) But it’s true — you’re no closer to reaching that goal than the day it first popped into your head. So, who knows? Maybe the doubters are right.
You know what? You work damn hard to get people to your blog. Pushing yourself to unearth the best ideas, pouring your soul into your writing, and promoting your posts like your next breath depends on it. So it’s a real kick in the teeth when visitors arrive — then bounce right away again. In fact, it stings like hell.
Let’s start with a simple question… How, exactly, does content marketing make money? Because that’s the end goal, right? You’re not hunched over your keyboard, racking your brain for attention-grabbing ideas because you enjoy it. You expect to get clients, sales, or some other tangible result for your business.
Seriously, what is it with writers? You’d think they actually enjoy pain and misery. After all, writing is hard enough without inventing new ways to make yourself suffer. But suffer they do. Perhaps it’s the image of the writer as a tormented artist, or a form of occupational masochism, but something seems to make writers seek out pain. Maybe without it, they don’t feel like “real” writers.
Don’t try to deny it; you’d love to write a book. In fact, you’ve been dreaming about it so much you can visualize it. Seeing your name on the front cover of a published book. Revelling in the fame, fortune, and fulfilment that comes from being a successful author. But then, you dismiss it. “What me?” you think. “Who am I to publish a book?” Or some other variation of nagging self-doubt.
It sounds so enticing, right? Tinker around on the side, creating a few websites, and before you know it, you’re earning hundreds or even thousands of dollars per month, giving you the freedom to quit your job, travel the world, and live like a millionaire without anything tying you down. It’s the dream lifestyle, and everywhere you turn online, someone is offering to sell y ...
But you’re just a little old blogger, right? Why would popular magazines like Forbes, WebMD, and Redbook be interested in you? You might be surprised. Thousands of magazines appear on the newsstands and in readers’ mailboxes every month, and they’re constantly on the lookout for new writing talent.
Know what’s tougher than creating great content? Creating it at scale. But that’s exactly what’s needed if you’re serious about building a popular blog. And almost every successful blogger reaches a point where they realize they can’t do it alone. (After all, how many large blogs can you name where the owner still writes every single post?) Getting help means outsourcing ...
Note from Marsha Stopa: There was a ripple in the blogging world last week when we learned that John Yeoman had passed. John ran several acclaimed fiction writing programs at his membership site Writers’ Village and was a fixture since we launched this blog. We counted on him popping into our inboxes with a wry observation, slightly cynical question or a witty comment on posts.
It’s just too scary, isn’t it? You see all those fancy schmantzy bloggers offering webinars. And everyone and their cat is queuing up to watch them. They have the authority; they get the attention. Yes, I bet it’s crossed your mind to do it too. After all, webinars are supposed to be the hottest thing on the Net. But to run a webinar yourself? It’s just too damn scary.
Admit it. You have several half-read writing books stacked up on your nightstand, several more squirreled away in a desk drawer and a dozen more on your Amazon wish list. You scrutinize all the books that “customers also bought” looking for those one-of-a-kind books that will transform you into a great writer.
Let me guess… You’re staring at the blank screen. Your brain is fried. You can feel a headache coming on. You know you should be writing, but… You can’t do this anymore. Your muse is gone. Your well of inspiration is empty. Finished. Stone-dry. You’re not just bored or tired. No, no. This is far worse: Writer’s block. You try to stop your mind wandering off.
Be honest for a moment… When publication day rolls around, do you have a post ready? Or do you frantically scramble at the last minute to figure out what you’re going to write? When you’re writing guest posts for other blogs, are your topics carefully coordinated and strategic, or scattered and inconsistent? And what about your efforts to fuel the growth of your blog? Have you tried several.
Admit it. You’ve thought about writing an e-book. In fact, you’ve already imagined the front cover. You can see the main title, and underneath, your name. And when you picture it, you feel a ripple of pride. An e-book would be a big step up for you as a writer. Because while blog posts are a great way to express your ideas, you can’t help feeling they’re a little, well, fleeting.
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