- Our Blog
You know everyone thinks we’re fools, right? To most of the world, blogging is a joke. It isn’t a career. It isn’t a way to make money. It isn’t a tool for changing the world. It’s a hobby, a diversion, a fad that’ll come and go. Sure, you can start a blog, but don’t count on it to make you any money. That’s just silly.
Have you ever wished you could peer inside the mind of one of the greatest writers in the world and find out exactly what makes them tick? Well… here’s your chance. Stephen King has published 57 novels, all of them bestsellers. He has sold more than 350 million copies of his works. According to Forbes, he earns approximately $40 million per year, making him one of the riches ...
A troubling thought, isn’t it? You’re slaving away at your blog, but you can’t help wondering if you have a shot in hell of getting anyone to read it. What makes you any different from the millions of other bloggers hoping for attention? You’re all doing the same stuff. Cranking out posts, messing around on Twitter and Facebook, leaving comments on popular blogs — you know, the usual.
Note from Glen: I’m delighted to introduce Smart Blogger’s new Associate Editor, Robert van Tongeren. Robert’s been behind the scenes for a couple of years now, most recently as the lead instructor and editor for our Guest Blogging program. But this month he’s taking over editorial responsibilities on the blog – congratulations Robert! I’ll be focusing on running the business, ...
Yesssss! The schedule gods have given you a break, and you have a rare hour to actually sit down and write. You could produce an entire blog post! An article! Maybe even a short book chapter! Your research is all done, so all you need to do now is write. You apply ass to seat, fire up your laptop, start typing … … and it’s like watching a video in slo-mo.
Writing tips are like beer nuts. They’re addictive. No matter how many you have, you always want more. But do you ever get the feeling that the writing “experts” who are dispensing the tips barely have more experience than you? Which usually means their advice is either second-hand or second-rate.
Ugh, it happened again. Another week or month has passed, and you’ve made zero progress on your writing goals. Deep down you know your writing is important, but you can’t take consistent action. What’s really going on here? The truth is, you don’t feel inspired. You can’t help but marvel at other writers who do persist, and have a large body of work you can’t even fathom achieving.
Tugs at your soul, doesn’t it? You love to write. You always have. But honestly — who has the time? Not only do you have a job and family and friends, but there are a gazillion tiny distractions popping up on your cell phone 24 hours a day, all interesting, all seemingly important, all keeping you from what you were born to do: Write. The good news? 2017 is your year.
Let’s talk about that holy grail of bloggers everywhere — Making money while you sleep. This is how you imagine it’ll work… You’ll launch a blog, get some readers, and sell them stuff. People will snatch up your cool offers, and before you know it you’ll be retiring to an island retreat somewhere. Because that’s how blogging works, right? Well, maybe.
Strange feeling, isn’t it? Both exciting and terrifying at the same time. But that’s what it’s like, starting an online business. On the one hand, you know you were meant to do more with your life than being stuck in a job you hate. On the other, starting a new business is risky — and the thought of failing and crawling to your boss to beg for your old job back paralyzes you with fear.
It’s the holy grail of the blogosphere — highly sought after but rarely achieved. We’re talking, of course, about “epic” content. Creating it, though, feels like an impossible mission for many bloggers — beyond the reach of all but the most elite writers. But in reality, you don’t need epic skills to create truly remarkable content, just a reliable process.
Editor’s note: You’ll certainly have heard the following advice, commonly given to bloggers — “write for your ideal reader.” But the truth is, your most valuable readers won’t have identical needs. And if you ignore one important group, your blog growth could stall. Pamela Wilson’s new book is not just a must-read for content marketers; it’s invaluable for bloggers too.
You want it so bad that it dominates your waking thoughts. You’re even afraid to say it out loud, in case you sound plain crazy: “I want to make a living as a writer.” (You can imagine the snorts and smirks from family and friends.) But it’s true — you’re no closer to reaching that goal than the day it first popped into your head. So, who knows? Maybe the doubters are right.
You know what? You work damn hard to get people to your blog. Pushing yourself to unearth the best ideas, pouring your soul into your writing, and promoting your posts like your next breath depends on it. So it’s a real kick in the teeth when visitors arrive — then bounce right away again. In fact, it stings like hell.
Let’s start with a simple question… How, exactly, does content marketing make money? Because that’s the end goal, right? You’re not hunched over your keyboard, racking your brain for attention-grabbing ideas because you enjoy it. You expect to get clients, sales, or some other tangible result for your business.
Seriously, what is it with writers? You’d think they actually enjoy pain and misery. After all, writing is hard enough without inventing new ways to make yourself suffer. But suffer they do. Perhaps it’s the image of the writer as a tormented artist, or a form of occupational masochism, but something seems to make writers seek out pain. Maybe without it, they don’t feel like “real” writers.
Don’t try to deny it; you’d love to write a book. In fact, you’ve been dreaming about it so much you can visualize it. Seeing your name on the front cover of a published book. Revelling in the fame, fortune, and fulfilment that comes from being a successful author. But then, you dismiss it. “What me?” you think. “Who am I to publish a book?” Or some other variation of nagging self-doubt.
It sounds so enticing, right? Tinker around on the side, creating a few websites, and before you know it, you’re earning hundreds or even thousands of dollars per month, giving you the freedom to quit your job, travel the world, and live like a millionaire without anything tying you down. It’s the dream lifestyle, and everywhere you turn online, someone is offering to sell y ...
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