• Listen Up for 2017, Part II: Why you Should Consider Podcast Advertising

    In the last installment of this series, Boost Media shared how exciting technology trends like IoT, AI, wearables, voice-activated devices, and a growth in audio media are culminating to position audio and voice as the next-generation user interface (UI). But this, like all emerging trends, seems nebulous, highly uncertain, and not immediately actionable for marketers with KPI ...

    Karen Amundson/ BoostBlog- 8 readers -
  • Listen Up for 2017: Sounding Off on the Next User Interface, Part I

    The way we interact with media content is constantly evolving. Way back in 1968, introduction of the mouse was critical to personal computer adoption, making computers accessible to non-technical users. Fast-forward to 2000, the introduction of mobile phones with a touchscreen (i.e., smartphones) put the wheels in motion for the mobile revolution.

    Karen Amundson/ BoostBlog- 11 readers -
  • Getting Ready for 2017: Creative Resources

    It’s about that time of year. Pumpkin spice lattes and Halloween candy have made their debut, reminding us that 2017 is just around the corner. Yes, the holiday season is upon us, but it’s also time to start planning your marketing budget, resources, and strategy for the new year! To get you into the right mindset, Boost Media shares considerations for planning your 2017 creative resources.

    Karen Amundson/ BoostBlog- 8 readers -
  • Use Powerful Words to Compel Digital Ad Conversions

    Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, discusses the power of words in conversions.

    BoostBlog- 7 readers -
  • 5 Creative Ideas for Snapchat and Instagram Stories

    We certainly aren’t here to tell you which social media platform’s version of Stories is better—Instagram or Snapchat—but we think it’s important to understand what they’re about before pouring resources into them. Boost Media shares a few things to consider to help ensure your creative for Snapchat and Instagram Stories is jiving with your marketing objectives.

    Karen Amundson/ BoostBlogin Social- 8 readers -
  • Join Us At SMX East in NYC

    Co-founder and CPO Rob Lenderman was invited to speak at the “Getting Images Right In Paid Search” panel at SMX East. Join us at the premier Search marketing conference in NYC on September 27-29. Panel Overview Images are central to many types of search and social advertising, and there are easily as many ways to fail with images as win with them.

    Sarah Burns/ BoostBlogin Paid Search- 9 readers -
  • 3 Video Ad Tests for a Changing Landscape

    Mobile video is growing like wildfire, and what constitutes “video” is changing just as fast. The format, the way video is consumed, and how it fits into a consumer’s life overall is evolving. YouTube reports that mobile video consumption rises by 100% year after year. To keep up with the rapidly evolving video landscape, it’s time to start testing your video creative in new ways.

    Karen Amundson/ BoostBlogin YouTube- 9 readers -
  • Using Data to Optimize YouTube Video Ad Creative

    Many believe data and creative can’t be used in harmony. What do data nerds know about eliciting an emotional response from viewers? What do artists know about numbers? When it comes to video ads for YouTube, data and creative can be used in concert to improve your video ad creative performance. Boost Media shares how.

    Karen Amundson/ BoostBlogin YouTube- 8 readers -
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