BoostBlog - Posts from December 2015

  • The Writer’s Voice: What Makes a Great Online Ad?

    Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares what makes a great online ad.

    BoostBlog- 10 readers -
  • The Writer’s Voice: A Boost Before Christmas

    Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares a holiday limerick.

    Sarah Burns/ BoostBlog- 9 readers -
  • Holiday Marketeer: 2015 Holiday Marketing Trends

    With Christmas just hours away, the 2015 holiday marketing season is nearly at an end. But, the gift of shopping behavior insights continues to bring digital marketers cheer. Since September, the Holiday Marketeer blog series has been bringing you important metrics, along with recommendations for implementing your holiday marketing strategy.

    Karen Amundson/ BoostBlog- 24 readers -
  • Weekly PPC Update: Welcome to 2016 Edition

    The end of the year is already here! I’ll never cease to be amazed at how quickly time flies when you’re having fun. As expected, it’s been a slow week in the PPC-sphere in terms of news as many PPC-ers are spending time away from the office as the hustle and bustle of prepping for the holiday shopping rush comes to a close. Let’s have a look at the PPC buzz for this week.

    Tom Demers/ BoostBlogin Paid Search SEO- 23 readers -
  • Holiday Marketeer: Optimizing for Green Monday

    Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy. In this installment, we talk about optimizing for Green Monday. Green Monday falls on December 14th this year, and in case you weren’t aware, it has emerged as a notable shopping holiday.

    Karen Amundson/ BoostBlog- 24 readers -
    Earlier about the same topic:
  • Holiday Marketeer: Your December Guide for Holiday SEM Ad Creative

    Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy ideas. In this installment, we review often-overlooked holiday e-commerce events that should be on your calendar for December. With Black Friday and Cyber Monday behind us, it’s time to switch gears and start optimizing holiday SEM ad creative ...

    Karen Amundson/ BoostBlogin Paid Search- 18 readers -
  • The Writer’s Voice: Writing Every Day

    Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares about the importance of cultivating a writing practice every day.

    BoostBlog- 12 readers -
  • Weekly PPC Update: The Countdown Begins Edition

    It’s that time of the week again: Time for your weekly PPC tips, news, and insights. Before we dive in, though, a bit of housekeeping business. As you may (or may not) have realized, Christmas just so happens to fall on a Friday this year. I reluctantly acknowledge that most of you probably have better things to do that morning than to spend them with yours truly (sniff).

    Tom Demers/ BoostBlogin Paid Search EMail- 38 readers -
  • Win of the Week: Holiday Gifts

    Black Friday and Cyber Monday may be over, but that doesn’t mean it’s time to stop optimizing holiday ad creative for other critical e-commerce events throughout December. With Secret Santa and White Elephant gatherings just around the corner, it’s time to persuade shoppers to start clicking your ad for some office friendly gifts to give.

    Sarah Burns/ BoostBlog- 10 readers -
  • Weekly PPC Update: Happy Holidays! Edition

    It’s finally here: the end result of months of preparation. For some of us, that means today is the day to frantically scramble to tie up all those loose ends to ensure that everything is executed flawlessly tomorrow. For others, it’s a day to sit back, have a beer or glass of wine, and laugh at the rest of the poor saps who failed to plan.

    Tom Demers/ BoostBlogin Paid Search- 23 readers -
  • Win of the Week: Holiday Deals

    It’s never too early to start marketing your online holiday deals. In fact, 22% of holiday shoppers start shopping before Halloween. According to our Holiday Marketeer series, this presents an opportunity to get those early shoppers to come back and purchase– especially when you provide promotional incentive.

    Sarah Burns/ BoostBlog- 15 readers -
  • Holiday Marketeer: Last-Minute Holiday Marketing Tips

    Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy. In this installment, we talk about last-minute holiday marketing tips and metrics e-commerce marketers should know. Final shipping cutoff dates before Christmas used to signal that the e-commerce marketer’s job was done.

    Karen Amundson/ BoostBlogin Mobile- 27 readers -
  • Weekly PPC Update: One Week to Go Edition

    One week from today, the moment will have arrived: all the buildup of the past four to six weeks (or, you know, since July for those of you who start shopping early) will be unwrapped in approximately 2.5 seconds, at approximately 4:30 a.m. (if you have young kids). For those of you who don’t have young kids, you’ll probably still be nursing a hangover at about 1:30 p.m.

    Tom Demers/ BoostBlogin Paid Search- 27 readers -
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