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Co-founder and CPO Rob Lenderman was invited to speak at the “Nine Billion Ads of Search” panel at SMX Advanced. Join us at the premier Search marketing conference in Seattle on June 22-23. Panel Overview Though sometimes it feels like all the ads in the world have already been written and that ...
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares 5 tips for improving your SEO.
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares 5 tips for making content more mobile-friendly. — It’s a mad, mad mobile world.
The new AdWords (and now Bing Ads!) Expanded Text Ad format gives advertisers 140 characters to work with. But that’s not the whole story. Technically, you can dominate the SERP with 620 characters in one SEM ad. Boost Media shares how. Is 620 characters really possible? You can have up to 4 Callout extensions of 25 characters each. Plus, you can show Sitelinks and Callout extensions in tandem.
With the introduction of Google’s Expanded Text Ads (ETA), marketers have a more robust ad format that allows for more text, and Google has the ability to manipulate the layout to fit the appropriate screen for display. While this is a strong shift toward mobile-first that levels the playing fields between natural search (SEO) ads and AdWords, it doesn’t guarantee better performance.
After Google’s big news last week about the changes to AdWords with Expanded Text Ads, they released notes on the latest version of the AdWords API, which includes initial access to ETAs. Of note to marketers under “Migration Tips,” Google states: “The migration to Expanded Text Ads will require your intervention: In many cases, the second headline will need new content…” W ...
If you’re like most major retailers, you may have 100,000+ ads in your AdWords accounts—all of which will need to be rewritten, thanks to Google’s announcement last week. Expanded Text Ads (ETA) will be coming to all advertisers this year and it is the biggest change Google has ever made to its ad format.
Boost CEO Tim Krozek wrote an op-ed article on Google’s latest Expanded Text Ads that MediaPost is running today. Read Tim’s article here. We like it so much we’re posting it on our blog as well. To learn more about ETAs visit us here. — A few weeks ago Google announced the most significant changes to AdWords since, well, the invention of AdWords.
With the recent beta release of Google’s new Expanded Text Ad (ETA) format, many advertisers are wondering how to approach testing the new ad type to understand it’s impact on performance. Google has cited a 20% lift in CTR for ETAs, but this is not guaranteed for all advertisers. The important question to understand is how will the new format impact your account’s performance.
In Mary Meeker’s Internet Trends 2016 report, she highlights a $22 billion gap in mobile ad spend relative to time spent on mobile. Some marketers debate the magnitude of this gap, but most agree on this: mobile ad spend is going to increase dramatically in the near term. If everyone expands their mobile advertising presence as predicted, a few problems will grow in magnitude.
You’ve likely heard many statistics like this one: As a result of seeing a branded mobile video, 40% of those surveyed visited a brand’s store or website. Or, 90% of users say that product videos help them make purchase decisions. Mobile video is highly influential and a critical advertising tool for brands to master.
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