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Follower count is often considered one of the vainest of vanity metrics. I can relate. I’ve had my fair share of ego tied to that golden number on Twitter, Facebook, Instagram, and LinkedIn—one day I’ll point out my follower growth to a friend and the next I’ll feel all insecure about the number not being big enough. Still, despite the vanity, there is value in follower count.
Twitter is about to make a big change to the way tweets work. From today, it’s reported that Twitter is cutting back on what types of content will use up its 140-character limit. It’s expected that @names in replies, media attachments (like photos, GIFs, videos, and polls) and quoted Tweets will no longer be counted against the valuable 140 characters that make up a tweet.
The social media world is a fascinating one. Every so often, a new social media platform emerges to capture our attention (Peach) or become part of our daily lives (Snapchat). The social media tools landscape can be just as fascinating — and robust! Every week, people build and launch new social media tools, empowering us marketers in our day-to-day work.
Instagram Stories is quickly becoming one of the go-to marketing channels for some of the world’s top brands. Take Bustle, for example, with more than 1.4 million followers on Instagram alone, they are seeing incredible results from investing in a consistent and thoughtful Instagram Stories strategy.
Video is taking over social media. In our end of 2016 social media survey, 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017.
Even though Instagram takeovers seem trendy now, they first started to gain popularity back in 2012 with brands like General Electric, Burberry and Food Republic inviting Instagrammers to take over their feeds for a day. What started out as a fun way for brands and Instagrammers to collaborate, has now transitioned into one of the valuable aspects of any Instagram marketing strategy.
Video marketing is one of the most-talked about subjects in social media right now. Marketers, brands, and businesses everywhere are all jumping aboard this incredible trend that has truly begun to take take over our social news feeds. But despite its growing relevance, one of the questions we get most here at Buffer is: How do I get started with video marketing? With more ...
Paralysis by analysis. I’ve totally been there, so many times. Choosing a place to eat, choosing a new computer, or even choosing the best social media marketing tool. When it comes to picking a tool for your business, there are just so many great options out there, so many wonderful, time-saving features, it’s a tall task to know exactly what’s right for you.
With over 600 million users across the globe, Instagram is quickly becoming a focal point for businesses of all sizes who use social media. 600 million! That’s a huge number. And the impressive stats don’t stop there… Instagram is the fastest growing social media platform and around half of its user base (more than 300 million people) use it every day.
In our State of Social Media report, eighty-three percent of marketers said they’d like to create more video content in 2017. And we can certainly see why marketers are so hot on social video. Facebook believe that most of the content we consume online in the future will be video. Twitter has recently relaunched Vine as a camera app to enable users to capture and share short-f ...
With more than 25,000,000 adoring fans across social media, National Geographic Travel is a poster child for the power of storytelling in marketing. Their secret? Going where no one else has gone before. This is the approach that National Geographic Travel takes to every one of their stories. Undiscovered places around the world and tales of incredible human feats fill our s ...
There probably isn’t a single best time to share to social media. There’s a long tradition of studies that have attempted to uncover a ‘best time’ to post to Facebook, Twitter, Instagram and almost every other social media marketing channel, with each study finding a wide range of results (we’ve even created our own studies here at Buffer).
What started as a simple app to send disappearing videos to friends, Snapchat now attracts some of the biggest brands and influencers in the world. More than 300 million people use the app every month – generating an astounding 10 billion videos views per day! Which is why Snapchat presents a huge opportunity for businesses and brands to get in on a platform that is growing e ...
Having a team of people helping with your social media strategy can be a crucial asset in achieving your social media goals. Not only can it help you tap into multiple points of view and perspectives to bring a fresh take to your social media content – having a team of people contributing content to your social accounts can help you save a ton of time with content curation.
A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. A quick look at Google Trends shows the rise in interest in the term “social media manager” over the years and it seems that people have never been as interested in the term as they are today.
We are excited to share our fifth, very special bonus podcast episode with you on the 9 essential social media manager skills and qualities found in top industry leaders. These bonus episodes offer a fun change of pace from our traditional “interview-style” episodes on The Science of Social Media.
We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often, for agencies, larger enterprises, and even some small businesses, social media is handled by teams of people covering a broad range of skills. So how do you go about building an awesome social media team? There are so many things to consider: ...
It went down as one of the most creative marketing campaigns of 2016. Snapchat (Snap) Spectacles had the marketing industry, the world for that matter, buzzing with excitement about the genius use of what they refer to as Snapbots. Offered exclusively by Snap, these yellow vending machines are dropped in random (often remote) locations that are unveiled on the Snapbot website ...
Buffer is an easier way to share on Social Networks - you won't go back!