• The Marketer’s Toolbox: The 60 Marketing Tools We Use at Buffer

      As a marketing team spread around the world — from the West Coast in the US to the East Coast in the US to Canada, to the UK and Singapore, we always keep an eye on the latest marketing and productivity tools to help us stay connected and do our best work. Our team also covers a range of marketing disciplines from social media to community building, to press relations, to content marketing.

      Buffer Blog- 33 readers -
    • The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement

      In October of 2016 we dramatically changed our Facebook posting strategy. A gradual, but noticeable shift in many social media algorithms and an influx of brand advertising on Facebook meant that it was important for us to either start experimenting or we’d continue to see a decline in organic reach and engagement. Getting your content seen on Facebook is no small task.

      Buffer Blogin Social- 28 readers -
  • 20 Top Social Media Tools to Try in 2018

    Now that 2018 is here and in full swing, you might be looking for new social media tools to add to your marketing stack. According to Scott Brinker of the Chief Marketing Technologist Blog, there are now more than 5,000 tools in the marketing technology landscape1Chief Marketing Technologist Blog, 2017.

    Buffer Blog- 13 readers -
  • State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]

    What’s in store for the social media industry in 2018? The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes. To better understand these changes, plus what’s ahead for 2018 and beyond we teamed up with Social Media Week to collect data from over 1,700 marketers and create the State of Social Media 2018 report.

    Buffer Blogin Social- 11 readers -
  • 10 Top Tips for Smarter Social Media Marketing with the Buffer Mobile App

    How often do you read and share an article on your phone? Or how often do you snap, edit, and share a photo with your phone? If you like creating and scheduling social media posts with your phone, we would love for you to try our mobile apps. They will make social media marketing on the go super easy and smooth for you.

    Buffer Blog- 19 readers -
  • How Effective is the Twitter Promote Mode? We Tested It for 30 Days.

    “@buffer, you’re invited to our beta program” Late last October, we received an email from Twitter with the above subject line. We were lucky to be the few selected for Twitter’s new automated ads beta program, Promote Mode. The idea is simple: For $99 a month automatically promote your Tweets and profile to expand your audience and attract new followers.

    Buffer Blogin Social How To's- 11 readers -
  • We Studied Our Top Social Media Posts of 2017. Here’s What We Learned.

    We are grateful for people who share what worked (and what didn’t) for them on social media. And we’ve learned a lot from their experiences. With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. In this post, you’ll find our top five posts of the year of each of our social media profiles and w ...

    Buffer Blogin Social- 12 readers -
  • 10 Free Tools to Help You Understand Your Social Media Audience

    We often recommend crafting your social media posts according to your audience. But how you know who the individuals that make up your social media audience are? And how do you know what content they like? Answering these two questions is essential if you’re looking to execute a successful social media strategy. And often, you’ll find the answers by turning to data and social media analytics.

    Buffer Blog- 14 readers -
  • Social Media Monitoring: A #BufferChat Recap

    This week on #bufferchat, our community chatted about social media monitoring and how to listen to your audience and adjusting your strategies accordingly. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers ...

    Buffer Blog- 22 readers -
  • Getting Started with Instagram for Your Business: 8 Simple Steps

    More than 500 million people use Instagram every day1TechCrunch, September 2017, and over five million businesses use Instagram to tell their stories visually, connect with their fans, and build their brand2Instagram business blog, September 2017. If you’re new to Instagram, it might be daunting to think about how you can stand out in such a large crowd.

    Buffer Blogin Social- 8 readers -
  • 8 Tips to Quickly Master Social Media For Businesses & Entrepreneurs [SSM065]

    Much has been written on the Buffer Blog about social media strategy. In the last month alone, we’ve covered (in great detail) everything from Facebook Messenger marketing and managing multiple social media accounts to creating remarkable content and the rise of micro-influencers. One thing that often gets overlooked in all of the detail is a more general approach to social m ...

    Buffer Blogin Social- 13 readers -
  • 13 Fantastic Places to Find Background Music for Your Video Content

    Many experts predicted that 2017-2018 would be the “age of video marketing on social media” and the data is showing that they were overwhelmingly correct. Video has erupted onto the scene with brands and businesses creating more video than ever before – with no signs of slowing down. Consumers are loving it, too! HubSpot, for example, found that 43% of people want to see more ...

    Buffer Blog- 13 readers -
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