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Follower count is often considered one of the vainest of vanity metrics. I can relate. I’ve had my fair share of ego tied to that golden number on Twitter, Facebook, Instagram, and LinkedIn—one day I’ll point out my follower growth to a friend and the next I’ll feel all insecure about the number not being big enough. Still, despite the vanity, there is value in follower count.
Twitter is about to make a big change to the way tweets work. From today, it’s reported that Twitter is cutting back on what types of content will use up its 140-character limit. It’s expected that @names in replies, media attachments (like photos, GIFs, videos, and polls) and quoted Tweets will no longer be counted against the valuable 140 characters that make up a tweet.
One of the most highly anticipated conferences of the year, Facebook’s F8, is almost here! Taking place on April 12 and 13 in Fort Mason, San Francisco, F8 is sure to deliver excitement for marketers, publishers, and developers alike. And if this year’s conference is anything like the 2015 version, we’re certainly in for a treat.
How active is your brand on Pinterest? With 150 million monthly active users spending an average of 98 minutes per month using the platform, Pinterest can be an underused network for some, while a primary source of website traffic for others. Earlier in 2016, we did a study on brand marketing (studying over 16 million social media posts from 100,000 brands) and learned that P ...
I like to think that reading the blog of a marketer I admire is like having a coffee with them and getting a chance to learn all about their approach to marketing. ☕ Personally, I have benefited a lot from reading these blogs, especially blogs published by startup marketers. Here are a couple of reasons why I love them: When they write about their work, I get to learn about ...
How many Facebook Groups have you joined that you don’t check regularly? If you’re like me, that number might be quite high! Imagine my surprise when I joined the Rich20Something Facebook Group and was constantly excited to see all of the new, value-packed content being shared by both the founder, Daniel Di Piazza, and all of the other group members (now nearly 15,000.
Social media offers a huge opportunity for you to reach and connect with people in creative ways. Via great content. Hilarious cat GIFs. Amazing brand stories. Social media helps strengthen relationships, and stronger relationships increase the likelihood of someone recommending you to their friends or even making a purchase. That’s why maximizing time is such an important factor.
The art of Facebook marketing in 2016 is one that is constantly evolving. Tweaks to Facebook’s algorithm look to drive a more pleasant user experience while brands and individuals share more and more organic and paid content everyday. But some brands continue to drive hundreds of thousands of engagements on Facebook each month regardless of the influx of content.
Have you ever felt like a celebrity on social media? I’ve had a moment or two when someone I really like or admire reshares a post of mine, or when people from across the world happen to come across my content and like or follow. Social media has that unique ability to take non-celebs like me and thrust us into the spotlight every now and then. Well now Twitter’s gone one step further.
Instagram is the go-to place for over 300 million people to share their photos, videos, and stories every single day. And as Instagram has grown over recent years, that’s left many business owners and marketers with one very clear and important question: How can we use Instagram for business? Well today, we’d love to dive head first into that topic and share: How to set up ...
Understanding the consumer behavior of younger generations is one of the most talked about subjects in marketing today. Particularly when it comes to Millennial marketing. But what if you could look inside the mind of a successful Millennial marketer? At 27 years young, Everette Taylor is a 4-time entrepreneur and is currently serving as Vice President of Marketing for a fast ...
The ability to create Twitter Moments is being rolled out to all users. Twitter Moments enable users to stitch together multiple tweets into slideshow-like stories. When they originally launched, Moments were intended to help Twitter users keep up with what the world is talking about at any given time without having to follow loads of new people or watch trending topics closely.
What is it like to be the Director or Social Media for one America’s largest and most engaged universities? With more than 1,000 social media accounts to oversee and an audience base of over 6 million, Nikki Sunstrum, Director of Social Media at the University of Michigan, knows what it takes to reach and engage with a large demographic of people from prospective students to parents to proud al.
What should you do if you want to become the best at what you do? There’s probably a long list, with lots of options. One thing we’re particularly fond of at Buffer when it comes to improving ourselves is listening to podcasts relevant to our niche and industry. In our case, that means social media podcasts! What we love about podcasts is that they make it easy to hear from ...
The path to becoming a thought leader on social media is one that is not always clearly defined. Thought leaders and influencers come from a wide variety of backgrounds, specialties, industries and expertise. And in many cases, social media thought leaders don’t consciously seek to become an “influencer,” it happens naturally over time with lots of hard work and dedication.
Building a personal brand on social media is one of the best ways to become a thought leader in your industry. Whether you’re looking to change roles or simply advance your career, developing a personal brand is a great place to start. And we’d love to share some tips on how. Duke University professor Dorie Clark — a bestselling author and consultant for various Fortune 500 c ...
Before we launched our Buffer podcast, so much of our time and energy (99.9% of it, I’d wager!) was spent getting the sounds and feel just right. We did all the podcast things we were supposed to do in order to make a really great podcast — the interviews, the mixing, the uploading — and now that the time had come to press publish … … we needed a plan to promote the podcast.
Sharing your brand’s story through user-generated content (UGC) is one of the best ways to build an authentic and engaging community on social media. It takes the old-school marketing approach of “brand to consumer” and turns it into a way for your audience to connect one-on-one with each other through shared content. Dom Garrett – marketer at BTC Revolutions (one of Inc.
Buffer is an easier way to share on Social Networks - you won't go back!