Buffer Blog - Posts from May 2017

  • 5 Key Elements of the Perfect Facebook Ad – Molly Pittman [SSM042]

    Is it possible to create the perfect Facebook ad? One that increases brand awareness, drives engagement, and leads to sales all in one go? We’d like to think so! But we needed a true expert on Facebook advertising to find out. One that really knows their stuff. That’s where VP of Marketing at DigitalMarketer, Molly Pittman, comes in clutch.

    Buffer Blogin Social- 14 readers -
  • The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement

    In October of 2016 we dramatically changed our Facebook posting strategy. A gradual, but noticeable shift in many social media algorithms and an influx of brand advertising on Facebook meant that it was important for us to either start experimenting or we’d continue to see a decline in organic reach and engagement. Getting your content seen on Facebook is no small task.

    Buffer Blogin Social- 28 readers -
  • The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results

    Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven social media psychological research. This time, we’d love to dive deeper into one of the most powerful and prominent psychological phenomena… Social proof.

    Buffer Blog- 26 readers -
  • How to Use Instagram Search & Explore to Boost Your Instagram Marketing

    Instagram places a big emphasis on search and discovery of content. It’s one of the few social media platforms with a Search and Explore tab in its app. Being featured in the search results or in Instagram’s Explore section can be a great way to boost your success on the network with added exposure and the chance to reach new users who may not have otherwise seen your content.

    Buffer Blogin Social How To's- 22 readers -