• Why aren’t you speaking? (Survey results)

    I believe that you need to speak to get your message out to the world. Yes, you can write, but people get to know you better when you speak. And I’m a firm believer in speaking online because you can: Reach more people Save time and money Grow your subscriber list faster Easily partner with others who will promote you But many people aren’t speaking.

    Ellen Finkelstein/ Change the World Marketing- 14 readers -
  • “It seems like people don’t want to spend money”

    A subscriber told me she was having problems selling her own products and also affiliate products (products of others that she would get a commission on). When I asked her why she thought she was having these problems, she answered: “it seems like people don’t want to spend money.” I thought I would share with you the answer I gave her. I think everyone experiences this.

    Ellen Finkelstein/ Change the World Marketing- 21 readers -
  • Trends for online marketing in 2017 and beyond

    How are you going to compete with all the marketing noise out there? As I’m sure you know, the Internet is a busy place. Think about all the social media notifications you get, for example. What makes one stand out over the others? And then think about how you can be the one that people remember! Be the turquoise when everyone else is gray! Have you ever signed up for a fr ...

    Ellen Finkelstein/ Change the World Marketingin Social- 21 readers -
  • 12 steps to quick infoproduct creation

    An important part of the success of your online business — and getting your message out to the world — is creating infoproducts. These are products that help people in some way or another — they solve a problem, for example. An infoproduct can range from a short report to an e-book to a 1-hour video lesson to a multi-part course. In fact, you should have a range of infoproducts.

    Ellen Finkelstein/ Change the World Marketing- 25 readers -
  • Create a roadmap for your business–and then follow it!

    This past week I coached two people on a roadmap for their business. Both of them have been floundering for a long time, trying to figure out which direction to take. In one case, it was a plan for a product. In the other, it was a plan for a free download plus ways to promote services. If you don’t have a roadmap, you don’t know where you’re going! And you might be going ...

    Ellen Finkelstein/ Change the World Marketing- 21 readers -
  • Should you buy PLR (private label rights) products?

    I’m continuing to respond to those of you who completed my survey a few months ago. I received this question… “I don’t actually have an online business yet. I was thinking of private label products or the like. What do you think?” What is PLR and why would you want to use it? PLR is pre-written content that you buy and can then use pretty much any way you want.

    Ellen Finkelstein/ Change the World Marketing- 32 readers -

Change the World Marketing

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