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Once upon a time, you could build a blog post and people would come and they would subscribe just because the opt-in form was in the sidebar. No more. People are wary of getting more emails. They tend to swoop in, get what they need, and quickly leave. So you need to integrate a call to action (CTA) into the blog post itself.
A subscriber asked me, “What is the one most popular/ profitable/ easiest to produce / easiest to market product or service for a beginner to start with?” There’s no one answer, of course, but I have several clients who work full time so I’ve thought quite a bit about this. We’re looking for 4 things when you want to create an online product: popular profitable easy to prod ...
In spite of what the gurus and coaches say, there is no one way to make a good living online. For example, I’m reading Russell Brunson’s Expert Secrets — a great book, by the way. In it, he talks about a statement that you need to have when you’re trying to sell a product. He calls it the Big Domino — if you can get people to believe that, then they’ll buy your product.
So you want to create an online product. Great idea! Whether you’re a speaker who wants something to sell when you speak, a writer with a message to get out, or an en ...
I’ve done my share of speaking to a live audience, but having kids at home (that was a while back) and living in a small, rural town made it hard. Instead, I ...
I believe that you need to speak to get your message out to the world. Yes, you can write, but people get to know you better when you speak. And I’m a firm believer in speaking online because you can: Reach more people Save time and money Grow your subscriber list faster Easily partner with others who will promote you But many people aren’t speaking.
A subscriber wrote me, “Mostly I need to learn how to promote my books. I am good at writing but a novice at promoting.” Is that you? Authors tend to like being solitary. After all, writing is basically something you do by yourself. Promotion is the process of connecting with others — and encouraging them to connect with you. It isn’t something you do by yourself.
You can’t sell your services if people don’t know what you’re all about. The same is true of products. People need to know in a few words how it will help them. Someone asked me, “How do I put my personal message into two sentences that are clear, concise, and powerful.” This personal message about what you do is often called a Unique Selling Proposition (USP).
A subscriber told me she was having problems selling her own products and also affiliate products (products of others that she would get a commission on). When I asked her why she thought she was having these problems, she answered: “it seems like people don’t want to spend money.” I thought I would share with you the answer I gave her. I think everyone experiences this.
How are you going to compete with all the marketing noise out there? As I’m sure you know, the Internet is a busy place. Think about all the social media notifications you get, for example. What makes one stand out over the others? And then think about how you can be the one that people remember! Be the turquoise when everyone else is gray! Have you ever signed up for a fr ...
An important part of the success of your online business — and getting your message out to the world — is creating infoproducts. These are products that help people in some way or another — they solve a problem, for example. An infoproduct can range from a short report to an e-book to a 1-hour video lesson to a multi-part course. In fact, you should have a range of infoproducts.
What percentage of people open your emails? For your regular newsletter, it’s probably 10-15%. How about training? If you give free training, it’s probably about the same. But what happens when you charge? All of a sudden, people value your training more. They made a commitment and so they’re more determined to get value from your programs.
Do you belong to any Facebook groups? How about LinkedIn groups? Have you created any Facebook groups? LinkedIn groups? On both platforms, groups are a very powerful way to: Meet new people Get clients and customers Subscribe people to your list Invite people to your events Most people with an online business are familiar with Facebook groups, but I find that many are not using LinkedIn grou.
We all have goals. Do you meet the goals you set? As the end of the year comes closer, it’s time to think about goals. Did you meet your goals for this year? Are you planning for next year? First of all, Have you clearly defined your goals? Do you believe in them? Do you want them enough? So first, define your goals and make sure you believe in them and you really, really want them.
This past week I coached two people on a roadmap for their business. Both of them have been floundering for a long time, trying to figure out which direction to take. In one case, it was a plan for a product. In the other, it was a plan for a free download plus ways to promote services. If you don’t have a roadmap, you don’t know where you’re going! And you might be going ...
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