• Digital Asset Management in the Martech Cocktail

    This guest post is an excerpt from Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice by Theresa Regli of Real Story Group. Theresa is a digital asset management expert, marketing technology analyst, and digital media strategist, and her clients include global brands such as Unilever, Nestlé, Net-a-Porter, IKEA, General Mills, and Coca-Cola.

    Scott Brinker/ Chief Marketing Technologist- 30 readers -
  • 5 Disruptions to Marketing, Part 2: Microservices & APIs

    The image above is from a MuleSoft presentation, Application Networks: Microservices at Netflix. This is Part 2 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs (and open source) form the fabric of marketing infrastructure.

    Scott Brinker/ Chief Marketing Technologist- 23 readers -
  • 5 Disruptions to Marketing, Part 3: Vertical Competition

    Click the image above for a larger version of the illustration. This is Part 3 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 and Part 2 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs (and open source) form the fabric of marketing infrastructure.

    Scott Brinker/ Chief Marketing Technologist- 10 readers -
  • The Customer Experience Operating System (CX-OS)

    The following is a guest post by Gerry Murray, research manager for IDC’s CMO Advisory service and a popular speaker at the MarTech conference. All images in this post are courtesy of IDC. In the early days of the martech industry, every application had to be a standalone solution. In addition to the execution environment (email, web, social), they had to have all the underly ...

    Scott Brinker/ Chief Marketing Technologist- 8 readers -
  • The State of Marketing Technology 2017 (hint: best-of-breed is big)

    I’ve just returned from MarTech Europe in London, which was an incredible experience. I am immensely grateful for all of the amazing speakers who shared their insights and experiences with us — from ABB to Unilever — and I’ll have more to report from that event soon. But first: the opening day of MarTech Europe coincided with the release of the latest State of Marketing Techn ...

    Scott Brinker/ Chief Marketing Technologist- 16 readers -
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