• How does a marketing tech stack evolve over time?

    We just opened up The Stackies 2018: Marketing Tech Stack Awards, and I’m delighted to share with you our very first entry. The above graphic represents the evolving marketing tech stack of a small-to-midsize financial services firm over a period of five years. It was created by John Schott, who is now a technical solutions professional for Microsoft Dynamics 365.

    Scott Brinker/ Chief Marketing Technologist- 17 readers -
  • 11 Habits of Highly Effective Marketing Technologists

    The following is a guest post by Anand Thaker, CEO of IntelliPhi and my co-collaborator on the marketing technology landscape since last year. He’ll be a keynote speaker at the upcoming MarTech West conference in San Jose, April 23-26. Even three years after Scott Brinker and Laura McLellan’s HBR article on The Rise of the Chief Marketing Technologist, the space continues to ...

    Scott Brinker/ Chief Marketing Technologistin Affiliate- 16 readers -
  • 3 New Year’s resolutions for your martech stack in 2018

    Happy New Year! I hope you had a wonderful holiday season. Ready to get to work? We interrupt our series on the 5 disruptions to marketing (2018) to bring you these three resolutions for getting the most out of your marketing technology stack in the year ahead — along with specific ideas for implementing them successfully. 1. Rationalize your martech stack.

    Scott Brinker/ Chief Marketing Technologist- 11 readers -
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