• Marketing + Technology + Management – Hype = MarTech

    I have an allergy to hype. I know, that’s an unfortunate condition given that I’m in the field of marketing technology. It’s like being a lactose-intolerant maître fromager. Luckily, the symptoms are relatively mild — mostly involuntary rolling of the eyes and rapid finger twitching on the delete key. But I also have an addiction — I admit it — to stories of how marketing is changing.

    Scott Brinker/ Chief Marketing Technologistin EMail- 19 readers -
  • The Grand View of Martech: A Martech Manifesto (DRAFT)

    As we were planning the upcoming MarTech conference for Boston, the Third Door Media team and I had an invigorating discussion about the philosophy of “martech.” What is martech? Who are the citizens in this growing community? What are the shared ideas and ideals that bring us together? What do we collectively aspire to achieve? Coming out of that conversation, I was inspired ...

    Scott Brinker/ Chief Marketing Technologist- 9 readers -
  • 3 thoughts on Marketo’s domain outage this week

    This was a rough week for the folks at Marketo. If you hadn’t heard, they somehow let their marketo.com domain expire. This brought down their website, customer consoles, and — most unfortunately — things like Marketo tracking scripts, landing pages, and web forms that their customers were relying on for their customer-facing web experiences.

    Scott Brinker/ Chief Marketing Technologist- 27 readers -
  • Is winter coming for martech? Or just for martech VCs?

    For the past 7 years that I’ve been tracking the growth of the marketing technology landscape, I’ve been hearing prophecies of its consolidation. I’ve been quick to acknowledge that’s a possibility, probably an inevitable one. In fact, if you look at the distribution of revenue across martech companies today, you can argue it’s already happened.

    Scott Brinker/ Chief Marketing Technologist- 18 readers -
  • The average enterprise uses 91 marketing cloud services

    This past weekend, I caught up on Mary Meeker’s latest Internet Trends report for 2017. As always, it was jam-packed with incredible data and insights, and this year it ballooned to 353 pages worth of them. There’s a ton of topics in the report that are important to marketing — voice-based platforms, convergence of advertising and commerce, gaming-inspired innovation, the rei ...

    Scott Brinker/ Chief Marketing Technologist- 16 readers -
IMGlance Facts
  1. listed
  2. #22 in our ranking
  3. 258 posts, read by 5,213 readers
  4. 20 readers per post
  5. 7 Posts per month
Facts last updated: (2017-08-22 10:06:24 UTC). Update Frequency for posts: 15 minutes. Posts last updated: .
Get the top posts daily into your mailbox!