• The average enterprise uses 91 marketing cloud services

    This past weekend, I caught up on Mary Meeker’s latest Internet Trends report for 2017. As always, it was jam-packed with incredible data and insights, and this year it ballooned to 353 pages worth of them. There’s a ton of topics in the report that are important to marketing — voice-based platforms, convergence of advertising and commerce, gaming-inspired innovation, the rei ...

    Scott Brinker/ Chief Marketing Technologist- 14 readers -
  • Top 10 entries from MarTech cartoon caption contest

    Wow, I’ve got so much to share from last week’s MarTech conference in San Francisco. The speakers, sponsors, and moderators were all fantastic — as were the incredibly enthusiastic attendees. I’m so grateful to all of them. However, let me start with a little levity. Tom Fishburne, the Marketoonist, gave a terrific keynote presentation to kick off our program on Thursday.

    Scott Brinker/ Chief Marketing Technologist- 12 readers -
  • 57 marketing stacks and 21 essays from the 2017 Stackies & Hackies

    Here at the MarTech conference in San Francisco, we just celebrated the 2017 Stackies & Hackies Awards. Marketers contributed an incredible 57 marketing stack illustrations and 21 “marketing hack” essays to the community. This is our third year of running the Stackies — you can check out the marketing stacks from the 2015 and 2016 competitions. But, wow, this year’s entries are even better.

    Scott Brinker/ Chief Marketing Technologist- 24 readers -
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