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I’m delighted to release the 2017 edition of the marketing technology landscape, which we’ve nicknamed the Martech 5000, here at the MarTech conference in San Francisco. As you’ve probably guessed from that moniker: the landscape grew again this year, by about 40%, to a total of 5,381 solutions (from 4,891 unique companies).
So, um, wow. Big news day here. I’ve basically had two themes on this blog that I’ve been writing about for 10 years: The blending of marketing and technical talent — marketing technologists — empowering businesses to thrive in a digital world. Here’s one of the first presentations I gave on that topic in 2010. More recently, I proposed The Grand View of Martech: A Martech Manifesto.
At the MarTech conference in Boston earlier this month, we unveiled the winners of The Stackies: Org Edition. 12 companies contributed slides illustrating how they approach their martech-enabled organizations, including Allocadia, CA Technologies, Dun & Bradstreet, The New England Journal of Medicine Group, Reduxio, and Uberflip.
Happy anniversary, dear martech readers. Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “a blog for marketing technologists.” It was shortly followed by a riff on martec being analogous to marcom, which is why my brand is chiefmartec.com — without the “h” at the end — instead of chiefmartech.com.
Whew! This is the final part 5 of a five-part series, providing an update on the 5 Disruptions to Marketing as 2018 marches forward. If you have not yet read Part 1: Digital Transformation, Part 2: Microservices & APIs, Part 3: Vertical Competition, or Part 4: Digital Everything, you might want to start there. 5.
First: this is the last week to get the early bird rates for MarTech in San Jose, April 23-25. If you reserve your seat before this Saturday, February 10, you’ll save $500 on an all-access ticket. “Act now. Algorithmic agents are standing by.” But I’m more excited to share with you the news that we are launching a series of half-day workshops at MarTech that will offer you a ...
That is the burning question that we’re looking to answer with the 2018 Marketing Technology & Operations Salary Survey — and I’d love to have you participate. This is a completely anonymous survey. We won’t ask for your name or email address, the names of any of your employers, or any other personally identifiable information. We won’t collect your IP address.
Marketing technology, great visualizations, disruptive innovation — these are a few of my favorite things. So I was delighted when Jeremy Posvar and Todd Wells — the two fellows who shared Microsoft’s marketing tech stack in last year’s Stackies awards — reached out to share a paper they had created to help explain blockchain in marketing with their visual explanation skills.
We just opened up The Stackies 2018: Marketing Tech Stack Awards, and I’m delighted to share with you our very first entry. The above graphic represents the evolving marketing tech stack of a small-to-midsize financial services firm over a period of five years. It was created by John Schott, who is now a technical solutions professional for Microsoft Dynamics 365.
The Stackies 2018: Marketing Tech Stack Awards are now open for entries, and we’d love to have you participate. If you haven’t heard of The Stackies before, this is — in my, um, humble opinion — the coolest awards program in marketing. (The Clios are so-last-century.) What makes it so cool is that this isn’t a vanity award, but an educational program: everyone in the marketin ...
The following is a guest post by Anand Thaker, CEO of IntelliPhi and my co-collaborator on the marketing technology landscape since last year. He’ll be a keynote speaker at the upcoming MarTech West conference in San Jose, April 23-26. Even three years after Scott Brinker and Laura McLellan’s HBR article on The Rise of the Chief Marketing Technologist, the space continues to ...
We’ve just unveiled the agenda for MarTech West, which is expanding this year to the San Jose Convention Center, April 23-24. I’m incredibly excited by how the program is shaping up and the topics we’ll be covering, from the state-of-the-art in AI to the state-of-the-world with GDPR. If you’re an executive or senior practitioner at the intersection of marketing, technology, a ...
The Gartner hype cycle is one of the more brilliant insights ever uncovered in the history of technology. I rank it right up there with Moore’s Law and Christensen’s model of disruptive innovation from below. Gartner’s hype cycle describe a 5-stage pattern that almost all new technologies follow: A technology trigger introduces new possibilities — things like AI, chatbots, ...
This is part 4 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. If you have not yet read Part 1: Digital Transformation (2018 Update), Part 2: Microservices & APIs (2018 Update), or Part 3: Vertical Competition (2018 Update), you might want to start there. 4.
Happy New Year! I hope you had a wonderful holiday season. Ready to get to work? We interrupt our series on the 5 disruptions to marketing (2018) to bring you these three resolutions for getting the most out of your marketing technology stack in the year ahead — along with specific ideas for implementing them successfully. 1. Rationalize your martech stack.
This is part 3 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. If you have not yet read Part 1: Digital Transformation (2018 Update) or Part 2: Microservices & APIs (2018 Update), you might want to start there. 3. VERTICAL COMPETITION (2018 Update) I have been writing about vertical competition in digital marketing for se ...
This part 2 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. If you haven’t read Part 1: Digital Transformation (2018 Update) yet, you might want to start there. 2. MICROSERVICES & APIS (2018 Update) The rise of citizen technologists — citizen developers, citizen integrators, citizen analysts, and so on — was largely enable ...
At the end of last year, I wrote a series on 5 disruptions to marketing. I wanted to look beyond the typical kind of prediction posts that we are inundated with at in holiday season to scope out the larger changes underway over the next 3-5 years: Digital transformation redefines “marketing” beyond the marketing department.
Marketing Technology Management