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I’m delighted to release the 2017 edition of the marketing technology landscape, which we’ve nicknamed the Martech 5000, here at the MarTech conference in San Francisco. As you’ve probably guessed from that moniker: the landscape grew again this year, by about 40%, to a total of 5,381 solutions (from 4,891 unique companies).
So, um, wow. Big news day here. I’ve basically had two themes on this blog that I’ve been writing about for 10 years: The blending of marketing and technical talent — marketing technologists — empowering businesses to thrive in a digital world. Here’s one of the first presentations I gave on that topic in 2010. More recently, I proposed The Grand View of Martech: A Martech Manifesto.
I am enormously grateful to every company that participates in the annual Stackies Awards, sharing a single slide illustration of their “marketing stack” — the collection of software that powers their marketing organization. The best ones do more than just namecheck tools they use. They visually explain the strategic thinking and organizing principles behind their stack, revea ...
At the end of last year, I wrote a series on 5 disruptions to marketing. I wanted to look beyond the typical kind of prediction posts that we are inundated with at in holiday season to scope out the larger changes underway over the next 3-5 years: Digital transformation redefines “marketing” beyond the marketing department.
A couple of weeks ago, I met with Stuart Williams and Seth Ulinski, analysts at TBR, who shared some of their latest digital marketing technology research with me. Many fascinating findings — including the stat that I shared at MarTech in Boston, that over 75% of enterprises now have an executive explicitly responsible for leading adoption of marketing technology.
The following is a guest post by Stella Goulet, CMO of Avanade. Working on a marketing contract recently made me realize how complicated GDPR can be. Marketers can’t afford to sit back; we need to understand the implications of the European Union’s General Data Protection Regulation (GDPR) and address them now. If you’re not sure what GDPR is all about, you’re not alone.
Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. Let’s hear it for results! After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1% of company revenue in 2016 to 11.3% in 2017.
I love the channel software landscape graphic below produced by Jay McBain of Forrester. It’s accompanied by a fantastic article, The Channel Software Stack – A Comprehensive (And Critical) Look At The Future Of The Industry that I highly recommend reading. There’s a whole cottage industry of technology landscapes with little logos out there.
The following is a guest post contributed by Jeremy Epstein, CEO of Never Stop Marketing, a growth marketing advisory firm focused 100% on blockchain and decentralized technologies. He presented at the MarTech conference in Boston earlier this month on Blockchain and the CMO: The Next Era of Marketing.
Last month, we had an incredibly energetic audience of 1,600 professionals at the intersection of marketing, technology, and management at our MarTech East conference in Boston. It was so great to be back in Boston, where this all started just 3 years ago. If you weren’t able to attend, here’s your chance to catch the full 90-minute opening keynote block, including: A walk ...
Officially, my first published marketing technology landscape graphic was in 2011. That was the one where I categorized around 150 marketing technology companies. My most recent one, produced in collaboration with Anand Thaker, was released in May 2017 with nearly 5,000 marketing technology companies on it. By sheer quantity of logos, it got 32 times bigger in just 7 years.
The following is a guest post contributed by Jeremy Epstein, CEO of Never Stop Marketing, a growth marketing advisory firm focused 100% on blockchain and decentralized technologies. He presented at the MarTech conference in Boston earlier this month on Blockchain and the CMO: The Next Era of Marketing. Much has been written about the Russia-Facebook advertising scandal of 2017.
At the MarTech conference in Boston earlier this month, we unveiled the winners of The Stackies: Org Edition. 12 companies contributed slides illustrating how they approach their martech-enabled organizations, including Allocadia, CA Technologies, Dun & Bradstreet, The New England Journal of Medicine Group, Reduxio, and Uberflip.
We kicked off MarTech East in Boston on Monday with an awards ceremony for The Stackies: Org Edition. While the previous versions of this awards program encouraged marketers to share visualizations of their marketing technology stacks, this one invited people to share ideas about how their marketing organizations are conceived.
Tomorrow we kick of MarTech East in Boston. It’s going to be an amazing three days — largely due to the amazing speakers who are contributing their experience and insights to the community. Would you like to be one of those contributors for our next event, MarTech West in San Jose, April 23-25? We invite you to pitch us a compelling presentation idea at the intersection of ma ...
The following is a guest post contributed by Jeremy Epstein, CEO of Never Stop Marketing, a growth marketing advisory firm focused 100% on blockchain and decentralized technologies. He will be presenting at the upcoming MarTech conference in Boston, October 2-4, on Blockchain and the CMO: The Next Era of Marketing.
I know, I’m usually the poster child for celebrating “diversification” more than “consolidation” in the martech industry. But today I’ll celebrate the latter. I am excited to announce a very special and personal contribution to the consolidation of the marketing technology landscape: ion interactive, the company I co-founded and served as CTO, has been acquired by ScribbleLive.
Want to contribute to the MarTech community? We’ve extended the deadline of The Stackies: Org Edition to midnight on Friday, September 29. This is your chance to share your ideas on marketing structures and/or processes that take full advantage of what modern marketing technology makes possible. You’ve seen The Stackies: Tech Edition — dozens and dozens of examples of market ...
Marketing Technology Management