• The Customer Experience Operating System (CX-OS)

    The following is a guest post by Gerry Murray, research manager for IDC’s CMO Advisory service and a popular speaker at the MarTech conference. All images in this post are courtesy of IDC. In the early days of the martech industry, every application had to be a standalone solution. In addition to the execution environment (email, web, social), they had to have all the underly ...

    Scott Brinker/ Chief Marketing Technologist- 6 readers -
  • The State of Marketing Technology 2017 (hint: best-of-breed is big)

    I’ve just returned from MarTech Europe in London, which was an incredible experience. I am immensely grateful for all of the amazing speakers who shared their insights and experiences with us — from ABB to Unilever — and I’ll have more to report from that event soon. But first: the opening day of MarTech Europe coincided with the release of the latest State of Marketing Techn ...

    Scott Brinker/ Chief Marketing Technologist- 16 readers -
  • Call for speakers for MarTech 2017 in San Francisco

    Wow, this year is flying by — and definitely without a dull moment in marketing technology. If you’re bored, you’re doing it wrong. And 2017 promises to be an even more spectacular whirlwind of change and innovation. Speaking of 2017, I’m excited to announce that the next MarTech Conference will take place in San Francisco on May 9-11, 2017.

    Scott Brinker/ Chief Marketing Technologist- 17 readers -
  • An open letter to the editor of AdAge on boring martech

    Dear Ken Wheaton, I read your editorial from October 3, Martech Is So Boring — and It Should Stay That Way, and felt compelled to respond. First, let me say how influential AdvertisingAge has been to me. Growing up in the 80’s, when my parents ran a small agency, I eagerly read copies at their office each week. (Yeah, I was a strange kid.

    Scott Brinker/ Chief Marketing Technologist- 15 readers -
  • Marketing technology utilization takes a major swing upward

    Good news! Marketing technology — as a sector and a discipline — is starting to mature. “Massive vendor consolidation?” you might ask hopefully. Well, not necessarily — at least not in aggregate. I’ll let you know if we’ve finally passed peak martech (as I not-quite-predicted last year) once I start working on the 2017 version of the marketing technology landscape.

    Scott Brinker/ Chief Marketing Technologist- 10 readers -
  • Everybody has a plan — until they get digitally disrupted

    The rock singer Jim Morrison once said about life, “Nobody gets out of here alive.” As the world continues its digital metamorphosis, we could riff on that: “Nobody gets out of here undisrupted.” Digital will disrupt your business. Odds are, it will happen sooner, faster, and to a far greater degree than you dare to imagine. The only question is who will be your disruptor.

    Scott Brinker/ Chief Marketing Technologist- 7 readers -
  • Want to learn the truth about marketing technology stacks?

    I do. As do the researchers at the CEB Marketing Leadership Council, who have put together the most comprehensive marketing technology survey I’ve ever seen. It asks participants about every category on the marketing technology landscape: Have you adopted or plan to adopt a solution? When? Is it a point solution or part of a larger technology solution or platform? How m ...

    Scott Brinker/ Chief Marketing Technologist- 10 readers -
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