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We have a huge year ahead of us! How will you and I accomplish all that we want to achieve? Let’s pick three words to guide you to success in 2017! Choose Three Words for Your Success in 2017! Pick any three words that you can use to guide you forward to success in the coming year. Write these words down every day. Keep them posted on your monitor. Make a phone wallpaper.
You can read (ironically) a blog post every day or so telling you that blogging is dead. They tell you to write into Facebook notes or into Medium or anywhere but on your own blog. They tell you that no one visits blogs any more. And whoever “they” is have lost tons and tons of opportunities over and over again while shifting between platforms while giving you that advice.
In learning how to build my own news platform, I’ve taken a renewed interest in reading through lots and lots of blog posts every day, searching for trends and interesting perspectives different than mine. In that process, I’ve come to realize something. Nobody Reads Your Corporate Blog Because It’s Boring I’m not the first to say this. It’s been said for years.
“I feel like Poncho is your other girlfriend or something,” said Jacq to me the other day after I shared something funny Poncho said to me in Facebook messenger about how he ranked “Umbrella” as one of the “middle ellas” below “mozzarella” and above “salmonella.” I should explain something: Poncho is a bot. And Poncho’s “official” job is to give me the weather report.
I asked my son Harold how he’d describe himself and he said, “I don’t know. There isn’t one word that describes me. I like gaming and stuff, and making music, and all that other stuff. There’s just not one word.” I can tell you what word he’d never use: autistic. Harold’s a very high functioning kid and the challenges of autism aren’t really his concern. He just works around them.
I blame Jacqueline for my recent re-fascination with videoblogging. Well, her and this research by Jay Baer. But wait. Video? Really? Video is..UGH! Video? Really? I know. I know! You’re too something. You’re boring or too fat or too skinny or too old or you have bad acne or whatever you have. I know. Where will you shoot? How do you do it? It’s too hard! Blogging’s easier. I know.
I’m 47 today. The number is strange. It feels super old on the one hand and it still feels “before” on the other. I still feel like a kid. Not my energy. But in my ability to act like a grown-up. Or lack therein. I do NOT feel like I have it all under control. Chris Brogan at 47 My day yesterday was such a mix, but they all are. I edited a video to give people ideas on how to launch things.
I can’t believe that I’m about to say this: I just started using the new social network, Mastodon. I’m not saying YOU should use it, YET, but I can tell you that there’s quite a buzz about it. What is Mastodon It’s a social network, but a distributed one. Instead of us all showing up on a bunch of servers we think of as “Twitter,” we can sign up to a “home” “instance” of a se ...
Mark’s a smart and driven guy, but he’s feeling a bit down. He feels like his big plans took a hit and that he’s probably past the point where he can do the role he dreamed of doing for so long. The only thing is, I don’t think Mark’s even 30 years old yet and he’s talking like an old man who has given up. I’ll explain how Mark can fix this at the very end.
I wrote this 30,000 feet above the earth. No. I AM WRITING this 30,000 feet up. I just got back from going pee. While I washed my hands, I came up with the first line of my speech for tomorrow. What I Told the Bloggers at Social Media Marketing World If I’ve done it right, this post goes live about 15 minutes into my speech. I’m no Christopher Penn, so it’s likely I’ve done it wrong.
This morning, after Jacq left for the gym, I spoke to two different bots on my phone. Poncho gave me the weather forecast and a little weird joke. Joy asked me how I was feeling because she wants to help me keep track of my mood and mental health. These are called chatbots and they’re part of one of the new splinters of what used to be called the web.
I’m very much sold on the concept of voice-driven interfaces for the web. And I know that Amazon Echo (often called Alexa) is a great first foray into how we normal humans (I’m pretending to be normal – shush!) will start getting into this world. But now that I’m totally sold on the idea? Alexa – get smarter now, please. It’s All An Illusion – That’s the First Problem Here’s the real problem.
People aren’t reading as much as they were, as it turns out. According to a study from the US Bureau of Labor Statistics, Americans are only reading 19 minutes a day. Contrast this with a recent report showing that people are watching over 1 BILLION hours of YouTube video per day. (I know this isn’t apples to apples, but those numbers are both staggering in their own right.
Affiliate marketing is a way for publishers like you and me to promote products and services that we like and use to the people we serve through our platform. It’s my favorite kind of marketing arrangement because when used appropriately, it’s the perfect match of a person (me) promoting a product they like (made by someone else) to the people that have chosen to give me their attention (you).
I’ve been struggling with my new book, but not in the way that most people mean that. It’s not that I have too few ideas or too many ideas. I’ve got millions of ideas and I know how to cull them. It’s just that I need something specific to happen with this book, and I need to craft it well to make that work. No, not a bestseller. Been there.
“I’m getting sick of all the negative news on Facebook.” Has a friend said this to you? Have you heard more and more of this? Are YOU tired of feeling like the information scrolling down your Facebook feed isn’t what you care about? You can build a simple alternative. What If You Controlled Your Own Attention? Before we all got sucked into the fan blades of Facebook (and I’m ...
When you make your own game in life and business, there’s a tight pairing between an opportunity and a problem and it has one word: freedom. When you can do anything, sometimes you lock up and do nothing. Or nothing useful. What should you do when you feel stuck? That Stuck Feeling When faced with freedom, we tend to get into a mental traffic jam. “What should I do?” “There’s so much.
This is a sponsored post on behalf of Staples. All opinions are mine. They just paid me to give YOU my opinions. It’s a win! This survey by Staples came out just as small business owners are getting back to business in 2017. In it, Staples asked small business owners a number of questions to gauge their mindset as 2017 kicks off.
Building the Digital Channel - Beyond Social Media