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One of my favorite tasks to undertake is research about a new industry, client or market. Of course, I utilize the search engines to their fullest extent. But I have found that there is a lot more information out there that can be gained from utilizing social in your efforts. Here are some ways that I have found useful to gain insights about my clients’ industries, their competitors and more.
LinkedIn Ads are great for B2B marketing. They have excellent targeting for business-related personas (i.e. job titles, seniority, company, industry, company size, etc.) and with over 300 million users, advertisers have a large potential audience to reach. The platform still has some features we wish they’d add, but they just checked a helpful one off the list.
Businesses often store large pools of information about their customers, whether taken down in notes by service techs or stored in back-end databases. Unfortunately, this data doesn’t always see the light of day in the marketing department or with a PPC agency. Any information you can glean from customers can be immensely valuable to inform PPC management strategies.
In 2011, the social media landscape changed significantly with the launch of Snapchat, or as it was called then Picaboo. Since its launch, its popularity has grown immensely, particularly among Millenials and Gen Zers. Snapchat now boasts 187 million active daily users, and 70% of these users are under the age of 34.
You may have the most beautiful, user-friendly interface on the web, but you can still lose users with a slow site. In the same vein, you can have the best-written ads in a carefully crafted search campaign, while still losing users on a landing page. According to a survey by KISSmetrics, 47% of consumers expect a web page to load in 2 seconds or less, and 40% of people aband ...
Over the course of my career I’ve had the privilege to attend many industry conferences of all shapes and sizes. The first show I ever attended was Pubcon Vegas way back in the day of 2010. I’m having an amazing sense of coming full circle as this week I’ll be presenting at a Pubcon event in Austin, TX and it just seems a bit surreal. It’s no secret that attending a conference is expensive.
A couple weeks ago I wrote about some suggestions in the AdWords Opportunities section that were well thought out, insightful and helpful if applied in a broader context. Today I will be writing about an opportunity that would lead to a disapproved ad and shows that Google needs to keep working on their suggestions BEFORE they go out to advertisers.
Today’s post is part of a series where we profile each member of our leadership team here at Clix. We hope you enjoy getting to know us. Great marketers in our industry — those who are insightful, knowledgeable, and show a true understanding for the needs of their clients — can adapt to changes and execute strategy flawlessly while maintaining humility and a level of patien ...
Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Social Media Examiner How to Use the Facebook Audience Overlap Tool to Prevent Ad Fatigue: Your current audience targeting methods could be leading to oversaturation. Are you using the ‘Show Audience Overlap’ tool? This and more tips that you can’t miss.
There have been countless shifts in PPC advertising over the years. Some have been due to technology updates within the platforms themselves, such as new campaign types or targeting methods, automation and remarketing. Other shifts have come about as a reflection of user behavior, especially anything and everything mobile and app based.
Happy Valentine’s Day! Here are Clix, we’re always looking for additional ways to gain valuable insights into our accounts, gather new information and learn new techniques. We wanted to share a list of our favorite reports to run and review and why we think you should check them out (if you haven’t). Bethany Bey Search Term Report This is probably the report I’m in most often in my accounts.
Today I want to talk about one of the features in the new AdWords interface that has been much improved compared to the legacy interface: the Overview page. I don’t know about you, but I rarely used the Home tab in the AdWords interface. With the new experience, I’ve really come to love the Overview page and have already used it more times than I did the Home tab.
Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Search Engine Journal Google Chrome Ad Blocker Guide: Everything You Need to Know: The bar has been raised — all advertisers must ensure they comply with the Better Ads Standards to ensure their material is viewed on Chrome. Check out this post for all the details.
Tips and Thoughts on Google AdWords, Yahoo! Search Marketing, Microsoft adCenter and All Things PPC