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As a search marketer, we’re constantly reviewing and optimizing campaigns to improve performance. But at times we can get a bit myopic and focus only on the performance found in the advertising platforms themselves. In an effort to broaden some horizons and refresh those others who’ve travelled there before, I’m going to share my four favorite ways to use Google Analytics to he ...
Last week, I had the opportunity to speak about optimizing for geography at HeroConf. In case you missed my panel, or would like to reference it, you can find it below! I’ve done my best to summarize it in this post and would love to hear any questions that you might have in the comments section. Unfortunately, when we take over accounts, we generally see that geography was se ...
I had the pleasure of speaking at HeroConf in Portland, OR last week. Mingling with the best and brightest in the digital advertising industry is always a treat! Speaking to a smart audience is great, but the icing on the cake is sharing a panel with the best our industry has to offer. This year, Frederick Vallaeys and I spoke on product listing ads for e-commerce advertisers.
There’s been a running joke among digital marketers for years now that THIS year will be the “year of mobile.” And for awhile, years came and went without that pinnacle being reached. Finally, we’ve now had some years of mobile, and Google officially announced that there are more searches on mobile devices than there are on desktop devices.
Most colleges are wrapping up their spring semester, but it’s never too early to start planning your marketing strategy for the fall semester and the Back to School boom. Targeting college students can be a unique challenge just due to the semi-transitional nature of that time in anyone’s life. Sometimes you live on campus. Other times you’re commuting or living in your own apartment.
Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Search Engine Land Here’s An AdWords Script To Mine Your Search Query Reports: No fluff here. Check out this post to get access to the script that can make your search query analysis much easier and help you craft your positive and negative keyword lists.
February 24th, 2015 John Lee Posted in Display Networks, Facebook Ads, Google AdWords, LinkedIN Ads, Twitter Ads | No Comments » As digital advertising professionals, we are immersed in a wide world of ad types. Many of us started off as PPC-only practitioners where text ads ruled the day. No images. No mess. No fuss.
February 23rd, 2015 Amy Bishop Posted in Agency Life, PPC Tactics | No Comments » If you’re a Scandal fan, you’ve you watched Olivia Pope work her magic; making molehills out of mountains. While most of us will never advise the President (*insert sigh of relief here*), we can apply her skill set to the issues that sometimes arise within our PPC accounts.
Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Search Engine Journal #PPC & Paid Social Media Strategies: An Interview with @Pamela_Lund: Get inside the mind of search marketer Pamela Lund as she answers questions around PPC platform ROI, ad copy writing, women in search marketing and more! ClickZ AdWords “Other In.
February 19th, 2015 Michelle Morehouse Posted in Clix Marketing News | No Comments » Clix Marketing is expanding our current team of PPC pros to continue providing top tier service and stellar results to our valued clients. Are you a PPC expert who’s well versed in Google AdWords, Bing Ads, and can navigate the social advertising field with ease? Then you might be just who ...
Want to know how the Clix team works and plays? Keep reading. We asked our team members three work questions and three play questions. February’s Q&A is with Robert Brady. PLAY TIME What was your favorite vacation? After college when I was still a single guy I purchased a JetBlue “All You Can Jet” pass.
February 18th, 2015 Robert Brady Posted in Ad Copy Strategy, Ad Extensions, Bing Ads, PPC Ad Text Writing | No Comments » The other day I was running a couple searches on Bing (yes, as an internet marketing professional I regularly use Bing) and came across an ad extension that I haven’t seen before.
February 17th, 2015 Michelle Morehouse Posted in Agency Life, Bing Ads, Google AdWords | No Comments » For the majority of us working in an agency setting, reps from Google AdWords and Bing Ads are nothing new. There are plenty of pieces out there about the evolution of agency reps and changing levels of support from those reps, but this is not one of those pieces.
February 16th, 2015 Michelle Morehouse Posted in Keyword Strategy | No Comments » Negative keywords are a powerful tool in your PPC arsenal. They allow you to save money on your ad campaigns by heading off low quality clicks at the pass. Recently, I’ve seen a few hiccups with the implementation of negative keywords with users using the wrong layering tools to achieve their ...
Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Marketing Land A Complete Guide to Twitter Promoted Video Ads: Need we say more? It’s a complete guide to twitter promoted video ads. Get to reading! Search Engine Land 7 Advanced Tips To Automated Bidding Success On AdWords Search Ads: AdWords automated ...
Tips and Thoughts on Google AdWords, Yahoo! Search Marketing, Microsoft adCenter and All Things PPC