• My 4 Favorite Google Analytics Reports for PPC Optimization

    As a search marketer, we’re constantly reviewing and optimizing campaigns to improve performance. But at times we can get a bit myopic and focus only on the performance found in the advertising platforms themselves. In an effort to broaden some horizons and refresh those others who’ve travelled there before, I’m going to share my four favorite ways to use Google Analytics to he ...

    Clix Marketing PPC Blogin Paid Search Google- 29 readers -
  • 9 Tips for Back-to-School College Geotargeting

    Most colleges are wrapping up their spring semester, but it’s never too early to start planning your marketing strategy for the fall semester and the Back to School boom. Targeting college students can be a unique challenge just due to the semi-transitional nature of that time in anyone’s life. Sometimes you live on campus. Other times you’re commuting or living in your own apartment.

    Clix Marketing PPC Blog- 28 readers -
  • Olivia Pope’s Guide To Fixing PPC Issues

    February 23rd, 2015 Amy Bishop Posted in Agency Life, PPC Tactics | No Comments » If you’re a Scandal fan, you’ve you watched Olivia Pope work her magic; making molehills out of mountains. While most of us will never advise the President (*insert sigh of relief here*), we can apply her skill set to the issues that sometimes arise within our PPC accounts.

    Amy Bishop/ Clix Marketing PPC Blogin Paid Search- 27 readers -
  • Effectively Layering Negative Keywords in PPC Accounts

    February 16th, 2015 Michelle Morehouse Posted in Keyword Strategy | No Comments » Negative keywords are a powerful tool in your PPC arsenal. They allow you to save money on your ad campaigns by heading off low quality clicks at the pass. Recently, I’ve seen a few hiccups with the implementation of negative keywords with users using the wrong layering tools to achieve their ...

    Michelle Morehouse/ Clix Marketing PPC Blogin Paid Search- 32 readers -

Clix Marketing PPC Blog

Tips and Thoughts on Google AdWords, Yahoo! Search Marketing, Microsoft adCenter and All Things PPC

Additional author: Amy Bishop
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