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Each and every day that passes, another fact about SEO is revealed, another important tip is told, another story is learnt just by opening our email, twitter account, or our smartphone. We have the information at hand. Lots and lots of news from the internet marketing world go by our ears and our eyes. Make sure to listen to the right one.
How great would it be if we could gather all the awesome SEO experts in just one room to talk about search engines ranks with a focus on the best SEO tips available out there? It would be glorious! Since we don’t have a room big enough to gather all the best experts in one place, we took advantage of the online “meetings” and gathered all the up to date SEO tips into an awesome expert roundup po.
Conversion rates. At the end of the day, this is what it all comes down to. It’s easy to dream of huge conversion rates; however, they’ve been rather hard to achieve lately. Hard, but not impossible. There are many tips and tricks out there on how to increase your conversion rates even by 529% in only one day. We are not going to deliver overnight magic solutions in the following blog post.
Content Marketing is dominating the internet. It stays at the core of everything, be it an article, a video or even an ad. So, in order to succeed or even attempt to be successful at digital marketing, you have to create some form of content. However, many people find it very difficult to create content or do link building, especially if they’re in a ‘boring’ niche.
There comes a time in our life when some things need to be changed or refreshed. The same happens in the life of content. It might get outdated or irrelevant and that’s when content pruning comes to the rescue. By its nature, pruning means cutting off dead branches or stems, especially to encourage growth.
We’re excited to present you the second episode of the cognitiveSEO Talks: On Search and Traffic with Michael King, a digital marketer and SEO pro with a remarkable experience. Michael shared with us exclusive tips & tricks, insights from the technical SEO field to content marketing and everyday marketing challenges.
Every digital marketer, webmaster, SEO Pro or online business owner is interested and needs to do rank tracking. We depend on it like we do on oxygen. Yet, with Google’s latest changes and algorithm updates, it’s becoming harder and harder to do keyword tracking accurately. There are even voices saying that rank tracking is obsolete and makes no sense in tracking your keywords anymore.
We decided it was about time we teamed up with bright minds in the marketing and SEO industry and gained some exclusively valuable knowledge right from their mouths. Hence this is how cognitiveSEO Talks: on Search and Traffic was born. It was not born from a wish upon a star only, but also with hard work and planning.
Badly Implemented Rel=”Alternate” Hreflang=”X” Good implementation: www.example.com/clothes.html rel alternate to www.example.de/Kleidung.html Poor implementation: www.example.com/clothes.html rel alternate to www.example.de Correct tag: hreflang=”gb” Incorrect tag: hreflang=”uk” -INSTAGRAM HAS HREFLANG UK AND IS WRONG view-source:https://www.instagram.
Faster, easier, higher. That’s what we’re all up to when it comes to ranks and traffic, right? Well, easy wins with little effort are rare in SEO. There are most likely myths that will wipe out your business instead of boosting it. As we are often being asked about many misconceptions from the SEO world, we’ve decided to gather and share with you the most important SEO myths ...
If you’re a webmaster, then you love backlinks. You’re all about them, saying yes to every backlink opportunity like it’s your first date ever. You smile when you manage to get one, and you’re always looking for new link building openings. But I’m about to tell you a story about a link that doesn’t bring you that much joy: Someone read your article. They liked it.
Knowing how to analyze your SEO competition is an important step in determining your overall keyword and SEO strategy. There are many factors involved in the process, and without the correct framework, it can get complicated. This SEO Competitor Analysis Template will guide you through the exact steps you need to take in order to deploy a comprehensive analysis.
Google is trying to change the game of the results and focus more on the user, as we’ve heard multiple times before and seen it into action with its various updates and algorithm changes. What do users want? What are they searching for? What do they need? What is the context of their search? Search has changed dramatically over the years and that is natural.
Google’s algorithm has evolved a lot over the years. The main purpose of the improvements was to be able to better distinguish natural links from artificially generated links. Although big advancements have been made, top ranking websites with clean link profiles aren’t always the case. It probably happened to you (or to someone you know) to run a business in compliance with ...
The subdomain vs. subdirectory question has been around probably ever since Google first appeared. People ask themselves if having one or another affects SEO. The popular belief is that switching from a subdomain to a subfolder of the root domain will help increase the overall rankings of your website. But is that true? The short answer is… it depends.
There’s no better time to draw conclusions and get ready for 2018 than December, a month of celebration and reviews regarding the year that is passing away. Adopt this tactic and avoid getting cold feet in January, having already done your homework and knowing your goals. Given that a lot has happened this year and that we also love to analyze and discuss the results, we thou ...
We’ve got to the point where we are no longer trying try to convince you about the importance of content (*hysterical applause, whistles, cheers*). But to the point where we want to show you ways to improve your traffic and rankings in just a few easy-to-follow steps. Worked wonders for us. Everybody wants higher rankings in Google.
The advent of CMS (Content Management Systems), such as WordPress, has revolutionized the internet, with around 5-10 websites being built every single second. If websites were built before only by professionals, today anyone can create a website in a matter of minutes, with little to no coding knowledge. That creates lots of opportunities, but also comes clogged up with many problems.