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Each and every day that passes, another fact about SEO is revealed, another important tip is told, another story is learnt just by opening our email, twitter account, or our smartphone. We have the information at hand. Lots and lots of news from the internet marketing world go by our ears and our eyes. Make sure to listen to the right one.
How great would it be if we could gather all the awesome SEO experts in just one room to talk about search engines ranks with a focus on the best SEO tips available out there? It would be glorious! Since we don’t have a room big enough to gather all the best experts in one place, we took advantage of the online “meetings” and gathered all the up to date SEO tips into an awesome expert roundup po.
Conversion rates. At the end of the day, this is what it all comes down to. It’s easy to dream of huge conversion rates; however, they’ve been rather hard to achieve lately. Hard, but not impossible. There are many tips and tricks out there on how to increase your conversion rates even by 529% in only one day. We are not going to deliver overnight magic solutions in the following blog post.
Large and active following on social media should be viewed as an essential asset to your online marketing strategy. We are witnessing social networks flourish in terms of both users and user generated content. Followers are a great asset, and the more they are, the more likely they will be to help lead generation. In other words, money in your pocket.
This is a TRUE & SUCCESSFUL story from Bill Sebald – founder at Greenlane, with 15 years of eCommerce & SEO experience in the background, written and documented by himself. Within 24 hours, we saw our rank improve from #5, for one of the term we were optimizing for, to #2 in the search engines.
As many of you know, cognitiveSEO likes tackling in-depth, extensive digital marketing topics. We like going all analytical with our blog posts and case studies. There are two reasons behind it. One – to find as many solutions as possible to questions we marketers have. Two – we enjoy to dive deep into research and learn new marketing tips.
This is a TRUE & SUCCESSFUL story from the SEO strategist Jason Acidre – Co-founder at Xight Interactive, written and documented by himself. From position #12 to position #5 in under 30 days. It’s definitely a huge thing, especially for consultants and site owners who are looking to get even more productive in the technical maintenance aspect of their websites.
Optimizing a page for mobile speed? Not easy. Mobile search has come a very long way, especially since the Google Mobile Friendly Update, back in 2014. Mobile optimization keeps evolving, and it happens fast. At first, we had separate mobile versions, then responsive designs, now we have Google AMP pushing strong.
You’ve heard it a thousand times by now already: write high-quality content and the ranks will follow. Or Content is king! But what does that even mean? To shed some light once and for all if and how content influences rankings, we’ve performed an in-depth analysis on almost 40,000 keywords and around 4 million pieces of content. And the results are GOLD.
Mark Twain famously noted that “The difference between the almost right word and the right word is the difference between the lightning bug and the lightning”. Admittedly, Twain didn’t know a thing about SEO, but his wisdom remains relevant beyond technology. Because, when you come to think of it, that’s a large part of what we do: we struggle to find the best way to say some ...
Failure … a rather hard to digest word. Failure is the bad guy everybody avoids. Winning, on the other hand, is a whole different story. But with new beginnings comes the challenge to keep your head above water and not to mess it up. It is not science per se. It is just sweat, practice and A/B testing based on your data and real data examples.
Content curation. You’ve probably heard about it, you might have even read a few pieces on the subject but you never really went through it. How many time did it happen to get a topic idea and start writing on it immediately? And after you’ve hit published you didn’t get the expected results. The curated content marketing technique can actually boost SEO. Big time.
No matter what type of business you have, there is always going to be competition. Even if you’re a leader in your domain or you’re just a start-up, you should always keep a close eye on the competitors. Easy to say, hard to do, right? In the online world, some may argue that this task is easier since everything is just a click away and there are so many tools to spy on your competition.
It seems like the digital marketing community started to rave about “dwell time”. There is a lot of controversy on forums, blogs and social media of whether it is or not one of the search engines’ ranking signals. Should you care about it? We have to admit that nowadays it is becoming increasingly important to understand your users. This is what makes Search Engine Optimization so interesting.
You might have done a lot of spring cleaning by now but it’s time to do the same with your website as well. Periodically you should find out how to correctly assess backlink quality for your website. You can have backlinks from numerous sources, and it’s only right to analyze them from time to time because some of them might not be as natural as they were a few years ago.
Social media marketing has, without any doubts, a huge potential to increase sales. What social media sites offer is increased brand recognition, improved brand loyalty, more opportunities to convert, higher conversion rates and better ranks in SERP. Keeping this in mind, one question pops out: what can Facebook SEO do for my business? With 51% of Facebook users being more like ...
SEO still keeps a lot of secrets for a lot of beginners out there, but even advanced users need to be constantly up to date with what happens in the online marketing world. We’ve put a together a list of ten SEO facts you’ve probably never heard of before; however, even if you have, this is a friendly reminder. There are a lot of SEO facts and stats out there, with more or less known matters.
The amount of information that Google holds is, beyond any doubt, amazing and this is maybe one of the reasons we are so connected with this search engine. All the functions and functionalities keep evolving, and even though you might know and admire the really creative Google Doodles and you might have already amused yourself with some of the big G’s April Fools Day jokes, som ...