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Fluctuations in traffic happen to the best of us. Yet, there is no excuse for poor content strategy on your website. There are two types of content from the point of view of relevance over time: the first category includes any article written based on a trending subject. Its advantage is that, treated properly, it boosts your website’s audience overnight – of course, the inhere ...
Google Penguin 4.0 ( the real-time update) has started! During the last few days a very high SERP volatility was reported by most of the SERP monitoring tools. Lots of tools reported high volatility starting from the 6th of January. The highest spike was reported by Algoroo on the 10th of Jan. People also talk a lot on the SEO related forums about the volatility they see.
Dealing with the truth isn’t always an easy job. But your best product can get lost on the way without a solid network to confirm its value. This is why investing in strong professional relationships and building a powerful audience around your products is something that deserves your best attention.
There is no need to stress more the fact that Google has just made an innovative update: Penguin 4.0 – a real-time, granular algorithm update that allows both real-time penalties and incredibly quick recoveries. However, with such a big controversy around this update, what we need to dwell on more are case studies and analyses in order to have the best understanding of the late ...
Penguin 4.0 is here and is real-time. This means that the Penguin portion of the algorithm will always be “on” and updating from now on. As we have previously developed in an earlier blog post, Penguin going real-time is huge news for the SEO community. With Penguin 4.0, the algorithm should now catch spam link profiles more quickly.
There is a lot of buzz and fuzz regarding the influence of shares, comments, likes, etc. on SEO in general. Yet, the question that is on everyone’s lips is actually: “Are social signals a ranking factor?” There have been lots of discussions around this topic, both pros and cons; even some studies were conducted on it. Yet, no clear light has been shed on the matter.
Long content or short content? Which one is better? What is the case? The more the merrier, or less is more? Well, the answer is rather complicated and needs a bit of unpacking. If you are looking for a short answer you need to know that there is no such thing. Long and short content alike can be better, depending on the context and on your needs: rankings, conversions, followe ...
Creating high quality content is a highly important aspect, not only for gaining high ranks but firstly for making users or readers happy. Yet, we all know that running a blog with constant valuable and high quality content might sometimes be difficult as it is a resource-consuming process. Therefore, why not getting the best out of the content that you’ve already worked on? ...
Every site owner’s dream (and goal) is to rank as high as possible for their target audience. Every search engine’s dream (and goal) is to make sure that the most relevant websites rank the highest. But how is that relevancy built and interpreted? Does it have anything to do with what you say? That much we know to be true.
I always advocate the idea of taking a step back to see the larger picture. When it comes to digital marketing, this is a crucial step – as it can easily point out what is currently missing from the approach you’re implementing for your website. Always make sure you’ve still got the big picture in mind, however complicated this may sometimes seem.
Here, at cognitiveSEO, we believe that things are always evolving, and that such evolution is nothing but necessary. Not only for us, but for our day to day users, our readers, our fans, our critics as well. We strive to push our limits and overcome our struggles. And when we do, we get to know ourselves better.
Email open rates represent the ultimate effectiveness of the emails you’re sending to your audience and your leads, and the better they are in composition, structure and spamming, the more you’re going to grow in a sustainable way. That’s why we’ve put together (probably) the largest list of hands on tips to help you nail email marketing and build a better strategy for your ROI.
Bad marketing is, most of the time, simply bad strategy. For instance, it might be tempting to think that all you need to succeed today is a strong social media presence and fan base. However, that would be a huge mistake on your part, strategically. Sure, social media might be a good place to promote a product or service, but there isn’t really any return on investment on that ...
It’s impossible not to be synced anymore. Everything is on cloud and the amount of information we come across every day is unprecedented. The difficulty of any digital marketer’s mission is not letting themselves be distracted by the connectivity and hyperlinking on the web. While we have never been more exposed to information, it’s now harder than ever to keep focused and pri ...
At cognitiveSEO we’re not just about creating new features or tools, but also about recognizing when existing tools are vital to our customers’ businesses. Our users’ experience is what matters most to us and what helps us evolve. So when something is as ubiquitous as Google Analytics, we think the best thing we can do for our users is to make it easy for them to use it as part ...
You’re probably familiar with inbound.org, the online community that helps marketers stay connected. Putting it simply, inbound.org is an online hub where good marketers come to get better, the platform itself states. It’s a great place for sharing ideas, connecting, interacting or even finding a job.
With the rise of social media, online advertising, and the ever-present growth of technology, emails seem to have been left in the dust. At least, that’s what some sources would have you think. The reality is very different. Email marketing is alive and well, and more importantly, it’s evolving to take advantage of today’s modern technology.
There are many reasons why outreach emails get to be deleted directly without even being read. One of the reasons is that they are never read; not even by the person who wrote them. Therefore, when the sender is not even trying to be coherent or make any sense, why should I be the one trying to read its messages? Moreover, how can I not delete your emails if they bring me no added value? None.