• 10 Ways to Market Your Small Business on a Shoestring Budget

      When budgets are tight, marketing might be the first expense you look to cut. Let me stop you right there. While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. But with so many digital tools available, how do you know where to start? Email marketing is the tried and t ...

      Susan Solovic/ Constant Contactin EMail- 15 readers -
    • 7 Books Every Entrepreneur Needs on Their Bookshelf

      When I started BJC Branding, I found myself out of a tech sales job with no idea what I was going to do next. My bank account was quickly approaching three digits, and I only had my MacBook and a rolodex of a few names/emails to get going. My first legitimate client in 2011 (after being stiffed for thousands of dollars by two horribly unscrupulous businesses) was a sandwich s ...

      Constant Contactin EMail- 8 readers -
  • How to Make the Most of Halloween Spending

    While many businesses tend to forget about Halloween in the November and December shopping frenzy, their customers never do. In 2016, 8.4 billion dollars will be spent on Halloween — mostly on costumes, candy, decorations and greeting cards. With this spending sharply increased from 6.9 billion dollars last year, Halloween purchases are on the rise.

    Constant Contactin How To's- 9 readers -
  • 4 Ways to Win With Your Holiday Email Campaigns

    Take a walk through the aisles of your local pharmacy, and it’s clear that the holiday season is upon us. Snowmen, reindeer, and religious items are nuzzling their way into the shelf space currently occupied by skeletons, costumes, and giant bags of candy. Soon enough, the taps at our favorite watering holes will follow suit with a Winter Ale replacing the beloved Octoberfest brew.

    Constant Contactin EMail- 6 readers -
  • November 2016 Marketing and Holiday Planning

    The holiday season is right around the corner and your customers are primed and ready to buy. Now, here’s the real question. Are you ready? Do you have a plan for enticing people to shop with you this holiday season? Don’t worry — we’ve got you covered. Follow these steps for a simple and effective holiday promotion plan: Create an irresistible offer to drive customers to your store.

    Miranda Paquet/ Constant Contact- 6 readers -
  • How to Use Email to Boost Your Real Estate Sales

    You’ve got a listing of beautiful houses, a sleek website, and the right mix of salesmanship and trustworthiness that sets the great realtors apart from the good ones. But somehow you’re not receiving the attention and sales you’re looking for. It could be that the problem lies in your marketing strategy.

    Constant Contactin EMail How To's- 9 readers -
  • How to Use Pinterest to Boost Holiday Sales

    Is Pinterest part of your holiday marketing plan? It should be. If you’re not using Pinterest to promote your business during the holiday season, you’re missing out on potential sales. According to data released by Pinterest, 55 percent of people on Pinterest use it to find or shop for products.

    Azure Collier/ Constant Contactin Social How To's- 8 readers -
  • Which Presidential Candidate is Winning in the Inbox?

    It’s election season. Which means political-fueled fighting over the dinner table, people taking selfies wearing “I voted” stickers, and candidates vying for the highest position in the nation. While each candidate uses a variety of marketing tactics — including television appearances, advertisements, and well-planned debates — email marketing continues to be one of the most p ...

    Constant Contactin EMail- 7 readers -
  • How to Beat Writer’s Block Once and for All

    Ugh, writer’s block. It’s everybody’s favorite part of email marketing. Yeah, right. Writer’s block is that wretched feeling when you’re staring at a blank screen, unable to find inspiration. You’ve set aside precious time to create your next newsletter, but now you can’t come up with anything interesting to say.

    Constant Contactin EMail How To's- 8 readers -
  • How to Show Up on the First Page of Google

    To say that most small businesses aren’t using search marketing to their best advantage would be a major understatement. It would also be untrue. The real truth is that most small businesses aren’t using search marketing at all. They fear it’s too complicated. Too technical. Can small businesses really influence search results? No matter how small your business, you have th ...

    Miranda Paquet/ Constant Contactin SEO Google How To's- 10 readers -
  • 10 Lessons We Learned From Our First Facebook Live

    It’s no secret that it’s getting harder for businesses to get their posts seen in Facebook’s news feed. Facebook has made more changes in recent months that give posts from friends more priority than content shared by business pages. So how can you get more eyes on the content your business shares on Facebook? You need to start using Facebook Live.

    Azure Collier/ Constant Contactin Social EMail Facebook- 12 readers -
  • October 2016: What’s New With Constant Contact?

    Ready to learn about the latest and greatest features available in your Constant Contact account? You’ve come to the right place! Take four minutes to watch the video below and learn all about our new product enhancements, including: List growth tools PDF to image feature Archive feature Read More block Poll block (Can’ ...

    Constant Contactin EMail- 12 readers -
  • How to Prepare for the Holiday Online Giving Season with John Haydon

    If you’re like most nonprofits, a huge amount of your funds will be donated during October, November, and December. Get your nonprofit’s online strategy primed to make the most of this year’s giving season by watching recent webinar, How to Prepare for the Holiday Online Giving Season. Nonprofit expert, John Haydon, shares his best advice on: How to put together a simple y ...

    Constant Contactin EMail How To's- 10 readers -
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