- Our Blog
When budgets are tight, marketing might be the first expense you look to cut. Let me stop you right there. While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. But with so many digital tools available, how do you know where to start? Email marketing is the tried and t ...
When I started BJC Branding, I found myself out of a tech sales job with no idea what I was going to do next. My bank account was quickly approaching three digits, and I only had my MacBook and a rolodex of a few names/emails to get going. My first legitimate client in 2011 (after being stiffed for thousands of dollars by two horribly unscrupulous businesses) was a sandwich s ...
You know consumers like to research businesses online before making a purchase. But did you know that they’re also looking for information about the people behind the business? It’s happening on LinkedIn. 77 percent of LinkedIn users say they’ve used the platform to research people, as well as companies.
Do you celebrate National Small Business Week at your business? If not, this year is a great time to start! As a tradition spanning over 50 years, National Small Business Week gives you the opportunity to celebrate small businesses and the contributions that they make to local communities and the national economy. This year, Small Business Week runs from April 30th – May 6th.
Passion pushed you to start your small business, but now you find your profits aren’t what you’d like. To keep your business open, you need to increase revenue — which is easier said than done, isn’t it? You’re competing with larger businesses that have more robust marketing budgets. On top of that, it’s difficult to think of growth when you’re spending all your time and ene ...
Are you wondering how to grow your email list through WordPress? Our recently released Constant Contact Forms plugin helps turn your website visitors into new email subscribers — who you can then nurture into happy customers. Looking for more ways to grow your email list? Join our FREE webinar: How to Ask for Email Addresses, Anywhere.
For many of us, social media is part of our daily routine. We check Facebook while waiting in line at the grocery store, watch a few YouTube videos as we’re cooking dinner, and open up Twitter throughout the day to see what’s trending. How much time does social media take up in a lifetime? Influencer marketing agency, MediaKix, estimates the grand total is somewhere near five ...
Isn’t it great when someone new comes into your store? But what happens after they leave? It’s possible you’ll never see them again. What can you do to make sure that doesn’t happen? It’s simple; collect email addresses from customers while they’re in your store. Then use email marketing to encourage repeat business.
There’s a lot to celebrate in May — especially if you own or work for a small business. National Small Business Week runs the week of April 30th – May 6th in recognition of the contributions of America’s entrepreneurs and small business owners. As part of the celebration, we’re hosting free marketing trainings to help you grow your business.
You built your small business from nothing. What once was just a simple idea is now a full-fledged, revenue-generating machine. When you started, you did it all. Sending out sales emails one-by-one, keeping track of customer information on a collage of post-its, and racing between local networking events to meet your next prospect.
You need your small business to bring in money reliably. But your customers are inconsistent, and getting them in the door seems more like luck than science. How can you turn things around to create a profitable small business? Don’t worry — with just a few simple marketing tactics, you have the power to create a consistently profitable small business. Get started with these five tactics: 1.
Email marketing is still one of the best ways to reach your customers with a 3,800 percent ROI and $38 made for every $1 spent, according to the Direct Marketing Association. However, it’s easy to get stuck in a rut with email marketing — you do your usual sales blasts and content pieces each month, but thinking outside that box takes more time; time that you don’t have.
As suggested by their name, microloans are small loans tailored specifically to the needs of small businesses. Entrepreneurs use microloans for everything from startup to expansion costs — and throughout the country, hundreds of lenders and nonprofit organizations offer microloans to eligible borrowers.
With limited marketing dollars in your small business budget, you want to make sure you’re spending your money and time effectively. You’ve likely heard anecdotes about small businesses that use email marketing to reach their audience and drive revenue. But do the stats back this up? Here are 10 eye-opening email marketing stats that prove email marketing is a valuable tool ...
Spring has officially sprung! Here at Constant Contact, we’ve been busy updating and releasing new features to make it easier for you to grow your business or nonprofit. Want to learn about the latest features available in your account? Take four minutes to watch the video below and learn about new product enhancements including: Inbox Preview: Give your email a quick qua ...
If someone asked you how email marketing is helping your business, what would you say? Chances are you wear a lot of hats at your small business or nonprofit and maybe numbers aren’t your strong suit. You’d much rather focus on connecting with people in person to sell more of your products and services — or raise awareness for your nonprofit.
How many business tools do you currently have open in your web browser? Whether you are a small business or nonprofit organization, you probably have multiple places to go to hunt down metrics for your recent marketing campaigns. Wouldn’t it be easier if everything was in one place? One of the best ways to save time and review your metrics is with business dashboards.
What happens when you gather 3,000 social media marketers for three days of sessions and networking? You get a front-row seat to the latest tools, tips, and trends for social media marketing. I recently attended Social Media Examiner’s Social Media Marketing World conference in San Diego, and the topic that dominated the conference this year was video.