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When budgets are tight, marketing might be the first expense you look to cut. Let me stop you right there. While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. But with so many digital tools available, how do you know where to start? Email marketing is the tried and t ...
When I started BJC Branding, I found myself out of a tech sales job with no idea what I was going to do next. My bank account was quickly approaching three digits, and I only had my MacBook and a rolodex of a few names/emails to get going. My first legitimate client in 2011 (after being stiffed for thousands of dollars by two horribly unscrupulous businesses) was a sandwich s ...
You know consumers like to research businesses online before making a purchase. But did you know that they’re also looking for information about the people behind the business? It’s happening on LinkedIn. 77 percent of LinkedIn users say they’ve used the platform to research people, as well as companies.
You’ve heard that email marketing is a great tool to drive awareness, sales, and repeat business. You’ve even seen stats like 66 percent of consumers have made a purchase as a result of an email marketing message. So you’re ready to give email marketing a try and see what all the fuss is about. Then it hits you: Why bother with email marketing if you don’t even have a list t ...
Looking for a new way to encourage your community to shop small? Want to raise awareness about the importance of supporting local businesses? A cash mob is the perfect way to rally your community, create excitement, and drive sales. This year, we sponsored three successful cash mobs to entice holiday shoppers to shop small at: Portland Saturday Market Greenlight Booksto ...
With so much work to do, and limited staff and resources, social media often takes a back seat for nonprofits that are too busy planning board meetings, drafting annual appeals, and raising enough money to keep the lights on. I get it. I used to work in the nonprofit world myself and know the demands firsthand.
As a marketer in the legal services industry, you’re not in the advertising business; you’re in the relationship building business. With email marketing, you can easily deepen existing client relationships and forge new ones. Try hosting events to connect with clients, collecting feedback with online surveys, and tracking results with helpful reports.
Facebook Live lets any nonprofit livestream fundraising events, breaking news, impact stories, and more. While many nonprofits are jumping in and getting their feet wet, others are hesitant about using tools like Facebook Live. They ask: What events, people, and issues should we live broadcast? How should we respond to commenters? How does Facebook Live fit within my o ...
It’s so easy to get caught up in the holidays. Every year, you’re sprinting towards the finish line trying to reach record sales or donation numbers. But December is also the perfect time to look back on your year and set goals for the year ahead. Don’t let 2016 come to a close without taking the time to thank your customers and supporters.
Thanksgiving is almost here! That is enough reason to start putting up decorations and drinking eggnog. No? Well, it is certainly time for businesses to get started on their holiday campaigns. Holiday promotions are crucial for businesses — no matter how big or small. But with the abundance of holiday marketing campaigns out there, standing out can be difficult.
Looking for an easier way to collect email signups in store and at events? Tired of trying to decipher chicken scratch from pen and paper sign-up sheets? That’s why we created our new ListBuilder app. With ListBuilder, you can collect new email subscribers right from your iPad or Android Tablet.
Running a discount during the holiday season is a great way to draw customers into your store and boost sales during this busy time of year. But it’s not the only way to offer something of value to your customers. If you want to run a successful holiday promotion, without discounting your product, consider one of these ideas: 1.
What do Wrigley Field and NASCAR vehicles and drivers have in common? They’re both examples of opportunity branding. The ballpark where the Chicago Cubs play got the name Wrigley Field way back in 1926 to honor the team’s owner, William Wrigley Jr. The fact that Wrigley also made the popular chewing gum elevated the ballpark to a powerful piece of outdoor opportunity branding.
Everything from increasing patient appointments to building relationships with new ones requires a healthcare marketing strategy that reaches and delivers value to your audience. Email marketing allows you to consistently reach your target audience without cutting too much into your packed schedule.
Editor’s Note: This is the fourth blog post in a series entitled: How to Create Insanely Good Content. Catch up on the previous three parts here. Effective communication has three elements: Clarity, Simplicity, and Connection. This is the core purpose of the 13 Box Structure — to help you organize your ideas into a clear, simple, and connected flow of information.
How confident are you in your ability to create compelling holiday images? Did you know that posts with images produce 650 percent higher engagement than regular text posts? As a webinar designer and presenter for Constant Contact, one of the most frequently asked questions I hear is how to create images fast.
#GivingTuesday is twice as nice if the donors who give to your nonprofit on November 29th keep giving to you throughout the year. As you prepare for #GivingTuesday, consider adding these tasks to your to-do list. Once the buzz of the big day is over, you’ll be glad you did! Here are three easy ways to engage (and retain) your #GivingTuesday donors: 1.
When you’re competing with 3.8 million retail establishments, your business needs to stand out with a smart retail marketing strategy. It isn’t enough to have a great product. If you’re not cutting through the clutter and connecting with your audience, you won’t get people into your shop or to your online store.