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You know that sticking to a schedule is important for your business. It helps you get through your never-ending To Do list and keeps everything running smoothly. The same is true when it comes to your social media marketing. Creating a social media schedule is the best way to stay on top of your social media marketing.
As a small business, you don’t have a huge marketing budget. And traditional marketing tactics — like print marketing, TV and radio ads, and direct mail — can add up quickly. How can you reach new customers without breaking the bank? With newer online marketing channels, small businesses have never had more access to cost-effective, trackable marketing tools.
Email marketing works because it allows you to reach customers (and potential customers) in the place they go every day — the inbox. But once you get to the inbox, how do you make sure your emails actually get opened? This is a question we hear a lot. Even if your business already has a strong open rate, once your numbers start to flatten out, you’re probably wondering what y ...
You don’t need me to tell you that there is a lot of email being sent this holiday season. Actually, it’s not even limited to email. There’s just a lot of marketing noise this time of year. Many businesses think they can capture subscribers’ attention with increasingly desperate offers: 15% off one week, 20% off the next, then 25% off, etc. etc.
The holidays are crazy, right? Everyone’s rushing around, doing a million things. All the while, you have to figure out how to grab their attention and start planning for next year. There’s so much going on that you might not have time to plan out your holiday marketing strategy, but that’s okay! There are plenty of ways to make even your last-minute holiday marketing ideas ...
In a recent article on Think with Google, Google’s VP of Marketing for the Americas, Lisa Gevelber, goes into detail about consumers making quick decisions and acting on those decisions faster than ever before. In essence, consumers are reacting in realtime to micro-moments where they find, go, do, or buy as the need arises.
If the holidays are an important time for your small business, there’s a good chance holiday planning is already in the back of your mind. While you may not have all your plans finalized, or even started at this point, you know that the next couple months are going to go fast and the season will be here before you know it.
You know how important the holidays can be for your business. It’s your last chance to drive sales, hit your yearly goals, and set yourself up for success in the year ahead. According to the National Retail Federation, the holiday season brings in 20-40 percent of yearly sales for small and mid-sized retailers. Here comes the hard part.
Did you know that seven out of 10 visitors who abandon your site never return? That means if you’re not taking measures to connect with your abandoning visitors, you’re wasting your marketing budget and efforts. Let’s take a look at three different ways to turn your abandoning visitors into subscribers. 1.
The holiday season is here! While your thoughts are likely still focused on what you ate for Thanksgiving (sweet potato with marshmallows for me), December holidays are right around the corner. Constant Contact is here to help with a selection of holiday-themed templates! Holiday Event Christmas Hanukkah Access these template right in your Constant Contact account.
Nice work! You’ve crafted the perfect email to share with your subscriber list and just hit send—only a matter of time now before the sales come rolling in right? Not quite. That’s because even the greatest email won’t get results if delivered to the wrong audience. Introducing click segmentation To address this problem, Constant Contact is proud to introduce our new click ...
Are you tired of using the same old marketing tricks to generate more sales during the holiday season? Then you might want to give exit-intent technology a try. This technology allows you to set up effective popup messages that grab your visitor’s attention by showing your ads and opt-in forms when the visitor is just about to leave your website.
15 seconds. That’s roughly how long the average visitor stays on your website before leaving you behind and taking their email address with them on the way out. Given this fleeting window to capture both the attention and contact information of prospects, we’re excited to announce upgrades to our website sign-up forms that will help you build an engaged audience before they j ...
The holidays are quickly approaching. You’re probably ready to relax and enjoy a Thanksgiving feast with family and friends. However, this is the best time to implement a marketing strategy to help your business have the best holiday season ever. So where do you start? Well, you already know that email marketing is the best way reach your customers, members, or donors over ...
If your business wants to make the most of the holiday season, then you’ve likely already been preparing holiday specials and festive discounts. Now you just need to let your customers know all the great things your business is offering! We’ll show you how to plan your email marketing for Blac ...
Black Friday, Small Business Saturday, and Cyber Monday. These three days represent one of the largest spending periods of the year. While you know email marketing is the most powerful tool to reach potential customers, how do you maximize your chances that customers will open your emails? Constant Contact is here to help you drive sales for a prosperous holiday season. ...
Reaching your customers or donors — particularly through social media — is key to driving your year-end and holiday goals. But with diminishing organic reach on social platforms like Facebook and Twitter, how can you get in front of more customers this holiday season? Here are three tips that don’t take too much time but can have a big impact on your social media reach over the next few months.
Imagine it’s Wednesday, November 29th, 2017. #GivingTuesday has come and gone. You’ve participated in a global day of giving, raised some impressive funds, and gained valuable learnings to apply to the next year. Nicely done! Now it’s time to make #GivingTuesday your launching pad for record-breaking year-end donations.