• 10 Ways to Market Your Small Business on a Shoestring Budget

      When budgets are tight, marketing might be the first expense you look to cut. Let me stop you right there. While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. But with so many digital tools available, how do you know where to start? Email marketing is the tried and t ...

      Susan Solovic/ Constant Contactin EMail- 21 readers -
    • 7 Books Every Entrepreneur Needs on Their Bookshelf

      When I started BJC Branding, I found myself out of a tech sales job with no idea what I was going to do next. My bank account was quickly approaching three digits, and I only had my MacBook and a rolodex of a few names/emails to get going. My first legitimate client in 2011 (after being stiffed for thousands of dollars by two horribly unscrupulous businesses) was a sandwich s ...

      Constant Contactin EMail- 17 readers -
  • How to Fill Seats in Your Restaurant With Email Marketing

    It takes more than just superb food and an enticing ambiance to get customers into your restaurant. When competing with established eateries and well-funded restaurant chains, you need to directly engage with past and potential patrons to stand a chance. Many restaurants have found success through email marketing, allowing them to keep their places packed even during the offseason.

    Constant Contactin EMail How To's- 16 readers -
  • What is a Mobile-Responsive Email Template? (And Why You Need One)

    You know what really grinds my gears? When I open an email marketing campaign on my smartphone and have to pinch and expand to see the text. It tells me that the sender didn’t take care in testing the email before it landed in my inbox, and that means they don’t care about my time or the quality of our interaction. As a result, I don’t particularly care to do business with them.

    Constant Contactin EMail- 15 readers -
  • Why You Need to Send More Email Than You Think

    I’m sure you’ve asked yourself, “How often should I send email?” Weekly? Monthly? Anytime sales are low? Start with this question: How many times do you have to ask kids to do something? Usually, more than once. It’s often the same with email marketing. It’s not that people on your email list are children, it’s that they’re busy and your business isn’t their top priority.

    Dave Charest/ Constant Contactin EMail- 14 readers -
  • April 2017 Marketing and Holiday Planning

    Spring is finally here! And you know what that means. It’s time to put in some elbow grease and embrace the spring cleaning spirit! This April, spend some time making sure your email list is spick and span and your email marketing is on the right track. Make this the month you finally clean out any emails that consistently bounce.

    Miranda Paquet/ Constant Contactin EMail- 14 readers -
  • Cutting Edge Capital — Small Biz Stories, Episode 13

    What am I doing to make the world a better place? That’s the question that motivated Brian Beckon to leave the corporate world in the hopes of building a more democratic and just economy. As a securities lawyer and Vice President of Cutting Edge Capital, Brian has the knowledge and passion necessary to help entrepreneurs raise funds from both wealthy and community investors.

    Dave Charest/ Constant Contactin EMail- 15 readers -
  • How to Measure Email Marketing Beyond Opens and Clicks

    Ask someone about their email marketing results, and they’re likely to mention metrics such as opens and clicks. But opens and clicks only tell part of the story. If you want to measure the impact of email marketing on your business, you need to dig deeper. Struggling to connect email marketing to your bottom line? Join us for a free webinar, See the Impact of Your Email Ma ...

    Dave Charest/ Constant Contactin EMail How To's- 15 readers -
  • How to Boost Your Brand Identity With Instagram

    Imagine a casual Instagrammer who wants to be thought of as adventurous. They post photos of themselves traveling to exotic locations, trying foreign foods, and living a life that seems extraordinary. Even if they actually spend the majority of their time at home watching Netflix, their audience will view them as an adventurer. Successful businesses do the same.

    Constant Contactin Social EMail How To's- 16 readers -
  • New Constant Contact Integrations: March 2017

    We’re always looking to help small businesses and nonprofits find easy ways to grow and manage their business. One of the best ways we can help our customers is by partnering with other companies that integrate with Constant Contact to improve processes or enhance your marketing efforts. Let’s take a closer look at three of the latest integrations we launched in our MarketPlace: 1.

    Constant Contactin EMail- 16 readers -
  • How to Design a Landing Page That Converts

    Different pages on your website have different purposes and goals. Your homepage should provide a clear picture of what your business is and does. Your about page is an opportunity to personalize your brand and build trust. Landing pages are designed to do one thing: convert. Your goal for every landing page is clear and each must be designed in a way that passes that clarity onto the visitor.

    Constant Contactin How To's- 15 readers -
  • How to Build a Website in 15 Minutes

    If you still haven’t taken time to build a website for your business, I have one question for you: Why not? Maybe you think you don’t have the time, money, or skills to create a stunning website that represents your business. Whatever is holding you back, it’s time to put your hesitations to rest. I’ll show you how easy it is to build a website in 15 minutes in just three steps..

    Constant Contactin How To's- 13 readers -
  • ARCH Art & Drafting Supply — Small Biz Stories, Episode 12

    When Susie Coliver started ARCH Art & Drafting Supply at 24 years old, she never could have anticipated how her business would evolve over the next 38 years. From skyrocketing rent prices in San Francisco to the rise of digital drafting tools, Susie keeps her store going by facing trends head on and maintaining strong relationships with her customers and staff.

    Dave Charest/ Constant Contactin EMail- 14 readers -
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