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When budgets are tight, marketing might be the first expense you look to cut. Let me stop you right there. While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. But with so many digital tools available, how do you know where to start? Email marketing is the tried and t ...
You know that sticking to a schedule is important for your business. It helps you get through your never-ending To Do list and keeps everything running smoothly. The same is true when it comes to your social media marketing. Creating a social media schedule is the best way to stay on top of your social media marketing.
Email marketing works because it allows you to reach customers (and potential customers) in the place they go every day — the inbox. But once you get to the inbox, how do you make sure your emails actually get opened? This is a question we hear a lot. Even if your business already has a strong open rate, once your numbers start to flatten out, you’re probably wondering what y ...
If you think it’s time to hire a marketing firm and outsource marketing for your business, there are some things you need to make sure you know first. After all, these people are going to be in charge of bolstering and promoting your brand online, so it’s important that you make good decisions. In my past life, I grew a partner program for a tech startup and learned how to id ...
You’ve decided to give up on being a generalist marketing agency. You’ve seen that generalist agencies have a hard time differentiating themselves in a competitive market. And you’re ready to stand out with your specialties, attract more quality clients, and increase revenue for your business. Now, you’re left with one big question.
When you head up the marketing for a division of the nation’s oldest plumbing and heating manufacturer, you need to hold on to your customer base. For Sheena McDeavitt, Director of Marketing for Hajoca Harrisburg, this means using Constant Contact’s email marketing to increase engagement, sales, and repeat business.
Wondering how to make a newsletter that drives action? It comes down to using two simple words: “Read more.” Why? If your business is in the habit of sending jam-packed newsletters, filled with updates, articles, and tips — you might be unintentionally turning your readers off. Rather than overwhelming your subscribers with text-heavy emails, add Read More blocks to let rea ...
Blogging is an important element of a successful content marketing strategy. A strong blog boosts your SEO, engages your audience, and drives action by encouraging readers to take action by making a purchase or signing up for your email list. It’s pretty much a no brainer that you should have a blog these days.
Are you celebrating Father’s Day this year? If so, you’re not alone! Last year, consumers spent a record-high $14.3 billion on Father’s Day gifts. Where are shoppers going for the perfect gift? According to the National Retail Federation, 70 percent of Father’s Day shoppers make purchases online or at department stores. Compare that to only 17 percent who shop at a local small business.
You’re no stranger to marketing your business. You know that getting new customers in the door is essential to increase revenue. But lately, your results have plateaued and you aren’t growing as fast as you’d like. The old tactics to market your business aren’t working. It’s time you try some new strategies. Here are the five best marketing strategies you haven’t tried: 1.
According to Econsultancy, only 22 percent of businesses are satisfied with their conversion rate numbers. Which means the remaining 78 percent of us need to work on our conversion efforts. One of the major problems that B2B marketers face is a lack of strategy when it comes to both generating leads and nurturing them toward the sale.
As a small business, generating leads is a top priority. Luckily, there are many ways get more leads quickly and effectively. The following five ideas can be used by businesses of all sizes and most industries. The key is to test and modify to make them work for your customer base. Here are five foolproof ways to generate leads for your business: 1.
Repeat business is one of the most effective ways to increase revenue. While many businesses spend the bulk of their time and budget on acquiring new customers, businesses that focus on repeat customers benefit from better retention, larger sales, and increased brand awareness. Keep in mind, repeat customers spend 67 percent more than new customers and refer your business 50 ...
When you’re first launching a business website, the sheer breadth of hosting options can seem overwhelming. In the beginning, it’s often safe to figure you can rely on one of the more basic plans to start and then upgrade when the time comes. Now, you may be wondering if it’s time to give your hosting plan an upgrade.
When your business needs to increase revenue, where is the first place you look? If you’re like many businesses, you focus the bulk of your time and budget on acquiring new customers. While new business is an important part of creating a profitable business, it’s probably not the best use of your time and money.
It’s hard to believe that we’re almost halfway through 2017! June is the perfect time of year to review your first few months of business and see where you need to make adjustments in the second half of the year. If you aren’t hitting your numbers the way you’d like, try one of the ideas below to increase revenue for your business.
When you start a marketing agency, your first impulse might be to keep your focus general. After all, staying general will open you up to a broad range of clients, right? Getting too specialized might turn people away. But let’s be honest with ourselves for a moment. It’s nearly impossible for a small agency or lone consultant to be an expert in all areas of digital marketing.
When Barbara Felix started her business, Felix the Cook, over ten years ago, she was looking for a way to provide for her family, while doing something she loved. Finding her sweet spot with custom-made sugar cookies, Barbara has attracted big name clients like Google Ventures, UPS, and The Four Seasons.