• 10 Ways to Market Your Small Business on a Shoestring Budget

      When budgets are tight, marketing might be the first expense you look to cut. Let me stop you right there. While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. But with so many digital tools available, how do you know where to start? Email marketing is the tried and t ...

      Susan Solovic/ Constant Contactin EMail- 29 readers -
    • 5 Simple Strategies to Improve Your Email Open Rates

      Email marketing works because it allows you to reach customers (and potential customers) in the place they go every day — the inbox. But once you get to the inbox, how do you make sure your emails actually get opened? This is a question we hear a lot. Even if your business already has a strong open rate, once your numbers start to flatten out, you’re probably wondering what y ...

      Ryan Pinkham/ Constant Contactin EMail- 21 readers -
  • How to Hook Your Blog Readers With Better Formatting

    When it comes to increasing engagement on a website, you’ve probably heard of the usual suspects: Create website content that stands out Include relevant visuals that complement the content Respond to all comments Are those important? You bet. Do they work? Definitely. But here’s the issue: As important as those are, there’s one thing that always gets overlooked.

    Constant Contactin How To's- 15 readers -
  • 3 Creative Ways to Increase Sales for Your Business

    When you think of sales, you probably envision that high-pressure salesman at a used car lot. The stench of discount cologne hitting your face as that tight-gripped, over-exuberant handshake discombobulates you, rendering your Carfax reports and KBB print-outs useless against the pushy, hardnosed tactics yet to come.

    Constant Contactin EMail- 18 readers -
  • How to Create Content Subscribers Actually Want in Their Inboxes

    The average person checks their email dozens of times a day. They’re actively looking for something to engage with. While many businesses spend a lot of time focusing on subject lines and sending frequencies, these factors might be the least of your worries. First, you need to make sure you’re actually giving people what they want! So today we’re covering how to create cont ...

    Constant Contactin EMail Content How To's- 14 readers -
  • 5 Things You Need to Look for in an Email Service Provider

    You want to drive business by sending visually appealing emails that get delivered. This means you’re going to need an Email Service Provider (ESP) — a company or service that allows you to send marketing emails and track your results. But not all Email Service Providers are created equal. With multiple ESPs in the market today, it can be hard to differentiate between them and ...

    Constant Contactin EMail- 13 readers -
  • 5 Tips to Grow Your Email List With WordPress

    Need to build a list of qualified leads from visitors to your WordPress website? Who doesn’t? Growing an email list of people who are genuinely interested in your product or service will help you grow your business. In fact, 80 percent of small businesses find email marketing to be an important tool for driving both customer acquisition and retention.

    Syed Balkhi/ Constant Contactin EMail Blogging- 15 readers -
  • Get Started With Email Marketing: 10 Things You Need to Do First

    If you have yet to get started with email marketing, there’s no better time to jump in. Email marketing has changed a lot since Constant Contact introduced the first email marketing tool for small businesses in 1998. But what hasn’t changed is its effectiveness. Studies show that email marketing continues to outperform other digital marketing channels including social media and paid search.

    Miranda Paquet/ Constant Contact- 18 readers -
  • What is Email Marketing? (And How to Get Started)

    Your customers wake up every morning and check their email. Through the course of their day, they’ll spend an average of 6.3 hours reading around 88 emails. Shouldn’t your business be among them? Sending out a marketing email isn’t difficult, but you have to think about it a little differently than you would if it was a personal email.

    Constant Contactin EMail How To's- 23 readers -
  • How to Choose a Domain Name for Your Blog

    You’ve decided to start a blog. You’re ready for the world to learn more about your business, your passions, or both. One of the biggest challenges to getting started is finding the right name for your blog. Figuring out a good name is hard enough on its own, but it gets trickier when you have to think about finding an available domain name.

    Constant Contactin How To's- 14 readers -
  • How to Write Good Survey Questions

    You’ve decided to use a survey or poll to learn more about your audience. Now all you need to do is to write your survey questions. Sounds easy enough, doesn’t it? But beware. There are some common mistakes that are easy to make even on the simplest of questions. Use the following list as your guide to help avoid these possible pitfalls. 1. Write questions that are simple and to the point.

    Dave Charest/ Constant Contactin EMail How To's- 13 readers -
  • 5 Questions to Ask a Marketing Agency Before You Hire It

    Outsourcing your marketing can be a smart move for small businesses. Whether you want to find new customers, build a stronger brand, or engage existing customers, effective marketing campaigns require careful planning. If you’re looking to hire a marketing agency, you want to make sure you’re sizing the marketing professional up correctly so you’re putting your business in good hands.

    Constant Contactin Paid Search EMail- 17 readers -
  • August 2017 Marketing and Holiday Planning

    We’re right in the middle of the dog days of summer. The days are long, the temperatures are high, and email marketing might be the last thing on your mind. That’s okay — we all deserve a break from time to time. Just don’t let the whole month of August pass you by. Because while many of your competitors might be slowing down for the summer, this could be your time to shine.

    Miranda Paquet/ Constant Contactin EMail- 18 readers -
  • How to Improve Your Website Bounce Rate

    Do you have a high website bounce rate? Are you attracting a lot of traffic, but failing to turn those visitors into customers? Having a million organic visitors sounds like quite an accomplishment, but ultimately, that traffic is worthless unless you can use it to drive business. What if I tell you there’s a simple four-step process you can use to turn your organic visitors ...

    Syed Balkhi/ Constant Contact- 11 readers -
  • Keyword Research: 5 Things You Need to Do to Get Started

    When you first start marketing your business, keyword research probably isn’t at the top of your list of priorities. You’re busy enough trying to set up a website, post on social media, and grow an email list. Do you really need to worry about keyword research too? Using the right keywords makes it easier for people to find your business online.

    Miranda Paquet/ Constant Contactin SEO- 11 readers -
  • How to Get More Clients for Your Marketing Agency

    Want to get more clients for your agency? It’s not always as easy as you’d like. When you’re focused on providing quality marketing services for your clients, it’s easy to let your own marketing slip through the cracks. It doesn’t help that smaller agencies rarely have the resources to hire a dedicated Business Development Manager and most new leads take months to convert.

    Dave Charest/ Constant Contactin How To's- 14 readers -
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