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When budgets are tight, marketing might be the first expense you look to cut. Let me stop you right there. While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. But with so many digital tools available, how do you know where to start? Email marketing is the tried and t ...
When I started BJC Branding, I found myself out of a tech sales job with no idea what I was going to do next. My bank account was quickly approaching three digits, and I only had my MacBook and a rolodex of a few names/emails to get going. My first legitimate client in 2011 (after being stiffed for thousands of dollars by two horribly unscrupulous businesses) was a sandwich s ...
You know consumers like to research businesses online before making a purchase. But did you know that they’re also looking for information about the people behind the business? It’s happening on LinkedIn. 77 percent of LinkedIn users say they’ve used the platform to research people, as well as companies.
It takes more than just superb food and an enticing ambiance to get customers into your restaurant. When competing with established eateries and well-funded restaurant chains, you need to directly engage with past and potential patrons to stand a chance. Many restaurants have found success through email marketing, allowing them to keep their places packed even during the offseason.
You know what really grinds my gears? When I open an email marketing campaign on my smartphone and have to pinch and expand to see the text. It tells me that the sender didn’t take care in testing the email before it landed in my inbox, and that means they don’t care about my time or the quality of our interaction. As a result, I don’t particularly care to do business with them.
I’m sure you’ve asked yourself, “How often should I send email?” Weekly? Monthly? Anytime sales are low? Start with this question: How many times do you have to ask kids to do something? Usually, more than once. It’s often the same with email marketing. It’s not that people on your email list are children, it’s that they’re busy and your business isn’t their top priority.
Spring is finally here! And you know what that means. It’s time to put in some elbow grease and embrace the spring cleaning spirit! This April, spend some time making sure your email list is spick and span and your email marketing is on the right track. Make this the month you finally clean out any emails that consistently bounce.
What am I doing to make the world a better place? That’s the question that motivated Brian Beckon to leave the corporate world in the hopes of building a more democratic and just economy. As a securities lawyer and Vice President of Cutting Edge Capital, Brian has the knowledge and passion necessary to help entrepreneurs raise funds from both wealthy and community investors.
If you have a website, you should be using Google Analytics. Why? Google Analytics is one of the most valuable tools available to website owners and it’s completely free. Adding a little bit of code to your webpages opens you up to a wealth of invaluable data that allows you to measure how well your website is meeting its goals and find insights into how to improve it.
Ask someone about their email marketing results, and they’re likely to mention metrics such as opens and clicks. But opens and clicks only tell part of the story. If you want to measure the impact of email marketing on your business, you need to dig deeper. Struggling to connect email marketing to your bottom line? Join us for a free webinar, See the Impact of Your Email Ma ...
Let me guess. Your business sells products and services that help your customers. Your products are unstoppable, your service is unparalleled, and you beat out the competition every time. There’s just one problem…. Your customers aren’t looking for a hero. They’re looking for a way to be a hero.
How can a small business win in an increasingly competitive market? That’s the question Matt Juszczak had to answer in his early days as a business owner. “When we first got started in 2013, there wasn’t a lot of competition,” says Turnstyle Cycle’s founding partner, Matt Juszczak. “But as we were opening, a bunch of studios started popping up.
Imagine a casual Instagrammer who wants to be thought of as adventurous. They post photos of themselves traveling to exotic locations, trying foreign foods, and living a life that seems extraordinary. Even if they actually spend the majority of their time at home watching Netflix, their audience will view them as an adventurer. Successful businesses do the same.
We’re always looking to help small businesses and nonprofits find easy ways to grow and manage their business. One of the best ways we can help our customers is by partnering with other companies that integrate with Constant Contact to improve processes or enhance your marketing efforts. Let’s take a closer look at three of the latest integrations we launched in our MarketPlace: 1.
Different pages on your website have different purposes and goals. Your homepage should provide a clear picture of what your business is and does. Your about page is an opportunity to personalize your brand and build trust. Landing pages are designed to do one thing: convert. Your goal for every landing page is clear and each must be designed in a way that passes that clarity onto the visitor.
If you still haven’t taken time to build a website for your business, I have one question for you: Why not? Maybe you think you don’t have the time, money, or skills to create a stunning website that represents your business. Whatever is holding you back, it’s time to put your hesitations to rest. I’ll show you how easy it is to build a website in 15 minutes in just three steps..
When Susie Coliver started ARCH Art & Drafting Supply at 24 years old, she never could have anticipated how her business would evolve over the next 38 years. From skyrocketing rent prices in San Francisco to the rise of digital drafting tools, Susie keeps her store going by facing trends head on and maintaining strong relationships with her customers and staff.
Have you ever wondered what your subscribers were thinking? Maybe you want to know what information your subscribers are most interested in. Or what they thought of one of your recent events. Find out by adding a poll to your email. Collecting feedback from your email subscribers ensures you’re on the right track with your email content.