• 10 Ways to Market Your Small Business on a Shoestring Budget

      When budgets are tight, marketing might be the first expense you look to cut. Let me stop you right there. While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. But with so many digital tools available, how do you know where to start? Email marketing is the tried and t ...

      Susan Solovic/ Constant Contactin EMail- 20 readers -
    • 7 Books Every Entrepreneur Needs on Their Bookshelf

      When I started BJC Branding, I found myself out of a tech sales job with no idea what I was going to do next. My bank account was quickly approaching three digits, and I only had my MacBook and a rolodex of a few names/emails to get going. My first legitimate client in 2011 (after being stiffed for thousands of dollars by two horribly unscrupulous businesses) was a sandwich s ...

      Constant Contactin EMail- 15 readers -
  • March 2017 Marketing and Holiday Planning

    It may not feel like it in many parts of the country, but spring is just a few weeks away! If you’re still dragging your feet and have yet to create an email marketing plan for 2017 — March is the perfect time to get back on track. In addition to the first day of spring, March is full of fun holidays like Pi Day, St. Patrick’s Day, and National Mom and Pop Business Owners Day.

    Miranda Paquet/ Constant Contactin EMail- 12 readers -
  • What’s the Best Length for My Email Newsletter?

    I know you want a definitive answer. So here it is: The best length for your email newsletter is approximately 20 lines of text. We’ve found 20 lines of text — or about 1,200 characters — results in the highest email click-through rate for most industries. But that doesn’t tell the whole story. The better answer: As long as it needs to be. Let me explain.

    Dave Charest/ Constant Contactin EMail- 12 readers -
  • 10 Things You Need to Do When Getting Started on Instagram

    You’ve heard all the reasons why Instagram is a great tool for small businesses. Maybe you’ve even signed up for Instagram for personal use. But do you know what it takes to set up an Instagram for your business? Here are 10 things you need to do first: 1. Download the app Instagram is different from other social networks in that it is primarily a mobile platform.

    Constant Contactin Social EMail- 15 readers -
  • SAME Café — Small Biz Stories, Episode 11

    When Libby and Brad Birky decided to start Colorado’s first pay-what-you-can restaurant, So All May Eat (or SAME) Café — no one thought their idea would work. Now, after ten successful years in business, Libby and Brad share their story on the today’s episode of Small Biz Stories. Listen as they share how they transformed a unique idea into a thriving business.

    Dave Charest/ Constant Contactin EMail- 14 readers -
  • 3 Valentine’s Day Emails Your Customers Will Love

    Is your business celebrating Valentine’s Day this year? If not, you could be missing out on some serious love from your customers. According to the National Retail Federation, U.S. consumers spend an average of $146 on Valentine’s Day — amounting to $19.7 billion in consumer spending overall. How can your business cash in on Valentine’s Day? A simple Valentine’s Day email is ...

    Miranda Paquet/ Constant Contactin EMail- 12 readers -
  • [Quiz] How Much Do Customers Love Your Email Marketing?

    Valentine’s Day is almost here! Love is in the air and many of us are looking for a special way to show our loved ones how much they matter. For small businesses, the most valuable relationship is the one they have with their customers. Which leads us to an important question… How are you capturing your customers’ hearts? Customer trust and loyalty starts with strong communication.

    Azure Collier/ Constant Contactin EMail How To's- 12 readers -
  • [Checklist] 7 Essential Elements of Email Design

    How confident are you in your email design? Do you know every email you send is perfectly designed to drive awareness and sales for your business? We’ll show you how it’s done in our free webinar: Design Your Email Template in 15 Minutes or Less. Join us on February 9th at 2 p.m. ET. Can’t attend live? Sign up anyway and we’ll email you a recording.

    Constant Contactin Social EMail- 18 readers -
  • How to Create a Successful Email Marketing Campaign

    In theory, building a successful email marketing campaign seems simple. You just have to write the text, sprinkle in some images, find your email list, and hit send. In reality, a successful email campaign requires a more thorough approach to increase your conversions and grow your business. But once you break down successful email marketing campaigns into smaller pieces, things get simpler.

    Constant Contactin EMail How To's- 15 readers -
  • Your Small Business Website Isn’t Complete Without These 5 Things

    At this point, it’s obvious that every small business needs a website. People make so many of their shopping decisions online, that having a web presence is a business requirement in 2017. But simply having a website isn’t enough — you need one that’s designed well enough to do its job. No matter what products or services your small business offers, your website must includ ...

    Constant Contact- 11 readers -
  • The Secret to Higher Education Marketing on a Budget

    There’s currently a spending war being waged in higher education marketing. Colleges and universities are spending more on student recruitment — investing in flashy and expensive marketing campaigns, often through pricey agencies that treat schools like businesses, rather than institutions. Many schools find it difficult to keep up with this level of spending, especially when ...

    Constant Contactin EMail- 19 readers -
  • 3 Apps to Manage Your Contacts More Efficiently in 2017

    If you’re doing all you can to build your email list, you’re collecting contacts anywhere and everywhere you can. But do you ever worry that some of your contacts are getting lost in the shuffle? The more tools you use, the harder it can be to keep your email list centrally managed and organized.

    Constant Contactin EMail- 15 readers -
  • How to Design Emails to Drive More Action

    If you’re like most small business owners, you’re not marketing because you love marketing. You’re marketing because you know that your business or nonprofit depends on email marketing to drive subscribers and customers back to your organization time and time again. But what if your emails aren’t producing the results you’re looking for? How can you design emails that are i ...

    Constant Contactin EMail How To's- 16 readers -
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