• 6 Easy Ways to Reach New Customers

      As a small business, you don’t have a huge marketing budget. And traditional marketing tactics — like print marketing, TV and radio ads, and direct mail — can add up quickly. How can you reach new customers without breaking the bank? With newer online marketing channels, small businesses have never had more access to cost-effective, trackable marketing tools.

      Miranda Paquet/ Constant Contact- 24 readers -
    • 5 Simple Strategies to Improve Your Email Open Rates

      Email marketing works because it allows you to reach customers (and potential customers) in the place they go every day — the inbox. But once you get to the inbox, how do you make sure your emails actually get opened? This is a question we hear a lot. Even if your business already has a strong open rate, once your numbers start to flatten out, you’re probably wondering what y ...

      Ryan Pinkham/ Constant Contactin EMail- 24 readers -
  • Join Us in a Marketing Wonderland on November 1st

    What happens when the U.S. Small Business Administration Tech Coalition brings together Constant Contact, Facebook, Google, and Square? A free, live stream workshop to help small businesses make the most of the holiday season of course. Join us on November 1st, from 12 pm to 2 pm ET, as we share the latest tips and tricks to be found online by holiday shoppers this season.

    Dave Charest/ Constant Contactin EMail- 9 readers -
  • 4 Tricks to Boost Your Email Click-Through Rates

    Want to know how to increase the click-through rate of your emails? To increase email click-through, you need to nurture your list. Email nurturing is essential because no one wants to engage with an email sent by a stranger. On average, 13+ promotional emails are hitting the inbox of your subscribers daily from various brands.

    Syed Balkhi/ Constant Contactin EMail- 8 readers -
  • Women in Business Twitter Chat Roundup

    As part of National Women’s Small Business Month, Constant Contact was honored to participate in a Twitter chat on Thursday, Oct. 12, about important issues for women business owners — both established and those just starting out. The chat — which used the hashtag #womeninbiz — brought together a number of influential and successful women business owners, entrepreneurs, and br ...

    Constant Contactin Social- 9 readers -
  • How to Create Share-Worthy Email Content this Holiday Season

    Can you believe it’s time to start planning for the holiday shopping season already? You may think it’s too soon, but with big shopping days like Black Friday (Nov. 24), Small Business Saturday (Nov. 25), and Cyber Monday (Nov. 27) coming up in November, you’ll want to start planning your email marketing content now. In particular, you’ll want your email content to be share-worthy.

    Dave Charest/ Constant Contactin EMail Content How To's- 4 readers -
  • How to Keep Your Email Marketing Campaigns Ethical & Legal

    It’s no secret that email marketing is increasingly important for small businesses worldwide. Not only does it offer you a direct way to land in consumer’s inboxes (a.k.a. their sacred space), but it has also been proven to bring in more return on investment (ROI) than other marketing methods. In fact, just $1 of investment in email marketing can yield an average $38 in return.

    Constant Contactin EMail How To's- 13 readers -
  • October 2017: What’s New With Constant Contact?

    Fall is finally here! Time to put away your swimsuit, take out your flannel shirts, and jump into the newest Constant Contact features. Want to learn the latest improvements and new features available in your Constant Contact account? Take four minutes to watch the video below and learn about new product enhancements including: Automation Emails: Constant Contact’s new au ...

    Constant Contactin EMail- 16 readers -
  • Holiday Marketing Prep: 8 Tips for Email And Social Media

    Let’s be honest: small businesses have a lot of competition during the holiday season. For the “big guys”, waiting for the end of November is fine. They can unleash an onslaught of commercials, billboards, radio jingles, newspaper flyers, magazine spreads, and big money sponsorships for those holiday TV movies we’ve all seen 10,000 times—and it works—every year.

    Ryan Pinkham/ Constant Contactin Social EMail- 14 readers -
  • 5 Successful Women Entrepreneurs Share Their Best Advice

    October is here! Which means it’s time to raise a glass (or pumpkin spice latte) to celebrate National Women’s Small Business Month. There are over 11 million women-owned businesses in the U.S. And that number is growing dramatically each year. In fact, women-owned businesses are growing five times faster than the national average, and businesses owned by women of color have ...

    Miranda Paquet/ Constant Contact- 13 readers -
  • How to Measure the Success of Your Holiday Marketing

    With the holidays fast approaching, now’s the perfect time to start planning to have your best holiday season ever. But how will you know if you actually did any better with your email marketing when the holiday season is over? Whether you’re looking to increase sales or donations, it’s best to take a look back so you can set realistic goals for this year.

    Dave Charest/ Constant Contactin EMail How To's- 23 readers -
  • How to Grow Your Holiday Email List (Before It’s Too Late)

    The holiday season is almost here. To make the most of the festivities, your business is going to want an engaged email list to send holiday-focused promotions and deals to. But if you wait till the holidays to start growing your email list, you’ll already be too late. If your business wants to drive maximum sales during the holiday season, you need to start growing your hol ...

    Constant Contactin EMail How To's- 13 readers -
  • How to Show Value to Your Clients Through Digital Marketing Measurement

    When it comes to measuring digital marketing, it’s important to remember that your small business clients only care about the impact your actions are having on their business. Overburdening them with leading indicators such as likes, shares, and followers should never be your end goal. It should always be clear how these metrics are leading to a business result.

    Dave Charest/ Constant Contact- 13 readers -
  • 10 Things to Do When Getting Started on Twitter

    Whether it’s the anxiety of not knowing what to do, or the fear of possibly looking dumb—it’s easy to put off signing up for Facebook, Twitter, or Pinterest until tomorrow … or next week … or next month… Getting started on Twitter doesn’t need to be scary. Follow this step-by-step guide to get started. Here’s a list of the first 10 things you should do to get started on Twitter. 1.

    Ryan Pinkham/ Constant Contactin Social- 11 readers -
  • How to Write an Effective Holiday Marketing Email

    Almost $1 Trillion dollars are projected to be spent during the 2017 holiday season. Trillion. With a T. If your business isn’t taking advantage of the holiday season by sending out holiday-themed emails that drive sales, you’re leaving money on the table. If writing an effective holiday marketing email seems difficult, time-intensive, and stressful, use the following tips ...

    Constant Contactin EMail How To's- 23 readers -
  • How to Create a Video Marketing Strategy with 5 Easy Steps

    Whether you’re a small business or nonprofit, you need to consider a solid video marketing strategy to grow your business. Recent research found that 33 percent of online activity is spent watching video, and marketers using video grew their revenue 49 percent faster than non-video users because people simply love video.

    Constant Contactin EMail- 12 readers -
  • October 2017 Marketing and Holiday Planning

    October is almost here. That means it’s time to take out the Halloween decorations, find pumpkin versions of your favorite coffee drink, and plan your business’s holiday promotions. It might seem early, but with almost all of the biggest shopping days of the year coming up in the next three months, there’s no such thing as being too prepared.

    Constant Contact- 11 readers -
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