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When budgets are tight, marketing might be the first expense you look to cut. Let me stop you right there. While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. But with so many digital tools available, how do you know where to start? Email marketing is the tried and t ...
When I started BJC Branding, I found myself out of a tech sales job with no idea what I was going to do next. My bank account was quickly approaching three digits, and I only had my MacBook and a rolodex of a few names/emails to get going. My first legitimate client in 2011 (after being stiffed for thousands of dollars by two horribly unscrupulous businesses) was a sandwich s ...
You know consumers like to research businesses online before making a purchase. But did you know that they’re also looking for information about the people behind the business? It’s happening on LinkedIn. 77 percent of LinkedIn users say they’ve used the platform to research people, as well as companies.
Forget resolutions. If you want to get your business to the next level, you’re going to need a rallying cry. No matter if you’re brand new to email marketing or honing your skills to get even better results — a unified vision will push you forward and give you the winning mindset you need to succeed.
As a small business or nonprofit, the relationships you have with your customers and supporters are your biggest strength. This February, take the time to celebrate those connections and show people how much they matter to you. How can you spread the love? Send your subscribers a quick email to express your gratitude.
It’s not easy for an artist to get their name out there. The idea of being a marketer often clashes directly with how artists view themselves, and sometimes gets mislabeled as “selling out.” Despite this trend, being a starving artist is not in your best interest. It will not pay your rent or buy your groceries, and it won’t give you the resources needed to keep making the art you love.
Yes, I said the word campaign. Please don’t run away. From talking to nonprofit and small business owners, I’ve learned that many think the word “campaign” is scary. To them, it sounds incredibly complicated and time-consuming — but I’m here to tell you that it’s not hard to create an effective marketing campaign.
New Year, new features! Ready to learn about the latest and greatest features available in your Constant Contact account? You’ve come to the right place. Take four minutes to watch the video below and learn all about our new product enhancements, including our: Welcome Email Sent Email options Background patterns Image options RSVP Block, and Video Block ...
Each year around this time, I make a plan for the coming year. I cross off goals that I accomplished in the previous year and circle the ones I didn’t. Sometimes the circled goals make it back onto the coming year’s list for a second attempt. Other times I just accept the fact that I’m never going to quit eating sugar, so instead I bite the head off my last snowman cookie wi ...
Social media is one of the most important marketing tools your small business has to reach your audience because that’s where your customers spend their time. On average, Americans check their social media accounts 17 times a day. But, as a small business owner, do you really have the time to keep up with all the social media trends? Even if you know social media can help grow ...
It’s no secret that the publishing industry has changed tremendously over the last couple decades. The difference between a successful publishing company and an out-of-business publishing company comes down to its ability to adapt to this massive shift. At least that’s the way Lee Klancher, founder of Octane Press, sees it.
Earlier today, we shared our email marketing plan template to help you identify key dates and opportunities for your business. If you missed it, be sure to go back and print your free Email Marketing Plan Template here. With some key dates and upcoming opportunities in mind, you’re ready to fill out your 2017 Email Marketing Calendar. Download your free 2017 Email Marketing Calendar here.
Let’s be perfectly honest. You know that consistency is an important part of successful email marketing. Every year, you promise this will be the year you create (and stick to) an email marketing plan. And every year, something comes up and your plan falls by the wayside. Why you need an Email Marketing Plan Template Sometimes good intentions aren’t enough.
With 2017 on the horizon, it’s easy to get caught up in a frenzy of New Year planning. Maybe you’ve already started to create your resolutions and make plans for a great 2017. Here at Constant Contact, we’ve been busy planning the next few months’ worth of content — so we can help you meet your biggest marketing goals in 2017.
Arts marketing may sound like an oxymoron, but it’s absolutely essential to the success of your organization. You put endless time and energy into your event. There’s nothing worse than having your only attendees be your weird Uncle Marty and a random passerby who mistook your event for the premiere of the new Star Wars movie.
Did you know that email marketing and social media work really well together? Connecting with your customers on Facebook, Twitter, Instagram, and other major social media channels is a great way to build relationships and raise awareness for your business. But the real power of social media comes from integrating it with your other marketing channels — like email marketing.
At Constant Contact, we know the best way to create helpful email marketing resources for our customers is to listen to their questions. Fortunately, our customers aren’t shy. This year, they submitted 3,362 questions during our monthly webinars. Throughout the year, some themes kept coming up over and over again.
“A lot of times, people don’t know what they want until you show it to them.” – Steve Jobs I’ve always considered this to be a brilliant quote, but because it came from Jobs, I framed it in terms of the big, mass-market product categories where he was such an important force. But when I began to explore the niche market definition, I saw that the idea he was expressing relate ...