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You don’t have a crystal ball. That makes it a bit tricky to outmuscle your competitors by predicting the next big digital marketing trends. But don’t worry. It doesn’t have to be all guesswork. There are a few things that look nailed on to shake up digital marketing for small businesses in 2016. Here’s your rundown: Search: optimise for small screens 2015 saw Google finally ...
It’s no secret that images are an important part of your social media content. They attract attention and stand out among the information that floods our social news feeds. In fact, social media posts with visuals deliver 180 percent greater engagement. The tricky part is that each social network has its own dimension requirements to make your visuals look their best.
So far, in our new series for retailers, How to Increase Sales with Email Marketing, we’ve shared some tools to help you find your email marketing opportunities for the year. Today, you can use the marketing opportunities you identified to fill out your 2016 Email Marketing Planning Calendar. Get started by printing out the calendar.
One of the challenges with data — big or small —is that it can be tough to see the big picture How do you go beyond the numbers and use data to make smarter decisions for your business? To help you pull all the pieces together, we’ve compiled insights from Constant Contact customer surveys, Big Data from tens of millions of emails, and external data from valued experts.
Another day. Another marketing platform. Another way for you to connect with your target audience. Facebook Live is the new extension to Facebook that, pretty soon, you will be hearing a lot about. But what is Facebook Live? And — more to the point — how can small businesses like yours use it to supercharge your marketing? On 30th September 1929, British media changed forever.
Email marketing is about nurturing a connection with your audience. Personalising your emails gives you a cracking shortcut. How? Well, think about your own email habits. Given the choice between a generic email sent to every subscriber and an email that has been curated for your specific interests, which would you rather read? The stats fuel the case for personalisation.
If you use Facebook to promote your business, you know it’s harder than ever to reach your fans with organic Facebook content, based on Facebook’s algorithm that determines what users see in their News Feed. In fact, it’s estimated that organic Facebook posts reach less than 2 percent of their fans.
Talk to successful veterans of the startup world and one piece of advice most will give you is to launch your startup early. Let’s unpack this a little. There are three possible times to launch your startup: Early, Right on time, or Late We can eliminate “late” as a good option because, by definition, it’s a mistake to launch late.
When was the last time you did something really exciting at your store? How easy is it for new customers to find your business online? Are your regularly making improvements to help your existing customers? When you own a retail business, there’s never a shortage of improvements to be made — but sometimes the hardest part is knowing where to start.
As someone marketing a small business, you may be on the lookout for the next big thing, hoping to find a silver bullet or advanced strategy to use in 2016. The truth is you probably don’t need any of those things. If you’re using email marketing to get the word out about your small business and retain existing customers, you already have a strong foundation in place.
What do you mean? I am focused! It’s a new year and time to give your business renewed focus. You’ve set your business goals for 2016, so why not give your business a boost and really achieve them? To help you do that, I want to share with you one of my own best business tips: FOCUS. Yeah, yeah. You’re probably thinking that you are focused.
Franchisees often struggle to find the time and the money to market, especially at start-up when owners are working day and night to keep the doors open and make payroll. They shouldn’t have to reinvent the wheel to do their own marketing. For franchisors, brand recognition and marketing are especially critical due to the sheer scale of the operation.
Ever get the nagging feeling that your email marketing is stuck in a rut? It’s frustrating, isn’t it? You want to break free from your routine and try something new. But you’re short on time, you already have a system, and — if you’re being really honest — you’re a little bit afraid. Because what if your new ideas fall flat? Thinking about your emails from your subscribers’ p ...
Did you know that 58 percent of consumers subscribe to emails to receive discounts and special offers? When someone joins your email list, they’re opting in to learn more about your business. Some of these people will be completely new to your business, and will want to learn more about what you have to offer.
Last week, we announced a new series of virtual workshops and resources for retailers: How to Increase Sales with Email Marketing. As part of this series, we’ll be releasing new worksheets and holding virtual workshops to help you get your email marketing done in as little as 15 minutes at a time.
At the beginning of every year, a friend of mine in the retail space vows to get serious about using email marketing for his shop. But then the day-to-day of running his business always gets in the way of those good intentions. Sound familiar? The situation got me thinking. What if we could break that pattern of wanting to do better with email but not being able to find the ...
Did you know that 57 percent of small businesses are actively trying to grow their email lists? If you’re a business that respects the trust and privacy of your customers, you should never share your email list. Sharing your list could damage your reputation, hurt customer relationships, and ruin the trust that you’ve worked so hard to build.
It feels like every day a new mobile app pops up. In reality, that’s a huge underestimate — developers are actually submitting 1,000 apps to the Apple App Store each day! Businesses often create apps to reach new customers, drive business, and create brand awareness. As a small business, developing a mobile app probably isn’t at the top of your to-do list.
Donor acquisition may be the forefront of many fundraising strategies, but nearly three out of four new donors leave and never come back. Ten years ago the average donor retention rate of newly acquired donors was roughly 33 percent. Today it can be as low as 27 percent. These statistics prove that even when a supporter finally makes their first gift, the donor acquisition pro ...
You made your Snapchat account and have started sharing some creative content. There’s only one problem… You don’t have any followers. Snapchat is unlike any other social platform in that it does not have a native search feature. You can’t find other users in the app unless you know someone’s specific username, have their Snapcode, or have their phone number in your address book.
I screwed up. Back during my consulting days, I met a potential client at a party hosted by a mutual friend. We spent part of the evening talking about a marketing initiative she was trying to get off the ground. We agreed to get in touch later to discuss the possibility of working together. She gave me her card and asked me to follow up with her. And that’s where I blew it.
Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. During our ‘Growing your digital marketing agency: solving the measurement puzzle’ webinar we conducted a poll, asking which digital marketing activity our viewers (agencies and consultants) found the hardest to measure.