Constant Contact - Posts from February 2016

  • 4 ways your small business can leap to success in 2016

    Some of the best marketing ideas come from being in the moment. Capturing the zeitgeist. Having your finger gaffa-taped to The Pulse — whatever that is. With 2016’s Leap Day whirring towards us, here are some ideas to get you thinking about how you can pay homage to Leap Year while engaging your target audience with novel promotional ideas.

    Constant Contactin EMail- 22 readers -
  • 5 ways to use Twitter’s Direct Messages as a small business

    You know about Twitter. But what about its lesser-known Direct Messages feature — the self-professed “private side of Twitter”? Well it turns out you can win some serious brownie points with your audience when you use Direct Messages correctly. Great social marketing is about feeding the conversation around your business.

    Constant Contactin Social Twitter- 13 readers -
  • How to Write Your Email in 15 Minutes or Less

    When you’re caught up in the day-to-day of running your business, it’s easy to push your email marketing off. But what if you could sit down and write your email in 15 minutes or less? Use this worksheet to quickly fill in the content for your next email. We’ll walk you through how to do it, step-by-step, during our next free virtual workshop for retailers, Write Your Email in ...

    Miranda Paquet/ Constant Contactin EMail- 27 readers -
  • How small businesses can benefit from marketing automation

    Does marketing automation work? It’s a question plenty of small businesses are asking as they look to get more bang for their buck from their marketing campaigns. So we set about finding out. Our research is neatly displayed in the infographic below. As you will see, the case for marketing automation is pretty darn compelling.

    Constant Contactin How To's- 27 readers -
  • How to Create Engaging Content by Writing to One Person

    Back in 2009, Molly decided to go out on her own as a voice teacher. She put out ads on Craigslist to drum up business, and used simple headlines that read: “Voice Lessons.” Obviously, she was hoping to attract people looking for, um, voice lessons. The ads did attract people, but… After posting the ad many times, and receiving three or four responses each time, only one pers ...

    Dave Charest/ Constant Contactin Content How To's- 33 readers -
  • Increase Your Event Registrations with Social Share

    We are very excited to announce a new and improved way to take your event marketing beyond the inbox and increase your registrations. We call it our Social Share tool, and it was created to help you schedule a series of social media posts on Facebook, Twitter, and LinkedIn to promote your event — all from one place.

    Miranda Paquet/ Constant Contactin Social- 29 readers -
  • 6 ideas to spruce up your email marketing for Valentine’s Day

    Love it or loathe it, Valentine’s Day is coming. You can almost smell the Chanel. That means it’s time for your small business to think of ways to piggyback on the occasion. You already have a direct route into your target audience’s world — the email inbox. Your mission is to figure out how you can help your subscribers create a suitably earth-shattering Valentine’s Day for ...

    Constant Contactin EMail- 23 readers -
  • How to Write a Meaningful Thank You Email for Donors

    Saying thank you never goes out of style. It doesn’t matter if you’re a startup nonprofit running your first campaign or a historic charity — sending donors a thoughtful thank you message is one of the most important things your organization can do. Donors are more interested in receiving personalized messages and learning about the impact of their donation, rather than getting pricey gifts.

    Constant Contactin EMail How To's- 17 readers -
  • 3 Ways to Make List Segmentation Work for Your Nonprofit

    You spend time, energy, and resources building your email list. So when it comes time to send your latest email, you’re eager to send it to as many people as possible. After all, why wouldn’t you want to reach the largest audience you can? ‘One-size-fits-all’ marketing weakens the relationships you’re trying to develop.

    Constant Contactin EMail- 25 readers -
  • How to Create Insanely Good Online Content

    How often do you sit staring blankly at an equally blank screen, wishing that by some form of osmosis it would fill with beautifully crafted content? It’s a constant battle, isn’t it? Crafting fresh, relevant, and engaging content isn’t easy — even if you know your stuff. You need a system to help you speed up the process, so you can get back to the hundred other things on your to-do list.

    Constant Contactin Content Blogging How To's- 15 readers -
  • How Your Small Business Can Find Customer Love This Valentine’s Day

    It’s almost Valentine’s Day and you know what that means… Customers are searching for that perfect present. Whether they’re shopping for a significant other, family member, friend, or even a pet, customers are flocking to small businesses — just like yours — to show their love. Valentine’s Day spending increased by $1.6 billion over the past year, with $18.9 billion U.S.

    Constant Contactin EMail How To's- 31 readers -
  • Top LinkedIn Strategies for Small Business Hiring

    It’s become a common complaint: Small business hiring is difficult due to a lack of good and readily available talent. At the heart of this issue is the fact that small business owners are usually at a handicap compared to bigger employers when it comes to good sources of applicants. However, if you make smart use of LinkedIn, one of the best sources of applicants opens up to ...

    Susan Solovic/ Constant Contactin Social- 30 readers -
  • Create the Perfect Offer: 4 Questions You Need to Ask First

    Special offers are hardly a new marketing strategy. Long before email and social media marketing, special offers and promotions played an important role in how small businesses could attract new customers and drive repeat business. While offers used to consist of coupons in local papers or promotions spread through word of mouth, today there are more ways to promote an offer ...

    Miranda Paquet/ Constant Contactin EMail- 29 readers -
  • How to Create Customer Connections Through Storytelling

    Standing out from the competition is one of the most challenging parts of owning a small business. Maybe you have a better-trained staff, extended hours, faster and cheaper shipping, more frequent offers and promotions, or highly rated customer service. You can and should use all of these things in your marketing to attract, convert, and retain customers.

    Constant Contactin Social EMail Content How To's- 22 readers -
  • 5 Questions from Our First Virtual Workshop for Retailers

    Are you a retailer? Have you ever said that you don’t have the time to come up with a marketing plan? Do you feel that developing a plan is too complicated, time-consuming, and frustrating? Maybe you want to develop a plan but don’t know where to start? Those are questions that we tackled in the first session of our new Virtual Workshop Series for Retailers: How to Increase Sales with Email Ma.

    Constant Contactin EMail- 27 readers -