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Some of the best marketing ideas come from being in the moment. Capturing the zeitgeist. Having your finger gaffa-taped to The Pulse — whatever that is. With 2016’s Leap Day whirring towards us, here are some ideas to get you thinking about how you can pay homage to Leap Year while engaging your target audience with novel promotional ideas.
You know about Twitter. But what about its lesser-known Direct Messages feature — the self-professed “private side of Twitter”? Well it turns out you can win some serious brownie points with your audience when you use Direct Messages correctly. Great social marketing is about feeding the conversation around your business.
Ugh. Is it that time already? You know, that time you dread when you have to figure out what to say in your next email. That time when you think up five other things you could be doing instead. Sure, the act of writing your email can be the hardest part of email marketing. But it doesn’t have to be.
When you’re caught up in the day-to-day of running your business, it’s easy to push your email marketing off. But what if you could sit down and write your email in 15 minutes or less? Use this worksheet to quickly fill in the content for your next email. We’ll walk you through how to do it, step-by-step, during our next free virtual workshop for retailers, Write Your Email in ...
Does marketing automation work? It’s a question plenty of small businesses are asking as they look to get more bang for their buck from their marketing campaigns. So we set about finding out. Our research is neatly displayed in the infographic below. As you will see, the case for marketing automation is pretty darn compelling.
For business owners like Rick Lombardi, owner of The Vin Bin, a wine and cheese shop with locations in Marlborough, Hopkinton, and Southborough, Massachusetts, Constant Contact is the perfect way to reac ...
Back in 2009, Molly decided to go out on her own as a voice teacher. She put out ads on Craigslist to drum up business, and used simple headlines that read: “Voice Lessons.” Obviously, she was hoping to attract people looking for, um, voice lessons. The ads did attract people, but… After posting the ad many times, and receiving three or four responses each time, only one pers ...
Download the materials for this webinar: Email Content Template 20 Writing Prompts for Quick and Creative Non-promotional Emails View recordings and handouts for past sessions and registration links for future sessions. About this workshop: When you’re writing a marketing email for your small retail business, the most important thing to do is stay focused on the ou ...
What is the first impression you give as a nonprofit when your audience sees you in their email inbox? And when they see you there, what do they do next? This powerful seminar takes you step-by-step through the keys to effective email marketing: What it really is (and isn’t) What it can do for your business And the 5 easy steps you must take to harness the power of the inbox Grow .
When Paige Andrews started her needlepoint shoe company, By Paige Online LLC, in 2005, she knew marketing needed to play a role in her success. She didn’t consider herself to be a marketer at the time, but as a new business in a niche market, she wanted a convenient way to stay in touch with her growing customer base.
We are very excited to announce a new and improved way to take your event marketing beyond the inbox and increase your registrations. We call it our Social Share tool, and it was created to help you schedule a series of social media posts on Facebook, Twitter, and LinkedIn to promote your event — all from one place.
Love it or loathe it, Valentine’s Day is coming. You can almost smell the Chanel. That means it’s time for your small business to think of ways to piggyback on the occasion. You already have a direct route into your target audience’s world — the email inbox. Your mission is to figure out how you can help your subscribers create a suitably earth-shattering Valentine’s Day for ...
Saying thank you never goes out of style. It doesn’t matter if you’re a startup nonprofit running your first campaign or a historic charity — sending donors a thoughtful thank you message is one of the most important things your organization can do. Donors are more interested in receiving personalized messages and learning about the impact of their donation, rather than getting pricey gifts.
You spend time, energy, and resources building your email list. So when it comes time to send your latest email, you’re eager to send it to as many people as possible. After all, why wouldn’t you want to reach the largest audience you can? ‘One-size-fits-all’ marketing weakens the relationships you’re trying to develop.
How often do you sit staring blankly at an equally blank screen, wishing that by some form of osmosis it would fill with beautifully crafted content? It’s a constant battle, isn’t it? Crafting fresh, relevant, and engaging content isn’t easy — even if you know your stuff. You need a system to help you speed up the process, so you can get back to the hundred other things on your to-do list.
Your customers want more than promotional emails from your retail business. Are you giving them tips to use your product effectively? Have you introduced them to the people behind your business? When was the last time you asked them for feedback? To drive sales with email marketing, go beyond self-promotion; look for ways to provide value and build customer relationships.
It’s almost Valentine’s Day and you know what that means… Customers are searching for that perfect present. Whether they’re shopping for a significant other, family member, friend, or even a pet, customers are flocking to small businesses — just like yours — to show their love. Valentine’s Day spending increased by $1.6 billion over the past year, with $18.9 billion U.S.
It’s become a common complaint: Small business hiring is difficult due to a lack of good and readily available talent. At the heart of this issue is the fact that small business owners are usually at a handicap compared to bigger employers when it comes to good sources of applicants. However, if you make smart use of LinkedIn, one of the best sources of applicants opens up to ...
Special offers are hardly a new marketing strategy. Long before email and social media marketing, special offers and promotions played an important role in how small businesses could attract new customers and drive repeat business. While offers used to consist of coupons in local papers or promotions spread through word of mouth, today there are more ways to promote an offer ...
I’m sure I don’t have to tell you how important it is to continually be growing your email contact list. But even as an experienced marketer, you may not be taking advantage of all the key locations or tools available to you. Use the following resources to build a quality permission-based email list as fast as possible.
Nonprofit organizations have a lot of competition in the email inboxes. In addition to competing with businesses and brands, more nonprofits are ramping up their email marketing and other digital marketing efforts. In fact, 71 percent of nonprofits have reported that they’re doing more marketing now than two years ago.
Standing out from the competition is one of the most challenging parts of owning a small business. Maybe you have a better-trained staff, extended hours, faster and cheaper shipping, more frequent offers and promotions, or highly rated customer service. You can and should use all of these things in your marketing to attract, convert, and retain customers.
Are you a retailer? Have you ever said that you don’t have the time to come up with a marketing plan? Do you feel that developing a plan is too complicated, time-consuming, and frustrating? Maybe you want to develop a plan but don’t know where to start? Those are questions that we tackled in the first session of our new Virtual Workshop Series for Retailers: How to Increase Sales with Email Ma.