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Customers First, Always. That’s our #1 core value here at Constant Contact. We’re grateful for our customers — and we never forget that our success starts with yours. Which is why we never miss a chance to thank you for all you do and celebrate your success. Today, we congratulate our 2015 Constant Contact All Stars.
We love email. It’s one of the most effective and accountable marketing channels out there. But when you incorporate Facebook too, you can bump up your conversion rates and improve the success of your entire campaign. All you need is the email addresses of the people you are targeting. Cutting through the noise of the www is about being consistent.
Email marketing boosts repeat business, creates and increases awareness, and drives revenue and profit. A huge majority of U.S. adults prefer to receive promotional emails from companies they do business with. And about 7 out of 10 U.S. adults have made purchases influenced by a company’s email. At the same time, many businesses and consumers are also turning to social media, ...
If your small business has a following on Instagram, you need to understand how the algorithm governing its feed has changed recently. Items used to appear reverse chronologically in your followers’ feeds, so if your followers checked their Instagram accounts shortly after you posted something, your photo would appear at the top of their feeds. That has changed recently.
Local small business retailers have been witnessing this scene for a few years now: Shoppers roam their aisles finding good merchandise.They scan the barcode on their smartphone and then use a price comparison application to see if they can find a better deal…often online. The routine is called showrooming; if the search starts on the Internet and ends in a local store, it’s called webrooming.
While the use of marketing automation is increasing in terms of the number of businesses using automation and the level to which those businesses are using it, what we do know if that adoption is faster among larger businesses. A recent Raab Report found that 60 percent of those with revenues exceeding $500 million have already implemented marketing automation, but just 3 perc ...
Permission-based email marketing is the foundation of every successful email marketing strategy. So, what exactly is permission-based email marketing? It begins with making sure you are getting permission before adding new contacts to your email list. Asking for permission shows your audience that you respect their privacy.
Email marketing messages come in two different forms — HTML email and plain text email. What’s the difference between the two and which works better for your business? Here’s what you need to know: What is an HTML email? An HTML email is what you typically see from other businesses and organizations. They contain images, colors, formatting, and often start with an email template.
In this expert interview, we ask mobile marketing specialist, Franco Beschizza, how businesses can get started with mobile marketing. There are lots of examples of big brands doing big things with mobile marketing, but what about small businesses and agencies? Is the opportunity there? Absolutely. As consumers move towards a more mobile ecosphere, and new low-cost cloud-based m ...
Editor’s note: This post comes from our Constant Contact UK team. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. Allow us to take a wild guess. You are tired of hearing people say that you need to be doing mobile marketing. You already know that mobile marketing is blowing up.
We’ve all heard that a picture is worth a thousand words. But could it be worth a thousand dollars? Well, that depends on the images you choose to include in your emails. Using the right images in your email design will command attention, inspire action, and drive sales for your business. Let’s look at how you can use the right images in your next email: Why you need images ...
Editor’s note: This post comes from our Constant Contact UK team. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. Be honest. Is your small business really wowing your customers and clients? Every professional knows that customer service is important.
There is big news for small businesses using Snapchat. Last week, Snapchat rolled out new Geofilter options that allow small businesses to create promotional filters for users. Geofilters are photo filters that can only be accessed in specific geographic locations. You can see a few examples of Geofilters below.
Without bloated budgets and big staffs, generating and implementing small business marketing ideas is never easy. You can’t buy the communication power of a major television ad buy. However, when it comes to word-of-mouth advertising, you’re on equal footing with the huge corporations. When one person says something great about your small business it carries as much weight as ...
Zzzzzz. Is that how you feel when you think about your current email newsletter design? What’s even worse is that could be the way your customers feel when your email lands in their inbox. Perhaps your newsletter design needs a breath of fresh air? Luckily, with a professionally-designed email template, you can create a newsletter that looks great and inspires action.
If you’re a Facebook user, you’ve noticed the new Facebook Reactions feature that allows people to express themselves beyond just liking a post. What are Facebook Reactions? Facebook Reactions are an extension of Facebook’s Like button. If you hover over the button on a Facebook post on your desktop or mobile phone, you’ll see the six reactions: Like, Love, Haha, Wow, Sad and Angry.
The next installment of our Virtual Workshop Series for Retailers: How to Increase Sales with Email Marketing focuses on showing you how to design a marketing email in 15 minutes or less. You’ll see how simple it is to create a mobile-responsive email template, which means your email adapts to the device someone is reading it on, for your time-based promotions and non-promotional emails.
You know the feeling. It’s the day before your email newsletter goes out, and once again you’re just sitting there, staring at a blank template wondering where the heck to start. Sound familiar? We’ve all been there. Instead of having you feel this way every time you send out an email campaign, we’re going to save your life. Ok, maybe not quite.
Is your business one of the 50 million small businesses using Facebook Pages? If so, you may have seen new videos popping up on your Newsfeed this week. These videos, called Your Business Story, allow businesses to share what they are all about in the form of a 16-second video. The fun new tool follows Facebook’s announcement this week that they’ve hit a massive milestone — t ...
Editor’s Note: This is a contributed post from Kabbage. Kabbage helps small businesses get the funding they need to grow with fast, online financing. Find out more here. Access to business funding and online loans is a crucial component for small business survival. This is true whether you are just starting out, experiencing growth in a slow business cycle, or need positive cash flow.
View the materials for this webinar: Email Design Checklist How to Create a Reusable Email Template How to Use the Right Images in Your Email Design View recordings and handouts for past sessions and registration for future sessions. About the workshop: First impressions matter. Especially in the inbox.