Constant Contact - Posts from March 2016

  • Congratulations to Our Newest All Star Winners

    Customers First, Always. That’s our #1 core value here at Constant Contact. We’re grateful for our customers — and we never forget that our success starts with yours. Which is why we never miss a chance to thank you for all you do and celebrate your success. Today, we congratulate our 2015 Constant Contact All Stars.

    Miranda Paquet/ Constant Contactin EMail- 15 readers -
  • 5 Tips to Show Up in Instagram’s New Algorithm Feed

    If your small business has a following on Instagram, you need to understand how the algorithm governing its feed has changed recently. Items used to appear reverse chronologically in your followers’ feeds, so if your followers checked their Instagram accounts shortly after you posted something, your photo would appear at the top of their feeds. That has changed recently.

    Susan Solovic/ Constant Contactin Social- 20 readers -
  • 4 Shopping Apps to Keep Small Business Retailers Ahead of the Competition

    Local small business retailers have been witnessing this scene for a few years now: Shoppers roam their aisles finding good merchandise.They scan the barcode on their smartphone and then use a price comparison application to see if they can find a better deal…often online. The routine is called showrooming; if the search starts on the Internet and ends in a local store, it’s called webrooming.

    Susan Solovic/ Constant Contactin EMail- 14 readers -
  • How can small businesses get started with marketing automation?

    While the use of marketing automation is increasing in terms of the number of businesses using automation and the level to which those businesses are using it, what we do know if that adoption is faster among larger businesses. A recent Raab Report found that 60 percent of those with revenues exceeding $500 million have already implemented marketing automation, but just 3 perc ...

    Constant Contactin EMail How To's- 14 readers -
  • Everything You Need to Know About Permission-based Email Marketing

    Permission-based email marketing is the foundation of every successful email marketing strategy. So, what exactly is permission-based email marketing? It begins with making sure you are getting permission before adding new contacts to your email list. Asking for permission shows your audience that you respect their privacy.

    Constant Contactin EMail- 16 readers -
  • 4 Benefits of Using HTML Over Plain Text for Your Email Marketing

    Email marketing messages come in two different forms — HTML email and plain text email. What’s the difference between the two and which works better for your business? Here’s what you need to know: What is an HTML email? An HTML email is what you typically see from other businesses and organizations. They contain images, colors, formatting, and often start with an email template.

    Miranda Paquet/ Constant Contactin EMail- 22 readers -
  • How can small businesses get started with mobile marketing?

    In this expert interview, we ask mobile marketing specialist, Franco Beschizza, how businesses can get started with mobile marketing. There are lots of examples of big brands doing big things with mobile marketing, but what about small businesses and agencies? Is the opportunity there? Absolutely. As consumers move towards a more mobile ecosphere, and new low-cost cloud-based m ...

    Constant Contactin Mobile How To's- 13 readers -
  • How to succeed at mobile marketing on a shoestring

    Editor’s note: This post comes from our Constant Contact UK team. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. Allow us to take a wild guess. You are tired of hearing people say that you need to be doing mobile marketing. You already know that mobile marketing is blowing up.

    Constant Contactin Mobile EMail How To's- 19 readers -
  • How to Use the Right Images in Your Email Design

    We’ve all heard that a picture is worth a thousand words. But could it be worth a thousand dollars? Well, that depends on the images you choose to include in your emails. Using the right images in your email design will command attention, inspire action, and drive sales for your business. Let’s look at how you can use the right images in your next email: Why you need images ...

    Constant Contactin EMail How To's- 18 readers -
  • How to Master Your First Snapchat On-Demand Geofilter

    There is big news for small businesses using Snapchat. Last week, Snapchat rolled out new Geofilter options that allow small businesses to create promotional filters for users. Geofilters are photo filters that can only be accessed in specific geographic locations. You can see a few examples of Geofilters below.

    Constant Contactin Social How To's- 15 readers -
  • [Checklist] 7 Essential Elements of Email Design for Retailers

    The next installment of our Virtual Workshop Series for Retailers: How to Increase Sales with Email Marketing focuses on showing you how to design a marketing email in 15 minutes or less. You’ll see how simple it is to create a mobile-responsive email template, which means your email adapts to the device someone is reading it on, for your time-based promotions and non-promotional emails.

    Dave Charest/ Constant Contactin Social EMail- 28 readers -
  • How to Create a Reusable Email Template

    You know the feeling. It’s the day before your email newsletter goes out, and once again you’re just sitting there, staring at a blank template wondering where the heck to start. Sound familiar? We’ve all been there. Instead of having you feel this way every time you send out an email campaign, we’re going to save your life. Ok, maybe not quite.

    Constant Contactin EMail How To's- 21 readers -
  • Facebook Wants You to Share Your Business Story

    Is your business one of the 50 million small businesses using Facebook Pages? If so, you may have seen new videos popping up on your Newsfeed this week. These videos, called Your Business Story, allow businesses to share what they are all about in the form of a 16-second video. The fun new tool follows Facebook’s announcement this week that they’ve hit a massive milestone — t ...

    Constant Contactin Social Facebook- 9 readers -
  • What Small Businesses Need to Know About Online Loans

    Editor’s Note: This is a contributed post from Kabbage. Kabbage helps small businesses get the funding they need to grow with fast, online financing. Find out more here. Access to business funding and online loans is a crucial component for small business survival. This is true whether you are just starting out, experiencing growth in a slow business cycle, or need positive cash flow.

    Constant Contact- 16 readers -