• Practical Tips to Calm the Most Extreme Public-Speaking Jitters

    Tamsen Webster, executive producer of TEDxCambridge and public speaking strategist, says stage fright leads marketers to miss huge opportunities to differentiate themselves. Consider that 68% of B2B marketers use in-person events and 58% use webinars and webcasts as part of their content portfolio, according to CMI’s 2017 Benchmarks, Budgets, and Trends—North America.

    Content Marketing Institute- 9 readers -
  • Why Freelance Content Writers Aren’t Getting the Results You Want

    You need content – and lots of it. But you’re faced with only so many hours in the day and a finite number of content marketing team members. Most people will advise that the best way to get all that content is to outsource it. You post a job listing. You pick the lucky applicant from the hundreds of proposals, assign an article, and offer a few insights on the subject.

    Content Marketing Institutein Content- 15 readers -
  • From Good to Great: Tips to Take Your Next Live Event Up a Notch

    Live events are a staple in many marketers’ arsenals, with 68% of B2B and 59% of B2C marketers including them in their content marketing mix. And any marketer who has been involved in planning an event — as I have been dozens and dozens of times — knows how many details go into providing an unforgettable experience for attendees.

    Content Marketing Institute- 12 readers -
  • Why – and How – to Map Out Your Customers’ Journeys [Template]

    In one of the most useful workshops I’ve attended, we created a customer-journey map for content planning. Before doing this exercise, I had only a fuzzy notion of what a customer-journey content map might look like, how to make one, and why anyone would bother. It turns out, this map looks like a spreadsheet. You make one by filling the cells.

    Content Marketing Institute- 4 readers -
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