• The Art and Science of Emotional Engagement

    Fun fact: Neuro-imagery shows that when evaluating brands, consumers primarily use emotions rather than factual information. This is as true for brand-created content as it is for traditional advertising spots and banners. We can see the power of emotional content at work in marketing campaigns that went viral.

    Content Marketing Institute- 10 readers -
  • How to Create the Ultimate Branded Content Style Guide

    I’m a sucker for first-person stories. When people share their personal experiences, especially in B2B content, they draw me in and I often read to the end, consuming their message while I’m at it. Often personal content humanizes a corporate brand and can pack a big impact — but only if that’s what the brand intends for me to feel.

    Content Marketing Institutein Content How To's- 9 readers -
  • Email Marketing: A Fresh Take From the Experts

    Email and content are long-time buds. Subscribers are central to building a successful business. There’s no better content distribution channel than email. What would email marketers have to do if content wasn’t there to give them something to say? In fact, 93% of B2B marketers reported using email to distribute their content in CMI/ MarketingProf’s B2B Content Marketing: 201 ...

    Content Marketing Institutein EMail- 11 readers -
  • How to Turn Research Into 27+ Content Pieces [Case Study]

    A few months ago, our research report was complete. Instead of simply rejoicing at its delivery, we pounced on the opportunity to use it as a core part of our content marketing strategy. Now, we share what we did, what we learned, and how we’re using it today to help you learn how a single piece of good content can launch a robust content marketing effort.

    Content Marketing Institutein Social Content- 7 readers -
  • 7 Tips to Harness Your Event Superpowers

    From planning and promotion to execution and follow-up, great events require a killer strategy with a heaping dose of tenacity to pull off. Those who do it well seem superhuman, with powers we mere normals do not possess. Never fear; a social media event plan is here. Social superpowers … activate. HANDPICKED RELATED CONTENT: Every Event Should Be Time for Social Media 1.

    Content Marketing Institutein Social EMail- 8 readers -
  • Content Marketing ROI: 4 Ways to Get Started

    Just as the journey of a thousand miles begins with a single step, the journey toward measuring your content marketing ROI starts with a single area. It’s a first step that 28% of B2B marketers aren’t taking — they say they aren’t measuring the ROI of their content efforts, according to CMI’s B2B Content Marketing: 2017 Benchmarks, Budgets and Trends — North America.

    Content Marketing Institutein Content- 12 readers -
  • 10 Content Marketing Roles for the Next 10 Years

    “What roles do I need to be successful with a content marketing approach?” Several years ago, I started thinking about how to categorize content marketing roles. Given so many moving parts in effective content marketing programs, it’s imperative that everyone involved knows who is responsible for each task, and that all the most essential tasks are documented in your content marketing strategy.

    Joe Pulizzi/ Content Marketing Institutein Content- 10 readers -
  • A Simple Approach to Document Your Content Marketing Strategy

    I write this fresh off a trip that took me from Cleveland to Helsinki with a brief stop in Copenhagen and then to London. It’s been almost 10 years now since I’ve been speaking on the topic of content marketing in and around Europe. Over that time, content marketing has become a driving force, maybe THE biggest change I’ve seen in the approach to marketing around this continent.

    Joe Pulizzi/ Content Marketing Institutein Content- 14 readers -
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