• Beauty Matters: 3 Tips to Create Attractive Blog Posts

    Have you ever seen a blog post and thought, “Wow, this looks really nice”? On the flip side, have you seen a post with a wall of text and no images, and thought, “Wow, this looks really ugly”? Did you even read the second one? Your posts’ text needs to engage your readers to keep them coming back, but first your posts need to be visually appealing to attract those readers.

    Content Marketing Institutein Social Content Blogging- 11 readers -
  • 5 Research Insights to Drive Your Content Marketing

    Now in its seventh year, the Content Marketing Institute/MarketingProfs annual survey of content marketers has evolved with the times. In 2010, content marketing was little more than a buzzword. Most marketers dabbling in the approach were curious about the tactics (e.g., blogging, webinars, events) their peers were using and how well those tactics were working.

    Content Marketing Institutein Content- 12 readers -
  • Elevate Your Marketing Career: 5 Ways to Invest in You

    Editor’s note: With so many things requiring your attention, it’s tough to know how to spend your time. This update of a previously published post shares one suggestion of how you should invest your time. You. That’s the topic of my post today. You. Last year, I participated in a panel for the Detroit Content Strategy Meetup, and one of the questions posed by our moderator ...

    Michele Linn/ Content Marketing Institute- 12 readers -
  • Major Changes Come to Content Marketing World 2017

    A few months after every Content Marketing World, I review each and every survey response about the event. In 2016, about 800 of the 3,600 attendees completed the survey. I always start with the good stuff – what did you like best, who was your favorite speaker. It’s like watching a video with both babies and puppies at one time.

    Joe Pulizzi/ Content Marketing Institutein Content- 6 readers -
  • 6 Steps to Find the Perfect Content Marketing Pro

    If your organization hasn’t emphasized deliberate content marketing – meaning, there’s no documented strategy with tangible goals and metrics – now is the time to find someone who can take your company to the next level. But how do you find that right someone? It might take a little time, but if you follow this six-step process, you’ll find a stellar marketer who will help yo ...

    Content Marketing Institutein Content- 17 readers -
  • 7 Ways to Accelerate Your Content Review and Approval

    As a content marketer, you have so much of the planning and execution phases in your control. You drive forward, setting up tasks to be done and milestones to be hit, and then knocking them down one by one. You have a tangible feeling of accomplishment and momentum. Everything’s running on time. The finish line is in view.

    Content Marketing Institutein Content- 16 readers -
  • 8 Content Marketing Lessons to Live By (and Win Awards)

    We all appreciate when our content marketing efforts earn kudos from our audiences. But for marketing agencies, recognition from the public and their peers is their bread and butter – winning an award can mean a higher profile for the portfolio of work, greater awareness and interest among potential clients, and maybe an increased chance of winning more business.

    Jodi Harris/ Content Marketing Institutein Content- 19 readers -
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