• The Biggest Content Marketing Trends in 2017

      I’ve spent the last 12-plus months talking with enterprise marketers from around the globe to get a handle on where the content marketing industry is going. Through that process, in combination with our ongoing research, the CMI team puts together the schedule for Content Marketing World 2016. Here are what I believe are some of the biggest issues enterprise marketers are dea ...

      Joe Pulizzi/ Content Marketing Institutein Social- 24 readers -
    • 60+ LinkedIn Profile Tips for Marketers

      Content marketing careers are constantly evolving, but one thing is certain: The power of LinkedIn for personal branding is here to stay, especially when you’re aware of all the tricks that can help you strengthen your profile. If your “Who’s Viewed Your Profile” chart is flatlining week after week, these tips will help breathe new life into your profile, improve your presenc ...

      Content Marketing Institute- 31 readers -
  • The 7 Traits of Successful Content Marketers

    One of the most influential authors of my personal and career journey is Napoleon Hill. Napoleon Hill’s classic Think and Grow Rich was first published in 1937. Now, in its 80th anniversary year, Mr. Hill’s lessons are still extremely relevant and valuable. I had the opportunity to dust off my copy of Think and Grow Rich (from 1960, with dog-eared and coffee-stained pages) a ...

    Joe Pulizzi/ Content Marketing Institutein Content- 11 readers -
  • Need Engaging, Authentic Content? Unleash the Power of Conversations

    Where should content marketing leaders go to refuel and refresh their content marketing program? Having conducted hundreds of customer interviews over the years on behalf of my clients, I find the raw, unfiltered perspectives of customers provide powerful, new insights. I’m not talking about gathering quotes for a customer testimonial; I’m suggesting creating a steady stream ...

    Content Marketing Institutein EMail Content- 14 readers -
  • Confused About Agile Marketing? Your Questions Answered

    Despite the growing popularity of Agile marketing and the fervent evangelism of early adopters, most marketers remain at least a bit confused. Questions are to be expected. Why? Because, although the basic Agile modus operandi is fairly straightforward – release work rapidly, learn from its performance, and adjust accordingly – Agile teams need an internal system that supports ...

    Content Marketing Institute- 15 readers -
  • Merging Two Blogs: Strategies for Content Success

    Maybe you have two separate blogs that deal with two elements of your overall business. Maybe you’re rebranding your business and need to rebrand your blog. Perhaps you recently acquired another company and want to incorporate its blog into your own. Or maybe you purchased a relevant domain for the SEO juice and need to transfer your existing blog to it.

    Content Marketing Institutein SEO Content Blogging- 9 readers -
  • How the World’s Best Journalists Bring Interviews to Life

    At the ripe age of 28, after years of performing odd jobs at a small radio station, Larry King found his first job interviewing people on the radio. But he wasn’t sitting in front of that famous globe backdrop or interviewing world leaders as he would do later on CNN. He was sitting in Pumpernik’s, a Jewish deli in Miami, interviewing whoever happened to have walk through the door.

    Content Marketing Institutein How To's- 15 readers -
  • 8+ Tools to Find Related Keywords for Your Content

    “Write for the user, not the search engines,” continues to be a mantra of content marketing. In reality, smart content creators write for both. Quality content is interesting, informative, original, AND it includes keywords, ultimately leading to more visits and helping you achieve your why. Quality content naturally builds links, which improves the site authority, which in t ...

    Content Marketing Institutein SEO Content- 34 readers -
  • How to Create a Best-in-Class Infographic Series in 6 Steps

    With visual content booming, one word too often still strikes fear into the heart of content marketers – infographic. Add “series” after “infographic” and it can sound like madness to the uninitiated. How can you gather the stats and communicate a clear message while making them look good in a set? Don’t panic! Creating an infographic series can be much less painful than it ...

    Content Marketing Institutein How To's- 19 readers -
  • How to Architect Your Content Strategy

    The first thing that struck me about Denise Kadilak’s talk at Content Marketing World was the title: How to Document and Architect Your Content Strategy. We hear over and over that a content strategy must be documented … but architected? What does it mean to architect a content strategy? Why and how do we do that? What does it mean to architect your content strategy? To archit ...

    Content Marketing Institutein Content How To's- 13 readers -
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