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I’ve spent the last 12-plus months talking with enterprise marketers from around the globe to get a handle on where the content marketing industry is going. Through that process, in combination with our ongoing research, the CMI team puts together the schedule for Content Marketing World 2016. Here are what I believe are some of the biggest issues enterprise marketers are dea ...
Content marketing careers are constantly evolving, but one thing is certain: The power of LinkedIn for personal branding is here to stay, especially when you’re aware of all the tricks that can help you strengthen your profile. If your “Who’s Viewed Your Profile” chart is flatlining week after week, these tips will help breathe new life into your profile, improve your presenc ...
In what usually is a rather uneventful month for news, December proved us all wrong in 2016. A number of newsworthy activities related to the content marketing industry appeared on the radar this month, and I believe they could work as a crystal ball for content marketers as we move into 2017. HANDPICKED RELATED CONTENT: The Biggest Content Marketing Trends in 2017 Trend 1: ...
In the rush to get on the front page of Google, a major SERP opportunity stands out as the most useful and most relevant available: featured snippets. The bits of text at the top of many informational searches in Google, featured snippets can drive a ton of attention toward your site and can be an invaluable weapon for marketers.
Email drip campaigns can be powerful and effective ways to build a loyal audience and share your great content with prospects and customers. But they can also fail miserably. Common — but easily avoidable — mistakes are enough to make babies cry and ruin your sender reputation. During CMI’s ContentTECH virtual event, Gini Dietrich, CEO at Arment Dietrich Inc.
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I dissect the latest native advertising research to see whether this technique is gaining ground or losing fans. We also explore some optimistic CMO research, and explain why technology and analytics will save the day.
If you want your content to serve its purpose and drive marketing goals, you need to be proactive with your content promotion. Here are seven content promotion tactics you can use to get your website noticed. 1. Send an email broadcast Your email list is (hopefully) composed of people who signed up because they’re interested in your brand and want to receive your latest updates.
There are only a few industries in which automation isn’t threatening some job roles. That’s a pretty scary thought, right? Well, don’t panic just yet. “While automation will eliminate very few occupations entirely in the next decade, it will affect portions of almost all jobs to a greater or lesser degree, depending on the type of work they entail,” according to McKinsey Quarterly.
Technology marketers have tough jobs. Not only must they master their company’s sometimes complex products and offerings, but they also need to communicate quickly and succinctly — and in a way that is different from what their competitors are doing. Complicating matters is the long and often complex buyer’s journey. But, there is good news.
Web content and blog articles. We all need them, but what do we do with them as their numbers grow (and grow)? It’s easy to get overwhelmed. How do you keep your content up to date? Which pages should you focus on? And what should you even do with the pages you are tracking? A review of key reports Before we dig in, there are three reports from Google Analytics you need to ac ...
Once upon a time, search engines were robotic, mechanical, and mathematical. However, Google’s algorithm standards have since become much more focused on what those searching for information really want. As such, user intent is the key to creating the content that enhances the relevance of your pages and improves your SEO.
Social media is arguably the most powerful growth tool on the internet. Ironically, it’s also the most difficult to master. In a study by Ascend2, 40% of digital marketers cited social as the “most difficult” channel to master (a tie for first with websites). Asked to identify the most difficult tactic on this most difficult channel, the answer — by a landslide — was three wo ...
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss why publishing agencies are struggling with the creative services business model. We also explore print’s potential for targeting teens and tweens, and give our views on some new video research.
Few people buy on a first look. Way before they take money out of their pockets, people are looking for a solution to a problem. When they become aware of something that may solve that problem, they need to consider which solution is better. Finally, they need to choose wisely among providers that solve the same problem but in different (faster, cheaper, better) ways.
Do you shrug when managers ask what impact your content efforts have on the bottom line? Are you tired of fighting about who does what with your content? Do you have too much content and need a better way to manage it all? Sure, everyone knows that content is (or should be) a business asset. But how do you make it so – and prove it? You might follow Intel’s example.
Live-stream video combines some of the most tried-and-true methods of engaging with your audience with innovative opportunities to engage a step further. But there’s more to building engagement than what happens during the broadcasting. There’s a lot you can do before, during, and after you go live to squeeze as much value as you can out of every live video.
Best-selling author Ann Handley has the secret to level-up your writing skills. She shared it at Content Marketing World. Now, I share it with you. Many of us might think that the secret to becoming a “ludicrously spectacular” writer is magic. Or an innate talent or gift. But Ann gave us the cold reality: To be a better writer requires showing up every day and doing the work.
If you want to get your content noticed, you need to pay more attention to one social network, and I’m not talking about Facebook. LinkedIn has seen explosive growth in the number of articles published on the platform. It also plays an increasingly significant role in content distribution for articles published on other domains.
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