Content Marketing Institute - Posts from December 2015

  • Why You Shouldn’t Care That One-Third of Readers Despise Your Content

    The average reader of a brand’s long-form content doesn’t consume 42% of the pages. That’s one key takeaway from our recent B2B Content Engagement Benchmark Report at Docalytics. The findings surfaced from engagement data captured during 180,000 view sessions of more than 1,700 downloadable, long-form content resources like e-books, white papers, reports, and guides.

    Content Marketing Institutein Content- 17 readers -
  • 5 Hacks to Improve Your Blog and Get More Traffic

    How do you imagine your perfect blog post? I bet it is a copywriting masterpiece with hundreds of comments and thousands of social shares. Sure you care about SEO performance, but a bigger pleasure is when your content wins readers’ recognition. And it spreads like wild fire because your post is just awesome. Unfortunately, the reality is different.

    Content Marketing Institutein Social Blogging- 22 readers -
  • Is Viral Content Making You Sick?

    Most of us know that achieving a viral hit is a crapshoot, even for the most skilled marketer. Your content is subject to the capricious, anarchic, unforgiving, cat-loving whims of the Internet. Yet, some still exploit meme culture to spread brand messages without understanding what it really means to “go viral.” [Face palm.

    Jonathan Crossfield/ Content Marketing Institutein Social Content- 24 readers -
  • 3 (Easy) Ways to Truly Surprise Your Audience

    Year after year, one of the top findings – and challenges – identified in our annual content marketing research is that marketers want to create content that is more engaging. It’s a top priority for any marketer no matter how effective or how big the company. One way to engage: Surprise your audience.

    Michele Linn/ Content Marketing Institute- 24 readers -
  • Content Curation Resolutions: 8 Tools to Try in 2016

    Does anyone know where 2015 went? Seems like I just blinked my eyes and opened them on a brand new year. I always consider the holiday season to be a time for reflection – a time to take a step back from the daily grind, look at the progress I made in the year that’s passed, and prepare to tackle the tasks and projects I want to accomplish in the next 12 months.

    Jodi Harris/ Content Marketing Institutein Content- 33 readers -
  • Agile Principles + Content Marketing = Long-Term Success

    By now I hope we’ve all heard that content marketing is a long play. You simply can’t decide to try it out for a couple of months and expect to see huge payoffs. Instead, to get the most out of your content you have to get management, executives, or whoever holds the purse strings to commit to at least a year of consistent content marketing.

    Content Marketing Institutein Content- 21 readers -
  • 7 Stolen Content Marketing Ideas You Can Use Today

    In 2013, Joe Pulizzi published a popular post called 8 Remarkable (and Stolen) Content Marketing Ideas. In it, he shared his favorite ideas from others in the content marketing space. While those original “stolen” ideas are definitely worth revisiting, here are seven more from 2015 that came from blog posts and Content Marketing World speakers.

    Michele Linn/ Content Marketing Institutein Content- 40 readers -
  • 4 Steps to Get Executive Buy-In for B2B Content Marketing

    B2B buyers are, on average, 57% of the way through the decision-making process before they speak with a salesperson, according to research by CEB. Content marketers have a huge opportunity to help guide prospects in the first half of their journey and ensure that their company is on the short list for the first conversation with sales.

    Content Marketing Institutein Content- 24 readers -
  • UK Marketers Need to Get Back to Basics [New Research]

    When it comes to content marketing, UK marketers are doing more: Sixty-six percent of marketers say they expect their organization’s content marketing budget to increase in the next 12 months. Eighty-eight percent say they will produce more content in 2016 than they did in 2015. They are using more tactics in general (13 this year, compared to 12 last year), and usage o ...

    Joe Pulizzi/ Content Marketing Institute- 20 readers -
  • Our Favorite Tweets from the 2015 #CMWorld Twitter Chats

    At the Content Marketing Institute, our team is filled with people who have a genuine enthusiasm for the practice of content marketing. We also are fortunate to be supported by another team with a similar fervor – a vibrant #CMWorld Twitter Chat community. This super-smart, incessantly curious, and generous group gathers each Tuesday at noon Eastern Standard Time.

    Content Marketing Institutein Social EMail Twitter- 27 readers -
  • How to Stop Worrying and Love Content Inventories and Audits

    Content inventories. Content audits. The terms alone can strike fear into the heart of any marketer. Many of us aren’t sure what these inventories and audits look like or why, exactly, they exist. We sense vaguely that they’re big and messy, like monsters lurking in the closet. We avoid thinking about them, figuring that if they’re important, someday someone will do something about them.

    Content Marketing Institutein SEO Content How To's- 22 readers -
  • How to Do Backlinks in Wikipedia the Right Way

    Over the years, Wikipedia has become a minefield for marketers, often causing more trouble than it’s worth. However, Wikipedia is still effective and can be used by content marketers to both assist with SEO and contribute to the mission of the world’s largest encyclopedia. Content marketers often misunderstand how backlinks work in Wikipedia.

    Content Marketing Institutein Social SEO How To's- 6 readers -
  • Governing Brand Identity in the Age of Social Media

    This post was co-written by Kristina Podnar, VP of consulting services at ActiveStandards. With each new wave of social software and tools, marketers have more prominent and sophisticated ways to adopt an online identity and interact with audiences – for better and for worse. The good thing is that organizations now engage with prospects, customers, and the world at large in ...

    Content Marketing Institutein Social- 14 readers -
  • The Lowdown on Creating Personalized Quizzes to Boost Your Marketing

    Boring content won’t generate the amount of leads you want. As a content marketer, you want to be able to find some form of content that consistently performs well with your audience. Pair that up with personalization and you could improve your click-through rates by 14%, and conversion rates by 10%, according to Aberdeen Group research.

    Content Marketing Institutein Social- 12 readers -
  • Is Print Still Relevant? Lincoln Electric Says Yes

    Why would a forward-thinking global manufacturer debut a print magazine in 2015? The reasons are numerous, says Craig Coffey, Lincoln Electric’s U.S. marketing communications manager. Lincoln Electric, a global manufacturer in the welding industry, launched ARC Magazine this year to: Fill a content hole for its audience Address the sales team’s need for better print mat ...

    Content Marketing Institute- 8 readers -
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