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Have you ever wondered if testimonials work? The answer is a resounding, “Yes!” Why do you need client testimonials on your website? It’s simple, really. You need to use customer reviews to increase your conversions. By using them, you eliminate any doubts your customers may have and in turn help them with their purchasing decision.
Hailed as the “Father of Advertising,” marketing executive David Ogilvy said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” This expert at all things marketing, also said, “On the average, five times as many people read the headlines as read the body copy.
Wondering why we used a photo of duck feet? Hopefully it generated some type of curiosity, and made you want to read more. If so, we picked a good stock image. If not, well, let’s talk about how stock images can improve conversion rates. “Stock photos get a bad rap.” Actually, they were part of the joke when they were used to promote Vince Vaughn’s movie Unfinished Business.
Looking for some design inspiration? Venturing into the world of UX design? Investigating new website trends? In our feature article, we’re going to help you get inspired with some blow your mind website examples. We picked these examples because they are dynamic, user-friendly, interactive websites, and they grab the website visitor and compel them to dig deeper.
Email marketing automation is one of the top marketing buzzwords of the year. You’ll find that email marketers everywhere are abandoning mass-emails for a more personalized, strategic approach. In this article, we look at how you master and benefit from automating your email marketing. First, we’ll tell why you’ll benefit from it, and then we’ll give you some advanced tips ...
We live in a politically correct society today. So, does that ever have you wondering about your copy and your headlines? Do you ever wonder if your text is off-putting to people or just what the fuss is all about? In this article, let’s look at Merry Christmas versus Happy Holidays in your headlines and ask, “Does it matter?” First, we’re going to tell you upfront that this ...
Are you in the market for a new website? Wondering what’s going on in the web design world? In our feature article, we’re going to help you get inspired with some blow your mind website examples. We picked these examples because not only are they attractive, interactive websites, but they are user-friendly and intuitive for their customers.
Google Analytics stands apart in a league of its own as the best tool for understanding your web traffic and conversions. Yet, as the best tool, it can be confusing and overwhelming to figure out. In this article, we first look at how you set up an account in Google Analytics, and then we look at some more advanced tips for making it work for you.
Have you ever wondered if a specially chosen color would affect the buying habits of your website visitors? The answer is, “yes,” color absolutely influences visitors to your website, and it is even responsible for the actions they take. Let’s look at how to color your website and influence conversion, but, first, let’s review why color has such power to persuade your website visitors.
Have you heard of Google Data Studio? If not, we’re going to tell you what it is and how you can be a data rock star just by using it. If you have heard of it, you’ll enjoy our advanced tips that break it down into something that is easy for your business to use. What is Google Data Studio? What if we told you that Google Data Studio could turn all of your very confusing Googl ...
Does the thought of marketing analytics make you cringe? Does it seem overwhelming and time consuming? Many business owners find analytics and reporting a cumbersome task and one they put off until absolutely necessary. If this is you, or you’d like some advanced tips on measuring data, this is the article for you.
Customer acquisition is the process you go through to gain new customers. It’s how you persuade people to purchase your products or services. Are you doing enough to increase your customer acquisition rates? In this article, we provide your definitive guide to customer acquisition. You’ll learn some advanced strategies for acquiring, and keeping, new customers.
Your customers are the essence of your business. Most business owners instinctively know this. What many don’t know is that you have to cultivate and nurture your customers to grow your base and retain your customers. In this article, we look at seven ways to grow your business with emails. We’ll show you how to do it and why.
So you have have a successful BigCommerce store that is churning away and you’ve stumbled across our post about getting a 100x ROI in your store. You were intrigued, you reached out and we got you started with our Snake Charmer tool, now here you are. It’s set up time. Let’s do this. Step 1: Navigate to your “Storefront Design” Step 2: Visit your Template Files On your “Store ...
Is it time to light a fire on your website? Are you looking to increase your online business and lead generation? In this article, we’re going to take a look at some advanced tips for lead conversion. Optimizing your leads and driving your business online means targeting your website visitors and enticing them with an offer they can’t refuse. This might be on a landing page or a blog post.
A few years ago we started a little conversion optimization company called Conversion Voodoo. As we helped our clients grow, we grew up, too, landing a spot as one of the leading CRO companies in the business. It was our innovation in testing that helped our clients, and ourselves, rise to the top.
Keeping the customers you have today has never been more important for your online business. While finding new customers and growing that side of your business is terrific, keeping your current customers and increasing their loyalty is cheaper for our business in the long run. We’re going to look at retention marketing and your online business.
You’ve probably heard that you only have one chance to make a first impression. You’ve been told that first impressions last, so make them count. Do they really matter? Consider the book, Blink, by Malcolm Gladwell. He cites numerous studies that show our first impressions are fairly accurate, and that they do indeed stand the test of time.
Using Landing Page Optimization to Explode Profits and Grow Your Marketing Campaigns