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Wondering why we used a photo of duck feet? Hopefully it generated some type of curiosity, and made you want to read more. If so, we picked a good stock image. If not, well, let’s talk about how stock images can improve conversion rates. “Stock photos get a bad rap.” Actually, they were part of the joke when they were used to promote Vince Vaughn’s movie Unfinished Business.
The Internet is full of possibilities when it comes to driving traffic to your online store. One of the easiest, and often less expensive ways, is to use social media. In this article, we’ll talk about social media tricks that drive traffic to your online store. We’ll help you guide your social media followers to your landing pages to increase your conversion rate optimization.
Children love stories. That is a fact most everyone knows. But why? According to YoExperts, “Story reading bonds the reader to the listener and the listener to the reader.” With this knowledge in hand, we can surmise the same is true for consumers. When you provide a story for your customers, you bond your business to them and vice versa.
Have you heard of Google Data Studio? If not, we’re going to tell you what it is and how you can be a data rock star just by using it. If you have heard of it, you’ll enjoy our advanced tips that break it down into something that is easy for your business to use. What is Google Data Studio? What if we told you that Google Data Studio could turn all of your very confusing Googl ...
Does the thought of marketing analytics make you cringe? Does it seem overwhelming and time consuming? Many business owners find analytics and reporting a cumbersome task and one they put off until absolutely necessary. If this is you, or you’d like some advanced tips on measuring data, this is the article for you.
Customer acquisition is the process you go through to gain new customers. It’s how you persuade people to purchase your products or services. Are you doing enough to increase your customer acquisition rates? In this article, we provide your definitive guide to customer acquisition. You’ll learn some advanced strategies for acquiring, and keeping, new customers.
Your customers are the essence of your business. Most business owners instinctively know this. What many don’t know is that you have to cultivate and nurture your customers to grow your base and retain your customers. In this article, we look at seven ways to grow your business with emails. We’ll show you how to do it and why.
So you have have a successful BigCommerce store that is churning away and you’ve stumbled across our post about getting a 100x ROI in your store. You were intrigued, you reached out and we got you started with our Snake Charmer tool, now here you are. It’s set up time. Let’s do this. Step 1: Navigate to your “Storefront Design” Step 2: Visit your Template Files On your “Store ...
Is it time to light a fire on your website? Are you looking to increase your online business and lead generation? In this article, we’re going to take a look at some advanced tips for lead conversion. Optimizing your leads and driving your business online means targeting your website visitors and enticing them with an offer they can’t refuse. This might be on a landing page or a blog post.
A few years ago we started a little conversion optimization company called Conversion Voodoo. As we helped our clients grow, we grew up, too, landing a spot as one of the leading CRO companies in the business. It was our innovation in testing that helped our clients, and ourselves, rise to the top.
Keeping the customers you have today has never been more important for your online business. While finding new customers and growing that side of your business is terrific, keeping your current customers and increasing their loyalty is cheaper for our business in the long run. We’re going to look at retention marketing and your online business.
You’ve probably heard that you only have one chance to make a first impression. You’ve been told that first impressions last, so make them count. Do they really matter? Consider the book, Blink, by Malcolm Gladwell. He cites numerous studies that show our first impressions are fairly accurate, and that they do indeed stand the test of time.
It’s always fun to browse the web for ideas for your website and landing pages. Not only can you see what others are doing, but you can find some truly innovative websites. In this article, we’re going to help you get inspired with blow your mind website examples! Life of Pi An epic website for an epic movie. This mind-blowing site lets you navigate with just your scrollbar.
To stay or go. That is often the question on email subscribers’ minds. Your job is to eliminate the question from their mind by providing such worthwhile content, the decision is never contemplated. In this article, we look at seven tips to make sure your email series subscribers don’t unsubscribe during the series.
Choosing a company to design your website has long-lasting ramifications for your business. While many people choose a website design company based on word of mouth, location, or simply a nice looking website, there’s much more involved. Before choosing the person or company to design your website, you want to interview them.
They signed up for your email list. You’ve sent them a series of emails. Now what? In this article, we look at three ideas for landing pages that turn email series subscribers into customers. You might be asking yourself, “What do my landing pages have to do with my automated email series subscribers, and turning them into customers?” Well, you can leverage your landing pag ...
Your website is the face of your brand. Whether you’re advertising online or in traditional media like print and television, nearly everyone visits your website before choosing to do business with you. One study shows that more than 81% of people conduct online research before buying. Because your website is so pivotal to the success of your business, we’re going to look at ...
Have you heard about email automation? Or, have you heard about it, but just the name sounds too intimidating to explore further? In today’s article, we’re going to look at how automation leads to an increase in customers, growth for your business and improved revenue. We’ll take some of the mystery out of email workflows and automation so you can get busy with your email marketing.
Using Landing Page Optimization to Explode Profits and Grow Your Marketing Campaigns