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Carlos Abler was given the opportunity to jump in as the “content czar” at 3M after he had been working for the company as a contractor in 2010. From a cross-vertical customer-focused perspective, the opportunity to work in that capacity for a multibillion-dollar company with tens of thousands of products in every vertical there is was hugely attractive.
Leading into the Super Bowl, Newcastle Brown Ale generated headlines in many publications (including this fabulous blog) for innovatively testing brand-to-brand crowdfunding to help pay for and appear in the company’s coveted “Big Game” ad. Called “Band of Brands,” the goal was to produce, “The most exciting, most jam-packed, most fiscally responsible big game ad ever.
Image via BigStockPhoto.com Marketing is no longer about talking at the customers. It’s about talking with them, and figuring out which content they’re most interested in seeing. To accomplish this, you can look at analytics, such as subscriber numbers on email newsletters, click-through rates, site visits, Facebook likes, and the amount of comments you receive on a blog post.
) But to Convert… …we usually have to then address other issues. By nature, most sales become more complex in the middle and latter stages, so one simple message does not a deal maketh. Probably the most underrated trust-builder in life and the most persuasive skill in sales is listening, especially in the middle stages.
Permission to Procrastinate In addition to co-founding Southwestern Consulting, a coaching and consulting company for sales professionals, Rory Vaden is the author of bestselling Take the Stairs: 7 Steps to Achieving True Success. He joins us on Social Pros today to talk about his latest book, released on January 6th, Procrastinate on Purpose: 5 Permissions to Multiply Your Time ...
Today, most people are familiar with the concept of crowdfunding: Getting a project off the ground with small amounts of money raised from a large number of people online. However, fewer know that this “appealing to the masses” approach can also be used to gather insight, generate feedback, and brainstorm solutions to business problems.
From his blog, to his podcast, to the yearly Social Media Marketing World conference his team puts together, one cannot argue that Mike Stelzner, CEO/Founder of Social Media Examiner, is a leading voice on all things social media. His blog alone has about 10 million people a year visiting and 340,000 email subscribers who get an email from him every day.
) Jay’s podcast got me thinking of another area where social media doesn’t get enough credit: the organic traffic that comes to a website as the result of an initial social referral. Here’s an example of what I mean. Say someone clicked on one of your Facebook Ads, they go to your site, they’re interested, but they want to learn more.
February 4, 2015 Little Things Make a Big Customer Experience Difference by Jay Baer Leave a Comment Get all JayToday episodes at http://jaytoday.tv When I shot this episode of Jay Today (my thrice-weekly, three-minute video show on business, life, and social media) I was in beautiful Puerto Vallarta, Mexico on the annual Convince & Convert Team Strategic Planning Session.
) The Hawks social campaign targeted influencers in Atlanta, Georgia that have a love of basketball, events, and finding love (or at least willing to meet other Atlanta singles). In addition, the Hawks used Insightpool to take a deeper look into how they targeted by identifying who the right prospects are and how to connect and engage with them.
Do you ever run out of ways to promote your blog content? If so, then visual content may be the solution. In this post, we’re going to look at the tools, ideas, and distribution channels you can use to gain additional exposure for your content through the use of images and video. Let’s look at the type of visual content you can create for some of the more popular blog post types.
) Share What You Already Know Will Be Successful The New York Times Customer Insight Group provides some really interesting stats on why people share content—and CoSchedule just analyzed the psychology of sharing. Use this information to create your content and social media plan in ways most likely to be successful. 3.
Trust the Locals Tony Saucier is the Director of Social Media at Life Time Fitness. Life Time Fitness currently has 114 health and fitness clubs across the U.S. and Canada. In addition, they offer athletic events, like the Miami Marathon they just hosted, as well as digital online-only products (planning tools, workout videos, connections to personal trainers and registered dietitians, etc.
According to Nielsen, we trust friends and family members’ recommendations 92% of the time. We trust advertising from companies 47% of the time. We fundamentally trust humans more than companies or institutions (highlight to Tweet). This is why the smartest companies don’t act as such. Instead, they operate as real people, united by a common cause under the umbrella and auspic ...
Image via BigStockPhoto.com Let’s explore a marketer’s relationship with the corporate email signature. Like a grade school girl being chased and teased by the boys at recess, the marketer first views the signature as simply annoying. But eventually, she harnesses the potential of the email signature and falls in love. Let’s call our 3rd grade boy Billy, and his crush will be Jill.
Get all JayToday episodes at http://jaytoday.tv In our zeal to be noticed, we are killing our most important words. I saw an e-book recently called “The Ultimate Guide to Content Marketing.” So being a content marketing strategist, I downloaded it and I found it to be far short of the ultimate anything. It was an okay guide to content marketing. It was an average guide.
Now that just about everybody and their brother has finally caught on to the content marketing trend, it’s about time you began doing something that sets your content apart from the others. Your consumers already love interacting with your content; in fact, 61% of consumers prefer companies with custom online content.
The days of the leased social community are fading, and it’s time to re-embrace owned social. Before the rise of MySpace and Facebook and Twitter and Tumblr, the “original” social media was created in the unglamorous yet impactful world of discussion boards and forums. Some of these online conversation venues were organized by and for hobbyists, such as KarateForums.
Research to Resonate Tom Webster is a man of many talents. He is a music maven and saucier. He co-authored The Mobile Commerce Revolution with Tim Hayden, a book not about mobile technology, but about mobile behavior. Today, he talks with Content Pros primarily as the VP of Strategy and Marketing at Edison Research.
I love checklists. They break down very detailed processes into actionable, step-by-step items. I try to create them for every recurring project I do so I don’t miss a beat when the task comes around again. The same goes for publishing content. With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy.
A Passion for Change Brian Fanzo partnered with Daniel Newman halfway through 2014 to continue to build what Daniel had started as BroadSuite Consulting. Brian’s focus is on the media group side, working with a lot of enterprise and mid-market technology brands. Brian’s background is in technology, so a large part of what he does is help brands embrace social media technology.
Here at Convince & Convert Media, we produce three podcasts. Most frequent is my nearly-daily video show Jay Today (read this post to see how we make 8 pieces of content out of each episode). We also produce Social Pros, the podcast for real people doing real work in social media. This show is in its fourth year, and new episodes are launched weekly.
) This is what separates good marketers from the mediocre: They do the strategy, planning, and execution that get great results. That includes getting honest about their mistakes—scrutinizing their failures and modifying as necessary. Is it fun? Not usually. But does it drive excellence and ROI? Yes, it does. Unquestionably.
Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. According to reporter Jason Del Rey, merchants could be able to start limited testing in as little as three months. With more than 70 million monthly users, Pinterest is easily one of the largest and fastest-growing social networks around.
Contact information is easy to get, but how do you turn a lead into a customer? There is no magic bullet for conversion, despite the many wild promises you may hear, but lead nurturing can drive huge improvements. In fact: 79% of marketing leads never convert to sales. Lack of lead nurturing is the common cause for poor performance (MarketingSherpa).
Marketers have become very focused on measuring the effects of their work—which is both good and bad. On the one hand, quantifying things can prove that certain strategies and tactics are effective and worth additional investment. On the other hand, we don’t always do a very good job at understanding the numbers our work produces, which means data may be driving us to the wrong conclusions.
While cinemagraphs aren’t exactly new, more companies are embracing the power of these mesmerizing GIF/video hybrids to generate engagement on Facebook and Instagram. Partly due to their creative nature, but also in response to Facebook’s autoplay video and Instagram’s ability to play videos on a loop, the end result offers a powerful incentive to test this medium in your visual content mix.
At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Because I live in the world of blogger outreach, I’m always asking what other marketers are doing in order to see outside my world and stay an expert.
I few weeks ago I wrote a post about how we produce our podcasts at Convince & Convert (we have three currently: Social Pros, Content Pros, and Jay Today). Feedback and reaction were so strong, I decided to expand and enhance the piece, and turn it into a downloadable Slideshare presentation: How to produce a podcast in 15 steps from Convince and Convert How to produce ...
Image via BigStockPhoto.com Get all JayToday episodes at http://jaytoday.tv Are we about to finally crack the mobile marketing code? iBeacons are about to hit the mainstream in the United States. The way an Apple iBeacon works is that a store, a retailer, a hotel or resort, has a little device that sends out offers to your smartphone if you have the appropriate app installed.
Image via BigStockPhoto.com Multimedia integration has become an integral piece of content marketing in the digital space. A player in the game for a long time now has been YouTube, as creators on the network have been able to connect with an audience through video in a variety of wildly successful ways.